I collect gold fingers in the heavens

Chapter 362 One vote veto, public relations should deal with it
[Chaoqun Group] used the [one-vote veto power] at the critical moment when both parties reached an agreement. This resolution not only surprised the [Eat Me] company, but also the [Qiandu Waimai] company and [Qiandu] The company was also surprised, and even tinged with anger.

The leader of the investment and acquisition department of [Qiandu], who was in charge of this matter, is also the wife of the founder of [Qiandu], Ms. Ma, even called Huang Yuping, the executive vice president of [Chaoqun Group], and asked him why he vetoed the decision. A mutually beneficial sale?

The executive vice president of [Chaoqun Group] replied without a trace of fireworks, "After our company's meeting and discussion, [Eat Me] is not an ideal target for sale, so our group has no choice but to To protect the interests of our group, we have used it, and it is the only time we have used this veto power."

Ms. Ma was very angry, but she still tried to persuade Huang Yuping, she said, "[Eat Me] is already one of the only two big players in the field of food delivery in the market, and it is the only one that can offer it, and is willing to offer such a high price." price!"

"In addition, [Eat Me] is backed by [Alibaba Group], which is also one of the top group companies in the Internet industry and has a high reputation. [Chaoqun Group] and [Ali Group] also have good cooperation in the field of e-commerce. "

"Because of emotion and reason, [Chaoqun Group] should not veto this sale. This is not only a financial loss, but also causes dissatisfaction with [Ali Group] behind [Eat Me]."

“The basic business of [Ali Group] is e-commerce, while the basic business of [Lituan] and [Lituan Waimai] are in local life. It seems that there is no intersection. In fact, the strength of [Lituan] in the field of local life will be serious. Affect the future development of [Alibaba Group].”

“[Ali Group] has always had a great sense of anxiety, choosing to invest in [Eat Me] to compete with [Lituan Waimai], and even this time [Eat Me] is willing to spend a lot of money to acquire [Qiandu Waimai]. Ali Group’s attitude is also crucial.”

“[Ali Group] just wants to use [Eat Me] to acquire [Qiandu Waimai] to increase its market share in the food delivery market. ]'s unhappiness, which in turn affects the cooperation between the two groups!"

Ms. Ma's words were very sincere, but only in exchange for a sentence from the executive vice president, "We know, but we don't care!"

"..." Ms. Ma suddenly became furious, and she said so much, it was useless.

But it is really helpless to others!

Today's [Superior Group] has such confidence!
Ms. Ma is very regretful. She knew that [Qiandu Waimai] should not have introduced such an investor in the first place. Even if it did, it should not have given [Super Group] such great power. Now it is easy to ask God to give God away !

But I don’t want to. At that time, the market was generally not optimistic about [Qiandu Waimai], and the founder of [Qiandu] said in an interview [Qiandu Waimai], “If you really can’t do it, don’t do it, you should do it. decisions must be made.”

Even the big boss of the parent company is not optimistic, who in the market is willing to vote, dare to vote?
Even the most aggressive venture capitalists are unwilling to invest in [Qiandu Waimai]!
It is already very good to get the investment of 9800 million US dollars from [Super Group].

Ms. Ma had no choice but to suppress the anger in her heart and asked Huang Yuping, "Then can I know the reason why [Super Group] rejected this transaction? Why is [Eat Me] not an ideal sales target? [Super Group] recognized the sale target who is it?"

"Because of [Eat Me]'s brand problem! At the beginning [Chaoqun Group] chose [Qiandu Waimai] instead of [Eat Me] based on this consideration! Although 315 has passed, some people have not forgotten it!"

Ms. Ma was silent for a while.

She knew what Huang Yuping said about the 315 incident.

On March 2016, 3, CCTV’s [15 Party] revealed that the [Eat Me] platform had illegal behaviors such as guiding merchants to fabricate addresses, uploading false physical photos, and even defaulting to the establishment of unlicensed black workshops.

CCTV's exposure of the "Are you hungry" incident continued to ferment, and many food and drug administrations intervened and filed investigations.

In fact, such incidents existed more or less on the three major platforms at that time. Maybe the same store was online on [Eat Me] and [Lituan Waimai], but [Eat Me] was too prominent at the time and was arrested. typical.

