Popular entertainment circle, you call it a little hobby

Chapter 568 Concert preparations, guest candidates

In fact, the cost of the venue was not paid by Tianhai, it was paid by the advertisers.As early as the news of Wang Xuan's solo concert was released, countless advertisers recruited Tianhai to sponsor Wang Xuan's concert.

Originally, Li Tao and the others wanted to refuse.

how to say?

If it is the concert of other singers under Tianhai, Tianhai will not refuse the advertising sponsors, provided that the other party's products and reputation are good.For example, in June, the SMY group's solo concert and Du Chengfei's solo concert received a lot of commercials.

But if it was Wang Xuan, they hoped that Wang Xuan's solo concert would be more pure, without too many commercial factors.Again, they don't need Wang Xuan to make money for Tianhai, they just need Wang Xuan to act as a facade for Tianhai.As for the facade, the cleaner the better.

Mainly Li Tao thought that Wang Xuan didn't like accepting advertising sponsorships.After all, so far Wang Xuan has not even accepted a commercial endorsement, nor has he accepted any commercial performances.

But to Li Tao's surprise, Wang Xuan accepted the advertising sponsorship for the first time this time.

Moreover, as long as the other party has no problem, Wang Xuan will not refuse anyone.

After Wang Xuan explained, Li Tao understood the reason.It turned out that Wang Xuan planned to donate all advertising sponsorships and ticket sales to poor areas for poverty alleviation and public welfare.The keynote of the public welfare concert was set at that time.

Of course, the cost of the concert must be deducted.In Wang Xuan's words, he is not a saint, so he doesn't need to make money, but he doesn't do business that loses money.

After Li Tao knew Wang Xuan's idea, he pondered for a while, and together with Wang Xuan, he decided to set up a public welfare foundation directly in Tianhai.Because Tianhai now sponsors a lot of public welfare undertakings every year, 500 million first-tier artists, 200 million second-tier artists, and tens of millions of singers and queens.

These charitable sponsorships are split between Tianhai and the artist, and then donated to charitable organizations in need in the name of the artist.

How can I say it?The money is donated, but outsiders don't know it, and the reputation is not obvious.

It is said that doing good deeds does not leave a name, but this is not feasible in the entertainment and business circles.For the entertainment and business circles, it is best to leave a name for doing good deeds, otherwise there will be a little turmoil, and it is easy to get caught up in gossip.

There are not a few celebrities in the entertainment industry and bigwigs in the business circle who have been sprayed because of charity.

The typical one is Jay Chou.

Many people don't know that "The Fragrance of Dao" was actually written by Jay Chou for the Wenchuan Earthquake.Jay Chou once said in an interview with "People Weekly": "Many people on TV are saving lives, and many people are also living strong. At that time, Jet Li told me that we should give some education to the young people now. There are a lot of people who commit suicide in depression, so I should write a song with positive energy. It happens that the economy is not in a recession, and office workers have laid off a lot of workers, so I don’t want to write directly about earthquakes, but write a song that resonates.”

But at that time when "Rice of Rice" was released, Jay Chou and the company did not use the earthquake as a publicity point. It was only revealed a little in Jay Chou's interview after many years.

However, after the Wenchuan Earthquake, Jay Chou was controversial because of the amount of his donation. He was ridiculed by malicious rumors and only donated 50 yuan.

Indeed, Jay Chou donated 50.After the earthquake, Jay Chou who was scheduled to hold a concert in Chongqing on the 24th was very concerned about the disaster situation.After learning that the teaching building of Liangping Primary School collapsed and some students were buried under the rubble, he immediately donated 50 RMB in his own name to rebuild the school building that was destroyed by the earthquake in Liangping and comfort the family members.

But it was the 50 donation that caused Jay Chou to be sprayed miserably.At the same time that the report was amplified, malicious comments were everywhere, and the rumormongers used their best moral kidnapping to question: Are you so rich?A concert costs tens of millions, is it really embarrassing to donate 50?

But in fact, Jay Chou donated more than 50 yuan?In the same year, he donated 250 million yuan to the disaster-stricken area in Wenchuan in two installments; the mountain city concert that year was also changed into a fundraising form by him. In addition to donating all his personal income from the concert, he also raised more than 3000 million yuan. donated to the people in the disaster area.

So this Wenchuan Earthquake Jay Chou's cumulative donations exceeded 4200 million yuan, breaking the highest record for an artist in Taiwan.Don't say that the 3000 million raised was not donated by Jay Chou, if Jay Chou didn't come forward, where would the 3000 million come from?Try another person?

But these are all done silently.Jay Chou did not publicize it with much fanfare.So, he was sprayed miserably.The 50 donation pledged by the media caused Jay Chou to be reviled by tens of thousands of people. It wasn't until fans found out the truth and CCTV took the initiative to clarify that the cyber violence stopped.

Jay Chou never said a word about this.

Later Jay Chou was interviewed by TV, the host said: "They all call you Ai Lun, many artists can't do such a good job, for example, during the Wenchuan earthquake, you donated 4000 and [-] million."

