Go back to the past to be the fishing king

Chapter 249 Today is a good day
"Boss, are you okay?"

Seeing Zhang Yang's state, Han Qiang was taken aback for a moment, then immediately turned around and went to the board room, quickly took out a bottle of Coke, unscrewed the lid and handed it over.

Zhang Yang took the Coke and there was no ink stain, so he took a few gulps and gulped down a few mouthfuls of Coke, and only then did he feel his flustered and trembling state eased a bit.

"Wow! It took a long time to run the fish, and I lost my strength! I can still resist with excitement while driving the live broadcast, but the fish slows down, and I can't stand it!" Zhang Yang said a little cautiously.

"Don't run around, take a break, I'll give you some food! Why do you say you are working so hard, call me to replace you to rest when you are tired! You have to carry yourself and the fish One-on-one!"

Han Qiang, who has been in his daily state, is like a chattering old woman, just babbling to Zhang Yang.

Zhang Yang didn't even reply, he just grinned and said nothing.

After a bottle of high-sugar Coke, Zhang Yang soon recovered, and Han Qiang made some simple lunch. The two brothers set up a small square table under the tree, chatting while eating and drinking.

"When it comes to the next broadcast, how many fans did the first show gain?" Zhang Yang asked casually.

"It's okay, it's increased by more than 6000! In the second half of the big herring stage, the increase was a bit fierce! Now the new account has nearly [-] followers!"

Hearing this data, Zhang Yang nodded: "It's not bad, slightly stronger than expected!"

"I can't figure it out, just based on the effect of our live broadcast, the number of followers should naturally increase quite quickly, why do we have to spend money to send products?

After today's live broadcast, there are more than 100 prizes combined with the lucky draw and gifts!Even if you only count the cost, it’s a lot of money! "

Han Qiang didn't hold back after all, and asked out the doubts in his heart while chatting.

Hearing this question, Zhang Yang grinned: "You, it's still too one-sided to see the problem! The new live broadcast platform, let me think it's much better than Inke!
If we want to do it, we will be the head anchor of the track. The investment in the front is still necessary!
It is not only to increase fans quickly, but also to make a sample for the live broadcast room later, and create some industry thresholds! "

"It doesn't matter if you are self-willed in the first live broadcast. The question is, what about the live broadcast later? And keep sending it?"

"Yes! That's it! My goal is to reach 100 million fans of our large and accurate fishing fan in the shortest time!" Zhang Yang said with a very clear goal.

"Okay, you are the boss, you have the final say! Just don't scold people on Mr. Zhao's side! If you do this, the company's operation pressure will be great!" Han Qiang said softly.

"It's okay, I'm angry with Lao Zhao, let's do this first! Come on, touch one!" Zhang Yang picked up the Tsingtao Beer can in front of him and touched Han Qiang, and took a big gulp.

……

He was clearing the table after eating and drinking, when Zhang Yang's cell phone rang.

Hearing the specially set ringtone, Zhang Yang answered the call without hesitation.

"Hello, Brother Liu!!"

"Haha, yes, Xiao Zhang, the stats of your account debut today are explosive! It's even better than the stats of those first-line entertainment anchors!"

As soon as the phone was connected, Liu Xingyun's hearty laughter came.

Because of the relationship between Zhang Yang and MCN, the relationship between Liu Xingyun and Zhang Yang has taken a step further. They no longer use that kind of polite address on the phone, but they have become familiar.The name of this little Zhang is already very revealing.

"Hey! Fishing live broadcast, how dare you compare with other first-line Internet celebrities, brother, I have no breasts and no butt!" Zhang Yang made a joke with a hey.

"Fuck! You've got your tail turned up after two compliments!" Liu Xingyun couldn't help complaining when he heard Zhang Yang's seemingly low-key but arrogant words.

"Call me, is there any good news to announce? Brother Liu, I am eagerly looking forward to the good news from you!"

Zhang Yang quickly got to the point.

"It's not good news, let's have some small benefits! I helped you get 100 million traffic coupons, [-] to show one, a total of [-], and I will send you a work when you increase your followers. use!"

"100 million? Not bad!"

This 100 million traffic coupon is equivalent to a permission virtual prop that increases the basic exposure display. It can be roughly understood that after a new joke is uploaded, if you choose to use this function, you can add an additional 100 million people on the basis of regular exposure. The display is definitely a big deal.

If calculated according to the paid promotion standard in the mid-term of Kuaishou, the commercial value of this 100 million traffic coupons is about 10 yuan.

