Go back to the past to be the fishing king

Chapter 291 News of the Tranquility Garden Pickup Competition
"Long-term high-intensity broadcasting and delivery of goods still consumes mental and physical energy. Your performance is already very good!"

Zhang Yang spoke highly of Chen Xiu's performance.

"Really? I didn't handle it very well in a few places. I feel that those anchor accounts who grabbed the list were not taken care of well!"

Chen Xiu is still a little dissatisfied with her performance, and has already started to replay the live broadcast just now during the chat.

"It's okay, just get acquainted next time! It's all because of the popularity in the live broadcast room, so you don't need to have any emotional fluctuations when you take gifts from others, you just take what you need, as long as you can explain the past in face !"

"Speaking of gifts, didn't we reserve [-] big brothers on the list to follow in our process? Why did you temporarily change it to ten? The time when you swipe your ticket to be on the list is also different from what we booked in advance!" Chen Xiu continued Humbly ask.

Zhang Yang grinned: "Jia Diao Ni and the mermaid are fighting, I definitely can't make them happy!

Other anchors are not a threat to us, they are company accounts, and if they become popular, they are a threat to us!
I made a temporary decision to reduce the number of people who pay attention. There is an idiom called Qi Huo Ke Ha, we have the traffic password in our hands, we must have a gesture!
With fewer places, the competition will be more intense. In fact, it is as I predicted, the gift money is not small, and the length of continuous wheat is also reduced for you.

Didn't you notice?It took you at least an hour to link up ten accounts!
If you focus on the first [-] points set earlier, the process will not be completed at this point, and it will take more than an hour until the end! "

The two brothers were talking about the live broadcast in a low voice, and the assistant in charge of background statistics came over with the freshly released tonight's statistics.

"Brother Yang, Brother Xiu, all the statistics for tonight's live broadcast are available!"

"Oh? How is it? How much did you sell?"

When Chen Xiu heard this, she couldn't wait to stand up from her seat, and directly took the printing paper from the assistant's hand.

"Fuck, it's ok, it's sold for more than 400 million!! The gift income is more than 100 million and close to 200 million! Brother Yang, look!" Chen Xiu hurriedly handed the statistics to Zhang Yang for review.

Zhang Yang just glanced at it briefly, and returned the data to Chen Xiu: "This is where it is. This time, I have tried the water to familiarize myself with the business process. I have experience. I will try to give him 2000 million yuan next time!"

"With such a high turnover, we shouldn't be losing money if we pay out of our own pockets!" Chen Xiu continued.

"Losing money? Of the 70 yuan and [-] free shipping, we bought it ourselves, that is, [-] fishing boxes, and the [-] fishing rods are worth a little money, and the total is only [-] million!

The next time we hold an event, we will directly use our own trademark for the welfare items!Just treat it as an advertising fee, and you can’t lose money. If you really lose money, it’s mine! "

Chen Xiu: "That's a good relationship! I can't calculate the profit for the time being, but I'm sure I'll make some money. I'll collect the detailed accounts later, and I'll send them to you as soon as possible!"

Zhang Yang grinned, waved his hand indifferently and said: "There is no rush for the money, there will be a part of the return and exchange later, after-sales and so on, after all the costs are accounted for, it's not too late to settle with the company!
Here I would like to remind you that the sale of the product is only the beginning, and the delivery and after-sales problems must be dealt with clearly!
Word of mouth is built up little by little, but all you need is a live broadcast to smash it, so you must explain clearly to the people below that no moths will come out! "

"I know! I promise there will be no problems, and I will take care of the details in the future!"

Seeing Chen Xiu's repeated assurances, Zhang Yang felt relieved, and the two brothers chatted for a while, Zhang Yang checked that it was getting late, and went back to the temporary residence to rest.

Zhang Yang left, but the rest of the team didn't get this kind of treatment.

Chen Xiu slowed down a little bit and recovered a little energy, and quickly called everyone to hold a resumption summary meeting, summarizing all the experience and lessons of this large-scale delivery, and kept busy until after two o'clock in the middle of the night before disbanding and resting.

For the next week, everyone on Chen Xiu's side spent intensive packing and shipping.

The express company uses large semi-trailers to deliver the express every day, and the temporary workers recruited in the warehouse work in three shifts, and the lights are brightly lit in the middle of the night, trying to deliver all the goods in the shortest time.

……

Just when Chen Xiu's event was a complete success, gaining both fame and fortune, other active anchors on the platform also secretly studied it.

