This director is very reliable

Chapter 310 Breaking Billion (44)

From a psychological point of view, the rice circle logic mainly involves social identity, in-group bias, and out-group bias.

The so-called in-group is the group of people that people generally use us to refer to.

Outgroups generally refer to those who are not members of the ingroup.Usually that's what they're referring to.

Ingroup bias and outgroup bias, human beings think that we are better than them.

Regardless of whether you are objective or not, if you say something bad, you are right!
It's either black or white.

Either black or pink!

Its habit is to put labels and stances on any person, thing, or object, so as to decide whether it likes or dislikes it, and then agrees with each other.

There is no middle course...

Why does the film and television industry engage in fan circle logic?

Very simple, in order to reduce the risk!

Many production companies have taken measures to reduce risks, such as placing advertisements.

Movies are extremely risky products. If you make a film for a year, tens of millions will go down, but the box office will go to the box office for three days, and the company will die suddenly on the spot.

If you choose to place advertisements, half or even all of the cost will be recovered when the film is turned on, including film production and publicity. The safety factor is heartwarming.

When Hollywood engages in graded investment, the big-selling studios must invest in it themselves, and if there is risk, the risk is very high, they will absorb foreign investment...

In the early days of the Internet, it was really not about swiping data, but actually being able to mobilize the masses to buy movie tickets...

But the works are still those works, and soon the box office and website play numbers began to look ugly, and it had to be operated.

Investors look at numbers, advertisers also look at numbers, and capital only looks at numbers.

They encouraged fans to pay the bill, and even directly assigned tasks to major fans who joined the group...

Why were there so many flowers in the entertainment industry in those years?
In a word: the flowers blooming in the pit will be more colorful, because the fertilizer is sufficient!
Therefore, many people commented on the internal entertainment in those years: it was full of stench.

It's quite enough.

Shen Changlin knows this very well. His Weibo is mainly for many investors to read, let them be more vigilant, and don't rush to smash fan movies!
Ha ha…

Who cares about you?
……

As of July 7th, "The Thieves" has been in theaters for 5 days, and before the third weekend, the cumulative box office has successfully exceeded one billion.

It became the third domestic film to break one billion after "Lost in Thailand" and "Journey to the West: Conquering the Demons".

And it's the fastest - "Lost in Thailand" was released in 19 days, and the box office broke one billion, while "Journey to the West: Conquering the Demons" took 16 days...

The most important thing is that because of "Little Times", "The Thief" is very popular...

Professional organizations have given a box office forecast of 16 billion.

As for "Little Times", on July 7th, the single-day box office fell below 4 million yuan, and it was released for nine days, with a cumulative box office of 2.6 million yuan.

Because on July 7th, "Blind Detective" was released.

Then there will be "Man of Tai Chi", "Return to Earth", and "Love on the Rooftop". It is estimated that "Little Times" should be able to exceed [-] million...

This result is already remarkable, and the mainland box office of "The Hobbit: An Unexpected Journey" is only 3.16.

"Thieves" has passed the intensive publicity period, and a group of people have returned to the capital...

But the finishing work that should be done, still needs to be done!
For example, now, Shen Changlin is sharing his experience with his juniors, junior girls and teachers in the Nortel Auditorium.

"Movies like "Little Times" will definitely come out! Guo Jingming is the director, and many actors, singers and even hosts will be directors in the future!"

"China's fan culture has also happened in the past few years. In other countries, fans have a small representation in the entire audience group, but China has a large population, so the power of fans looks stronger, more explosive, and more extreme. ..."

"This industry is developing too fast and lacks the accumulation of experience, so many things have become a sudden phenomenon, and practitioners will invent a lot of words, such as big data, big IP, and everyone is often swarming. Yes, it seems that with IP, big data, and fans, you can make money."

"But if movies were that easy to do, it wouldn't be a risk business."

After a pause, Shen Changlin continued: "Let me tell you, the so-called big IP and big data are actually just a concept that the Internet wants to subvert the logic of traditional film and television production, and want to control the right to speak!"

"The logic of the Internet is traffic, so online ticket purchases will become the mainstream!"

"why?"

"Because they will spend money to subsidize audiences to watch movies. Movie tickets that cost 45 yuan are sold to you for 19 yuan. Would you buy them from him?"

"That... isn't it convenient?"

"It is indeed convenient, but the logic of the movie is the content. A very important part of the movie is the creativity of people. If this most precious part is all relied on mechanical operations and commercial addition and subtraction, then when a movie form emerges, at the beginning It may not be a problem at the stage, but when the repetition is too high, the disadvantages will appear. No audience likes to watch bad movies!"

"The publisher of "Little Times", LeTV, has recently become popular in Internet + movies, turning audiences into users, opening up the link, and creating a big entertainment ecology of LeTV... If you think about it, isn't this the big movie that was popular in North America in the 30s? The studio system?"

"The film industry has developed for more than a hundred years. There is nothing that developed countries have never played. The American film and television industry has gone through all stages. Adding a layer of Internet can cover up the essence? People can't get through, why do you think Can you walk by yourself?"

"You mean to boycott idols?"

"No!" Shen Changlin shook his head: "Well, this year's National Day file, we prepared "The Year in a Hurry", and this movie uses Lu Han. I think this movie can let the industry study the correct usage of traffic idols!"

……

Sharing experience, everyone had a pleasant chat, and it was time for the questioning session.

"Brother, do you think everyone is targeting Guo Jingming and his fans as a form of bullying?"

Shen Changlin nodded: "This question is very complicated. Personally, I don't think there is anything wrong with liking a movie. I don't understand why they should be separated. It is described as being insane! I read a Weibo, which is quite interesting, saying that I am alone. People go to the cinema to watch "Little Times" and meet a large number of good friends and classmates... That feeling is like going to the ticket warehouse and being surrounded by crowds..."

"This Weibo shows that the public's evaluation of "Little Times" is unanimous, and it is a bad movie."

"But the initial scolding battle was because Guo's fans were swearing at others... Later, maybe some big Vs wanted to gain popularity, deliberately insulting Guo Jingming, and wanted to induce Guo Jingming's fans to scold him..."

"Later, many authoritative media outlets ended. I think they don't understand the times at all. They think they represent justice, so they can criticize wantonly. This is wrong!"

"But it also reflects that "Little Times" is really popular,"

"Senior brother, some people say that they think grapes are sour if they can't eat them. Do you think that's true?"

"It's hard to say, you also know that literati are not relatives, and the film industry is a circle... When "Tai囧" came out last year, there were quite a few veteran directors who said, "It's nothing but the box office." Well, Xu Zheng is an actor turned director, Guo Guo Jing Ming is not from the film industry at all, he is sought after, it is understandable to be bitter!"

Well, the question is also about "Tiny Times"...

Zhen Nima is speechless, and can't help but sympathize with "Dwelling in the Fuchun Mountains".

"The last question... you come!"

Shen Changlin signaled a short girl to ask a question. This girl looked familiar, and she didn't recognize it until she stood up. Isn't this Yue Qiluo?

"I want to ask, why do you think bad movies can sell high box office?"

"You mean "Little Times"?"

"Not only that, but also the "Dwelling in the Fuchun Mountains" some time ago..."

(End of this chapter)