Popular entertainment circle, you call it a little hobby

Chapter 585 Ratings Incentive Cooperation Plan

At this moment, Yangcheng Satellite TV's executives are almost divided into two factions, one group thinks that Wang Xuan's program can be tried, and the other group thinks it can't.Looking at it like this, it is estimated that it is impossible to form a unified opinion. The director had a headache, and suddenly thought of Yang Zheng.

Regarding whether or not to launch "The Voice", in comparison, Yang Zheng, the TV program director, obviously has more say.

So the director called Yang Zheng and asked him to open the enterprise app on his phone and hold a video conference together.

After the meeting was connected, the director first summarized everyone's opinions, talked to Yang Zheng, and then asked Yang Zheng's opinion.

"Cough cough cough" Yang Zheng coughed a few times, showing his presence, "Everyone, there is a situation that I may have to talk about. What Mr. Wang Xuan means is that he doesn't sell the copyright of "The Voice". Sharing cooperation, in other words, if we want the program "The Voice", then, in the cooperation between us and Tianhai, all proceeds will be shared, including advertising fees and naming fees, all of which will be shared."

Once this remark was made, there was an uproar in the meeting room of Yangcheng Satellite TV.

"impossible!"

"Why?"

"Delusion!"

"Is Wang Xuan crazy? He wants to share the advertising fee and naming fee? How dare he?"

No wonder everyone reacted so strongly.

Historically, advertising fees and naming fees have all been talked about by TV stations, but there has never been a case of sharing.In this regard, the video playback platform may also compromise, but the TV station has never compromised.

And Wang Xuan actually wanted to take a big piece of cake from them with just one show, why?

Furthermore, if Yangcheng Satellite TV opens this hole today, it is estimated that it will be jointly excluded by other TV stations in the future, because this is a big disgrace to the world!

"He really said that?" Everyone asked Yang Zheng.

"Yes, that's what Teacher Wang Xuan said. If we disagree with this cooperation plan, there is no need to discuss it." Yang Zheng said.

"Tsk tsk, so powerful!"

"I think Wang Xuan is floating."

"Was Wang Xuan drunk when he said this to you? Otherwise, how could he say such nonsense?"

Everyone said something to each other, with excited expressions.

The director's expression was normal: "Director Yang, what else do you want to say, why don't you just say it all at once?"

Wang Xuan's first reaction to the cooperation proposal was to reject it.I believe the same is true for Yang Zheng, but now, Yang Zheng actually passed on the program plan to them. Obviously, Yang Zheng intends to sign this cooperation.

That being the case, there must be other theories.

"Everyone, don't get excited, listen to me first. If it's according to my opinion, I will agree with Teacher Wang Xuan's plan."

Yang Zheng said, before he finished speaking, he was interrupted.

"Agree with a hammer!"

"How can such a plan be agreed?"

"Director Yang, are you drunk too? Otherwise, why would you say such nonsense?"

"I've said it all, everyone, don't get excited, listen to me first." Yang Zheng was speechless.

"Everyone is quiet, let Director Yang finish his sentence." The director said, and after the scene became quiet, he signaled Yang Zheng to continue.

Yang Zheng nodded: "First of all, I'm not drunk, I haven't even touched a drop of wine, and I'm very sober. When Wang Xuan and I talked about cooperation, I didn't drink alcohol, and what I said was also not nonsense. People dare to propose such a cooperation plan, yes If you are confident, do you know how much the audience rating of this program can reach according to Wang Xuan's prediction?"

"How much? Can it reach 2.5?"

"The layout is enlarged."

"2.8?"

"A little bigger!"

"3.0."

"Be bold!"

"Huh? Higher than 3.0? Can it reach 3.2?"

"Not only! According to Wang Xuan's prediction, the ratings of this show will at least reach 3.5!" Yang Zheng said.

"hiss!"

As soon as this remark came out, everyone gasped, their faces full of shock.

Heart said no wonder!
No wonder Wang Xuan dared to mention such cooperation conditions!
For most programs in the industry, ratings of 0.6 are not bad in general time periods.For example, Yangcheng Satellite TV, from 9 am to 5 pm, if there are no popular programs, the ratings are only about 0.5.During the prime time period from 8:10 pm to 0.9:[-] pm, the ratings will be better, but if there are no hit shows, the ratings will only be around [-].This is why Yangcheng Satellite TV is located in Guangdong Province, a major economic province.

Switching to other satellite TVs, such as Green Apple TV, Yangtze River TV, Chili TV, etc., the ratings are even worse. During the daytime, the ratings are only around 0.4, and during the prime time at night, the ratings are around 0.7.

In comparison, the five David TV will be much better.During the daytime period, the daily ratings can reach 0.8, and during the evening prime time period, the daily ratings can reach about 1.2.

