Popular entertainment circle, you call it a little hobby

Chapter 582 Torch Animation Team
After unifying the opinions, Yang Zheng immediately called Wang Xuan: "Mr. Wang Xuan, we have already discussed it here, and we must keep the show for us. I will go to Shanghai to discuss it with you." The matter of program cooperation."

Wang Xuan naturally had no objection to this.

He's asking a lot, so it's better to talk face to face.

Before deciding to make "The Voice", Wang Xuan actually asked Tianhai's people to do a market research.Investigate the ratings and market share of the singing columns of various satellite TV channels.

Not to mention, there are quite a few singing programs, large and small, at least a dozen.Viewership ratings, ranging from a few tenths to a few tenths.

The one with the highest ratings is "Sound of Nature".

"Sound of Nature" is a large-scale singing talent show co-founded by Xiangjiang Satellite TV and Morning Star Entertainment. It is held every two years. It has been established for ten years now. At its peak, the ratings also reached a phenomenal level. There are more choices in the future, and the ratings The rate has declined, but remains stable at around 2.5.This ratings, in previous years, can only be ranked after "The King of Masked Singer". This year, when the ratings of "The King of Masked Singer" experienced a sharp decline, it officially surpassed "The King of Masked Singer" and returned to the top of the list.

And "The King of Masked Singer" fell to second place.

The ratings of "The King of Masked Singer" the year before last even broke 4, not only topping all singing programs, but also topping all variety shows.It's a pity that it encountered Waterloo this year, and its ratings are only 2.2, which has already been surpassed by "Sound of Nature".

"Sound of Nature" is a talent show for female voices. Xiangjiang Satellite TV and Morning Star Entertainment also have a male singing talent show "Top Male Voice". Not bad, although you were not a phenomenon back then, you were still a blockbuster. Now the ratings are also declining, but it remains above 1.8, ranking sixth.

The third is a program called "Crossover Singer", which is a phenomenon-level large-scale star crossover music program launched by Yanjing TV Station with all its efforts. Many heavyweight and popular stars in the fields of film and television, entertainment and so on.The ratings also reached around 2.1.

The fourth one is "I Love to Remember the Lyrics", which is a singing variety show created by Zhehai Satellite TV. The program has both singing rules and entertainment fashion. Value, as long as the contestants can sing the prescribed lyrics, they can win prizes.When this show was launched that year, it was also very popular. At its peak, it reached a hit, but now it has not dropped a lot, and the ratings have remained at 2.0.

Xiangjiang, Yanjing, Zhehai, and Suning's four major TV stations all have their own singing programs, and Magic City's Dragon TV is naturally not behind.The singing program created by Dragon TV is called "The Most Beautiful Collision", which is a new large-scale studio music challenge program.The show invites Lin Jun, Li Ronggui, Yang Xinling, Hu Bin and other famous singers as guests, and will select 12 amateur singers to compete with these famous singers.

The ratings of this program are not bad, with 1.9, ranking fifth among similar programs.

The ratings of the singing programs of other satellite TVs are much, much worse, and they are incomparable with the singing programs of the five David TVs.

Of course, the singing programs of the five David TVs are broadcast in staggered time slots. If they are played in the same time slot, the ratings will definitely be shared equally.

Other singing programs have their own advantages, and there are many tricks. The same type of programs can also produce different things.Although the ratings of each program are not very high, most of them do not exceed 1, but these programs do not deliberately stagger the time. If the market shares of several programs are added together, it is also a very scary figure.

In short, the singing program market in this world is huge, and there are many people doing it, which invisibly shared the ratings and market share. If there is an outstanding singing program that eclipses all other singing programs, the ratings will definitely be huge. very scary.

But this, can anyone do it?

Even "Sound of Nature" at its peak and "The King of Masked Singer" the year before last failed to dominate the market share of singing programs.

But Wang Xuan believes that "The Voice" can do it.

