Go back to the past to be the fishing king

Chapter 381 Play big!
"Okay, tell me!" After listening to Zhang Yang's words, Liu Xingyun was obviously moved.

Zhang Yang said: "The budget of 100 million is not enough, we have to play with big ones!
Let me say, just set up a budget of 200 million yuan, take out 20 yuan to put the fish as various expenses for the venue and the contractor, 30 yuan for various intermediate expenses, and the remaining 150 million yuan, directly go to the bonus!If you want to do it, make it bigger! "

"What? 150 million bonus? Are you crazy?"

Hearing Zhang Yang's plan, even though Liu Xingyun had made some psychological preparations, he still found it difficult to accept.

150 million bonus, what kind of concept is this?If it is done, it will definitely have an astonishing influence in the circle.It can be said that this event alone has directly filled the category of Kuaishou outdoor fishing, far away from the sudden rise of Douyin.

In fact, in later generations, the development of Douyin will be faster and more powerful than Kuaishou.

For Kuaishou, the peak period of outdoor fishing was around 16-19.

After 2020, the traffic of Douyin will be far away from Kuaishou. At that time, various first-line anchors will switch positions and flee Douyin, and the traffic of Kuaishou will drop significantly.

For these situations, Zhang Yang is clear in his heart, but this life is different from his previous life. Since he already knew about these situations, and there is no high-level friend like Liu Xingyun on Douyin, naturally he will not let this happen.

For example, in the previous life, Kuaishou made this fishing carnival, which was tepid and nondescript. A group of people participated in it with great enthusiasm, but the fish became more popular, and the preparation team for the event was not in place.The bonus is only tens of thousands of yuan, and the final evaluation is just so-so, with a passing score of [-] points.

And what about Zhang Yang's idea?The venue and personnel, Zhang Yang's seat here is absolutely beautiful.Putting 20 yuan of fish as the venue fee is not considered extortion.

The key is that this 150 million bonus can definitely blow up all the outdoor fishing Internet celebrities in China. By then, the force will be strong and the influence will be full. Preconceived ideas are deeply rooted. Other platforms want to surpass them later Kuaishou Carnival, but there is no chance.

"I'm not crazy, I'm not talking nonsense with you, but I have a very clear line of thinking!
There is no shortage of money on the platform now, this is the first!

Second, I have the ability to help you run this matter well!

Finally, I have already thought about the use of this 150 million bonus, and I will give the platform a big gift at that time! "

"Great gift? What kind of gift? You have nothing to say in your head, so don't hide it from me!"

"Tell me, how is my combat effectiveness, as well as the fishermen of the following team?" Zhang Yang didn't answer directly, but asked a rhetorical question.

"The combat power is definitely not a problem. I also watched your Fishing King Cup competition a while ago. Didn't you score eight points! It is said to be exaggerated!"

"Then let me ask you again, my skills are strong enough, and the competition is on my own one-acre three-point land, so will the probability of winning the prize be fully maximized?"

Hearing this, Liu Xingyun suddenly became cautious, and said a little nervously: "You...what do you want to do? Let me tell you, we have to let go of the current situation in our rank, don't think about this little bonus, It’s messed up, it’s easy for outsiders to talk about it!”

"Damn! What are you thinking! Do you think I'm partnering with you to get this little bonus funding? Although 80 is a lot, I don't like it here! Just start a live broadcast and bring a serious The goods can be sold for a minimum of one million!"

"Then what do you mean?"

"I mean, if I or my team succeed in getting the bonus according to my plan, then we will donate the bonus in the name of our Kuaishou company!
Let's donate to the Hope Project the same as the gift money from my account last time, and build schools for the children!

Think about it, after such a set of operations, does it have face, compulsion, and influence? "

After hearing Zhang Yang's thoughts, Liu Xingyun fell into a rare silence.

This option is indeed very attractive.

If the company spends 200 million yuan to simply hold a carnival-like commercial event, it is really unacceptable, and the budget is too high.There is limited room for storytelling.

But if the company takes out 200 million to hold a competition and donate a school at the same time, then no matter whether it is the leader or Liu Xingyun, he will feel that it is not expensive at all.

