Go back to the past to be the fishing king

Chapter 241 Switching to a New Platform for the First Show
After hanging up the phone, Zhang Yang quickly packed up the fishing rods and other equipment, put them together, and loaded them directly into the car.

"Boss, are you leaving?" Meng Fan asked curiously as Zhang Yang picked up his equipment quickly after answering the phone.

Zhang Yang nodded: "You two can continue to practice here according to the training plan. I'll go back to the company and I have other things to deal with!"

"Oh!"

……

After arranging the two students, Zhang Yang got into the van and went straight to the company's resident.

When he arrived at the company, Zhang Yang greeted directly, and called several employees from the operation department, plus the live broadcast team, to the meeting room.

Ten minutes later, the company employees who received the notification rushed to the conference room one after another.

From the establishment of the company to the present, Zhang Yang has always been a hand-off shopkeeper in the company. He usually appears and disappears, and never clocks in and commutes honestly in the company.

Except for Zhang Yang who attends the regular meeting every Monday, he rarely appears in the company.There are even fewer departmental meetings like today, which are the first time in history.

"Mr. Zhang, why call everyone to a meeting?" Lao Zhao didn't know what kind of medicine Zhang Yang sold in the gourd, and his head was full of question marks.

After Zhang Yang looked around for a week to make sure everyone was here, he said slowly, "I'm calling everyone for a meeting, and I won't lay the groundwork for two things, let's get straight to the point!
The first thing, just now I received a call from the executives of Kuaishou, inviting our live broadcast team to settle in, and will give the first round of broadcast permission!
The operation department needs to set up a new account and complete the work of increasing followers as soon as possible!

The second thing is that the live broadcast team needs to cooperate to start the simultaneous live broadcast. In the absence of other emergencies, Inke and Kuaishou will broadcast simultaneously, and relevant live broadcast equipment will be added in time!

The general problem is these two for the time being, whoever has a problem can actively raise their hand to speak! "

As soon as the words fell, Wang Yan, who was very close to Zhang Yang, raised his hand and asked curiously: "Inke, our company's account fan data is already very stable, why do you want to change places?

Go live on Kuaishou?That thing is full of smog, either it's about a fight or it's hype. Does anyone watch fishing? "

Zhang Yang glanced at Wang Yan: "Theoretically speaking, the team only needs to obey the arrangement, and there is no obligation to explain, but if you are curious, I will say a few more words.

Although Inke is the first mobile live broadcast platform, its overall operation mode is not healthy and has serious flaws. At the same time, the traffic has also fallen into a bottleneck. It can be said that the potential is basically tapped at this stage!
For Kuaishou, the operating mode of the platform is fundamentally different from that of Inke. In the foreseeable future, interest communities will have more room for development!

In addition, it’s not the first time that Inke’s executives put on small shoes to suppress our traffic, while Kuaishou has high-level friends who encounter difficult problems, and it’s easier to solve them!
The last point is that the professional content of various fishing videos we shoot has no chance to be displayed on Inke, but it can be uploaded on Kuaishou, and indirectly increases followers, speeding up the process of account incubation!
Based on these considerations, the focus of the team's live broadcast business is shifted to Kuaishou. The operation department and the live broadcast team cooperate with each other to complete the process of account activation and live broadcast as soon as possible!
Do you understand? "

"The highlights you asked me to sort out last time are for the activation of the new account?" Lin Nianwei raised her hand and asked the second question with bright eyes.

As the old saying goes, the general is incompetent and exhausts the entire army. Zhang Yang asked Xiaowei to arrange for his subordinates to sort out the material and the content of the joke in advance, which is equivalent to preparing for the high-intensity work pressure in advance.

With a buffer, the employees below can work overtime without high-intensity surprises.

Zhang Yang nodded: "Yes! The timing was not ripe before, I thought it might take the spring of next year to open the relevant functional permissions, but I didn't expect it to be much earlier!
Later, the operation and post-editing will study the content upload rules of the new platform, and carry out post-processing of the previous materials according to the requirements of the new platform, so as to do a good job of cold start! "

"Don't worry, I promise to complete the task!"

"Do you have any other questions? If there is no problem, go back to work!"

The big bosses of the company directly put forward specific requirements and implementation steps, and everyone had any questions. Seeing this, they all got up and returned to their offices to start new jobs.

Soon, only Zhang Yang and Zhao Bingguang were left in the office.

