This director is very reliable

Chapter 300 premiere, a sense of ritual (24)

We usually say that the degree of discussion of its movie determines its box office...

The publicity and release of a film is nothing more than relying on marketing trolls, advertising and public relations, big V bragging, and star fans acting as tap water.

I remember that when "Tang's Boy" was released, the discussion was really high. From the publisher to the terminal, and then to the Internet, countless people in the industry and film critics flocked to it, bragging that "it is comparable to "Nezha Devil Boy"" The light of the new Guoman gave a box office expectation of 25 billion!

The reason is quite simple, the producer points to it to raise the stock price!
Equivalent to financial products.

When a movie is announced as a financial product, it is the real money that countless people have invested most of their wealth. They hope that the investors who take advantage of the explosion of the movie and make a fortune in the stock market are thinking about it. The way to make money is like destroying people all over the house!

That's why they brag desperately!
What about The Thieves?

It's almost the same, many stockholders bought the stock of Guangguang, just waiting for "The Thief" to explode!
Therefore, the navy has little influence.

……

"According to the theater chain, director Shen Changlin's new film "The Thieves" was released in thousands of theaters across the country in the early hours of this morning, completely detonating the summer schedule, and got 650 million zero-point box office in just two hours, breaking the zero-point box office of domestic films. Box office record!"

“6月20日，备受瞩目的国产魔术犯罪题材大片《魔盗团》在内地首映，零点场票房高达650万人民币，比去年《画皮2》421万零点场票房高出230万。可见《魔盗团》的火热程度！”

"The theater company revealed that the zero-point show of "The Thief" was only shown in 1600 theaters across the country, and the attendance rate was as high as 90%. The audience responded enthusiastically and could hear cheers one after another! He boasted at least one billion at the box office!"

For publicity, the box office record of the zero-point show is of course one of the materials for publicity.

Guangguang made a big move this time, and directly spent 5000 million yuan for publicity, vowing to regain the annual box office champion stolen by "Journey to the West: Conquering the Demons".

The premiere ceremony was held at the North Exhibition Center...

If Shen Changlin's idea is really followed, the premiere ceremony can be skipped and just lead the crew to a road show!
Light and Lao Wang insisted on doing...

Well, the premiere is talking about the sense of ritual, how can this thing be lost?
He is not good at refusing either.

Many people came to the scene, A Mou, Zhao Bafei, Chen Kexin, Huang Jiaozhu and Yang Tianbao, Yang Xiaomi, Liu Shishi, Liu Qianqian, the men's running team, the comedian group...

At least hundreds of celebrities, big and small, came!
The reporters on the red carpet were stunned...

This horse riding is a film festival, right?

"Who can tell me why Song Xiaobao came?"

""Happy Comedian" was produced by Changlin Film and Television. When Shen Changlin's movie was released, Song Xiaobao came to support the show. It's easy to understand!"

"Where's Chen Kexin?"

""Chinese Partner" was released on Ray, with Deng Chao, Huang Jiaozhu, and Wang Kai as the leading actors. Wang Kai said something, and Chen Kexin will definitely come!"

After about half an hour, more violent cheers suddenly broke out at the entrance.

The Lord is here!

All the reporters at the scene cheered up instantly.

Sure enough, the "Magic Bandits" team appeared...

Shen Changlin walked in the front. He wore the most casual clothes, white shirt + black suit pants. The four men Deng Chao, Xu Zheng, Chen Xiao and Wang Kai were all in black suits. Nazha and Jiangsu Ying were one white and one red. two dresses...

"Don't rush...don't rush..."

While walking and signing autographs, the 100-meter-long red carpet took more than three minutes.

Shen Changlin thought of a good idea, so he kept signing, until the security guard simply took him away and refused to let him sign...

There are hot searches...

Finally arrived at the interview area...

"Director Shen, congratulations on the release of your new film. The imported Hollywood blockbuster "Superman" will be released tomorrow. With such a strong opponent, how much box office do you think "The Thieves" will get in the first week?"