"Are you sure?" After five seconds of silence, Old Liu asked repeatedly.

Zhang Yang said with certainty: "100% must be a fool. To be conservative, on the premise of not engaging in any behind-the-scenes tricks to be fair and just, it's probably [-]% to [-]%!"

"Okay, I will write a report on this idea and let the big boss refer to it! If there is a nod over there, let's do it!"

After some communication, Liu Xingyun was personally convinced by Zhang Yang.After all, Zhang Yang’s use of gift money to donate to the Hope Project was reported in the newspapers. At that time, the big leaders at the company’s headquarters specifically mentioned this matter during a meeting. Obviously, this passive increase in social recognition has a negative impact on the platform. is very important.Directly from ordinary event planning, it has risen to the level of platform development pattern.

"Don't be in a hurry to hang up the phone, I haven't finished talking yet! I've finished talking about the business, and I still have some personal suggestions and opinions. I will take this opportunity to chat with you!" Zhang Yang continued to add.

"Tell me! Your brain is really sharp enough to see problems. Compared with you, I am almost an idiot!"

"Haha, brother Liu, don't be so humble. Regarding the fishing carnival, your original intention may be that the platform needs to organize an event, and then declare its influence and presence! My next words may make you sound a bit Alarmist feeling, judge for yourself!

In your opinion, how does the current development of the Kuaishou platform compare to Douyin on the other side? "

Lao Liu replied very seriously: "Douyin? It is developing very fast there, but there are many login devices in various versions of their platform. Volcano, Extreme Edition, Douyin, Watermelon, etc. are all owned by ByteDance. ! With so many software versions, the influence is scattered to a certain extent, and the traffic is not concentrated enough!"

"This is indeed true, but it is also a fact that the overall influence of the Douyin platform is constantly increasing!
From the perspective of platform ecology alone, at present, Kuaishou is more mature than Douyin, but this maturity is not an advantage that cannot be copied!
A rising star of the family can completely engage in the doctrine, and an excellent business model can be copied over. We have nothing to do! "

"You're right about that!"

"Okay, if people continue to invest in traffic and copy it directly when the model is polished and mature, won't we feel uncomfortable? With traffic, there will be huge business potential. Will it attract more outstanding people? Anchor and creator?
What needs to be done at this time to keep the influence of the platform from being weakened by the change of direction?
In the category of outdoor fishing, the organization of such influential events as the Carnival is involved here!
Take this opportunity to diverge your thinking, find a way to sign those popular anchors and grab them in the platform's own hands, and you will be invincible!
Looking at the carnival from this perspective, does it feel completely different?Is this still as simple as planning and organizing an outdoor fishing carnival and holding an official event? "

"Damn it! Your words awakened the dreamer!!" Liu Xingyun couldn't hold back when he heard this, and burst into a foul mouth.

In fact, as early as Inke, the high-level operators of the website platform have realized this problem. Excellent anchors and content creators are the core competitiveness of the platform. Only by grasping these as much as possible can the platform be guaranteed. of absolute stability.

Seeing this, someone might be complaining, Zhang Yang's brain is broken?If the anchor wanted to sign an agreement with the platform, wouldn't he be tied up too?Does this count as shooting yourself in the foot?
From a narrow point of view, it is true, but if you analyze it rationally, the advantages far outweigh the disadvantages!

At the current level of Zhang Yang, there are many anchor accounts under him, the content output is huge, and the commercial potential is also very sufficient. In fact, he has the ability to negotiate conditions with the platform.

Coupled with the very good personal relationship between Zhang Yang and Lao Liu, even if he really wanted to sign the contract without discrimination, Zhang Yang could still get very favorable terms.

Taking ten thousand steps back, even if Zhang Yang's series of accounts have differences and are taken care of by the platform, Zhang Yang's fishing gear company has already completed the accumulation and precipitation of brand recognition by taking advantage of the platform's traffic bonus, and is already invincible.

When the time comes to bring the team to transfer the stove to Douyin, Zhang Yang has a lot of experience and can recreate popular accounts and live broadcast content.As long as the internal strength is sufficient, no matter how it develops in the future, it will be more than enough.