This kind of business model that engages in welfare to send products along with the attention of selling points is very novel. If you play it well, it will be a win-win result. For a while, many people are studying the difficulty of the operation in private, and by the way, win over related resources.

At that time point, the threshold for Chen Xiu's welfare activities was relatively high.

First of all, the pockets of ordinary small anchors haven't bulged yet, so they can't afford to send so many products that Chen Xiu brought out during the event.

Secondly, small anchors mostly work alone, and there is no mature product selection team and logistical support.

The last point is that the account supported by the company has a relatively short playing time and relatively few fans. The human design is not done in a day or two, and it takes time to settle.

When several factors were combined, Chen Xiu's core competitiveness emerged.

In the current state, unless Zhang Yang used his tuba to do this thing, he might be able to achieve the enthusiasm and effect comparable to Chen Xiu's activities.

Switching to other second-tier and third-tier outdoor fishing anchors, they don't have this strength for the time being.

Zhang Yang asked Chen Xiu to do this, and he also predicted the general situation on the current platform.

According to Zhang Yang's estimate, if other people want to replicate this model, it will take at least a few months to integrate resources before they can complete the preparations.

Before this, no one should have come forward.

And a few months is enough to do a lot of things, among other things, the delivery of goods of this scale is organized once a month, several times in a row, the fishing gear category is basically completely covered, and the fresh and tender stubble All the leeks were put into the basket of Zhang Yang's team.

Zhang Yang's calculations were pretty good, and the actual situation on the platform was basically in line with his judgment.

But there are always exceptions to everything. A courageous guy went beyond Zhang Yang's prediction, and after seeing the huge benefits in it, his heart was moved.

This person is none other than the boss of the mermaid, Bao Dewei, who spent more than 20 yuan and won the top spot ranking during the Chen Xiu event.

The Mermaid Company started out as a fishing line company, and made a lot of money by stepping on industry dividends a few years ago. Later, Bao Dewei entered the fishing rod production line, and the Mermaid also began to launch its own brand of fishing rods. The company's business has developed fairly well in recent years .

Lao Bao's company account started relatively late, and currently has less than [-] fans, and nearly half of them are followers of this event, basically the kind of passerby fans who have no sense of belonging.

According to Zhang Yang's logical analysis, accounts in this state are not suitable for activities. If there are people who want to set up and no one to set up, and if they want to be popular but not popular, even if they are forced to start, the result will not be very good.

But Lao Bao's thinking is not like this. He has a very keen business thinking, and he just simply studied the entire activity process and discovered the core point.

Make a nest, make a heavy nest, and be willing to give away things, so that the live broadcast room will have enough popularity.

Bring goods, bring cost-effective goods!Only when it is more cost-effective than conventional products on the market can we create explosive products.

For things that gather popularity, the company itself has some of the old models in stock that are unsalable, and they just use them as gifts as gifts. Anyway, there should be no one to find fault with things that are given away for nothing.

If the category is really not enough, you can also find acquaintances and colleagues to collect a few batches of cheap inventory. As long as the number of items is supported, the overall effect should still be ok.

After solving the problem of welfare products, the second problem is where the traffic comes from.

As a shrewd businessman, Lao Bao is well aware of his shortcomings and strengths.

In terms of content, Lao Bao may not be professional, but Lao Bao is willing to spend money.In the eyes of veteran businessmen, problems that can be solved with money are not problems!

In addition to the operating logic of natural traffic on the platform, there is also the theory of paid traffic. As long as you are willing to spend money, you are not afraid of traffic failure.

Lao Bao’s idea is also very simple. Even if the whole event didn’t earn a penny and make a flat sale, as long as the backlog of inventory is dealt with, the actual situation is blood profit. If you take advantage of the event to increase the price For fans, it's even more perfect!
Lao Bao, who had a complete idea in his heart, quickly came up with an activity plan, gathered all the employees of the company, and put on the agenda the matter of organizing activities and giving benefits.

……

On the other side, after eight days of high-intensity delivery, all the products ordered by Chen Xiu were shipped out.

In the next few days, there were sporadic after-sales problems such as returns or damaged items, which were perfectly handled by the customer service arranged by Chen Xiu.

In the period of half a month before and after, the customers who placed the order received the goods and signed for them one after another, and the real income of the whole event was also fully calculated.

The total sales volume was 1453.3w. After deducting workers' wages, packaging and shipping costs, etc., the overall average profit margin was 22%, which was almost 320w after calculation.After deducting the cost of welfare products bought out of pocket, there is still a net profit of about 265w.