Of course, the above mentioned are the ratings under normal circumstances.If there is a blockbuster show at that time, let's talk about it.

For example, before Yangcheng Satellite TV introduced "Shooting the Condor" to broadcast in the prime time at night, the ratings of the prime time during the broadcast skyrocketed, with an average rating of 3.8 and a peak value close to 5.This is a special case.

It can be seen how rare the ratings are.

But now, Wang Xuan actually predicts that the ratings of the program he is planning can break 3.5!
That's 3.5!
What is the concept of ratings 3.5?
Let's put it this way, a program with a rating of over 2 is a popular program no matter which TV station it is on.A blockbuster show is even rarer, even on CCTV it is a treasure.What's more, it's a hit show with 3.5 ratings.

Like "The King of Masked Singer", this season's ratings are 2.2, is it low?Not low at all!Before Wang Xuan participated in "The King of Masked Singer", the previous ratings of "The King of Masked Singer" were only around 2.0.

It's just that after Wang Xuan participated in "The King of Masked Singer", the ratings of "The King of Masked Singer" in that season were too horrible. Compared with the current ratings of 2.2, the gap is too big.

It is worth mentioning that variety show ratings breaking 3 are much more precious than TV series ratings breaking 3. Why?Because variety shows can be recorded for many episodes, even for several years.But TV shows don't work.

The ratings of TV dramas are one-time. After the finale is broadcast, even if there are subsequent reruns, the ratings will drop severely.

If the ratings of the program planned by Wang Xuan can reach 3.5, it is indeed possible to negotiate terms with them.

"Teacher Wang Xuan really said that?"

"He really said that the ratings of "The Voice" can reach 3.5?" asked the director.

"Yes, this is what Mr. Wang Xuan said in person. After I watched the program plan, I wanted to discuss it with you first. Then Mr. Wang Xuan told me that for this program, Tianhai only shares and does not sell the copyright. Let me Let me mention the cooperation plan with you. If you disagree with the cooperation plan, there is no need to discuss it. Out of curiosity, I asked him how much the ratings of this program would be. In the end, Wang Xuan told me, at least 3.5 !" Yang Zheng said.

"Do you believe it?"

"The question is, is this just what Wang Xuan said? There's no evidence to say it!"

"Yes, if you only look at the program plan, you can't tell that this program can have a rating of 3.5. In my opinion, it is not bad to reach 2.0."

Everyone said again.

"My first reaction was disbelief, thinking that Wang Xuan was joking. As a result, Wang Xuan told me that he never joked about this kind of thing. Wang Xuan once said a word, which made me feel that his words are still very credible. Big one." Yang Zheng said.

"What?"

"At that time, I asked Wang Xuan how much the ratings of this program could reach. Is there 2.5? No, then why should he waste his time? Isn’t it good to make movies and TV series? He hasn’t filmed TV series such as "The Legend of Condor Heroes" and "Dragon Ba Bu". This is what Wang Xuan said , the credibility is very high. At least according to his prediction, the ratings of this show can reach 2.5." Yang Zheng said.

"That's right!" Everyone reacted after hearing the words.

Wang Xuan is not just a program planner.People can make TV series, make movies, and write songs.If this "The Voice" program doesn't even have a rating of 2.5, why should people waste that time?It should be noted that Wang Xuan is not only the planner of "The Voice", but also the chief director and program producer.

Everyone can see how profitable "The Condor Shooting" is.The time spent on planning "The Voice" is definitely enough for Wang Xuan to film "Tian Long Ba Bu" or "The Legend of Condor Heroes".

"But the problem is, this is just Wang Xuan's prediction. What if it doesn't come true?"

"Yes. Wang Xuan is still a rookie in program planning and has never proven himself. What if his prediction is wrong? Anyway, I don't see the potential for this program to have a rating of 3.5."

"So you are not Wang Xuan, and we are not Wang Xuan. There must be some mystery in this plan, but we can't see it."

"Yes, just like the "Legend of the Condor Heroes" TV series, everyone went to the filming site to watch Wang Xuan filming for two days, and felt nothing special, what happened?"

"Let's put aside the ratings first. I don't know if you have thought about it. If we say this, we will offend all our peers. In the future, other program production companies will not sell out the copyright, but only want to share What to do?" someone said.

"I'm not afraid of this. We are in competition with other TV stations. Are we afraid of offending our peers? As for other program production companies, if they want to share, they must have the qualifications to share with us." Yang Zheng said.

"That's right. We're going for the five David TVs. Why are we afraid of offending our colleagues? Which one of the thrones isn't full of bones?" the director agreed.

"Ah? Director, what do you mean, we want to compete for the top five David TV?"

"Otherwise? I don't want to compete for the top five TV stations. What do I do to attract so many programs? In my creed, I either don't do it or do it, and I do my best."

