Daming Yuanfu

Chapter 23 Classification (Part [-])
Because of his identity, he is different from most traversers, and he does not plan to start his business from ordinary soap.Covering the low end from the high end is the way he has already made up his mind, and it is best to start covering directly from the top of Ming Dynasty - the royal family.

According to his current thinking, high-end products can be divided into at least three categories: royal family, high-ranking officials and relatives, and super rich and powerful.Although Gao Yushi was not a businessman back then, he probably knew about branding, the most basic thing being a trademark.

But according to his idea, some products in the future need a "master trademark" to show the corporate image and corporate strength, and different "sub-trademarks" can be separated under it. trademarks.

He had already thought about the main trademark, and called it "Jinghua". In the future, any industry he tinkered with would be named after "Jinghua".As for the sub-trademarks of the three grades of soap, after a brief consideration, he decided to designate this type of product exclusively for the imperial family of the Ming Dynasty as "Yugong". , The edge of the soap is engraved on the window frame, and the corner of the window frame is painted with the pattern of the scent of this soap, for example, a jasmine flower is engraved on the edge of the window frame for jasmine-scented soap, and so on.

The category that focuses on high-ranking officials and relatives is inscribed with the words "National Scholars" in Taige style used exclusively for the Imperial Academy and imperial examinations; the category that focuses on the rich and powerful is engraved with the words "Elegant Scholars" in cursive.The two are like "Yu Gong" grade soap, and the sun-engraved window frame pattern is as usual.

As for who wrote the inscription on it, it is natural to give full play to the advantages of status - Gao Gong!The calligraphy of the majestic imperial teacher and cabinet scholar is directly rubbed on top of the soap. Is it afraid that it is not up to the mark?Even if it is possible, the word "Yugong" is best to ask Gao Gong to ask the emperor to write it down... As long as Gao Gong can be persuaded to speak, there will be no problem in asking for the imperial pen, the only thing to worry about On the contrary, I don't know if Emperor Longqing can write Xiaozhuan.After all, as we all know, because of Emperor Sejong Jiajing, the Emperor Longqing was a bit late in studying.

It is naturally the best situation to have the emperor's imperial brush. Although the batch of royal tribute soap is estimated to be useless by others, even if they have the holy calligraphy, they can't see it. ——Oh, it's advertising.

Taking a step back, it doesn't matter if Gao Gong can't open the mouth, Gao Shishi has enough resources to use——Isn't it a piece of cake for Zhang Siwei, a pro-uncle, to help his nephew write a few words?No matter how bad it is, there are so many disciples under the high arched gate, none of them are from the Hanlin Qinggui who has been on the gold list, and the handwriting written by just one of them is not bad. , the problem is not big - at least in the eyes of the people, these masters who have been on the gold list are all Wenqu stars!
Gao Wushi triumphantly told his plan in front of his only three confidants.Naturally, Gao Xiaozhuang had nothing to say, he just boasted that his young master was full of wit and tricks, and he was as clever as a god. With such a "foundation", as long as soap is as easy to use as the young master said, it would be no surprise that it wouldn't be expensive in Luoyang.

What Shangyue said was similar to what Gao Xiaozhuang meant, at most it was not so direct.On the contrary, after listening to Qin Huanxi, he seemed to think of something, and he hesitated to speak.

Gao Yushi was born as a secretary back then, and he is really good at observing words and demeanor. He immediately realized that listening to the piano seems to be thoughtful. His heart moved, and he thought to himself: "Is there something wrong with my plan?"

Although he was a top leader at any rate, but after all, he is only a town, and his rank is not high, and he is a so-called "young cadre", and he has not yet developed the mentality and habit of being superior and star-studded, so he asked immediately. He said: "Tingqin, if you have anything to say, just say it. You are all my most confidantes. If you all refuse to tell the truth, who else can I ask?"

"Master misunderstood." Tingqin shook her head and said, "It's not that I'm afraid to say it, but I'm just not sure if I'm thinking right."

Gao Wushi smiled and said, "You're thinking too much. It's good to be right, but what's wrong with it? Now is the time to brainstorm, but if you think of anything, just talk about it, and let's discuss it together."

Tingqin was originally a little more introverted than her elder sister. After hearing this, she mustered up her courage and said: "Young master's three grades, slaves also think it is very suitable, but...just according to the young master's division, the 'Yugong' It doesn't matter if there is no distinction between men and women in the first grade, but it can be summed up in one rule: it is used in the imperial palace. But the next two grades are 'National Scholars' and 'Elegant Scholars. But as far as the servants know, the good or bad of such things as soap and saponins, in the houses of big families, although most of the housekeepers are in charge of purchasing, but in fact, the female family members pay more attention to them, and even some of them pay special attention to the door. First—for example, the Zhang family in Puzhou, my wife’s natal family, these things are directly in charge of the old lady and the maidservants of the wives.”

"So?" Gao Wushi frowned, he felt as if he had heard something, but he missed the door, so he still looked confused.

Appreciating the moon, however, clapped his hands in surprise: "Sister is really thoughtful!" Turning to Gao Wushi, he said, "Eldest young master, Tingqin means that the three grades of soap you designed, young master, are only aimed at men, but not Considering women who are more concerned about the quality of these things, you should at least list women-specific soaps corresponding to 'Guo Shi' and 'Ya Shi' according to the principles of this grade design, and also have a nice name—— Women are more particular about these things than men."

