Popular entertainment circle, you call it a little hobby

Chapter 590 Is 3000 million a sky-high price?The Queen of Songs is also worthy of being called the most luxurious mentor lineup in history
Depending on the form, it would be impossible not to contact Wang Xuan.Yu Jia, the person in charge of Yangcheng Satellite TV's advertising and investment department, did not dare to neglect, contacted Wang Xuan immediately, and told Wang Xuan about the problems he encountered.

After he finished speaking, he hesitated for a moment, and still said: "As far as I know, Yanjing Satellite TV has recently introduced a singing competition program "Super Idol" from Yingguo, so we suspect that Yanjing Satellite TV is playing tricks and launching The navy is taking the rhythm."

"There is no need to doubt, Yanjing Satellite TV must be playing tricks. Just now, "Super Idol" has been officially announced, and the schedule is the same as our program." Wang Xuan said.

Yu Jia was taken aback when he heard this, and opened Weibo, and sure enough, Yanjing Satellite TV posted a Weibo message 2 minutes ago: "Heavy, Yanjing Satellite TV teamed up with Yingguo Geely Broadcasting Company, the most popular large-scale singing competition program in Europe and the United States" "Super Idol" will be broadcast in Huaguo every Friday at 11:20 p.m. starting from November 8.

Auditions are currently underway in various places, and the audition time is from November 11st to November 1th, from 10:9 am to 5:[-] pm.

The brand new stage, the hottest program, the strongest lineup of mentors, the most powerful players, all in "Super Idol".If you want to be the most dazzling star on the stage, if you are confident enough in yourself, if you want to become a super idol envied by countless people, sign up now.

Registration Hotline: .
Online registration channel:."

"The other party is coming aggressively, Mr. Wang Xuan, what should we do? Should we stagger the time?" Yu Jia asked.

"The Voice" is currently auditioning, and the audition deadline is November 11th.The broadcast time is also scheduled for November 10, every Friday at 11:20 p.m. on time.

In other words, "Super Idol" not only has the same audition time as "The Voice", but also has the same schedule.If you say it's not for "The Voice", who will believe it?

But Yanjing Satellite TV is so confident, can "Super Idol" beat "The Voice"?

Yu Jia frowned, thinking about it and taking it for granted.

After all, "Super Idol" is a mature program, with the highest ratings in the country. It has passed the market test in Europe and the United States, and has a wide reputation in various Western countries. What about "The Voice"?Although Mr. Wang Xuan is very popular, the problem is that he is still a complete newcomer in the program planning industry. How can Yanjing Satellite TV not be confident?
Of course, to say that Yanjing Satellite TV is specifically targeting Yangcheng Satellite TV is out of the question.Maybe people didn't take "The Voice" seriously at all.

Yanjing Satellite TV spends a lot of money to import "Super Idol" from abroad, and it will definitely choose prime time to broadcast, either on Friday prime time or Saturday prime time.The reason why I chose the prime time on Friday is because Yanjing Satellite TV already has a program "Crossover Singer" in the prime time on Saturday night.

It is worth mentioning that Suning Satellite TV's "The King of Masked Singer" is also aired in prime time on Friday.

In fact, both "King of Crossover Singer" and "King of Masked Singer" were broadcast on prime time on Friday at the beginning. "King of Crossover Singer" was used by Yanjing Satellite TV to attack "King of Masked Singer". The effect is also very good.

The ratings of "The King of Masked Singer" in the first two seasons were only about 1.9, which was on par with the ratings of "The King of Crossover Singer". .That season, the average ratings of "The King of Masked Singer" broke 3, forcing "The King of Crossover Singer" to switch from the prime time on Friday to the prime time on Saturday.

Fortunately, this season, without Wang Xuan, "The King of Masked Singer" declined rapidly, and the ratings had dropped to 2.2, and it continued to decline.Therefore, Yanjing Satellite TV no longer needs to pay attention to "The King of Masked Singer". At least, the program "Super Idol" does not need to pay attention to "The King of Masked Singer".That's why the broadcast time of "Super Idol" was set at the prime time on Friday.

That is to say, once "The Voice" and "Super Idol" are launched, there will be three singing programs broadcast at the same time during the prime time on Friday, and the shows are not small, and the competition is fierce.

But Yanjing Satellite TV is confident.After all, in Europe and the United States, the ratings of "Super Idol" are against the sky, and there are many fans in China. There is no reason for the ratings to plummet after landing in China.

As for Wang Xuan, he has more confidence in "The Voice".

"It doesn't matter, they do theirs, we do ours, and the soldiers will cover it up." Wang Xuan laughed. In his opinion, it was only others who avoided "The Voice".

I want "The Voice" to take the initiative to back down, dreaming!

"You just said that advertising investment is not going well?" Wang Xuan asked.

"Yes. It was a good talk at first, but suddenly a lot of voices who were not optimistic about "The Voice" burst out, and then those advertisers chose to wait and see cautiously."

