I collect gold fingers in the heavens

Chapter 196 Confrontation
But no matter what, the sales of [Shennong Orchard] still increased.

After all, it has its own customer base.

The [Lituan Waimai] platform gets orders and customer data, and [Shennong Orchard] also gets something. Both are happy.

Therefore, both parties were very satisfied with the cooperation at the beginning.

However, the business manager of [Lituan Waimai] who is in charge of their company, may have been pressured by the evaluation from above, and then started to make some small moves.

Of course, this small move is not intended to kill [Shen Nong Orchard]. After all, the two parties have no grievances and no enmity, and the previous cooperation was very pleasant.

On the contrary, the business manager of [Lituan Waimai] wanted to increase the sales of [Shennong Orchard] even more—well, online sales.

However, [Shennong Orchard] in June 2015, with the help of the high-quality home-grown [Nuomizi] lychee, [Shennong Orchard] asked many customers to register as members, and marketed through the membership model.

After all, this is his own son, so [Shen Nong Orchard] focuses a large part on this member. Correspondingly, [Shen Nong Orchard] online sales will be affected.

The sales of [Shennong Orchard] in [Lituan Waimai] have decreased, and the chain brand business manager in charge of [Shennong Orchard] is in a hurry. The chain store of , started the [New Customer Discount] event.

This new customer does not refer to the new customer of the platform, but the new customer of the store.

That is to say, customers who have not purchased from the [Shennong Orchard] online store before, come to his store to place an order, they are new customers, and they will automatically deduct 2 yuan.

If you are not a new customer, you will not have this benefit!
Objectively speaking, this kind of activity is the same as the promotional activities of supermarkets, and it has a certain drainage effect.

This activity has been online for a few days, and the online orders of [Shen Nong Orchard] have increased, but the increase is not much.

It took three days before [Shen Nong Orchard] found out about it.

Because [Lituan Waimai] has a three-day reconciliation account, after three days, the amount that [Lituan Waimai] sent back to [Shennong Orchard]'s company account was different from the account calculated by [Shennong Orchard]'s company finance.

The discrepancy is not very big, but the problem is very serious, so I investigated all the way, and finally found out that it was the reason for this [New Customer Discount] event.

[Shennong Orchard] The manager of the operation department of the company immediately questioned the business manager of [Lituan Food Delivery].

At the beginning, the business manager refused to admit it, saying that the company opened it uniformly. Later, the manager of the operation department directly called the customer service staff at the company headquarters of [Lituan Waimai].

These Internet companies are good and law-abiding companies to the outside world. The customer service replied to the manager of the operation department of [Shen Nong Orchard] that the company will not help the merchants to start this event, but the merchants will start it voluntarily.

It sounds very good!

But in fact, these Internet companies will formulate various KPIs, that is, various assessment indicators, for the employees below every month.

The staff, especially the front-line staff, are commonly known as [BD managers] in the internal industry. In order to complete the company's various targets, they have to do their best.

Sometimes, it will force the merchants to participate in activities.

[Lituan Food Delivery] The company also turned a blind eye.

Anyway, the goal was achieved.

When the complaints are serious, the [BD Manager] who committed the crime should be thrown out and blamed.

Interestingly, the company's promotional slogan is, "But do good deeds, don't ask about the future."

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Over the years, this routine has been tried and tested.

After all, the takeaway market has been cultivated, and many merchants have to rely on others, and many times they have resentment, and they have to swallow it.

[Shennong Orchard] This matter came to an end, and it was the same. The platform said that the [BD Manager] who committed the crime would be severely punished, the [New Customer Discount] event would be shut down, and it was guaranteed that such things would not happen again.

In the next few months, [Leituan Food Delivery] really did nothing wrong, and there really was no such forced online event.

Of course, after the rumors passed, the operation manager of [Shennong Orchard] found that the ranking of his orchard on [Lituan Waimai] seemed to have dropped.

I went to the business manager of [Lituan Waimai], and the business manager said that because the platform has recently launched too many new stores, the ranking has been affected, and it will recover later.

New stores have a ranking protection period for a period of time.

However, the business manager's rhetoric was also a little funny, making the operation manager of [Shennong Orchard] look like a three-year-old child who didn't understand anything.

However, [Shennong Orchard] was not focused on [Lituan Food Delivery] at that time, so the manager of the operation department did not bother to bother.

But [Shen Nong Orchard] became famous because of [Nuomi Zi] lychees.

Even if there is no activity, even if it is expensive, there are still many customers who place orders on [Lituan Food Delivery].

[Shennong Orchard]’s sales on [Lituan Waimai] did not decrease but increased, but the [BD Manager] behind him was dumbfounded. He gave all the traffic to [Thousand Fruit Garden], which is also a fruit chain company. [Jia Orchard], but the combined online sales of the two companies cannot beat [Shen Nong Orchard]!
The [BD manager] had no choice but to do nothing.

After all, [Shennong Orchard] is a fruit shop with exclusive competitiveness. It is different from ordinary fruits outside and has a high brand awareness, unlike ordinary small shops that are at the mercy of [Leituan Waimai].

It's 2016.

The actual market share of [Lituan Waimai] is getting higher and higher, and more and more customers are accustomed to ordering online. Correspondingly, the online turnover of [Shennong Orchard] is also increasing, accounting for Thirty percent of the entire store's revenue, and some stores close to office buildings account for a higher proportion.

Some time ago, the [Lituan Waimai] chain brand changed the person in charge.

Not long after he came to power, he came to visit [Shennong Orchard].

A channel accounted for [-]% of the sales of [Shen Nong Orchard] deserves to be interviewed by Su Shixian in person.

The two first had a friendly exchange, and finally expressed their intentions euphemistically: I hope [Shennong Orchard] will make a profit, launch various promotional activities, attract more consumers to place orders, and increase the line of [Shennong Orchard] Increase turnover and achieve a win-win situation.

Su Shixian pondered for a while, and said, win-win has always been the pursuit of their group company, but the company's capital is small and the profits are small, if it is not profitable, it is a loss-making transaction.

He feels that if consumers are willing to place an order on [Lituan Waimai], there must be something on [Lituan Waimai] that meets his needs.

Some are because of discounts, some are because of convenience, some are because of good service, and some are because of products.

[Shennong Orchard] has been adhering to the principle of serving consumers with the best products.

Conversely, this type of consumers also choose [Shennong Orchard] for the same reason.

This is a choice between both parties, and more and more customers choose [Shennong Orchard].

This can be seen from the online sales data in the past few months.

So he feels that what their company needs to do now is to use better and more stable products to serve consumption, but only use discounts.

Customers who are attracted by discounts will eventually choose to leave because of the discounts.

This is not the customer their company wants.

(End of this chapter)