Jay Chou mentioned it with the sentence "We won't discuss the numbers".

The host asked about Jay Chou visiting a child with leukemia. Jay Chou said again: When he was doing these things, he didn't want to be photographed by the paparazzi, and he didn't want everyone to feel that these things were like a show, so I It will be more low-key.

Jay Chou, who keeps a low profile and does good deeds, the last thing he needs is reports and traffic.But for Tianhai, the company and its artists have done charity work, so it's better to leave some evidence.It's not for leaving a name in history, just don't let yourself fall into rumors like Jay Chou, so that the rumor makers have nothing to spread.

Of course, no matter what you do, you may be sprayed.For example, if Tianhai establishes a public welfare foundation, it may also be sprayed as a show.But being sprayed for show is better than being sprayed for being rich and unkind.At that time, Tianhai could still fight back. If you spray me for a show, you can show off if you have the ability.

Wang Xuan also understood these things, so he agreed to Li Tao's request.

So Li Tao started to set up a public welfare foundation, which is still in the application process.Considering that the public welfare foundation established by Tianhai comes from donations from Tianhai and Tianhai's artists, it does not need to raise funds from the public, and the approval process will be much simpler.

Having said that, in terms of venue selection, Wang Xuan just wanted to choose the Hongkou Football Stadium. This football stadium can accommodate 3 people, which is enough for Wang Xuan.

Mainly close to home, convenient.

But it was always opposed by Zhu Xu and Li Tao.In the words of Wang Xuan when the two counted down: Do you have no compulsion for yourself at all?

The two of them were sure that if Wang Xuan's concert was held at the Hongkou Football Stadium, as soon as the news got out, there would definitely be countless curses.

In fact, a venue of 3 people is enough for many stars.Many celebrities hold concerts, and the venues with tens of thousands of people are afraid that there will be empty seats.But Wang Xuan was different.

Don't even look at what the outside world is expecting from Wang Xuan's solo concert!
Not to mention the Hongkou Football Stadium, even the Yanjing Stadium is not enough. The latter is enough to accommodate 6 spectators, but it is still not enough.Maybe the Modu Stadium is about the same. This stadium can accommodate more than 8 spectators, which is barely enough for Wang Xuan's solo concert.

But Wang Xuan has a better choice: Bird's Nest!
Li Tao and Zhu Xu have always believed that only the Bird's Nest can fully match Wang Xuan's aggressive personality.Because the Bird's Nest is big enough to accommodate [-] spectators, and as the Olympic venue in Huaguo, the "Bird's Nest" is there.

As Wang Xuan's first solo concert, Li Tao and Zhu Xu believe that it must be shocking, and it doesn't matter if it costs more, it must be high-quality.

A concert with 10 people is different from a concert with 5 people, a concert with 8 people, and a concert with [-] people. Olympic venues are also different from ordinary stadiums.In fact, few celebrities in the industry dare to hold a concert in the Bird's Nest.One is to hold a concert in the Bird's Nest, and the cost is very high. There are so many things, and the cost of a concert is at least tens of millions.The second is that I am afraid that I will not be able to control it. The bird's nest is too big, and the attendance rate is a problem.

If there is a concert in the Bird's Nest, there will be too few audiences, and it will appear empty.Then it is not a concert, but a concert accident.

For celebrities, this is a very big blow, not only spiritually, but also professionally.At that time, there must have been a lot of rumors: this star is not popular, and he has no clue in his heart, but he dares to go to the Bird's Nest to hold a concert.

Therefore, most celebrities dare not go to the Bird's Nest for a concert, and even some singers and queens dare not take risks easily.

But Wang Xuan absolutely did not have this problem.

Let alone 10 seats, even 15 seats, there is no need to worry about poor attendance.This is Wang Xuan's first solo concert. Whether it is 10 seats, 15 seats, or even 20 seats, the attendance rate is 100%. Unless someone bought a ticket and is not available, then it will be empty.

Many people have already reserved tickets for Wang Xuan's concert through internal channels.

As soon as the news of the concert was announced, the most well-known ticketing company in the industry approached Tianhai to sell tickets for Wang Xuan's solo concert.

After a comprehensive evaluation, Tianhai chose Dangdang Ticketing Company to cooperate and sell tickets for Wang Xuan's personal concert as an agent.Dangdang Ticketing Company is actually a ticketing company under Dangdang.com, and has a good reputation in the industry.Most of Wang Xuan's physical books were sold on Dangdang.com, and the two parties have a basis for cooperation.

However, Tianhai still specially reminded Dangdang Ticketing, if there are a lot of scalped tickets, it will not cooperate with Dangdang Ticketing in the future.

The reason for this reminder is because Tianhai knows very well how the ticketing company makes money.

Do you think that ticketing companies make money by selling tickets as agents?Wrong, and dead wrong.There are so many ticketing companies in the industry, and the competition is so fierce, how much do you get from selling tickets?Most ticket companies rely on scalpers to make money, okay?