"Oh!" Gao Wushi suddenly realized, and slapped his head: "You are right, you are right! How could I forget this!" In addition, the rest of the adults use it, almost all of them find a beautiful woman to play, but I have never seen a big man to play a soap advertisement!Fortunately, I am a dignified traveler, and I boast that my business acumen is hundreds of years ahead of Ming Dynasty, but I forgot about this, it is really stupid.

"Tingqin, your opinion is very important and necessary. It is a great achievement and must be rewarded. And write down the reward of ten... no, write down the reward of 20 taels of silver, and reward it together after the soap business has achieved results! "

In this era, the reward of 20 taels of silver is definitely not stingy, at least as far as Gao Yushi knows, Tingqin was sold for less than 20 taels in Gao's mansion!Of course, Tingqin was relatively young when she was sold into the Gaofu, and it was not the time when a maid was worth the most... But in an era when most skilled craftsmen only had an annual income of more than 20 taels of silver, a suggestion to "sell" a full 20 Two, and selling it to her own young master who owns her "personal ownership", that is definitely beyond the imagination of the times.After all, according to the concept of people in this era, giving advice to your young master is a matter of course and a matter of course. It is considered generous and heroic for the young master to reward a few big money, and there is nothing unreasonable even if you don't reward.So when Gao Wushi said this, Gao Xiaozhuang was stunned when he watched the moon and listened to the piano.

After Tingqin was stunned for a while, she waved her hands in fright: "Young master, even if this servant's words are really useful, they are just foolishness acquired by chance, so they don't deserve any reward."

Appreciating the moon seemed to have thought of something, and quickly persuaded: "Young master, this servant and my sister know that you are benevolent, this is our sister's blessing, but such a generous reward is indeed... something wrong, please take it back .”

Gao Wushi wondered: "I rewarded her because what she said had a great effect on me, and the reason for it has already been said just now, why is it wrong to reward her?"

Shangyue said: "My sisters were originally the ones who listened to the young master. If the young master has something to ask about the two of us, it is already flattering. We should think carefully and answer with all our heart. The young master thinks what Tingqin said is reasonable and praises me. One sentence is enough...Even if there is a reward, I have never seen so many rewards once."

Gao Wushi laughed: "It is the people around you that treat you better. There is always a difference between closeness and distance, and this is the same no matter where you are."

After hearing this, Shangyue said seriously: "What the young master said is naturally reasonable, but Confucius once said, 'If you approach it with a village, you will respect it'. Because of the kindness of the young master, my sisters are just useless girls, but they can still be trusted by the young master. Feeling that there is nothing to repay, and you can only abide by your duty and work hard, how dare you take the reward for exceeding it? Please take back your life, young master."

Now that Confucius is the second child, you can't answer this question casually, even in front of the personal servant girl - this is the Ming Dynasty.

Gao Wushi couldn't help but froze his smile, thought for a while, and said: "Shuowen says: Rewards are given for meritorious service. Books say: Virtuous officials are rewarded for meritorious deeds. It can be seen that meritorious deeds are rewarded. The former sages thought that Of course. Do you agree with this?"

On this point, of course, Shangyue can't say that he disagrees, after all, "the former sages think so", so he can only nod.

Gao Wushi laughed: ""Shen Zi" said: Confucius said: "The Yu family does not reward or punish, the Xiahou family rewards but does not punish, the people of Yin punish but do not reward, the people of Zhou reward and punish. Punishment is forbidden; Reward, envoy." You two are always by my side. I need you to do a lot of things on my behalf. How can I do it if I don't reward you? And "Huainanzi" also said: "The loyal ministers are the king, and they are rewarded for their merits." Nobility, don't just get it; accept an official according to your ability, and don't be greedy for a title. Those who can do it, don't hesitate to accept it. You may think it's not a big deal when you heard Qin's words just now, but rewarding merit is originally It's up to me to decide, you don't need to refuse."

Although the sisters who appreciate the moon and listen to the piano are considered to have read books, they are only trained as maids after all. When it comes to the "breadth" of what they have learned, they cannot be compared with the key training objects of the scholarly family like Gao Yushi who have been carefully taught.

The two sisters saw that they couldn't refuse, so they thanked them again and again, and they didn't refuse any more.

Gao Xiaozhuang next to him also quietly let out a sigh of relief.Although he is loyal, in his opinion, if the matter is done well, if the young master doesn't offer a reward, then he will be considered as having done his part, and there is nothing to say.But the young master has a reward, so of course he can take it, and it's not a reward for deceiving the young master with lies.

Gao Wushi glanced at Gao Xiaozhuang's face, secretly proud of himself: "The Golden Chamber of the Taigong" said: "If you reward one person, you will be rewarded; if you reward two people, you will be rewarded; if you reward two people, you will be rewarded; if you reward three people, you will be persuaded by the three armies." , reward it.Now, although I only reward Tingqin alone, the news will definitely spread. Not to mention, at least in the Gaofu of the capital right now, it won’t take long for the servants to know about it. When the time comes, I will be generous. His name will naturally spread.If I want to do something in the future, am I afraid that the subordinates will not rush to do it and do it with my heart?It's just playing a weakened version of Qianjin buying horse bones, it's a bargain!
(End of this chapter)