"The box office is determined by the audience. I can only do my best to make wonderful movies and dedicate them to the audience."

Shen Changlin replied with a smile...

"Why did it come out the same week as Superman?"

"Superman wasn't finalized when we finalized it... so you'd better ask the publisher of Superman this question!"

"You used to be sure that "Lost in Thailand" could exceed one billion, but now how much do you think "The Thieves" can make at the box office?"

"My own movies, I seldom predict, because they are mixed with personal emotions... How about this, 15 billion, what do you think?"

……

The other actors of the crew were all answering the reporter's questions, and after struggling for half an hour, they walked into the venue.

"Han Dong, you are here."

"Huang Dong, long time no see."

"Yu Dong..."

"Pharaoh!"

Inside the arena, the bosses and high-level executives of several major companies have arrived.

Express your congratulations, and contact us by the way—the contract between Changlin Film and Television and Guangguang will expire in one year!
It is not yet known whether the contract will be renewed or the partner will be replaced.

Everyone has an equal opportunity!

Even if it's a hanging hair, Changlin Film and Television has almost talked with Maoyan, and Wang Xing just nodded. At that time, the distribution business will be directly assigned to Maoyan, self-produced and sold, and the loop will be perfectly closed.

Director Han found Shen Changlin and said, "I overestimated Sun Jianjun!"

It's an apology...

A bad movie like "Fuchun" actually occupies a big schedule...

"Did he not have a script?"

"There is a script, but he doesn't know how to edit... I'm really sorry for Andy Lau!"

"...It's not that he confiscated the money, so what is there to be sorry for..."

"The film "Superman", China Film and Legend will soon cooperate, June 6st, it is a relatively good date..."

"I know…"

China Film Group couldn't stand it any longer. They wanted to invest in Hollywood. They reached an agreement with Legendary Pictures, "Warcraft" and "The Seventh Son".

Still in the negotiation stage, the reason why "Superman: Man of Steel" will be released on June 6 should be a statement...

Prove yourself capable of a better schedule!

Then "The Seventh Son" lost more than a billion dollars - 9500 million costs, 9000 million publicity, 1700 million US dollars at the local box office in North America, 1.1 million worldwide...

The eyes of Zhongying Qi are blue, but fortunately, the later "Warcraft" recovered a little...

After chatting for a while, Yu Dong came over: "Congratulations to Director Shen, I watched "The Thief" last night. It was wonderful. To be honest, it completely exceeded my imagination!"

"You are too generous!"

"No, this film is completely beyond my imagination. I thought it was just a few magic tricks on stage, but I didn't expect that not only magic tricks, but also action, thriller, suspense, car chase, and helicopter. It has reached the top level of Hollywood, hearty!"

"...The current audience is getting more and more difficult to deal with. It is difficult to inspire them at the story level. We can only work on the visual aspect..."

"Is it really shot at 1.6 million?"

"Well, popcorn is cool, it must be a big investment..."

"I mean you really know how to spend money!"

"Ha ha…"

Shen Changlin smiled and didn't dwell on this topic...

Fatty Yu often deals with the Hong Kong team and has a lot of experience in spending money!

In fact, for investors, how much money to spend is not a problem, the problem is whether you can see the effect after spending money.

Shen Changlin recognized that he would spend money. The art and scenes of "Xiu Chun Knife" cost less than 3000 million!
This time "The Thieves", the art, scenes, CG, and special effects are all brilliant and valuable.

The money is well spent, and the value for money is excellent. Not only the people in the industry know it well, but also the lay audience.

Some people think that spending money is so simple, who wouldn't?
Find a few big stars, use a Hollywood team...

Just [-] million will be gone!

However, it is really not easy to spend money worthwhile and to make investors feel reasonable and reasonable.

Among other things, the cost of "Martial Arts" is close to 1.4 million. Does anyone think it is worth the money?
(End of this chapter)