Go back to the past to be the fishing king

Chapter 310

"Uh...I need to think about it, can I give you an accurate answer later?"

YOYO was a little uncertain for a while, so he didn't express his position immediately.

Zhang Yang nodded: "Okay! It's not bad for a day or two! When you think about it, you have time to join the job. I have the final say on the company side, and the door is open to you at any time!"

"I have a question to ask, why did you hire me? After all, you don't know much about me! Did you see something good about me?"

YOYO didn't want to miss the opportunity to communicate, so he simply took advantage of the present to directly ask the doubts in his heart.

"Haha! It's just that your TV station treats a beautiful host like you as a cabbage and doesn't pay attention to it!
In our company, you are an irresistible talent with your ability and strength!

What society is now?A self-media society where everyone can be a content producer!
Except for Xiao Wei, the members of our team are all from mud-legged backgrounds, which is far behind your professional backgrounds!
I also told Brother Yan about my idea. If you come to our company, you can partner with Xiaowei and form a fishing sister flower combination. With the full support of all the company's resources, you can reach the head within a few months of broadcasting!

At that time, whether it is daily live broadcast or commercial delivery, you can perfectly demonstrate your professional ability, development potential and income, which is much better than being a host on a TV station!
I heard Brother Yan said that you were stuck in the original unit and couldn't even get a job title. Isn't this nonsense! "

After Zhang Yang finished speaking very deceptive words, he thoroughly chatted to the bottom of YOYO's heart.

I am afraid of comparison in everything. Once the vision is opened and there is a comparison, the previous inherent cognition and ideas will be quickly broken.

"Sister Xiaowei! Why are you still hesitating? Let's make a decision to join the job today, and the two of us will have a big fight!
Look what anchors are active on the live broadcast platform, and the fishing live broadcast that is well done is full of smoke, let's raise the threshold of beautiful fishermen and set a new benchmark! "

If Zhang Yang's invitation is a sincere invitation, then Xiaowei's invitation is a bit forced.

While speaking, Xiaowei grabbed YOYO's arm very familiarly. Both of them are girls, so there is no need to hide anything. Pulling each other's arm just shook it, which made YOYO feel a little embarrassed to refuse. up.

Just when he was hesitating in his mind, YOYO turned to look at Wang Yan next to him.

Wang Yan grinned honestly: "Look at me, I definitely want you to stay!
The boss has said it all, I hope you can settle down in City W, talk about getting married in a year or two, let's buy a big house directly in the urban area, and save yourself having to go to another place to fall in love, flying all day long Come and fly, air tickets are not money! "

Wang Yan's statement became the last straw that broke the camel's back. YOYO made up his mind and nodded: "Okay!"

"That's right! Let Xiaowei take you to the personnel department first to get the job done, and the rest will be done slowly.

You may not be used to it when you first come to W City, I will give you a week of paid vacation, and take care of other things. When the time comes to officially go to work, start the sister flower plan! "

Under Zhang Yang's very sincere invitation, YOYO joined Zhang Yang's company in such a daze.

So far, Zhang Yang's company has added another general with a professional background.

Today's fishing friends don't know that under Zhang Yang's professional efforts and resources, in the near future, a phenomenon-level group of sister fishing net reds will be born.

……

YOYO's problem was solved, Zhang Yang became more relaxed in the following days.

More than half of the time has passed for the first phase of the happy fishing advertisement, and overall, the effect is better than expected.

Through online and offline, self-media and traditional media's cross-advertising, Zhang Yang's new medicinal wine "Kampo Medicinal Wine" has been completely detonated in Heikeng and competitive circles.

Because of the excellent effect of the medicinal wine and the huge advertising investment in the early stage, the normal market price of 180ml of this Chinese medicine medicinal wine is set at [-] yuan a bottle.

In the market at that time, the price of [-] bottles of traditional Chinese medicine wine was already terrifying. There were very few similar products that dared to sell such expensive products, and there were almost no benchmark products that could really have good practical results.

For a while, 180 bottles of Chinese medicinal wine became popular all over the country, whether it was in the black pit circle or the competitive circle, it was even hard to find a bottle of wine.

In about 20 days since it was launched on the market, the shipment volume has reached an exaggerated 3 bottles, and the orders from agents all over the country cannot be shipped from the factory at all.

This kind of "hunger marketing" caused by non-human factors has intensified the popularity of Hanfang Medicinal Wine. For a while, various channels even began to buy at a premium, and agents stockpiled goods and sold them reluctantly.

