This director is very reliable

Chapter 134 Theater Reception (Part [-])
(Happy New Year!!)
The first promotion of "Left Ear" is to invite theaters...

After all, if a movie wants to sell well, it really needs the support of theaters!

As the first youth film in China that focuses on post-85 female stars, in fact, it is difficult for theaters to predict the box office of "Left Ear".

Because there is no frame of reference!
The only thing I know is that the leading actors have a lot of fans, but it's hard to say what their purchasing power is.

After all, the theater chain is very clear that the audience cannot be changed, and those who can be changed are not called audiences, but leeks.

Therefore, they will only raise prices during the Spring Festival, unlike those few video platforms...

Purchasing power and the number of fans are two concepts, not to mention the few well-known box office disastrous movies, there is an animation called "Drawing Jianghu: Bad People", you know, the producer of this animation Fang Ruosen, known as 80 million Fans, fans are very special.Ruo Sen felt that he was very good, and then engaged in crowdfunding for animation and figures.

First, a figure of a character named Huang Quan was released. I remember correctly whether the unit price was 399 or 699.At that time, the total crowdfunding target was 14 RMB, but only 2 RMB was actually raised.

Well, with 1 million single-episode views and 80 million fans, the crowdfunding didn’t even reach 14.

Afterwards, Ruo Sen started another crowdfunding campaign. The last time it was a hit, the unit price was lower this time. A blind box of more than ten yuan will work, right?The total target amount is 2 yuan, and the unit price is more than a dozen yuan... The actual number of supporters: 19 people!
When the audience really wants to pay real money, they will show their true colors, and any supporting slogans are fake.

However, there is another reference in "Left Ear": Shen Changlin!
This is an adaptation of Shen Changlin's famous work, and he also serves as the producer and producer.

Who is Shen Changlin?
"Embroidered Spring Knife", "33 Days of Broken Love", "Big Shot", "Embroidered Spring Knife: Asura Battlefield", four movies, except for the first "Embroidered Spring Knife", all the movies he participated in have become blockbusters!
Therefore, there is no doubt that Shen Changlin is the first card promoted by "Left Ear", and it is the trump card!
……

At the theater reception, Shen Changlin took the microphone and talked about the selling points of "The Left Ear":

"I have data here. In 2009, the average viewing age of audiences was 25.7 years old, but in 2011 this number became 22.6 years old!
Explain what?The moviegoing group has changed from the previous generation to the next generation. If directors still use the ideas of the previous generation to make movies, problems will arise. "

"I admit that sometimes the longer a movie is, the more classic it becomes, but these movies are only suitable for one person to watch quietly!"

""Left Ear" is different. First of all, we have the three most popular and topical heroines. Secondly, allow me to brag about myself. The original version of "Left Ear" has sold more than 600 million copies, and the pirated version has at least a thousand. Wan, which means that the original work has a very broad foundation!"

"Sister Xiaoping told me that Guangguang's box office expectation for "The Left Ear" was 4 million. I didn't say anything at the time, but what I thought in my heart was, such a lineup, such a foundation of the original work, and director Su Lun's mature narrative. method, plus the support of the theater chain, it will not exceed [-] million, so I will not make movies at all!"

Speaking of this, he handed the microphone to Gao Jun: "Manager Gao, do you think my analysis makes sense?"

Gao Jun was very cooperative: "It is said that you are the box office expert. I thought it was bragging before, but now I know it is true!"

After taking over the microphone, he talked about "The Girl We Chased Together in Those Years", which set a box office record in Taiwan: "This film is also a youth film, and the lineup used by them is all new-generation actors. How did it turn out? It has refreshed the curve." Domestic movie box office record!"

"Why do I give this example, because this movie is very similar to "Left Ear", a youth film and supported by the original work, but it is not as good as "Left Ear", because "Left Ear" uses the most popular stars!"

"I have the same opinion as Director Shen, even more optimistic than him. I think "Left Ear" can get at least [-] million!"

Gao Jun is the general manager of BJ New Film Federation, and his words represent the opinions of New Film Federation.

Very powerful, it can be seen that he really supports "Left Ear"...

No pre-rehearsal, just a chat with each other...

What happened after that was the toasting session between the Guangguang publicity group and the theater managers. Shen Changlin returned to his seat, and the three girls, Yang Xiaomi, Liu Shishi and Liu Qianqian all looked at him with admiration.

Liu Shishi said first: "You are really good, you are well-founded, even I believe that "Left Ear" will definitely hit the box office!"

Shen Changlin picked up a piece of honey-juice plum meat, chewed it, and said with a calm expression: "...I never lie when it comes to movie box office predictions!"

"So, do you really think "Left Ear" can exceed [-] million?"

"Of course!"

Su Lun couldn't help interjecting: "But in January there will be "The Great Magician", "Reverse War" and "Sherlock Holmes 2: A Game of Shadows"!"

"Youth genre films belong to the type of movies that accounted for more than [-]% of the box office in the first weekend. Whether they can exceed [-] million depends on the box office performance in the three days of New Year's Day. Don't worry, "The Great Magician" and "Reverse War" will not cause trouble! "

"why?"

"Because Hong Kong directors collectively performed poorly this year...the audience lost their trust in them!"

"New Shaolin Temple", "Magical Heroes", "Guan Yunchang", "A Chinese Ghost Story", "Fortune Inn", "Martial Arts", "Painted Wall", "East and West 2011", "The Military Order of the Female Generals of the Yang Family Are Like Mountains" "Including "Flying Swords of the Dragon Gate"...

Truly an amazing year!
It feels like this group of people have made a deal - we're trying to make money this year...

The result is the loss of viewers and loss of confidence in Hong Kong productions!

Yang Xiaomi suddenly said: "If you can break [-] million, I will promise you one request!"

Looking at the bow on her chest, Shen Changlin swallowed: "What request?"

"You can mention it as you like!"

"...Let's talk about it later!"

Day, in front of so many, what excessive demands can I make?

Isn't this kind of thing mentioned when you are alone?
……

It has not yet reached the era when theaters have the right to speak. In fact, even if Shen Changlin does not come to this theater meeting, "Left Ear" will still get the maximum screening!
Because the main feature of the New Year's Day file is "Left Ear"

Should the heavy treasure be placed on "Speed ​​​​Angel", "Intimate Enemy" or "Tears of the Fallen City"?
"Speed ​​​​Angel" was returned by Guangguang-directed by Ma Chucheng, starring Liu Ruoying, Tang Wei, Lin Zhiying, and Zhang Baizhi. After filming, Wang Changtian looked at it, returned it directly, and refused to release~
It has already been spread in the circle, "Speed ​​​​Angels", a super bad movie that can't even look at the light!

No way, I found a small company to help with distribution;
"Intimate Enemy", Xu Talent's film, has a box office limit of up to [-] million!

The cast of "Tears of a Fallen City" is obviously too weak.

Why come here in person?

Doesn't this show respect for the theaters?

At about nine o'clock in the evening, the dinner party ended, the staff called a car, and sent away the managers of the major theaters. Shen Changlin took Su Lun to see him off in person...

It's almost time to leave, Shen Changlin asked Su Lun: "It's officially released, don't worry about the publicity!"

"…rest assured."

""Left Ear" is over. There is a project called "The Year in a Hurry". If you are interested, we can chat!"

"...Of course I'm interested."

(End of this chapter)