But after being caught as a typical example, [Eat it], the big company’s reaction can be described as chaotic. First, on the social platform, a user who was certified as a senior manager of the [Eat it] platform said, Sorry, I forgot to send a message to a certain person this year. Will renew.

This reply can be said to add fuel to the fire, making this [315 Fire] burn even more.

On that day, [315 Gala] exposed many companies, but [Eat What] attracted the attention of almost everyone with the power of one company.

It was not until later that the [Eat What] platform released an apology letter, and the online public opinion gradually subsided.

But the scars have already been left, and it is impossible to pretend that nothing happened.

In the minds of many consumers, the [eat it] platform has been labeled as [low-end], [unhygienic], and [unclean].

I may not have said it, but when ordering takeaway, my subconscious mind will avoid the [eat it] platform and choose other platforms.

It may only take one picture to destroy the image of a food delivery platform, but it takes years to restore the brand image.

It was also because of this incident that the rapid development of [Eat Me] was hindered, and it gradually fell behind [Lituan Waimai].

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Huang Yuping continued, "If [Eat Me] acquires [Qiandu Waimai], then [Shennong Orchard] will also launch the [Eat Me] platform. We think this situation will damage our brand image. Therefore, We veto this acquisition!"

"Since [Super Group] has rejected this transaction and does not approve of this transaction partner, then who is [Super Group]'s approved transaction partner? How much are you willing to give?" Ms. Ma was very angry and asked in a bad tone .

"This is what your [Qiandu] Investment and Acquisition Department has to do." Huang Yuping kicked the ball back with the presence of the old god. Once upon a time, a person like him was not qualified to hold a meeting with a top business person like Ms. Ma. No, but now, there is an equal dialogue between the two.

Huang Yuping felt an indescribable emotion in his heart.He knew who brought all of this to him, so he hugged the big boss's thigh even more tightly.

He went on to say, "Of course, I would like to reiterate [Super Group]'s rules here. Anyone who is willing to acquire [Qiandu Waimai] must operate [Qiandu Waimai] independently! Otherwise, [Super Group] will still Run the veto!"

Ms. Ma smiled angrily, "Independent operation? Is [Chaoqun Group] planning to continue financing [Qiandu Waimai]?"

Huang Yuping shook his head and said, "[Chaoqun Group] currently has no plan to raise funds for [Qiandu Waimai]!"

"No financing, no selling, do you [Chaoqun Group] want [Qiandu Waimai] to die?" Ms. Ma lost her demeanor a little bit.

Huang Yuping, the executive vice president of [Chaoqun Group], said [surprised] when he heard the words, "Ms. Ma, how could you have such an idea? You know, [Qiandu Waimai] has closed down, and the loss of [Chaoqun Group] is not big." It will be small!"

"But what you are doing now is to let [Qiandu Waimai] go to a dead end! Mr. Huang, you have to understand that [Qiandu Waimai] is gone, and you look down on [Have you eaten?], [Lituan Waimai] ] I have conflicts with you again, is [Chaoqun Group] planning to give up online transactions?"

"Don't worry about this, Ms. Raoma! Our group has its own considerations! You should use this thought on finding new trading partners?"

Ms. Ma from [Qiandu] was so choked by Huang Yuping that she hung up the phone angrily.

The next day, the news about [Chaoqun Group] exercising its veto power to veto the merger of [Qiandu Waimai] and [Eat Me] spread all over the Internet.

All of a sudden, there was a lot of discussion on the Internet platform.

Even the executives of [Ali Group] specially called Huang Yuping to ask the reason for rejecting the transaction!

Huang Yuping is naturally repeating the same old tune, saying that the launch of [Shen Nong Orchard] [Eat it] platform will affect the company's brand image, so he vetoed it.

The executives of [Ali Group] have no choice. Although the two groups are in a cooperative relationship, [Chaoqun Group] has always been in a strong position as Party A in the cooperation.

[Ali Group] Although I feel upset, there is nothing I can do.

There are no secrets in [Ali Group].

The reason for the veto stated by Huang Yuping was quickly spread.

This kind of strongly targeted remarks ignited the heat all at once.

People who eat melons from all walks of life have left the stage and expressed their views on this matter:
Some agree!