Take the sales chain as an example.If Wang Xuan’s personal concert tickets are regarded as a product, Tiantianhai is the manufacturer, the designated cooperative ticketing company is the first-level distributor, scalpers are the second-level distributor, and fans and audiences are the terminal.

According to the agreement, Tianhai only authorizes the cooperative ticketing company to sell tickets. If the ticketing company directly sells the tickets to fans and audiences at Tianhai's price, it is a formal channel for ticket sales.But if the ticketing company sells the tickets to the scalpers, and then the scalpers sell them to the fans at a high price, this is an illegal operation.

Tianhai warned Dangdang.com that it wanted Dangdang to put an end to this kind of illegal operation. The reason why it only chose one ticketing company to cooperate was also to put an end to this kind of illegal operation.

In the sales market, it is normal for products to reach customers through first-level distribution, second-level distribution, and third-level distribution.But it's not good for celebrity concert tickets, the more popular the star is, the worse it is, because it's too bad for word of mouth.

Take Wang Xuan's personal concert tickets as an example. Tianhai sells them to Dangdang.com at a price of 300 yuan. 600% of the tickets are sold on formal channels.

As for the 80% of the tickets sold to the scalpers, the scalpers may sell them to fans and audiences at a price of 1200 yuan.But for the tickets, Tianhai's price was originally only 300 yuan, but now it has been fired up to 1200 yuan by scalpers, can it afford it?

Believe it or not, if Tianhai didn't warn Dangdang.com, the tickets for Wang Xuan's solo concert might be sold to sky-high prices by scalpers? 1200 yuan?No, no, no, 2000 yuan, 3000 yuan is possible, if it is in those conspicuous places, it can even be tens of thousands.After all, this is Wang Xuan's solo concert, who wouldn't want to watch it?

But after reading it, there was a lot of scolding on the Internet.Wang Xuan will become the object of denunciation on the Internet, will be bullied by the Internet, and will be sprayed with money and madness.

Such things happen in the industry.Tianhai must prevent Wang Xuan from getting into this kind of turmoil.

As for Tianhai's reminder, Dangdang Ticketing did not dare to take it seriously, and severely warned all employees not to resell tickets for Wang Xuan's personal concert.

The main thing is that Tianhai not only issued a warning, but also promised benefits. If the cooperation is happy, the tickets for Wang Xuan's personal concert and the concert tickets of all Tianhai's singers can be handed over to Dangdang Ticketing Agent for sale.This is definitely a huge pie for Dangdang Ticketing.The growth of new users alone is a big pie.

After talking about the ticket company, Li Tao and Zhu Xu were thinking about the concert guests again.

First of all, Tianhai's singers must be the first choice. After all, the popularity of Wang Xuan's solo concert is there. It will be of great benefit to be on stage at Wang Xuan's concert.It is better to be cheap than to be cheap to others.

Even Tianhai has a lot of singers, a concert only takes two to three hours, it is unrealistic for everyone to come on stage and sing.

Fourteen singers from Chen Xueqi, He Hui, Zhu Xiaoxiao, Lin Zhixiang, Xu Yang, Lin Miaoke, Du Chengfei, Yang Tingting, Wang Shasha, Deng Ziqing, Ren Xuanran, Liu Kai, Zhang Yaxin, and SMY, each with a 4-minute song, takes nearly an hour Yes.

In addition, although the fat and water don't flow to outsiders' fields, there are still a few big singers outside who have to be invited to act as fronts.Otherwise, there will be rumors that Wang Xuan's popularity in the industry is not good, and there will be no singing queen to attend the concert.

Therefore, no matter what, invite the three singers and queens to come over.This is another ten minutes.

But Tianhai was willing, and probably the audience was also unwilling. After all, they came to see Wang Xuan's solo concert, not someone else's concert.

After careful consideration, Zhu Xu and Li Tao felt that the maximum number of guests for Wang Xuan's solo concert could only be 8.In the case of inviting three singers and queens, Tianhai can only choose 5 people to be the guests of Wang Xuan's concert, and considering that Chen Xueqi will definitely be a guest, so there are only 4 places left. problem.

Lin Zhixiang doesn't have to think about it, because Lin Zhixiang is old, and he will definitely not compete with young people for this kind of opportunity.

Du Chengfei and SMY group only held their solo concerts in June and July. After some persuasion, it is estimated that they can give up the opportunity to others.

For the rest of the people, it is not easy to choose.

After thinking about it again and again, Zhu Xu and Li Tao still haven't decided who will be Wang Xuan's guest.So the two threw the problem to Wang Xuan.

Wang Xuan smiled after understanding: "What's the matter. Just extend the duration of the concert. Let's set it to 4 hours."

"4 hours?" Zhu Xu and Li Tao were surprised when they heard this.

"Yes, 4 hours. The number of guests is set at 12, 4 outside, and 8 in Tianhai."

"Isn't it too long? Can you bear it?"

(End of this chapter)