Daming Yuanfu

The high pragmatic benevolence and righteousness seems to have a limited scope, and the island country on the other side of the East China Sea does not seem to be within the service area. Therefore, the biography of Feige received by Kafiji shortly after was very clear: "...it is necessary to accurately control the scale of assistance to both sides to ensure that both sides are exhausted and the oil is exhausted. Otherwise, there will be no way. It is extremely important to ensure the smoothness of follow-up intervention and the consolidation of the authority of Yan'er in the future. All necessary materials, whether ordnance, food, copper coins or others, must be used first and then reported, so as not to delay the war opportunity..."

When Kafiji saw this reply, Gao Pragmatic was taking advantage of his lunch break to meet with several shopkeepers under Jinghua in the duty room of the Ministry of Household Affairs.

Although these shopkeepers are also called shopkeepers, just like the presidents of the Fortune Global 500 and the president of a small company with a registered capital of less than one million are called presidents, these managers are no different from those of Jinghua Trading Co., Ltd., Jinghua Infrastructure, Jinghua Shipbuilding, etc. Shopkeeper. Let's put it this way, the combined annual business volume of these shopkeepers in front of Gao Pragmatic is less than a drop in the bucket of the annual business volume of most of the above-mentioned shopkeepers.

However, these shopkeepers were able to receive a pragmatic and personal interview today, which shows that although the work they do is "not valuable", the work itself is very important.

Yes, the work they have at hand is indeed very important, because they are several key figures in Jinghua's "public opinion mouth" in the Ming Dynasty. These people are the owners of the four major Beijing-style newspapers and periodicals: "Jinghua Weekly", "Ban Yue Shi Lun", "Yanjing Weekly", and "Economic Ten Discussions".

As the name implies, the weekly report comes out every seven days, the ten-day report comes out every ten days, and there is no need to say more about the half-month report. It is worth interjecting that the "week" in "weekly report" is of course modern people have long been accustomed to "zhou" or "week", but in fact, there was no such thing as "week" in ancient China. The reason why Jinghua came up with "weekly report" was because Gao Pragmatically, he forgot about this when he made arrangements casually, and later used the "week theory" to deceive him in order to cover up the lie.

"Week" originated in the West. The ancient Jews created the seven-day diary system with seven days as one week (the sun, moon, fire, water, wood, metal, and earth are collectively called the seven days). In fact, this set of Qiyao calendar was introduced to China as early as the Tang Dynasty, but it had no impact on social life. It was not until the end of the Qing Dynasty that this situation changed.

At the beginning of the 19th century, Western missionaries came to China to preach and at the same time brought the Christian "Sunday" to China. Gradually, Chinese believers also joined Western missionaries in preaching and praying on Sundays. This is the Chinese people’s first impression of Sunday in the West.

After the Opium War, a large number of Westerners poured into China. They brought their country's living habits into China for rest and entertainment on Sundays. At first, the Chinese people were full of curiosity about this, but as time went by, they agreed with it, or became accustomed to it.

Although Shanghai's "Shenbao" published an editorial at that time saying that "the Sunday rest system in Western countries is beneficial to life and China should imitate it," it was still very difficult for the Chinese to change their own habits from recognizing them. "Sunday" only stays in the recognition stage.

In the 1880s, Fuzhou Shipping School, an institution of higher learning founded during the Westernization Movement, took the lead in giving students a Sunday holiday. The reason is to take care of the work and rest habits of foreign teachers. Of course, this can be considered a first.

With the promotion of the Reform Movement of 1898, new schools were established in various places. Due to the prevalence of "Western learning spreading to the east", some new school charters clearly stipulate a Sunday rest system for all teachers and students in the school. However, at that time, the name "Sunday" was rarely used, and it was usually replaced by the four characters Fang, Xu, Pleiades and Xing - which was calculated based on the Chinese twenty-eight constellations of the sun.

In addition to new-style schools, some societies related to the reform and reform also implemented a weekly gathering or rest system, that is, every "Fang, Xu, Pleiades, and Xingri" was a rest day. After years of subtle influence, the concept of using the week as a time cycle was accepted by Chinese society at the turn of the 19th and 20th centuries.

