This director is very reliable

Chapter 140 The Concept of IP (Second Change)
Shen Changlin is well-known in the industry for his precise vision in making movies.

"33 Days of Broken Relationship" cost 1200 million in exchange for a box office of over [-] million. This case is just around the corner!

It has created a miracle in the history of Chinese film and television.

Afterwards, "Big Shot" directed by myself broke the highest Chinese box office record again with 4 million box office, and "Embroidered Spring Knife: Asura Battlefield" produced by the producer ended with over [-] million box office...

Many people, including theaters, think this is the result of the increase in the number of screens.

Then during the Lunar New Year, "Jinling Thirteen Beauties" and "Flying Armor of the Dragon Gate" both failed to exceed [-] million...

One boasted a cost of 3 million, and the other was the first [-]D martial arts in China, with a cost close to [-] million.

Afterwards, "Left Ear" cost 3000 million, directed by Su Lun, starring Liu Qianqian, Chen Xiao, Yang Xiaomi, Li Yifeng, Liu Shishi...

Yes, this group of people is very popular, but, except for Liu Qianqian who has proved herself in the film market, the others...

Chen Xiao's first movie "Big Shot" was amazing, but it was "Big Shot", and everyone knew that the box office success had little to do with the actors.

Talking about salary: The salary of these actors plus one piece has not reached 800 million!
4200 million on the first day?
Are the statistics wrong?

An extra 0 was typed?

Light engages in false propaganda?
Impossible, because "Astro Boy" made a public apology the year before last - Guangguang made false publicity, blowing up the box office of 1700 million yuan in the first weekend to 4000 million publicity...

If "Left Ear" is suspected of false propaganda, then...

Well, let’s look at other movies in the same period. The second-ranked "Jinling Thirteen Hairpins" has a single-day box office of 900 million, and "Flying Swords of the Dragon Gate" is 800 million...

Well, "Left Ear" has indeed set a first-day box office record for domestic films!

"Big Shot" didn't reach 4000 million on the first day...

……

Zhang Weiping in the new picture doesn't know what to say anymore!
He has used up all the promotional routines of "The Thirteen Hairpins of Jinling". The early stage was blue and edged, and after it was released, he began to target Bona in various ways. In the middle, he also used the Golden Globe Award for Best Foreign Language Film nomination to stimulate the box office...

It's useless, and I still can't get rid of "Flying Armor of the Dragon Gate".

I was in a hurry at first, hoping to turn over the New Year's Day file, and then "Left Ear" won 4200 million on the first day, and the theaters gave 48% of the screenings on the next day, which was close to [-] screenings. The screening of "Jinling Thirteen Hairpins" was cut In half, the number of games dropped from [-] to more than [-].

What can he say?
Fighting theaters?
Complaining about the low row?

If you don't sell well, why should other theaters arrange films for you?
Against "Left Ear"?
"Jinling Thirteen Beauties" and "Left Ear" are not the same size...

Admit that in terms of market appeal, Ah Mou is no longer as good as Shen Changlin?

How can this be admitted?
He just relies on Ah Mou to earn a living.

However, he still jumped out. The next day, that is, on December 12, Zhang Weiping was interviewed, and facing the reporter's question about "Left Ear", he said: "I don't watch movies made by children. "Thirteen" The goal of Hairpin is still Oscar! '

"Competition is a good thing, no problem. Didn't "Three Shots Surprise" also face so many commercial blockbusters at the beginning?If you don't have the confidence, it's still "two sheets"? "Thirteen Hairpins" has a lot of stamina, and my current goal is still one billion! '

'We don't just look at domestic, our films should go international! '

The insinuation that "Left Ear" can only be released in China...

Huayi Brothers has only one "Happy Magic" in the Lunar New Year file this year, and the box office has already failed;

No, there is another "Starry Sky", a work with an investment of 1500 million US dollars, but the box office is less than 2000 million yuan...

"Starry Sky" is pretty good, a 13-year-old fairy tale, a bit like "Amelie". Anyway, Huayi has money, so if you lose something, you will lose it.

These two works have nothing to do with "Left Ear", and the schedule doesn't match at all.

Bona has two "Flying Swords of the Dragon Gate" and "The Great Magician". In order to avoid the two tigers competing, Bona specially separated the release dates of the two films by one month. "The Great Magician" is scheduled for January 1. release...

They are the worst!

But Yu Dong said: "The box office goal of "The Great Magician" is to break through 4 million and strive for 5 million and preferably 6 million!" '

When asked about the first-day box office of "The Left Ear" and "Flying Swords of the Dragon Gate" which earned 800 million in a single day, his answer was, "This is the charm of movies, and it is worthy of reflection by all colleagues." '

He didn't target "Left Ear"...

……

Company, Shen Changlin accepted an exclusive interview with "Time Movie" and asked him his opinion on the first-day results of "Left Ear".

"It's like this. When a popular novel is made into a movie, the expectations must be high. As long as you conform to the original work, generally speaking, you can achieve good market results."

"This thing is an industry chain in Hollywood. "Summer of Jeans" and "Twilight" are adaptations of best-selling novels... Before we made "Left Ear", we studied the commonality of these works, and then followed "Twilight" City" operation template, publicity. Marketing..."

"However, before "The Left Ear", there were many adaptations of best-selling novels, such as "The Love of the Hawthorn Tree", and by the way, "The First Close Contact"..."

"The readership of "The Love of the Hawthorn Tree" is not the reserve audience of the theater. I have never watched "The Hawthorn Tree". As for "The First Intimate Contact", its readership did not have the purchasing power at that time... "Different!"

"You mentioned propaganda just now, can you give a brief introduction?"

"Of course, Zhang Yang, the leading actor in "Left Ear", made his fortune by selling women's clothing on Taobao. I will give a recommendation on the Taobao platform... This is equivalent to hundreds of millions of Taobao users knowing the news of the release of "Left Ear"!"

"You mean because of Taobao's recommendation, the movie became a hit?"

Shen Changlin struggled for a while, and then said: "You can't say that, you have to watch the movie itself, otherwise you will be doing publicity on the Spring Festival Gala, and the effect will be the same. The audience has to pay for the tickets, and they have their own evaluation criteria."

"The reputation of "Left Ear" is not very good, is it within your expectations?"

"Well, in fact, Su Lun has tried her best. The original novel of "Left Ear" is too bloody. She made some adaptations, and turned the character line into a timeline in the narrative...very good!" After a pause, he added Dao: "I did this project not only to fulfill my 14-year-old dream, but also to experiment with IP operations."

"IP?"

"Intellectual Property, in translation, is called intellectual property rights. Hollywood has a relatively mature IP development system. IP adaptations generally include: movies, TV dramas, and online dramas. IP has a fixed fan base, and some audiences are willing to pay. Relative to original scripts As far as I am concerned, the risk is relatively low and the rate of return is relatively high. I want to try this method to make a movie..."

"Is this why you bought so many novel copyrights?"

"Yes, I started hoarding copyrights in 07. At that time, the price was low, and 20 yuan could buy dozens of adaptation rights..."

"Then besides "Left Ear", do you have anything else you want to do?"

"Maybe I will do "Ghost Blowing the Lamp"!"

(End of this chapter)