This program, in another time and space, has truly achieved the level of a national phenomenon. During its broadcast time, all singing programs have to stay away, otherwise it will be overshadowed.

After calling Yang Zheng, Zhu Xu happened to come to Wang Xuan's office to look for Wang Xuan.

"Brother Xuan, good news, I found the animation production team you wanted for you." Zhu Xu said excitedly.

"Oh? Which anime team?"

"Torch Animation Team."

"Huh? What team is this? I don't seem to have heard of it?"

"This team is a new team. It has been established for less than three years, and there are no outstanding works. Brother Xuan must have never heard of it. But let me mention a name, Brother Xuan must have heard of it, Huiju Animation Team."

Wang Xuan nodded: "I have heard."

If Wang Xuan is an outsider, he may be a little unfamiliar with the Huiju animation team.But he is in the entertainment circle, and he still wants to make a fortune in the animation market, so how can he not know about the Huiju animation team?
This team is an old team, very well-known in the industry, and participated in the production of the animation "Journey to the West" at the end of the last century.That version of "Journey to the West" animation is also very classic, not inferior to the 98 version of "Journey to the West" on Earth.

Yes, this time and space also has "Journey to the West".After all, the past history of Huaguo is the same as that of Huaxia. There are all kinds of Tang poetry, Song Ci, Li Bai and Du Fu. It was only after the Ming Dynasty that a fault appeared.

In the history of China, after the Ming Dynasty, it was followed by the Qing Dynasty.And the history of Huaguo followed a Manchu dynasty.

Of course, there is not much difference between the Manchu Dynasty and the Qing Dynasty.They all keep whips, and they have done a lot of stupid things. The decline of Huaguo and Huaxia is all related to the arrogance and arrogance of the Manchu and Qing dynasties, who closed the country.

Therefore, if Wang Xuan wants to make some Qing court dramas, such as "Scary Step by Step" and "The Legend of Zhen Huan", it is also possible, at most, it will be slightly adapted.

Speaking of "Journey to the West", "Journey to the West" is the original novel written by Wu Chengen, and Wu Chengen was from the Ming Dynasty, so this world naturally also has "Journey to the West", which is listed together with "Romance of the Three Kingdoms", "Dream of Red Mansions" and "Water Margin". Listed as four masterpieces.

The animation "Journey to the West" is adapted from the novel "Journey to the West", and has been adapted in many editions. The version adapted by Huiju Animation Company and CCTV in 97 is the most classic version, which carries Wang Xuan's childhood.

He grew up watching the animation "Journey to the West".At that time, the end of the animation was also specially marked, and the animation of "Journey to the West" was produced by Huiju Animation Company.So how could Wang Xuan have no impression of Huiju Animation Company?
"Huiju Animation Company participated in the production of "Journey to the West" and "Sun God" at the end of the last century, and also participated in the production of "Heroes of the Qin and Han Dynasties" and "Romance of the Three Kingdoms" in the new century. There is nothing to say about the animation technology. request?" Zhu Xu said.

"It definitely fits. I've seen a lot of cartoons they made, whether it's art painting or character modeling, or [-]D special effects, composite special effects, they are all very good. It's this team. I don't think it's affiliated with Huaguo International. Is it the animation team under the TV company? And what you just said is the Torch animation team, is this Torch animation team related to the Huiju animation team?" Wang Xuan asked.

"To be precise, the Torch Animation team was separated from the Torch Animation team. In other words, the Torch Animation team is still a team under the Huaguo International Television Corporation, but the people are not the same as before. I investigated The main technicians who participated in the production of "Journey to the West" and "Three Kingdoms of the Qin and Han Dynasties" jumped out of Huaguo International Television Corporation three years ago and took the lead in establishing the Torch Animation Company." Zhu Xu laughed.

"Does it mean that they can be dug over?" Wang Xuan asked.