Others think that [Chaoqun Group] puts on airs and looks like a big shop!overbearing!Abusing [one-vote veto power]!
Some said that the fruit of [Shennong Orchard] is delicious, and the discount of [Eat it] is very strong, and then I just turned off the lights and ate noodles!
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It was Wang Xing, the founder of [Leituan Food Delivery]'s parent company [Leituan] who brought this incident to a climax, and took the initiative to accept the interview!

In the interview, he praised [Chaoqun Group] as a company with a sense of social responsibility and a heart responsible for the public, and said that the eyes of the masses are discerning, and some low-quality companies should be eliminated.

Wang Xing also told [Chaoqun Group] from the air that [Shennong Orchard] is very welcome to launch the [Lituan Waimai] platform, and together provide consumers with the best service and the highest quality products!
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[Chaoqun Group] did not respond to Wang Xing's behavior of promoting his own company while taking advantage of the heat, and attacking competitors by the way.

But [Eat it] has to respond, otherwise it will be based on the low-end and unhygienic image of its platform merchants. Once a fixed impression is formed in consumers' minds, it will be really powerless to recover!
The platform public relations department of [Eat Me] came out and said, "Thank you for the attention and supervision of [Eat Me]!"

"We will always put customer satisfaction and consumer rights first. As a first-class domestic company, we are committed to providing the best products and services to consumers. We will not change this original intention, which is also the basis of our survival. "

"Regardless of whether the cooperation with [Qiandu Waimai] can be successfully concluded, we will continue to increase capital investment in the future, give merchants and users more empowerment and subsidies, and expand business within three kilometers for merchants. Provide users with convenient, fast and preferential services."

"Finally, we would like to thank [Chaoqun Group] from the bottom of our hearts. It is his disapproval of us that motivates us to reform ourselves, keep improving, and never forget our original aspirations."

"We will still work hard to let [Superior Group] see a different us, a different [Have you eaten]!"

………… [Eat What]’s PR department is finally not as bad as it was in 2016. As soon as this response comes out, there will be much less criticism on the Internet, and not many people are willing to bother about the original [315 Party] , so as not to appear too stingy.

[Have you eaten?] So you don't have to be whipped repeatedly.

In addition, its decent reply has also won the favor of some consumers.

Although there are still many factors to consider from [good impression] to [order], but after all, it adds a weight to one end of the balance.

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The discussion on the Internet has come to an end.

But the other protagonist of this incident—[Qiandu], had to continue to work hard to find someone to sell.

Because other people don’t need to spend money to move their mouths, but [Qiandu Waimai] burns money every day it exists.

And the money was basically invested by 【Qiandu】.

[Thousand Degrees Takeaway] is like a blood-sucking cancer, constantly sucking blood from [Thousand Degrees].

[Qiandu] is not as good as before, so I am very eager to get rid of [Qiandu Waimai].

Ms. Ma from the Investment and Acquisition Department approached [Lituan] again.

[Qiandu] approached [Lituan] before, and wanted to sell [Qiandu Waimai] to [Lituan], but at that time [Lituan] almost locked its status as a winner in the group buying and takeaway market, and did not Willing to waste money to buy [Qiandu Waimai] which is of little use to it, just want to consume [Qiandu Waimai], so the original negotiation broke up badly!

But now, [Lituan] has learned from this incident that [Qiandu Waimai] has many internal conflicts, and is even more unwilling to acquire it. It has given extremely harsh conditions. The acquisition amount is only [-] million US dollars, and the two thousand Ten thousand dollars also asked [Qiandu] to provide a traffic portal, which is the purchase money for the traffic portal!
That is to say, in the eyes of [Lituan], [Qiandu Waimai] is worthless, and the only thing worth money is the traffic of [Qiandu].

For Ms. Ma.This is naked humiliation!

[Qiandu] would not accept such a result.

Ms. Ma's temper became more and more irritable, and the investment and acquisition department under her management had to desperately find other buyers.

But there were very few buyers who were interested in [Qiandu Waimai], let alone [Chaoqun Group], which discouraged some interested buyers.

a month later.

The burden on [Qiandu Waimai] was getting heavier, and the internal pressure on [Qiandu] was also increasing for Ms. Ma. At this time, Ms. Ma had to find Huang Yuping to discuss.

(End of this chapter)