Popular entertainment circle, you call it a little hobby

Chapter 713 Cooperation

The popularity of a shopping mall is not only related to the location, but also related to the brands settled there. Like the shopping mall where Times Cinema is located, the location is not bad, and it is basically in the center of the city. At least they are the commercial centers of the old city.

It’s just that Starlight Plaza and Huamei Plaza are coming fiercely and taking away the popularity. Nowadays, most of the first-line brands are gathered in Star Plaza and Huamei Plaza. The shopping mall where Times Cinema is located has some second-tier brands at best, so its popularity is naturally not much better. To say it is half-dead is an understatement.

But these are problems that shopping malls should worry about, and they have nothing to do with the world. Tianhai only needs to ensure that Times Cinema is crowded.

This requires Wang Xuan to take action.

It just so happened that both Chen Kai and Shen Zhe were currently vacant, so Wang Xuan decided to give them two scripts to boost the popularity of Times Cinema.

As for theaters, if there are good movies, their popularity will naturally increase. Before that, Wang Xuan planned to schedule the release of "Once Upon a Time" during the Spring Festival at the end of the year, officially announcing the return of the king of Times Cinema.

Having said that, since Chen Kai finished filming "Farewell My Concubine", he has only made two movies in the past two years. On average, he only shoots one movie a year. He is considered a low-producer, but his results are pretty good, with a box office of 5 million. above.

Keep improving.

Tianhai's management has always believed that Chen Kai is rarely a god, so when accepting scripts, he must be more demanding, rather than overdoing it, and don't let the reputation he has built up with great effort be dazzled.

Tianhai doesn't need Chen Kaiqia's bad money anyway.

Shen Zhe is similar. After filming "A Better Tomorrow", Shen Zhe also changed his previous "quick shooter" style and took on a police film this year.

Of course, the script is not as good as "A Better Tomorrow", but the storyline is obviously different from "A Better Tomorrow", and the final result is not bad. The investment was 3000 million, and the box office was nearly 5 million.

This time Wang Xuan plans to continue making a police drama "New Police Story" for Shen Zhe. This is Brother Long’s classic IP, with great efforts on basic elements such as action rhythm and scene lines. The plot is simple but focused and logical.

The only flaw is Brother Long's performance in this movie. Although he has shown several heroic charges and various acrobatics that are different from his previous ones, a few crying scenes seemed very stiff, and the elder brother's acting was too heavy. . Perhaps for this reason, although this film was nominated for Best Actor at the Academy Awards the following year, it unfortunately failed in the end.

However, this role still won him the Golden Rooster Award for Best Actor.

The most surprising thing is of course Azu. In the most classic scene of the film, Azu is wearing a white shirt, black suit, and bright red gloves, standing under the pure blue sky, covering his wound, grinning, crying and raising a gun without bullets in despair , the gun was pointed at his father who walked towards him angrily, pointing at his nose and yelling curses. He was then hit in the chest by a police bullet and staggered off the roof. With this performance, Azu, who was 30 years old at the time, won the Golden Horse Award for Best Supporting Actor.

As for Xie Tianwang, one of the leading actors, he has become a complete foil in this drama.

Of course, different directors and different actors will produce different results. Maybe the "New Police Story" created by Shen Zhe has a different flavor compared to the original version?

The script Wang Xuan gave to Chen Kai was "Assembly," a killer movie set in another time and space. As long as Chen Kai can capture the essence, it shouldn't be a problem to win all the awards in the film industry.

A week later, Wang Xuan handed over the scripts of "New Police Story" and "Assembly" to Shen Zhe and Chen Kai respectively, and the latter was naturally very surprised. The two of them knew without reading the script that "New Police Story" and "Assembly" would be another masterpiece.

Produced by Wang Xuan, it must be a high-quality product. This has become the consensus of the industry.

Even the top directors in the industry can have a few drinks without struggling as long as they can get a script produced by Wang Xuan. It's a pity that so far, only directors under Tianhai have this kind of treatment.

After reading the script, the two were even more satisfied, and they directly confirmed that they had produced a work that satisfied Wang Xuan and lived up to Wang Xuan's script. After that, the two of them rushed to set up the crew.

Wang Xuan also produced an animation movie script "Kuiba" and handed it over to Tianhai's animation department for production. This is a series of movies that met with a cold reception at the beginning in another time and space, but later on the reputation exploded.

The plot structure of the entire film is very good. This work has a huge world view and is one of the few excellent works in Chinese comics!