"Correct answer. They jumped out a few years ago and led the establishment of an animation company by themselves, thinking that they could use their technology to make a big splash in the animation industry, but the reality gave them a blow. Because they didn't have good ideas, the animation they produced was The money earned back then has already been posted in. It is almost impossible to attract investment, because no one is optimistic about Guoman. The entire company is now in a state of making ends meet, and even the rent of the house cannot be paid. "

Wang Xuan shook his head.

Many people think that they can make a career out of their enthusiasm, but the reality often gives these people a slap in the face.

Although the words are a bit harsh, but in this society, success is not achieved simply by having passion and dreams, especially the big dye tank of the entertainment industry, which is more cruel and fruitless.

He has just traveled to this world, he has a lot of classics in his mind, and he has the ability to get these classics out, so the capital should be considered strong, right?Isn't it the same that you didn't choose to go it alone, but chose Tianyu as a springboard?

Don't look at Wang Xuan's smooth sailing all the time, there is Tianyu escorting him behind, otherwise you see?

Without background, if Wang Xuan makes those classic songs out one after another, the fire may not be popular, even if it becomes popular, there must be all kinds of suppression, threats, and persecution, forcing Wang Xuan to join them, forcing Wang Xuan to Get out the classics in your mind and give them to them.What Wang Xuan got was probably only a very small amount of income.People gorge on meat, and what he gets is probably just a little minced meat, not even soup.

His works will be taken away, and even the right to authorship will not be his.

Weak, pitiful, and helpless.

It's that cruel!The entertainment industry is very dark, such things are not uncommon in the entertainment industry.How many composers have been signed by some entertainment companies for ten years, and the salary is very low, which is similar to a contract of sale.In the past ten years, all the works he produced belonged to the company, the copyright belonged to the company, and even the signature was also owned by the company, and he didn't even have the right to authorship.It's not enough to jump out, because the liquidated damages are very high, and my meager salary can't afford the high liquidated damages.

This is the reason why Wang Xuan was attached to Tianyu in the early stage.Later, when he became famous and had a net worth of hundreds of millions, Wang Xuan dared to jump out of Tianyu.

Because of his fame, and his fame has reached his level, it is not easy to suppress him anymore.With a net worth of hundreds of millions, Wang Xuan doesn't need to attract investment, he can definitely recruit a team by himself to produce those film and television works in his mind, instead of depending on the face of the capital.

Judging from Wang Xuan's experience in the entertainment industry for many years, the Huiju Animation team jumped out of the Huaguo International Television Corporation to work alone. If there is no one to escort them behind, it is certain that they will suffer. It is not normal to succeed.

Wang Xuan thought of "Quiba".Thinking back to the era when the "Quiba" trilogy was defeated.

In 06, relevant departments formulated "Several Opinions on the Development of my country's Film and Television Animation Industry", and Huaxia clearly proposed preferential policies for the development of animation industry from the national level for the first time.The central government provides financial support with a special development fund.The domestic animation industry ushered in great strides in development.

"Quiba: One Hundred Thousand Urgencies", which was released in 11, came into being under the background of this era.

Under the background of this era, the growth rate of animation films in domestic theaters is obvious. In 08, only five domestic animations were released in mainstream theaters, but in 09, there were 29 animations.

09~11年期间国产院线动画大多类型从全年龄出发。实质则是14岁以下儿童为主要服务对象。《喜羊羊与灰太狼》，《赛尔号》，《摩尔庄园》等系列占据荧屏主流。其中11年国产动画院线票房高达3.1亿，较10年增长了43.2%。

Among the 3.1 million box office, "Pleasant Goat and Big Big Wolf: The Year of the Rabbit Ding Guagua" took 1.42 million box office, and "Panda Story" co-produced by China and Germany swept 4460 million box office. Looking for the Phoenix Beast" and "Rock Kingdom Holy Dragon Knight" received 4382 million box office and 3350 million box office respectively.

