Popular entertainment circle, you call it a little hobby

Chapter 650 For "Dragon Babu", a group of TV stations went crazy
In fact, it's not just within Tianhai, the casting of "Dragon Babu" has already affected the entire entertainment circle.

This is "Dragon Ba Bu".

Since Wang Hao spoke out for online literature at the Literature Awards last year, online literature has received unprecedented attention, and the concept of IP came into being.

undoubtedly.

"Dragon Babu" is undoubtedly a big IP.This novel is not only hailed as the pinnacle of martial arts novels, but also has brilliant achievements. Up to now, there is still no novel whose achievements can break the record of "Dragon Ba Bu".

According to the data released by Shengshi Literature.com, the average subscription of "Tian Long Ba Bu" has exceeded 40 at present, and a total of 5000 million copies of physical books have been sold, and the sales volume of a single volume has exceeded [-] million. Riding Juechen.

Not to mention those readers who watch pirated copies.

Now that this novel is going to be made into a TV series, can everyone not be moved by the news?
Ever since Tianhai announced that he was going to shoot "Dragon Babu", many actors have contacted Tianhai and offered to recommend their own roles. Even the three giants couldn't sit still and contacted Tianhai, hoping that their actors could play guest roles in "Tianlong Babu" .

The remuneration is negotiable!

Because everyone knows that if "Dragon Babu" is made into a TV series, it will definitely explode.

Explosion?No!Explosive models are just the beginning.As long as Wang Xuan's "Dragon Babu" does not pull the hips, it will be easy to break the ratings of 4, and it is possible to break 5.It is conceivable that the exposure that can be brought by playing an important role in such a TV series.

Because of a TV series, the entire entertainment circle is unprecedentedly harmonious, and the three giants don't say they are suppressing Tianhai, which makes people laugh and cry.

But on the TV station side, the fight is fierce.

As soon as Tianhai announced the filming of "Tian Long Ba Bu", the gate was crowded by people from the TV station.

Xiangjiang Satellite TV, Yanjing Satellite TV, Suning Satellite TV, Dragon TV, Zhejiang Hai Satellite TV. None of the five David TVs will fall.Yangcheng Satellite TV, Yangtze River Satellite TV, Shenzhen City Satellite TV, Ludong Satellite TV, Dolphin Satellite TV. There are quite a few star-rated satellite TVs in the rankings. Even China TV and Phoenix Satellite TV over Xiangjiang couldn't help being lonely and came to join in the fun. They all waved a lot of banknotes, expressing their desire for the premiere rights of "Tian Long Ba Bu".

The price offered is also a hundred flowers blooming.

In order to win the premiere rights of "Tian Long Ba Bu", HuaTV offered a price of 300 million yuan per episode. Isn't that ruthless?This is China Television. Who has ever seen China Television pay such a price to introduce a TV series?Not to mention 300 million per episode, 150 million per episode is considered a high price in China TV, and 200 million per episode is already the top.

But as a result, Yanjing Satellite TV directly raised the price of a single episode to 340 million, Dragon TV to 360 million, Xiangjiang Satellite TV to 380 million, Suning Satellite TV and Zhejiang Hai Satellite TV the most ruthless, directly to 400 million.In the face of the premiere rights of "Dragon and Babu", the five David TVs did not even give face to the big brother CTS.

Other TV stations were a little speechless when they saw how big and ruthless the five David TVs were.He wanted to fight, but knew that he couldn't compete at all.They are five David TVs, rich and self-willed, and they are really determined to compete for "Dragon Babu", they must not be able to compete.

As a result, TV stations such as Ludong Satellite TV retreated one after another, and instead sought to purchase the right to broadcast the second round of "Dragon Babu".

But there is one TV station that has not given up, and that is Yangcheng Satellite TV.

Other TV stations are afraid of the five David TVs, but Yangcheng Satellite TV is not cowardly. It is richer. As the provincial-level satellite TV of the most economically important province in China, Yangcheng Satellite TV is not inferior to the five David TVs. The fire made Yangcheng Satellite TV earn a lot of money, and Yangcheng Satellite TV was even less afraid of the five David TVs.

Isn't it more ruthless?

Let's see who is more ruthless!