"What kind of advertising prices do you negotiate with advertisers?"

"It's very high. We used your name, and the advertising price is almost based on the market price of popular shows, 8 for 4 seconds, 15 for 7 seconds, and 30 for 12 seconds."

"." Wang Xuan was speechless.Is the price high?It's not even 1 yuan per second. In another time and space, the original advertising price of "The Voice" was 5000 per second.The advertising price later soared to a shocking level, 1 in 1 seconds!
"It's a good thing we didn't finish the negotiation and sign the contract, otherwise we'd be at a huge loss!" Wang Xuan thought in his heart.

It's not that Wang Xuan values ​​money so much, but how should I put it, he knows in his heart how high the ratings of "The Voice" can reach. A real bargain.

It took so much effort to get "The Voice" out, but the advertisement was sold cheaply, which made the advertisers cheaper. Naturally, Wang Xuan was unwilling to do such a thankless thing.

"What about the naming fee? How much do you charge to those sponsors who are interested in naming "The Voice"?" Wang Xuan asked curiously.

"It's still very high. The exclusive title is 2500 million, and if the three joint titles are jointly named, it will be 1000 million each."

"." Wang Xuan was speechless again.

In another time and space, the title fee for the first season of "The Voice" was as high as 6000 million. As a result, Yangcheng Satellite TV only opened 2500 million, which is less than half.Fortunately, he didn't sign a contract, otherwise he would lose out again.

Wang Xuan found that it was a huge mistake to let them be in charge of advertising and investment promotion with Yangcheng Satellite TV.As far as Yangcheng Satellite TV's naming price and advertising price are concerned, after excluding the production cost of "The Voice", even if it can make money, it is definitely not much.

However, Yangcheng Satellite TV cannot be blamed.

In this time and space, the naming fee for the show is not high. It seems that the naming fee for "The King of Masked Singer" was only 2000 million before. Benefiting from the explosion in the ratings last season, the naming fee for this season has increased, but it is only 2800 million.Compared with the two, Yangcheng Satellite TV's naming price of 2500 million for "The Voice" is not low.

"Mr. Wang Xuan, is it possible that our advertising price is too high, so those advertisers are waiting and watching, do you think we should lower the price?" Yu Jia asked.

"Reduce the price? I did some preliminary calculations. The production cost of "The Voice" is at least 1.8 million. If the price is lowered, do you think the cost can be recovered?" Wang Xuan asked.

"Huh? The cost is 1.8 million? Didn't it say 1.2 million before?"

"The situation has changed, but it's a good thing. You'll know what's going on in two days." Wang Xuan said.

How should I put it, in fact, Wang Xuan was not sure about inviting Xu Guanrong and Qiao Ziwei out of the mountain before, and the joining fee of these two was as high as 6000 million.For two mentors, about 2000 million can be done.This time, it is 4000 million.

The expenses that exceed the budget are all due to the franchise fee.

"Then what are we going to do?"

"You don't need to do anything, and you don't need to take the initiative to contact the advertisers. It won't take long before the phone calls of your investment promotion department will be blown up by advertisers. By the way, remember to raise the advertising price to me when the time comes. The naming fee is the most At least 6000 million, and the advertising price is at least 1 per second." Wang Xuan said.

"Huh? The naming fee is 6000 million? The advertising price is 1 per second?" Yu Jia suspected that she had heard it wrong, so she repeated it.

"Yes, do as I said. Those advertisers who have been in succession before, contact them again and inform them that there has been a price change, so as not to cause any unpleasantness when it happens."

"The question is, can it really be sold at such a high price?" Yu Jia was a little worried.

It's too high.

As far as the program is concerned, the exclusive naming fee of 3000 million broke the industry record, but Wang Xuan actually wanted to raise the naming fee to 6000 million!
And the advertising price is 1 per second, which definitely broke the advertising price record for satellite TV variety shows.Even CCTV, there are absolutely not many programs that can have this price, only some popular programs.

Not long ago, Yangcheng Satellite TV purchased the exclusive premiere rights of "The Condor Shooting", and signed a contract with those advertisers to guarantee the ratings. After "The Condor Shooting" was broadcast, the peak ratings even reached 4.5 or more, but according to the contract, the advertising price It's only 1.2 per second.

And "The Voice" hasn't aired yet, and the opening cost is [-] per second.

If it wasn't Wang Xuan on the other side, Yu Jia would definitely be the one who said that, thinking about money like crazy.

"If "The Voice" hadn't been broadcast yet, I would still think the price is low." Wang Xuan laughed.

"." When Yu Jia heard this, he really didn't know what to say.

"Don't worry, just do as I say. In just three or two days, the phone calls of your investment promotion department will definitely be bombarded by advertisers." Wang Xuan said.

After hanging up the phone, Yu Jia hurriedly explained Wang Xuan's meaning to Yangcheng Satellite TV's executives.

When a group of people heard this, they were almost stunned.