According to the normal production and supply logic, these problems can be solved by increasing the production of the next batch of Chinese herbal wine.

But Zhang Yang, who is very chicken thief, did not do this, but specifically greeted the small medicine filling line to maintain the previous shipment speed.

In addition to the normal basic quotas of each agent, a new marketing routine of free Chinese medicinal wine is set up for the purchase of full amount.

Under the influence of Zhang Yang, there is no such big-name additive company as Shenju in the world in this life. The world-renowned fishing tackle company in this life basically fully bears the commercial status of Shenju in the previous life.

In Zhang Yang's view, the marketing strategy of the golden version of Shenju's dream come true in the previous life was very successful.

Now that the conditions in all aspects are extremely mature, by taking advantage of this wave of huge popularity, you can definitely raise the status of the famous additive in the fishing circle to a higher level!
Zhang Yang's medicinal liquor additives became popular both online and offline, and some second-tier and third-tier fishing anchors also saw huge business opportunities.

At this time, a person took the lead in following the trend and surpassing the road.

Who is this person?Zhang Yang and the others also met Ma Yunfei, the founder of Yunfei Fishing Club, who also got a pickup in Jinghai Garden last time.

Ma Yunfei has also been briefly mentioned before. He looks very bright and sunny, but he is a very dark person who has no bottom line in order to make money by whatever means.

As a witness of Zhang Yang's team taking five pickup trucks in a row, Ma Yunfei was also amazed at the great power of the additive of Hanfang Medicinal Wine.

It is very difficult to decipher the formula of the Kampo Medicinal Wine, which is formulated from more than a dozen traditional Chinese medicine ingredients and natural musk extract. According to domestic technology, it is almost impossible to achieve 100% accuracy in the short term.

After researching for a long time, I found many laboratories to reverse-engineer it, but the actual combat effect was not good, so Ma Yunfei simply gave up continuing to invest in this direction.

However, although the investment has been suspended, Ma Yunfei has caught an additive gimmick that even Zhang Yang has not noticed for the time being because of the research during this period.

Musk!

Yes, you read that right, it is the raw material of musk extract that needs to be added to Chinese medicinal wine, musk!
I also popularized science about what a mouthful of musk is.

Real musk is a very high-value traditional Chinese medicine. Both artificial breeding production and sales are under the control of the state. Because it is extremely precious, the price per gram is very high. The price through legal channels is often more than 1000 per gram, or even more expensive.

The price of natural musk is very high, but there have been artificially synthesized musks in China. The main component of muskone is the same, and the source of muskone is no longer distinguished in the Pharmacopoeia.

The domestic definition of musk is measured by the effective content of muscone.The price of dozens of yuan per gram is also very down-to-earth.

This leaves a huge value gap between natural musk and synthetic musk.

In addition, the records of musk fishing can be traced back to ancient times, and many competitive anglers used it in competitions in the past few years.

The legend of musk wine has always existed in the fishing circle, especially among those fishermen with relatively high ranks.

Ma Yunfei seized this business opportunity, and soon used the ready-made formula of traditional Chinese medicine wine in his hand to match artificial musk, and launched a Ma's musk wine!

When launching the product, Ma Yunfei claimed to use the original musk musk imported from Russia plus 53-degree Feitian Moutai to process it.
In every catty of musk wine, the musk content is not less than 1.5g, and the counterfeit one will pay ten. Professional identification is welcome to crack down on counterfeit products.

Because musk is already widely known, and now it has been packaged and promoted by Ma Yunfei for the second time, Ma's musk wine has attracted widespread attention as soon as it was launched.

It is packaged in a 100ml brown glass bottle with a professional laboratory-grade dropper, and the outside is a high-grade wood-grain velvet packaging box, which looks high-end and elegant.

The retail price of a 3.5-gram catty wine high-concentration competitive professional version is 880 yuan a bottle. 1.5g a catty wine Heikeng version, 360 yuan a bottle.

On the one hand, the Kampo Medicinal Wine, which is said to have added natural musk and other precious medicinal materials to its configuration, has been out of stock for a long time and in short supply; on the other hand, the Mashi musk wine has suddenly emerged.

The fishermen who play black pits and competitions are originally a group with relatively strong spending power. As soon as the news fermented, many customers who were not short of money immediately spent money to try something new.