The story takes place in the realm of Yuanyang. Every 333 years, a mysterious and extremely terrifying creature will arrive - Kuiba. Kuiba is a loophole in the universe and a mistake in the world. Every time Kuiba comes, it will bring huge disaster to Yuanyang realm! Even the gods in the heaven are in doom. So the Gods wanted to destroy Quiba before he woke up, but things didn't go so smoothly.

In Quiba's world, there is no absolute right or wrong, and there are no real bad guys or good guys. His worldview is rebellious for the gods.

Kuiba is breaking the rules set by the gods and subverting the rule of the gods. Therefore, the gods did not allow Kuiba to destroy this system, so they united with the people of the earth to attack Kuiba! But Kuiba was extremely capable and had many supporters, so the war broke out! These are the background of Kuiba's story. Generally speaking, Kuiba is like a proletarian leader who wants to overthrow those unfair systems!

But those gods, as the bourgeoisie, and some people on the ground as the landlord class, will not allow such a thing to happen! So the confrontation between the two sides is inevitable!

On the other hand, since the production of "Under One Person", the Tianhai Animation Department has also produced an animation this year, but the results are average and I feel a little impatient.

So the animation department who got the script of "Quiba" was also ecstatic. After taking the shot, he immediately started working on "Qui Ba".

Wang Xuan started the post-production of "Once Upon a Time".

On this day, Zhu Xu found Wang Xuan and told Wang Xuan that the big boss of Times Commercial Plaza wanted to talk to Wang Xuan face to face.

"What does he want to talk about?" Wang Xuan was surprised.

"Probably I want to talk about our in-depth cooperation between Tianhai and Times Commercial Plaza." Zhu Xu said.

Wang Xuan was even more surprised when he heard this.

Tianhai is an entertainment company, and Times Square is a commercial plaza that combines eating, drinking and entertainment. Apart from some overlap in theaters, Wang Xuanshi couldn't think of any room for cooperation between Tianhai and Times Commercial Plaza.

But everyone came to visit, so Wang Xuan had to see him.

At 10 o'clock, Wang Xuan met with visiting Times Group Chairman Zhang Shuo in the Tianhai Living Room.

Although Times Commerce Plaza has declined slightly in recent years, a skinny camel is bigger than a horse. Times Group is still a large group with tens of billions of assets. But as chairman of Times Group, Zhang Shuo keeps a low profile. He came to Tianhai Group with only his secretary and two security personnel. He himself was also very polite. When he met Wang Xuan, his attitude was very low, not at all like the head of a multi-billion dollar group.

"Teacher Wang Xuan, I have admired you for a long time, and this time I finally have the opportunity to meet you." Zhang Shuo said with a smile. "Mr. Zhang, you're welcome." Wang Xuan smiled.

"This is not polite. My wife, son, and girl are all your fans. They are shouting in my ears every day that they want to go to your concert. My whole family came together to fight for tickets for several days but could not get them. ." Zhang Shuo said.

"Really? If Mr. Zhang still wants to come to my concert next time, remember to contact me in advance. I will definitely leave Mr. Zhang some of the best tickets for sightseeing." Wang Xuan said, not taking Zhang Shuo's words seriously.

How should I put it, for a person like Zhang Shuo, if he really wants some tickets, there are plenty of people who can give them to him. Even if in order to prevent scalpers, tickets for Wang Xuan's solo concerts require real-name registration and real-name authentication, which does not prevent Zhang Shuo from getting a few tickets.

This is the hidden power that comes with wealth.

After some polite exchanges, the two sides got down to business.

It turns out that Zhang Shuo's so-called in-depth cooperation between Times Commercial Plaza and Tianhai was for Tianhai's authorization to hand over the personally signed CDs and peripherals of its stars, including Wang Xuan and Chen Xueqi, to Times Commercial Plaza for use in attracting customers. customers, and even attract mid-to-high-end brands to settle in. Accordingly, Zhang Shuo gave Tianhai Entertainment a certain share of Times Commercial Plaza.

To put it bluntly, Tianhai uses the surroundings of Tianhai's stars to invest in Times Commercial Plaza, and Times Commercial Plaza uses the surroundings of Tianhai's stars to attract customers and businesses. For example, if your consumption reaches a certain amount, you can draw a lottery, and deposit in advance to receive star peripherals.

I have to say, this is indeed a good way to attract customers. Zhu Xu and Li Tao know how popular the merchandise of Tianhai's artists, especially those of Wang Xuan and Chen Xueqi, is.

If Tianhai agrees to this plan, the popularity of Times Commercial Plaza is expected to explode in a short time. As the foot traffic increases, mid- to high-end brands will definitely be willing to settle in. This is a virtuous cycle.

Wang Xuan agrees with this plan in principle, because it is a good thing for Times Cinema. The question is, how many shares is Zhang Shuo willing to give to Tianhai, and how much peripherals should Tianhai give to Times Commercial Plaza?