265w of sales profit, plus 163.1w of gift rewards and bonuses, a live broadcast of welfare and delivery activities, the total profit income is about 428w.

According to the agreed dividend standard before the event started, Zhang Yang's company took half of the net profit and got over 200 million yuan.

More than 20 days of preparation, plus more than 200 days of after-sales service, within a month or so, Chen Xiu temporarily formed a team to explore from the beginning, and earned a net profit of more than [-] million yuan, although this money is not much in the Internet age. , and definitely a lot.

During this process, what did Zhang Yang do?

It's just that the relevant personnel of the company helped select products and worked overtime for a few days. On the day of the event, they worked hard to stabilize the venue. More than 200 million yuan was so easily obtained.

The efficiency and speed of making money will definitely shock everyone's jaws.

I forgot what an Internet celebrity said, when cognition and capital reach a certain level, making money is as easy and simple as eating and drinking.

Although Zhang Yang's side is not yet that exaggerated, it already has the taste of a business godfather.

Cultivating Chen Xiu is just the beginning of publicity, and later on, he can do all the awesome things that other bosses have done.Of course, this is all for later.

Just when the traffic on the live broadcast platform was blowing out and developing at a high speed, Yu Dong, who had been working on research and development in the laboratory, had new results.

The Musk Chinese Herbal Wine, which has been following up before, has finally made a major technological breakthrough. After adjusting the proportion of some traditional Chinese medicine ingredients and compounding it with musk extract, a brand new compound Chinese herbal wine has been obtained. The experimental effect is perfect!

On this day, Yu Dong took a bunch of labeled test products to collect data in the laboratory practice pond. Halfway through the work, he got the formula of the high-efficiency Chinese medicinal wine.

In such a test, through the comparison of various data, several core indicators are very prominent.

After taking it out alone and repeating the test for a long time, Yu Dong was excited!He called Zhang Yang immediately.

After getting the news, Zhang Yang rushed to the practice pool in the backyard of the laboratory immediately.

This time is different from the last time. Yu Dong’s entire recipe ingredients and experimental process records are very clear, and can be reproduced perfectly after passing the test, which means that the company has added a new blockbuster product.

In the next few days, Zhang Yang turned into a bait tester and tested it in various wild fishing waters and black pits around W City.

Compared with the harsh use conditions of the previous semi-finished medicinal wine, the new medicinal wine formula has a more mellow taste and more stable effect. It does not depend too much on the dosage, and carp and crucian carp have a good performance.

This super broad-spectrum and stable formula medicinal wine is enough to be used as a new year's flagship product.

Just when Zhang Yang was thinking about how to maximize the benefits of the new formula medicinal wine, a message was sent out in Zhang Yang's team's WeChat group.

Tianjin Jinghai Garden is going to hold the first pickup truck competition!
Judging from the released regulations, the Jinghai Garden Fishing Ground cooperates with the Fishing Association. In addition to the fact that the fisherman with the highest total weight in each district will be rewarded with a pickup truck, this competition is also a national four-category competition.After winning the game, you can still get game points.

People who don't fish may not know what it means when they hear the words Tianjin Jinghai Garden Fishing Ground.

The literal meaning is very simple, TJ City, Jinghai District, a black pit fishing ground in Huayuan Village.

But fishermen who are really in the circle know that this fishing ground represents the ceiling of the domestic black pit fishing ground.

In the minds of Heikeng fishing friends, the Jinghai Garden Fishing Ground is the sacred place in everyone’s hearts. It is true that if you are good at fishing in a small place, you have the ability to go to Jinghai Garden to catch the boss’s old horse head and the proprietress’s beauty. can fish.

When the local small black pits were still operating with several thousand catties of fish on the water surface of a few acres of land, at the Jinghai Garden Fishing Ground, cats were no longer used as a unit of counting.

Instead, use a car. Yes, you read that right, people release fish by car.

In this pickup truck weight competition, 40 tons of fish will be placed in the announcement, and the fee will be 1680. Every 60 people will be divided into a competition area, and the champion of the total weight of the competition area will be rewarded with an Isuzu pickup truck.

The Tranquility Garden, which can seat 650 people at full capacity, has prepared ten pickup trucks for this pickup competition.

Zhang Yang, who got the news, was worried about how to market the new medicinal wine and how to plan to hit the market as quickly as possible. As soon as he wanted to sleep, someone gave him a pillow.

Zhang Yang made a decisive decision immediately, and all the members set out to fight, Tianjin Jinghai Garden!
(End of this chapter)