Yangcheng Satellite TV directly raised the price of a single episode of the premiere rights of "Tian Long Ba Bu" to 500 million.For a moment, CTS and the five David TVs were stunned.

That's a single episode price of 500 million!
Two consecutive episodes cost as much as 1000 million a night.

Assuming that half an hour of advertising time can be generated in one night, at least 33 advertising costs per minute must be generated to pay back the cost.Converted into seconds, it is 8 in 5 seconds, 15 in 8 seconds, and 20 in 11 seconds. Note that this is only the advertising price to recover the cost!

When calculating the cost of a TV program, the cost and the valuation benefit must be in direct proportion.Generally speaking, the two must at least present a 1:3 relationship.Take the price offered by Yangcheng Satellite TV as an example. In order to win the premiere rights of "Tianlong Babu", Yangcheng Satellite TV offered a single episode price of 500 million yuan per episode. The cost of one night is 1000 million. When calculating the cost of the "Babu" TV series, the valuation income for one night should be at least 3000 million yuan, so there is no risk in introducing "Dragon Babu" for a single episode price of 500 million yuan.

(ps: I only know that when TV stations introduce TV programs, they will carry out cost accounting and revenue valuation, but I can't find out the exact ratio. Now I edited this directly. If there are errors, please don't take it seriously.)
Considering the reputation of "Dragon Babu", the cost-to-valuation-income ratio can be reduced appropriately, but it must be 1:2 anyway, that is to say, the valuation income for one night should be at least 2000 million.Converted into advertising costs, that is, 8 for 10 seconds, 15 for 16 seconds, and 20 for 22 seconds.
An average of more than 1 per second.Such an advertising price is enough to scare away countless advertisers.Isn't Yangcheng Satellite TV afraid of losing money?Or is it to hit the five David TVs and make a profit?
Anyway, the five David TVs were scared off, because they really didn't have the confidence that "Dragon Babu" could sell more than 1 per second during the commercial period.

CTS is confident.

The advertising price of CTV's prime time has always been the highest in the industry. If "Dragon Babu" is introduced, let alone 1 a second, 1 a second is possible.The problem is that it is impossible for China TV to spend so much money to buy the premiere rights of "Tian Long Ba Bu".

It's not that it can't be taken out, but it can't be the first of its kind.

Still the same sentence, as the big brother of Huaguo TV, a well-deserved big brother, HuaTV can pay 300 million yuan for a single episode to buy the premiere rights of "Dragon Babu", which is already a sky-high price. , and turned two-thirds, how is this possible?

In the future, other TV dramas will be introduced, and the price will be so high, what should CTV do?Do you still want to make money?So although it is a pity, although knowing that spending 500 million to introduce "Tian Long Ba Bu" will make a profit without losing money, CTV still chooses to give up.

In the end, the premiere rights of "Tian Long Ba Bu" were acquired by Yangcheng Satellite TV at a price of 500 million yuan per episode, which really made other TV stations excited.

As expected of the rich and powerful Yangcheng Satellite TV!The sub-broadcasting rights of "Dragon Babu" were all sold after fierce competition, and were successfully won by Xiangjiang Satellite TV, Dragon TV, Beijing-Tianjin Satellite TV, and Shancheng Satellite TV at a single episode price of 200 million.

As for the exclusive webcasting rights of "Tian Long Ba Bu", PP Video acted first and directly raised the price to 5000 million and successfully won it.

Since then, in addition to the three rounds of broadcast rights, all the first broadcast rights, second broadcast rights, and exclusive webcast rights of "Dragon Babu" have been sold for more than 6 million before tax. At this time, "Dragon Babu" Filming hadn't started yet, and casting hadn't even officially begun.

Thinking about it, some film and television companies approached Shengshi Chinese.com before, and wanted to use 3000 million to buy the film and television copyright of "Tianlong Babu" in exchange for other authors. This wave is really thanks to the grandma's family.

3000 million and 6 million.
There's no comparison at all.

Moreover, you must know that Wang Xuan is only selling the copyright of the TV series he filmed. After "Dragon Babu" is broadcast and becomes popular, he can also authorize others to remake "Dragon Babu". At that time, it will only be the authorization of remake The price is more than 3000 million.

In another time and space, "Tian Long Ba Bu" has been remade several times.

(End of this chapter)