Of course, Zhang Yang will never put all of this stuff on one joke at one time. This involves the algorithm mechanism of platform promotion.

Take a cold start new account without any background authority bonus as an example, the basic content upload display rate is 300-500 points, and this basic display is the most basic primary traffic pool push.

If the quality of the joke content is good enough, then the relevant data parameters of the playback volume will be more beautiful, and will be automatically screened out by the algorithm and entered into the next new traffic pool.

Maybe the second traffic pool will become 500-2000 impressions, and continue to display and push.

接下来是2000-5000、5000-10000、10000-50000、等等等等。

It can be said that 100 million traffic coupons, according to Liu Xingyun's [-] impressions, can at least help Zhang Yang solve the problem of primary traffic promotion for [-] jokes.

On the premise of passing the content level, directly skip the initial content screening stage and hit more than [-] plays.

At this stage, the Kuaishou platform already has a huge demand for high-quality content. Coupled with the boost of this traffic coupon, it is equivalent to pouring a pot of hot oil on the burning charcoal fire!
"Uh, from your tone, it seems that you are not too excited! Let me tell you, these 100 million traffic coupons are used well, but they can play a big role!"

Seeing that Zhang Yang's tone was not too excited, Liu Xingyun thought that the other party didn't know the value of this thing, so he opened his mouth and prepared to give him a popular science.

"I know, I know! It's used to push streams across the front screen and directly explode the popularity! [-] coupons, you can push [-] jokes!" Zhang Yang replied.

"You guy, you have done your homework a long time ago! Originally, I was thinking of giving you a wave of popular science, but now look, save this drool!"

"Hey! We brothers don't need to engage in such vain talk!"

"That's right, the second thing I need to do when I call you is that the procedures and contracts have been basically done on MCN's side!

I also greeted the senior leaders of Kuaishou, and implemented it according to the tripartite contract we agreed on before!
Next, you have to arrange people to dig out potential rookies on the whole platform!This is not a good job, you have to be mentally prepared!
Especially if you want to sign an anchor under the category of outdoor fishing, it will be even more difficult! "

Chatting among themselves was smooth, and Liu Xingyun opened his mouth and went straight to the point.

Zhang Yang grinned: "Haha, don't worry, I will find a special person to get this done! Then just ask Brother Liu to get the contract!"

"That's fine, there's nothing else to do, you'll be busy first, and if you have any questions, call and communicate anytime!"

"okay!"

After hanging up the phone, Zhang Yang narrowed his eyes slightly with a smile on his face, thinking secretly in his heart.

"New business?" Han Qiang glanced at Zhang Yang and asked casually.

"Old Liu gave 100 million traffic coupons, and mentioned about the MCN company by the way! If you have nothing to do in the afternoon, send the material of the live broadcast to the later stage, and I will go to the company!"

"Row!"

……

After eating and drinking enough to rest for a while, Zhang Yang drove the van to the company's office.

From Liu Xingyun's point of view, the very difficult job of discovering and signing Internet celebrity rookies is not difficult in Zhang Yang's view.

After all, there were so many grassroots Internet celebrity fishing anchors in his previous life, and Zhang Yang basically had an impression of their names.You only need to make a rough list of key monitoring points and send someone to watch them.

The car drove to the downstairs of the company, and the list of fishing anchors in Zhang Yang's mind was roughly outlined.

When he arrived at the office, Zhang Yang directly handed over the list of anchors to Lao Zhao, and asked him to take the time to watch it. He found that once the names on the list started to show up on the platform, he would soon arrange for someone to contact the other party. Invite the other party to sign a contract with enthusiasm and minimal cost.

To put it more bluntly, staking people's heads, taking advantage of the asymmetry of poor information, and recruiting these future potential anchors at the lowest cost and tied them to Zhang Yang's aircraft carrier.

Zhang Yang here is busy planning for the Internet celebrity anchor to sign with MCN to operate, and on the other side, Zhang Xiaoming, who is taking over the position of Liu Xingyun's operation director, is looking rather ugly on the other side of Yingke Live.

Freelance anchors like Zhang Yang with hundreds of thousands of fans are always watched by the official side. On the one hand, they want to supervise and control as much as possible, and on the other hand, they are a little afraid of being poached by other platforms.

Usually, the content of the live broadcast of Zhang Yang's team members is quite satisfactory. Zhang Xiaoming occasionally wears a small shoe to pick things up.