"Okay, brother Zhang Yang! What you said, my head is a bit messy, and I need to sort it out and form a written document as soon as possible! I won't talk to you for now. I will discuss this matter with my boss as soon as possible. When there is a result, I will do it as soon as possible. inform you!"

"Good! Contact me anytime!"

……

After hanging up the call, Liu Xingyun immediately turned on the computer, recreated a blank document, and sorted out a series of ideas exchanged with Zhang Yang on the phone, especially in terms of expanding the publicity of the Kuaishou brand platform. I wrote a small composition eloquently.

In less than two hours, a document was released steaming hot.

Liu Xingyun's boss had already expected to hold an outdoor fishing carnival, otherwise Liu Xingyun would not have discussed the feasibility and various details with Zhang Yang.

After seeing Lao Liu's series of plans and the extension of the project, the boss immediately made a decision, let's do it!

This is probably the fastest project plan to be finalized and recorded.There was no meeting to discuss it in detail, no back and forth arguments, and even without greeting several other high-level executives, the big boss directly made a decision to settle the matter.

Among them, Zhang Yang rewarded the school with gifts last time, which enhanced the platform's influence and public image, and played a key role in the leader's decision-making.

The next morning, Lao Liu called Zhang Yang again.

This time the call time is very short, but the content is very important.

The company has approved the project fund of 200 million, and asked Zhang Yang, as the organizer, to come up with a detailed implementation plan!And in the middle and late stages of the project, a dedicated team led by Liu Xingyun will be sent to personally follow up the implementation and implementation of the entire project.

After hanging up the call, Zhang Yang took the car keys and drove directly to the company's premises.

After a greeting in the company group, everyone put down their work and started a meeting! !

In the company's conference room, Zhang Yang explained everything that could be said about the whole matter to everyone in detail, and then began to dispatch troops, set up a competition preparation team, and began to follow up the preparations for the competition.

If someone is available, it is easy to plan when you encounter problems. Except for some sensitive positions on the company's side that are really too busy, it is relatively easy to recruit some people.

In this way, after the meeting, Zhang Yang took the lead and transferred a five-member project preparation and implementation team from the company.Specially responsible for the pre-construction and preparatory work for the carnival on the side of the reservoir.

Since it is a fishing carnival event with a prize money of 150 million, the hardware measures of the reservoir must keep up.

Originally, the side of the reservoir was paved with gravel, but now it is definitely not up to standard.

Zhang Yang and Lao Zhao together, the direct company took out 50 yuan to harden the fishing spots and roads on the shore of the reservoir area in all directions.

Fishing positions and road construction standards have come up, so the supporting facilities in the rest area of ​​the reservoir area will naturally have to keep up.

Anyway, this side of the reservoir is Zhang Yang's company's property, and some investment money will be rotten in the pot, so it can be done in one step.

As a result, the rest area around the reservoir area, tent building area, mobile box accommodation area, reservoir canteen, and other related supporting facilities have also been planned.

Having money is easy to do. After a series of calculations, the company directly added more than 100 million follow-up investment, and soon all links began to invite bids and launched.

In less than a week, the side of the reservoir contracted by Zhang Yang has changed from being quiet before to a huge construction site full of noisy construction vehicles.

Various related supporting businesses are carried out in an orderly manner, and strive to complete all renovations and upgrades and hardware construction within one month.

The time of the carnival was arranged during the May [-]st Golden Week, a total of three days. Under Zhang Yang's lead, the game's gameplay also came up with corresponding rules, and the event soon began to warm up on the platform. Invitations, as well as early registration channels, have also begun to unfold in full swing.

As soon as the regulations for the fishing carnival with a total bonus of 150 million were announced, the entire platform exploded in an instant.

How much is the final prize money for a commercial game, even for a game with a large mass base like football and basketball?It's only a few hundred thousand, and I have to find brand sponsors.

And what about Kuaishou's carnival this time?
The 150 million prize money invested directly pushed the competition to a level half a level higher than that of the Sihong Dayuantang Million Dollar Challenge.

It can be said that this tournament regulation alone allows the fish to fish well, but the eyes of the fishing masters who have not developed on the Internet are all red.

(End of this chapter)