Zhang Yang waited for the others to leave, got up and closed the door of the office, and approached Lao Zhao with a smile.

"Is there anything else?" Old Zhao knew enough about Zhang Yang's temper, and he knew there was a follow-up after seeing his movements and expressions.

Zhang Yang said: "That's right! The things that need to be done by the people below have been arranged. In addition, there is another thing that needs to be taken care of by you, Old Zhao!"

"what?"

"Separately register an MCN Internet celebrity brokerage company!

Liu Xingyun and I have reached a preliminary agreement to set up an mcn company together, relying on our mature operation and shooting experience to cooperate with the platform,
The three parties signed contracts with potential fishing anchors to set up a matrix account for the outdoor fishing track! "

Zhang Yang came up with all his thoughts like beans poured out of a bamboo tube.

"Matrix account? What the hell is this?" Lao Zhao roughly understood what Zhang Yang wanted to do, but he was still a little elusive about the new term.

"It's an enlarged version of the account operation form we are currently doing! Some people broadcast wild fishing, some broadcast black pits, some teach fishing techniques to promote, and some people watch big fish in lakes and pools!
Taking advantage of the newly emerged cognitive advantages of the new platform, we searched for fishing anchors who have signed contracts with potential, and included everyone for him! "

While speaking, Zhang Yang waved his hand and compiled all the sentences, showing his domineering sideways.

"The company's size is only so big. The current production capacity has stabilized. Is it necessary to sign so many anchors?"

After listening to Zhang Yang's further explanation, Lao Zhao still felt a little puzzled.

In Lao Zhao's view, this approach is like a person who first learned how to dig wells to fetch water. Now there are mature wells, and the water production is enough to eat, but they are still desperately recruiting more people to dig wells. In the short term, it seems that Can't see much use for it.

Zhang Yang grinned: "Of course it's useful! Potential anchors are basically non-renewable resources. Signing the contract with us will not only have one more helper, but also reduce one opponent!
Under the ebb and flow, the gap should not be underestimated.

Think about it, with a large number of elite fishing anchors in hand, whether we want to promote our own products, or want to run a certain event or competition, the online traffic will explode in an instant!
You feel that the current factory production capacity and product line are sufficient, which is based on the current market recognition. Is our company at the forefront of the industry?

Not to mention Dawa Shimano abroad, even compared to those old first-line fishing tackle companies, it seems to be far behind, right?
If there is no production capacity, the factory production line can be processed and new employees can be recruited, and there is no new category that can be developed by the technology department. As long as there is money and direction for these things, it is only a matter of time before they are implemented!

And what about the contracted anchor staking?

It's a matter of timing. If you miss this opportunity, it will be very difficult to get it again.

At present, no one realizes the huge economic benefits in this. We have team organization experience and account content experience. As long as we discover potential anchors and intervene slightly, we can quickly get on the right track.

Before the number of anchors grows to a certain amount and industry channel resources are opened up, ordinary anchors will not see much benefit.

In this case, we only need to sign an economic contract at a small price. No matter how it works in the future, as long as we are on the right track, it will definitely be a profitable business! "

From the underlying logic, Zhang Yang talked about timing, gains and losses, etc., and directly explained the timing of the whole thing clearly.

Although Lao Zhao is a little older and can't keep up with his thinking, it doesn't mean that he is an idiot. After listening to Zhang Yang's thoughts from beginning to end, he immediately understood his intentions.

"Um, from what you said, it seems to be the case!" Old Zhao frowned slightly and nodded.

"Of course, my first thought in this matter is that we work together. If you don't want to get involved, it doesn't matter. I'll find someone else to take responsibility!"

Zhang Yang was afraid that Lao Zhao would be embarrassed to refuse because he was too familiar, so he added another sentence.

Old Zhao grinned immediately when he heard this: "This is what I said, such a good opportunity, everything is ready-made, and I'm not stupid, so I can't get involved!
Tomorrow I will start the preparatory process of the new company!First find a good lawyer to get a reliable contract or something! "

Zhang Yang nodded and continued to add: "It's best if you are in charge! We know everything, so we can talk about anything!
As for the contract, there must be some precautions, but don’t be too harsh. I personally prefer to do things with a little human touch. Wang Yan, Han Qiang and the others are doing well in the company now!

Let's try our best to give the benefits that should be given!As long as the ownership of the account and the relevant terms of the non-competition agreement are settled, it will be fine! "

"Okay, I'll do as you want, and I'll come out with the detailed rules later, and I'll send them to you to check!"