In all fairness, the reasonable addition of musk ingredients in small fishing medicines does have a certain effect of luring fish. In addition, traditional Chinese medicine and high-grade grain wine also have a certain promotion effect on fishing. Therefore, the concept of musk wine has a theoretical basis. and practical significance.

It's just that the effect is far less prominent than that of the formula of Chinese medicinal wine under the ordinary ratio.

Ma Yunfei chose a very tricky angle. The high-grade grain wine costs tens of yuan per catty, artificial musk tens of yuan per gram, and the production cost of a catty of musk wine is 60 yuan.

Even including the cost of super professional glass bottle packaging and gift boxes, the cost price of a 100ml bottle of musk wine does not exceed 30 yuan.

The retail price is 900 yuan. This profit rate is almost catching up with the money printing machine.

The profit margin of the product is against the sky, and there is a lot of room for hype and gimmicks. Ma Yunfei naturally has a lot of room for marketing.

In addition to his own sales in the live broadcast room and offline clubs, he also found many acquaintances to help promote sales.

For a bottle of 360 yuan muscat wine, the friends who help sell it can get a commission of 180 yuan if the transaction is completed. There is no need to press the goods, and there is no need to worry about selling it directly.Even if you don’t sell it, if you use it yourself, it’s half the price!

How could anyone refuse this kind of cooperation?

Under the promotion of super storytelling marketing and a large number of cooperative anchors, Ma's musk wine has completely exploded out of the circle in a short period of time!
It only takes a few drops of bait at a time, and it will perform well in actual combat. This kind of "lie" is repeated a lot, and in the eyes of many blind fishermen, it will naturally become the truth.

So, in less than half a month after the popularity of Chinese herbal medicinal wine, Mashi musk wine became a god again, and it became a very frequently mentioned word by fishing anchors on the online live broadcast platform.

People from all sides contributed to the flames, and a large number of early adopter orders were shipped. This wave of trial peaks alone made Ma Yunfei's team earn a lot of money.

The fishing circle is so big. Seeing that Muscat wine became popular, other follow-up products quickly sprung up like bamboo shoots after a spring rain.

Zhang's muscat wine, Li's muscat wine, and what's more, they even produced three-year-old altar muscat wine, using an old-fashioned way to pack a layer of moldy material outside the bottle to create a wine that can be stored for several years. The presentation of the muscat.

In essence, they are all cheap blends of artificial muscone and toner.

In fact, Zhang Yang was on the sidelines to the chaos in the circle. Apart from being a fisherman, he was also a successful businessman, and he had a deep understanding of the tricks in the fishing gear industry.

The retail price of her own Chinese medicinal wine is not low, why is there any need to evaluate other products? This is Zhang Yang's most sincere thought.

But many times, the development of certain things is not based on someone's will.

When Zhang Yang's live broadcast with Han Qiang was just broadcast, an old fan in the die-hard fan group sent a screen recording video to Zhang Yang.

Shuangfei Dacao @张扬! : "Boss! That fishing anchor named Ma Yunfei was talking hilariously in the live broadcast room.

In front of more than 1000 people in the live broadcast room, they said that our Chinese medicinal wine is a creative formula of plagiarized Mashi musk wine!
It is also said that our promotion contains natural musk ingredients is a lie!The screen recording has been sent to you, please take a look! "

Zhang Yang was slightly taken aback when he received the news, and in disbelief clicked on the screen-recorded live video sent by a fan.

In the video, Ma Yunfei wears a white robe similar to that worn by Dong in the laboratory, bragging about how laborious, costly and effective the research and development of his own Ma's musk wine is.

After bragging for a while, the topic changed and mentioned how similar products are on the market.

At this time, someone asked about the topic of Chinese medicinal wine, and Ma Yunfei did not shy away from it. He licked his face and said that he also bought Chinese medicinal wine and looked at it. It was a cheap version of his own formula, and the active ingredients were so so.

In short, he made an undisguised confession. In his mouth, other people's things are rubbish, and his own Chinese medicine wine is the best in the world.

After watching the entire screen recording, Zhang Yang became restless.

It’s okay for you to cut leeks and sell things to make publicity. Buyers need to pay for their own cognition.Zhang Yang is not a cynical youth, and will not expose these under the banner of justice.

But there is no grievance between the two parties, so it would be a bit vulgar to blatantly call out names in the live broadcast room to belittle Zhang Yang's products and promote their own things.

(End of this chapter)