These four theatrical animations took a total of 2.63 million at the box office, and "Quiba 2000: One Hundred Thousand Urgent" with 1 million was announced, but in the end they only got a pitiful 305 million at the box office.

What is the reason?

Is it because "Quiba 1: One Hundred Thousand Urgency" is not well-produced?No, if the production is not excellent, how can this anime movie break out and be loved by countless people?

Or does the producer not have sufficient capital?No, if you can spend 2000 million on publicity, how can you be short of capital?
Or there is no mature publicity team?Not even this one.At that time, the publicity team of "Quiba 1" and "Pleasant Goat and Big Big Wolf: The Year of the Rabbit Dinggua" were actually the same, and Shanghai Xuandong Media was responsible for the publicity, but "Pleasant Goat and Big Big Wolf" got 1.42 305 million box office, what about "Quiba"? [-] million!
The production is no worse than "Pleasant Goat and Big Big Wolf", there is no shortage of capital, the publicity is willing to spend money, and the publicity team is also very mature. Compared with "Pleasant Goat and Big Big Wolf", the box office is sky-high. What is the reason?
Wang Xuan summed up three reasons, the first is background, the second is fame, and the third is cultural inferiority.

Compared with the successful works at that time, "Pleasant Goat and Big Big Wolf" has a long-term TV audience as support. To put it bluntly, it is very well-known and has a wide audience base.

Similarly, as community games, "Moore Manor" and "Purcell" also have a certain audience base.A mature company like Shanghai Xuandong Communication.I have sufficient experience in publicizing and distributing such works, whether it is local promotion or all-media publicity in the reckless period, I can achieve results based on experience.

What about "Quiba"?Not to mention that it is not well-known, and there was no successful case of this kind of cinematic animation in China at that time. Even if Shanghai Xuandong Media wanted to publicize it, it didn't know how to publicize it.

Moreover, the cultural inferiority of the audience and sales staff also gave "Quiba" a blow. Wang Chuan, the director of "Quiba", once reviewed this inferiority complex.At that time, the staff of Qingqingshu went to work in theaters one by one, but they were told face to face by many theater experience that their films had not been announced, had no popularity, and no one would buy tickets to see them even if they were scheduled for the set.

The lack of fame and cultural inferiority are the two major reasons for the failure of "Quiba", and the other reason is that there is no background.If the production company of "Quiba" is a well-known company in the industry, the treatment it enjoys will definitely be different.

This is essentially the same problem encountered by the Torch Animation team.

Wang Xuan believes that if the Torch Animation team still works on the "Journey to the West" or "Romance of the Three Kingdoms" series of animations, it will definitely be successful, because the inherent reputation of IP lies there.But they jumped out of Huiju Animation Company, and it is impossible for them to allow them to continue to develop "Journey to the West".

Without the IP support of the big fire, the Torch Animation team can only create original animation content, or purchase the copyright of some lesser-known content. The animation produced has no audience inherently. Due to cultural inferiority, the audience is even smaller.

Now the domestic animation market is still monopolized by Daoman and Miman.

Then, the torch animation team has no background behind them. The animations they produce, no matter whether they are sophisticated or not, have a high probability of hitting the street. If one of ten works can be successful, it can be regarded as Amitabha.

The question is, as for the Torch Animation team, a team that came out of a state-owned enterprise, if they can't get investment, can they afford ten animations with their own wealth?how is this possible!It would be nice to be able to burn three.

Wang Xuan is going to dabble in Guoman, although the Guoman work he is going to produce is not well-known in China, and it is not a popular IP.

But Wang Xuan himself has a background and is famous!
He is an "IP" himself, so the over 4000 million followers on Weibo, is that a joke?The works he produced, benefiting from his fame, will have a lot of audience base. They are popular fans. As long as the work passes the test, the popular fans will slowly turn into fans of the work.

This is unmatched by the Torch Animation team.It is not comparable to those animation teams in the industry.

This is the reason why Wang Xuan dared to set foot in Guoman.

(End of this chapter)