"Ok!"

……

After Zhang Yang personally organized the meeting, various departments of the company soon became busy.

In less than three days, the new live broadcast expansion equipment was bought, and the video materials shot in the past also started to produce stable jokes.

The new Kuaishou account has been registered and set up, the background permissions have been activated, and the first content upload has started.

In the fall of 2015, the Kwai Fu platform has just undergone a transformation and there is an extreme lack of high-quality video content.

Let's put it this way, as long as a joke with a little bit of quality is uploaded after passing the review, it can occupy a long time of display exposure.

Not to mention the content produced by a professional team, even an ordinary person who doesn't know how to shoot, as long as he has a little grasp of such small shooting ideas, he can get a huge traffic tilt.

In this case, Mingyang Tianxia Fishing live broadcast account only uploaded less than 1 episodes, followed fans and successfully broke through the first [-] people!

Only those who have done self-media accounts know how difficult it is to accurately increase followers by 1 people.

But now the platform lacks relevant content, and viewers who like to watch fishing content don’t have many choices, so the difficulty of gaining followers is much lower than later.

After gaining a preliminary fan base, Zhang Yang repeated his old tricks and pushed the news of moving to the new live broadcast platform under the account of the self-media platform.

Soon, the loyal fans who have accumulated for a long time completed a new round of migration again.

The Internet has memory, the more deeply cultivated the fan’s account, the more profound this memory is, although in the second half of Zhang Yang’s personal live broadcast, he no longer considered deeper live content optimization, but he has continued to live live and accumulated it for a long time , the popularity of die-hard fans is still very stable.

After a new round of fan transfer, many inaccurate fans or zombie fans have completed a new round of screening again. The fans who follow the new account are all high-quality fans with high activity and loyalty.

After posting high-quality fishing jokes for several days in a row, Zhang Yang chose to celebrate the National Day on October [-]st, and made his debut on the new live broadcast platform!

With the support of the team, coupled with the accumulation of previous live broadcast experience, Zhang Yang has made full preparations and event plans for the debut of the new platform.

In the live broadcast base, the nests were continuously fixed at a fixed location and time, and the big herring nests were raised for a full week.

At 07:30 on the morning of October [-]st, Zhang Yang and Han Qiang started the live broadcast debut of the new platform on time!

Raising a nest for seven days, fighting for hundreds of catties of giant greens in the kaokeng reservoir!

At the current stage of the Kuaishou platform, [-]% of the players are still at the level of watching short videos of tens of seconds, and there are very few people who have the right to broadcast live broadcasts.

Under such circumstances, most of the anchors who broadcast live broadcasts are mainly singing, dancing, talented and good-looking anchors. Outdoor fishing anchors like Zhang Yang are almost the only ones for Scorpion Baba.

Coupled with the allure of the name of the live broadcast room, Baijin Juqing, the traffic in the live broadcast room began to explode as soon as it started broadcasting.

In just a short warm-up time, 50 people, 100 people, 200 people, 300 people!In less than 5 minutes, the number of people online at the same time in the live broadcast room reached as many as 500.

Seeing that the warm-up was almost over, Zhang Yang turned the camera around, and his face was revealed in the live broadcast room.

"Hello, hello to all the brothers in the live broadcast room! I am Zhang Yang, and today is the first live broadcast on our platform. Welcome new and old friends!"

Zhang Yang's on-site performance is very good, and his opening remarks are straightforward and full of confidence.

[Inke is no longer broadcasting?Why did you suddenly change the platform? 】

[Old fan reports, Brother Yang sees it wherever he goes! 】

[Finally hit the hundred catty Juqing!Is it a gimmick or real? 】

People who show their faces on the public channel, many id nicknames are familiar faces on old accounts, because of the existence of these water friends, the most difficult start-up stage of the live broadcast room for newcomers, there is no obstacle at all for Zhang Yang!

Zhang Yang grinned: "Inke is also live broadcasting simultaneously, we haven't signed any exclusive contract with the platform, so there is no restriction! The new platform has just started, brothers who haven't paid attention, pay attention!
New platform, new account, let's be willful, Brother Qiang, bring our activity page over!Today is too late! "

In the next second, Han Qiang, who heard the greeting, carried the pre-made mobile page foam board from the side.

After the water friends saw the above content clearly, they immediately boiled.

(End of this chapter)