I collect gold fingers in the heavens

Chapter 378 (Fix) Misfortunes never come singly, agency troubles

It's just that one wave is not flat, and another wave is rising.

Unparalleled blessings, misfortunes do not come singly!
A group of [Qiandu Waimai] agents came outside the capital [Qiandu Building] and started a sit-in to defend their rights.

First of all, we must understand what a takeaway agent is!
As the name suggests, they are contractors who act as an agent for the operation and development of a certain area of ​​the food delivery company. They are responsible for developing the market, building a team, recruiting riders, signing merchants, and delivering food. They also draw part of the commission from each order as their own compensation. The ratio of 20% depends on the regulations of each food delivery company.

The money-burning model has always been the core strategy of O2O food delivery.

In 2015, the first- and second-tier cities’ food delivery battlegrounds were initially determined, and several food delivery platforms successively extended their markets to third- and fourth-tier cities.

However, the money-burning war in more than 40 first- and second-tier cities has made it difficult for several food delivery platforms, and the number of third- and fourth-tier cities with more than 500 cities, and the population several times that of first- and second-tier cities, are very important for the money-burning model. It can be described as a bottomless pit.

Under such circumstances, after November 2015, [Eat Me], [Lituan Waimai], and [Qiandu Waimai] successively announced the recruitment of regional agents in some uncovered third-tier cities and a large number of fourth-tier cities and counties across the country. , Among them, [Lituan Waimai] and [Eat Me] both claim to cover more than 11 cities, and plan to open business in 300 cities to agents in 2016.

[Qiandu Waimai] is not as good as [Lituan Waimai] and [Eat Me], but with the corporate reputation of the parent company [Qiandu], it has also attracted some third- and fourth-tier [capable people] to join. Agent, to expand the territory for [Qiandu Waimai].

In the vision of most agents——【The place I represent belongs to the virgin land of food delivery】, the expected cost is only the cost of building a delivery team, office space, advertising and promotion costs, and a small amount of subsidies.

But making money is not so easy.

Reality far exceeds expectations!

There is more than one food delivery platform on the market!
[Lituan Waimai] didn’t come in for 2 months, [Eat Me] came, and [Qiandu Waimai] also came, followed by a long-lasting subsidy tug-of-war, such as [Eat Me] 15 minus 3 , the channel managers of other food delivery companies responsible for managing agents will also force their agents to offer 15 minus 3 discounts, or even more vigorous activities.

Subsidies cannot be stopped.

Because once it stops, the customers and merchants who have worked so hard to develop will go to other platforms with discounts.

These subsidies are basically paid by agents.

For more than a year, many agents have thought of quitting.

But we can’t give up, otherwise the merchants and users that the agent has worked so hard to develop will be arranged by the food delivery platform to other agents who take orders, and the deposit that was paid at the beginning will be gone.

When the food delivery market is booming, it is not so easy to join as a food delivery agent. You must pay a deposit and have sufficient liquidity.

For example, there is an agent who pays 8 deposits and 16 working capital. According to the requirements, the 16 working capital must be spent within 3 months for market development.

If the agreement is violated, the security deposit is gone.

Many agents are gritting their teeth and persisting, trying to survive until other agents can't persist or other food delivery platforms go bankrupt.

The current situation is that if the [Qiandu Waimai] platform can no longer persist, it must be [killed] first!

This can be described as a bolt from the blue for the agents of [Qiandu Waimai].

[Thousand Degree Waimai] If it goes bankrupt, the cost they have invested over the years will be completely sunk.

There are quite a few agents who have invested all their net worth, and there are many agents who have lost one or two million yuan.

This makes it emotionally difficult for many agents.

What makes these agency feelings even more angry is that from the second half of 2016, due to the difficulties encountered by [Qiandu] itself, the various investments originally promised by [Qiandu] have gradually decreased, but the management team of [Qiandu Waimai] still remains. Constantly describe the bright prospects, promise [Qiandu] market investment will resume as soon as possible, and at the same time require agents to provide subsidies themselves, and require agents to negotiate with merchants so that merchants can provide subsidies themselves.

But until 2017, the subsidy plan promised by [Qiandu] was postponed again and again and fell through.

[Qiandu] is no longer investing, and is negotiating to introduce new investors. Even in order to sell at a good price during the negotiation, [Qiandu Waimai] requires some city agents to sprint orders and sprint sales in a short period of time through various methods scale.

Isn't this using them as cannon fodder and monkeys?

Use the huge loss of the agent to exchange for the good price of [Qiandu Waimai].

If the money falls into the hands of [Qiandu], it will not be distributed to the agent, but the loss is borne by the agent.

This is unacceptable to the agency and is extremely outraged.

In another time and space, the agent of [Qiandu Waimai] did not know the result until the final price negotiation between [Qiandu Waimai] and [Eat Me].

But now in this time and space, due to the existence of Wu Siyuan and the black swan [Super Group], [Qiandu] intends to sell [Qiandu Waimai], with the hot discussion among netizens, it soon became known to everyone .

The agent of [Qiandu Waimai] naturally also knew about it.

At this time, their feelings are like this:

"We are fighting on the front line, but you are ready to sign a surrender agreement, and you even encourage frontline soldiers to fight to the death in order to get better treatment for defeat!"

This made them furious, the money was not burned, and the market was ignored. After communicating with the channel manager to no avail, the agents spontaneously united and angrily came to the [Qiandu Building] where the [Qiandu] company was located. Before, ask for an explanation and compensation for the loss.

In another time and space, these agents have done the same.

It’s just that [Qiandu Food Delivery] at that time had already been sold to [Eat Me]. The parent company [Qiandu] had already signed a contract and received hundreds of millions of dollars. Some legal code drags them down.

But this kind of thing is also an old tradition for 【Qiandu】.

[Qiandu] has a product called [Qiandu Library], which has been using the slogan of [data sharing, user upload], which has violated the interests of many cultural creators.

Many well-known writers united and asked [Qiandu] to remove infringing works, but the employees sent by [Qiandu] company were very arrogant and refused to compromise.

That is to say, a trendy writer wrote a [Letter to the President of Qiandu], which caused many netizens to repost it and caused a wave of condemnation in public opinion, so [Qiandu] had to bow his head.

(End of this chapter)