In order to make up for himself, Gao pragmatic also used the sayings of "Fang, Xu, Pleiades and Stars" to fool him, and called the four-day period "week", which can be regarded as creating China's "week" two hundred years in advance. "week" system. The root of all these accidents is to cover up the concept of "zhou" in "Jinghua Weekly" and "Yanjing Weekly".

In fact, Jinghua started to run many newspapers in the public opinion field, but Gao Jingzhi did not adopt Jinghua's usual vertical management model in this matter, but started to "raise worms" - he founded twenty or thirty newspapers at once. Then let them compete freely to see who can survive, and finally pick the strongest one in different categories to keep, and discard the rest. The leaders in these different categories must not only maintain their comparative advantages in development, but also pave the way for public opinion before making big moves in a pragmatic manner. They must also quietly guide public opinion from time to time, even in case of an emergency. After something happened, they did something to divert the focus of public opinion or even whitewash it.

The imperial court did have a newspaper, but in theory, only officials could see it. Its coverage was ridiculously small, and it could not function as a mouthpiece for "public opinion."

Gao pragmatically launched the emerging industry of newspapers many years ago, but the development of these things also requires a process - remember the early years when Jinghua promoted it through the "Tea Doctor Reading Newspaper" in teahouses around the capital? Now many years have passed, reading newspapers has actually become an important business for tea doctors from all over the Ming Dynasty, which is very interesting to say.

Of course, the booming business of "reading newspapers" is mainly due to the current low literacy rate among the people. Scholars, regardless of whether they are famous or not, naturally choose to read newspapers on their own. In fact, in Jingshi alone, the major newspapers in Jinghua each have a fixed sales volume of 50,000 to 80,000 (of course, the overlap in sales is certainly not low), which surprises Gao Pragmatic.

What's there to be happy about? Of course I am happy. This means that there should be at least more than 100,000 people who have read books in the capital alone. They choose to read newspapers as a regular activity, and they even spend money for this. Although Gao Pragmatic feels that he has considered the cost of publication. After that, Beijing-style newspapers were actually quite cheap.

To say "very cheap" is actually a highly pragmatic view. In fact, for example, the annual subscription price of "Jinghua Weekly" is one tael of silver. It is roughly estimated that each weekly newspaper is about 20 cents, which is actually not very low. Don't make comparisons here. The cost of building a second-level battleship in Jinghua alone is as high as 35 taels of silver... That's not how it compares. No one in later generations compared the cost of a battleship to the price of a newspaper.

Besides, people who subscribe to newspapers these days are basically either rich or expensive, except for the tea doctor in the teahouse who has business needs - after all, reading has never been affordable for ordinary people, let alone the additional consumption of reading newspapers.

Speaking of which, only a place like the capital could support such a large number of people subscribing to newspapers. Most prefectures and counties had very few people. In most upper counties, there are no more than 200 newspaper subscriptions, in middle counties it is more than 100, and in lower counties it is even less likely, with some even as few as just over 20.

Therefore, Jinghua's newspaper business mainly relies on big cities, and the government and government below are basically losing money and making money - fortunately, this small amount of money is pragmatic and can be compensated, so he would rather lose money than continue to do it. In his words, it is to cultivate user habits until a trend is formed.

Since running a newspaper is not about making money in the first place, Gao Pingshi's visit to these four shopkeepers today is obviously not to inquire about the operating conditions of each club.

Putting down his tea cup, Gao Pragmatic looked around the crowd and asked slowly: "Regarding the public opinion paving the way for the reform of the imperial examination, the task has been entrusted to you for some time. I wonder what the feedback has been received so far? Among the scholars, whether the imperial examination needs to be reformed, what is needed What are the current attitudes towards such reforms and other issues?”
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Thanks to book friends "Shadow of Feet", "milan", "Altay's Old West", "CosifanTutte", "Hip-Hop Star", "First Login", and "Lilin00" for their monthly support, thank you!

Thanks to the book friend "Book Friends 20170107012220447" for your support with 6 monthly tickets, thank you!

PS: I announce: The prizeless guess at the end of the last chapter was successfully answered by the leader of "Book Friends 150308000326082" (#^.^#). He has been pragmatic and patient for many years, and today, when his prestige in both civil and military circles is unparalleled, he finally The reform that I dare to try to implement is the imperial examination reform!