"The minimum naming fee is 6000 million? The advertising price is 1 per second? How is this possible?"

"Are you crazy? Teacher Wang Xuan won't lose his mind, right? Otherwise, why would he say such nonsense?"

"We paid 2500 million yuan for the naming fee, but we couldn't sell it. And Wang Xuan actually asked us to pay 6000 million yuan. If it weren't for Mr. Wang Xuan who was opposite, I would definitely think he was crazy about money."

It is unbelievable that a group of people are rushing to speak.

"Wang Xuan really said that?" The director confirmed with Yu Jia.

"Yes, that's what Teacher Wang Xuan said. He also said that the production cost has increased. It was 1.2 million before, but now it has become 1.8 million." Yu Jia said.

"." As soon as these words came out, everyone was dumbfounded again.Then there was an uproar.

"1.8 million? Are you sure?"

"Crazy! I'm sure, Wang Xuan is really crazy!"

"My mother, in TV programs, the production budget of 1.2 million is ridiculously high. "The Voice" actually costs 1.8 million? What the hell, 1.8 million, even if it is used to make a movie, it is absolutely huge made."

"Wang Xuan won't take us for a fool?"

"impossible!"

"No, that's Wang Xuan! 1.2 million and 1.8 million, the two are half and half, but in fact, each is only 3000 million. Is 3000 million a lot to Wang Xuan? As for 3000 million, he ruined himself personality?"

"Too!"

"Why did the funding skyrocket? Did Teacher Wang Xuan say anything?"

"He didn't say anything specific, but he said that the skyrocketing funding is a good thing, and we will know the reason in two days. Teacher Wang Xuan also said that we don't have to do anything. In three or two days, countless advertisers will come to you .” Yu Jia said.

When everyone heard this, their first reaction was that it was impossible!
With an advertising price of 1 per second, there will be countless advertisers forcing their heads, how is this possible!
Hearing this, the director felt confident thinking about Wang Xuan's situation: "It seems that Mr. Wang Xuan has already figured out a countermeasure. In this case, let's wait for the good news. Everyone has worked hard, let's leave today."

After the crowd dispersed, the director said with emotion: "Wang Xuan, Wang Xuan, I'm really curious about what you're going to do now, I hope you don't let me down."

On the other side, Yanjing Satellite TV.

Zhang Yang, TV program director of Yanjing Satellite TV, called his assistant and asked him about "The Voice".

The assistant told Zhang Yang in detail what he had learned.

"So, the "The Voice" program has not even sold a single advertisement, right?" Zhang Yang confirmed.

"Yes. Advertisers who were interested in "The Voice" before chose to wait and see after our navy took the lead. Then the Investment Promotion Department took the opportunity to contact them and introduced our "Super Idol" to those advertisers. Advertisers have transferred to us after seeing the lineup of mentors and production funds of our program. Now, most of the advertisers have signed contracts with our program." The assistant said.

"Very good! While increasing our efforts to promote our program, continue to suppress "The Voice". I want to see "The Voice" fail completely."

"The Propaganda Department has already done this. After the release of our mentor lineup and naming fees in the past two days, it will definitely cause a sensation." The assistant said.

Speaking of this, the assistants were a little excited. The mentor lineup of "Super Idol" is too strong, and the naming fee is also very high, which has already broken the naming fee record for satellite TV programs.

Zhang Yang nodded.After the assistant left, he snorted coldly: "Wang Xuan, Wang Xuan, others are afraid of you, but I am not afraid of you. This time I want to seek justice for Haifeng."

Zhang Yang is actually the newly appointed TV program director of Yanjing Satellite TV, and he is good friends with Ye Haifeng.Ye Haifeng previously eliminated Chen Xueqi for unfounded reasons because of Yanjing Satellite TV's Spring Festival Gala, but was found out later and has been marginalized by Yanjing Satellite TV.

The current Ye Haifeng has lost the spirit of the past. Zhang Yang saw it, felt bad for him, and at the same time put the culprit on Wang Xuan.He didn't care why Ye Haifeng was marginalized, anyway, Ye Haifeng was marginalized, it was Wang Xuan's fault.

There was no chance before, but now that Wang Xuan is going to get involved in TV shows, he is given the opportunity to avenge Zhang Yang.

In fact, the original "Super Idol" was not recorded so soon, and there is a high probability that it will start to go online at the beginning of next year, following the end of the season of "Crossover Singer".But seeing the emergence of "The Voice", Zhang Yang decided to launch "Super Idol" ahead of schedule.

Following the official announcement of the "Super Idol" program, the people who eat melons watched "Super Idol" and then "The Voice", and there was already an uproar.

"Is this going head-to-head? This is a good show." Many people asked.

When the time entered November, "Super Idol" suddenly exposed the lineup of mentors and the naming fee. The naming fee of 11 million plus the joining of three popular singers and queens, stirred up a thousand waves with one stone.

(End of this chapter)