This director is very reliable

Chapter 272 Newcomer Report (Fifth Change)

The company's financial department came very quickly, and he thought he had made a mistake...

When he arrived at the office, Guo Songjiang asked him to explain the expenditure.

Taking a long breath, he introduced a series of expenditures. In addition to fixed employee salaries, there are also project expenditures. Shen Changlin heard that marketing expenditures...

And very high!

The TV drama business achieved an operating income of 32008.48 million yuan and an operating cost of 24312.64 million yuan!

He interrupted: "Why is the cost so high?"

The cost of the three dramas "Three Lives Three Worlds Ten Miles of Peach Blossom", "A Slight Smile is Alluring", and "East Palace" should be 1.5 million!
Then Shen Changlin was surprised to hear 'marketing expenditure'!
"What does this marketing spend mean?"

"...It is the expense of maintaining the relationship with the TV station..."

"That doesn't have to be so high!"

"Okay," Guo Songjiang said honestly, "It's the expense of buying ratings!"

"Buying ratings? I'm stupid, why buy it?"

"Boss, I bought them all. If you don't buy them, we won't be able to receive the final payment!"

Lao Guo roughly explained it. For example, a 40-episode TV series costs 200 million yuan per episode. In the agreement, he promised the TV station that the average ratings would exceed 1. For every 0.1 lower than the ratings, a single-episode purchase fee of 20 yuan would be deducted.

When it actually aired, the show's average ratings were only 0.9.According to the terms, 20 yuan per episode will be deducted accordingly, and the final balance of 800 million yuan will be gone.

He has an excuse, you see, the main source of income of the TV station comes from advertising, and when all advertisers promote their products through the TV station, the most important thing is the ratings.

To put it simply, in a certain period of time, the higher the ratings, the higher the cost of advertisers will be.

No ratings, no advertisements, how can my TV station make money?

No money, where can I pay you the final payment?
A benign industry format is: good works - good ratings (evaluation indicators) - selling at a good price (producers benefit) - getting good advertising revenue (television stations benefiting) - selling well Product (advertiser benefits).

There is an uncertainty here. Who knew that TV dramas are popular with the public?Before the broadcast, it was like Schrödinger's cat, good or bad, it was hard to say.

This risk was first concentrated on the TV station. He had to screen and make judgments to ensure that the program was popular, so as to have ratings and good advertising revenue in the future.

VAM agreement...

Transfer the risk to the producers!

The producers were unwilling to take the risk of not being able to get back the money, so they found the so-called promoters to protect the so-called ratings by tampering with data and polluting samples.

So it seems that everyone is happy, producers make money, TV stations have good data, and advertisers can communicate with their superiors.

Shen Changlin is more concerned about another question: "Who is the money for?"

Guo Songjiang explained: "They turned into a so-called 'propaganda company', telling you that as long as you outsource the promotion part to them, they can help you spread all over the country, and the ratings will reach, and it will be within a week. effective."

"Anyone in particular?"

"No, they are very secretive, I can't see them at all!"

"Depend on!"

I can't help but swear when I explode, and I can't find anyone if I want to report it!
Yang Fan explained: "This is an unspoken industry rule, and we know it's wrong to do so, but...Last year's "Floating and Sinking" didn't have high ratings, and we didn't even collect the final payment!"

"I said..."

The revenue of "Floating and Sinking" should be 480 million, but it turned out to be only 240 million...

It's because the ratings didn't meet the standard, so the TV station reneged on its debts!
……

Fraudulent ratings continued until 2019, and the CVB ratings system was released!
Gathering the data of 1.4 million cable television and IPTV users' live viewing behaviors across the country...

The 500 model households indicated by Sofrey's ratings interception today...

I used to think about the big data era of Nima. I want to use other methods to get more accurate figures of the ratings. Is it really so difficult?

It's actually not that difficult...

As long as the General Administration is determined, there is nothing that cannot be done!

Shen Changlin said: "Do you know the disadvantages of fake ratings?"

"...Bad dramas are rampant, bad money drives out good money, and true standards are gone..."

Guo Songjiang shook his head: "We also know, what's the use? Since 06, people have been reporting continuously. Last year, Ouyang Changlin and Zhang Guoli even submitted this matter to the CPPCC meeting. The result? This There is an industrial chain involving billions of dollars behind it, who will give up?"

"The reason why we don't tell you this is because we are worried that you won't be able to accept it..."

"I definitely can't accept it!"

"and then?"

"...In this way, you use the money to buy ratings for publicity. Weibo, Tieba, including a big portal website, I believe in the quality of our works!" I don’t believe in webcasting, if I don’t join in the fraud, I won’t be able to do TV dramas anymore!”

Several people sighed and had to follow suit...

"Don't worry, as long as the episode itself is good enough, I don't believe no one will watch it!"

……

Continuing to look at the bill, the subsidiary's dividend actually has 80 million!
"…This is?"

"Zhao Shan's brokerage company, we hold 75% of the shares, this is the first year's dividend!"

"so tall?"

"Well, a few of them are quite popular... especially hot, after "Running Man", they signed more than [-] brands to cooperate with each other in two months..."

"I said before that I would do "Running Man", but you still said that my steps were too big!"

While chatting, Shen Changlin's assistant knocked on the door: "Boss, Sister Zhao is here!"

"Sister Zhao...Zhao Shan, let her come in, we just have a chat!"

Shen Changlin didn't care...

Anyway, Zhao Shan is also one of the company's executives. In the past, although she has set up a brokerage company by herself and is nominally independent, everyone knows that this brokerage company is still affiliated with Changlin Film and Television.

Today's conversation can be regarded as a year-end summary.

The assistant reminded: "She is not alone..."

"Really? Signed a newcomer?"

After receiving an affirmative answer, Shen Changlin coughed twice, Guo Songjiang and Yang Fan immediately left the office - leaving room for the boss to test the quality of the newcomers.

It may be a bit cryptic, just to let him pretend to be aggressive.

Every newcomer who comes to Changlin Film and Television has to accept Shen Changlin's 'test', which is to deliberately neglect, and then give resources that kind of...

Make them feel that the boss is unfathomable.

This is his bad taste!
Guo Songjiang and Yang Fan knew Shen Changlin very well, and were willing to cooperate with him, and it wasn't too much of a thing, he could just do it if he wanted to.

It's better than being photographed by the paparazzi when he had a room with Fan Meiren that day!
What, I was photographed by paparazzi, what should I do?
What can I do, spend money to settle it!
Why did the paparazzi follow Shen Changlin? Is it to expose his true face?

Are you kidding me?
He works behind the scenes, is his real face that important?

I just want to grab the handle and cheat money!
It took a lot of money to settle...

　Suddenly want to ask, what to do with the cold air from Siberia?Sanctions too?

　　
　
(End of this chapter)