"."

Everyone was a little shocked when they heard the words.Only now did they know that the director's goal was to become a top five David TV.

"Then this program," Yang Zheng interrupted, hesitating to speak.

"We can talk about it! Do as you said before, and win it at all costs. Since Mr. Wang Xuan thinks that the ratings of this show can reach 3.5, then let's take a gamble with him. If we win the bet, we will make a lot of money, but if we lose the bet Nothing." said the headmaster.

"I also think it should be taken down. Not for other reasons, just to make friends with Teacher Wang Xuan, it should be taken down. Don't forget, Wang Xuan is not only a program planner, he is also a director, and the supreme god of Internet literature, Luoqiu , I still have a bunch of TV drama copyrights in my hand." Yang Zheng said.

"This is what I want to say. If we plan to compete for the top five David TV, Mr. Wang Xuan will definitely be a big help for us. In my opinion, even if this "The Voice" hits the street, it may not be a bad thing for us , In this way, Teacher Wang Xuan must feel that he owes us in his heart, and when there are good things in the future, he will definitely think of us at the first time." The director said.

"Understood, then I'm going to discuss cooperation with Teacher Wang Xuan. Teacher Wang Xuan is still waiting for our reply." Yang Zheng said.

"Go."

After the video conference ended, Yang Zheng found Wang Xuan again.

"Boss Yang and Taili have discussed it?" Wang Xuan asked.

"Well. To be honest, Mr. Wang Xuan, we actually don't understand the mystery of your program, but we believe in you. You said before that this program does not sell copyrights, but only divides into cooperation. I want to know, what is the specific cooperation plan? ?"

"That depends on which cooperation plan your station chooses."

"How to say?"

"Let's put it this way, this show is a big production, an unprecedented big production, and the production budget is at least 2000 million."

"Huh? So tall?"

"Yes! First of all, the equipment must be the best, especially the audio equipment. The requirements are very high. The equipment alone will cost 3000 to 4 million. Then, in terms of instructors, you must choose the top in the industry, and you are eligible to sit there. For the position, at the very least, it must be a tutor at the level of a singer and queen, but such a tutor has a very high appearance fee. There are 5000 tutors, and the appearance fee is 7000 to 5000 million. The equipment plus the tutor's appearance fee is calculated to be [-] million. It’s left and right, and other expenses add up, how can we do without [-] million?” Wang Xuan said.

"Understood." Yang Zheng nodded and took a deep breath.Xin said it was really a big deal.

The production budget of 1 million yuan, even if it is used for filming, is still a big-budget movie, but Wang Xuan actually used it to make a program. Yang Zheng, who has seen the world, is also very surprised by this handwriting. .

"What I mean here is that the production costs are shared equally between Tianhai and Guitai, and they will be divided equally. Of course, if Guitai can't afford the money, Tianhai can also fully pay for the production expenses, but if the share is high, Tianhai will have a lot of money Alright, Qisan, Tianhai 7, Guitai 3." Wang Xuan said.

"It's okay to share the funds equally, but Mr. Wang Xuan, with all due respect, it's just a five-to-five split, doesn't it feel a little inappropriate? The broadcast platform is ours, and the advertiser resources are also ours. Tianhai only produces one program, so we split it up." Take 5% of the income?"

"But the copyright of the program belongs to Tianhai, and the production of the program also belongs to Tianhai. Now Tianhai authorizes your station to broadcast it for free, but you will not be charged a penny. Also, the broadcast platform is yours, but the resources of advertisers are mobile. The traffic is where it goes, and it is not the resource of your station. Under the premise of the funding platform, you have a broadcasting platform, and Tianhai produces programs, manpower and material resources. I think the [-]-[-] split is very reasonable. After all, what you get , it’s not just about revenue sharing, but also ratings.”

"." Yang Zheng actually knew it was reasonable. He just wanted to try his best to win more benefits for Yangcheng Satellite TV.

Of course, Wang Xuan also wanted to fight for more interests for Tianhai: "Well, I actually have another plan."

"What plan?"

"I just said that what you get is not only the revenue share, but also the ratings. But the program has not been produced or broadcast yet. I guess you have no idea about the ratings, so I have a ratings share incentive. Plan. Based on the ratings of 3.0, if the ratings of the program are less than 3.0, Tianhai will not pay a penny! The ratings of the program are between 3.0-3.5, divided into five and five points, and if the ratings of the program are before 3.5 to 4, divided into six or four Points, Tianhai six, Guitai four. If the audience rating is between 4-4.5, it will be divided into 7, Tianhai 3, Guitai 4.5, if the audience rating is above [-], it will be divided into [-], Tianhai [-], Guitai [-], just watch Do you dare to bet on this plan?"

(End of this chapter)