Regarding this question, I have to say that Zhang Shuo is indeed a business giant, and his courage is really amazing. As long as Tianhai agrees to the cooperation plan, Times Group is willing to transfer 8% of the shares of Times Commercial Plaza to Tianhai Entertainment.

This is 8% of tens of billions of assets.

Of course, Zhang Shuo was very aggressive in his business, and he also asked for a high price, saying that the peripherals were all in the tens of thousands. For example, one of the conditions was that in the future, if a singer under Tianhai released an album, Times Group would want 50 copies of the album, including signed albums.

How could Tianhai agree to this plan?

You have to know, what is the concept of 50 albums?

So far, the unit price of each of Tianhai's major singer's albums is 88 yuan per DVD, 68 yuan per CD, and 50 ordinary CDs are worth to million yuan. If it is a signed DVD, it is priceless in the market.

If someone is willing to sell Wang Xuan and Chen Xueqi's personally signed DVDs, there are many people who are willing to buy thousands or even tens of thousands of them.

An 8% stake in Times Commercial Plaza is a lot, but he also wants a lot. Tianhai's famous singers already include Wang Xuan, Chen Xueqi, Lin Miaoke, Yang Tingting, Wang Shasha, Zhu Xiaoxiao, Du Chengfei, Zhang Yaxin, Deng Ziqing, Ren Xuanran, He Hui, Xu Yang, Liu Kai, Zhou Xia, Su Haibo, and SMY group

These big names must release an album every two years, which is an average of one album every two years. What is the concept of giving 50 copies of each album to Times Commercial Plaza? Equivalent to every two years, Tianhai gives at least nearly 5 million worth of albums to Times Group in exchange for 8% of the shares in Times Commercial Plaza. Who loses and who gains? It's clear at a glance.

Not to mention that Times Group also needs other peripherals, such as posters signed by celebrities, concert tickets, etc. Therefore, it is impossible for Tianhai to agree to this plan.

But business cooperation must be negotiated.

Asking for prices all over the place and paying back the money on the ground.

As long as both parties have the intention to cooperate. In principle, Wang Xuan and Zhang Shuo both intend to cooperate, so let's leave it to the people below to discuss it. Tianhai's negotiating team is handed over to Li Tao and Guo Hong, because they know the situation of Tianhai's artists best now. Times Group also has a business team here.

Wang Xuan and Zhang Shuo drank tea for a day, and then Zhang Shuo said goodbye and went home.

Wang Xuan also continued his work.

Two weeks later, Li Tao found Wang Xuan and informed him of the results of the negotiations. The cooperation has been negotiated, and the plan is roughly that Times Group will give 8% of its shares in Times Commercial Plaza to Tianhai Group. Accordingly, Tianhai will authorize the use of peripherals of its artists to Times Commercial Plaza.

Specifically, as long as Tianhai's singers release an album, they will license 10 albums to Times Commercial Plaza, including 500 celebrity-signed albums, 100 personalized posters, and signed posters.

In addition, there are some other peripheral authorizations, such as concert tickets.

Wang Xuan nodded after hearing this plan. This is quite reasonable.

After Wang Xuan agreed to this plan, Tianhai and Times Group reached a cooperation.

On the second day after the contract was signed, Times Commercial Plaza put up banners and launched vigorous advertisements on major platforms. The advertisement is also simple and crude. The general idea is that if you go to Times Commercial Plaza to make a purchase, you will have a chance to win a signed DVD and signed poster by Wang Xuan.

Some customers were skeptical after seeing the advertisement. But after some people tried to go to Times Commerce Plaza to make purchases with suspicion, and after someone actually got a signed DVD by Wang Xuan, the entire Internet exploded.

What’s even more explosive is that according to many people’s reports, when they went to Times Commercial Plaza for shopping, not only did someone get a signed DVD by Wang Xuan, but they also got merchandise from many big-name celebrities under Tianhai.

The winning rate is not low.

As soon as the news came out, many people went to the official Weibo of Aite Tianhai Entertainment to ask.

"It's true. Tianhai Entertainment has reached an in-depth cooperation with Times Commercial Plaza. The celebrity peripherals used in Times Commercial Plaza for consumption draws are officially authorized by Tianhai, so the signed CDs are all hand-signed by the celebrities."

As soon as this response came out, the Internet exploded again.

For a time, the popularity of Times Commerce Plaza exploded.

According to people from Times Group, after the news of the cooperation with Tianhai was released, the popularity of Times Commercial Plaza more than doubled, and its popularity almost caught up with Starlight Plaza and Huamei Plaza in a short period of time.