But today was different. While the platform was monitoring the live broadcast content, Zhang Yang's live broadcast room actually triggered a keyword warning!
After the live broadcast was over, when the staff manually reviewed it, they found that it was far from being as simple as an ordinary sensitive word warning.

This account named Yang Tianxia Outdoor Fishing Live Streaming is actually broadcasting live on multiple platforms at the same time!

What's even more exaggerated is that for the live broadcast on Kuaishou's side, a large number of broadcast rewards were paid out of their own pockets. After the entire live broadcast, there were more than 100 copies.

For the same live broadcast content, there is nothing on one platform, but on the other platform, there are very rich lottery activities and free gifts at the anchor's own expense.

This is easily reminiscent of a word that the high-level executives of the platform are very sensitive and must respond to!

diversion!

For live broadcast platforms, traffic is life, and it is also the most scarce and important resource for a platform to survive!

The display of the user's mobile phone is limited. At the same time, after watching one software, it is impossible to watch another software of the same type at the same time. After the initial adaptation period, it will naturally form a habit later.

If Zhang Yang is the official contract anchor of Inke, Zhang Xiaoming can use the clauses in the contract to restrict this kind of behavior. If it is serious, the breach of contract and accountability can make Zhang Yang unable to eat.

But the current method of controlling the anchor has almost no binding force on Zhang Yang, because Zhang Yang has not signed any contract from the beginning to the end, and is completely a free anchor!

After the subordinate reported the situation to Zhang Xiaoming, Zhang Xiaoming quickly realized the seriousness of the problem, so, for the first time, Zhang Xiaoming took the initiative to call Zhang Yang.

Here, Zhang Yang and Zhao Bingguang were discussing the details of recruiting potential anchors in the office when the phone rang again.

Zhang Yang glanced at the name on the caller ID, and subconsciously frowned with a relaxed expression a second ago.

Zhang Yang made a pause gesture to Old Zhao, and turned on the speakerphone in front of Zhao Bingguang to answer the call.

"Hello? Hello Mr. Zhang!"

"Hello, Mr. Zhang!"

The opening words on both sides of the phone were exactly the same.

Zhang Xiaoming was taken aback for a moment, and said straight to the point: "Um, I'm a bit presumptuous to call you, there are some new benefits on the platform, I need to communicate with you!"

"Platform benefits? What's the situation?" Zhang Yang continued to ask.

"Our platform has just launched a support plan for potential freelance anchors, providing a certain amount of traffic support for capable freelance anchors who have not signed a contract, and at the same time try our best to sign a contract with the utmost sincerity!
As the head account among the outdoor fishing anchors, I have won 20 extra broadcast exposure coupons for you here!After the communication is completed, it will be sent directly to the account background! "

Hearing the words exposure coupon, Zhang Yang was slightly taken aback, can this fucking thing crash a car?
Liu Xingyun, who is cooperative and friendly, got 100 million traffic coupons, and Zhang Xiaoming, the director of the operation department who has always been indifferent to personnel, even took the initiative to call to give traffic coupons. Today is really a good day!

"Uh, thanks to the platform and Mr. Zhang for their support! Thank you, little brother!" Zhang Yang had a lot of thoughts in his heart, but he still kept the necessary courtesy on his lips, and quickly thanked him.

"Um, it's just a small matter! By the way, there is another thing. I am very optimistic about our live broadcast potential, and I have specially applied for a new signing package with my immediate boss. Whether it is the signing bonus or the follow-up salary, etc., it is very rewarding." Sincerity, the latest signing bonus can be given to 150 million! Are you thinking about it?"

Zhang Xiaoming still wants to fight for publicity, after all, the opponent's strength and industry influence lie here.

"Hehe, I've told you similar things a few times, but my attitude is still quite straightforward. Our team members are complicated and we can't sign a contract. I'm sorry!" Zhang Yang threw out his old excuse again and declined.

"I'm already so sincere, Teacher Zhang Yang seems to be a bit disrespectful!" As a result, nothing changed, and Zhang Xiaoming's tone became lower.

"You're talking too much! You can't live on the platform without the care of Mr. Zhang! I really have practical difficulties!" Zhang Yang didn't want to tear his face, so he continued to drag the words.

"Well, I hope you can fight for it more. If you think about it, please contact me at any time! The treatment must be given enough sincerity!"

"Okay, I will work harder and contact you when I have a letter!"

……

After hanging up the phone, Zhang Xiaoming's face turned livid, and he was in a bad mood!

(End of this chapter)