This director is very reliable

Chapter 356 Damn! (twenty four)

The promotional model of "The Year in a Hurry" refers to the marketing routine of "To Youth".

The marketing routine of "To Youth" can be said to cover the entire network.

Speaking of Weibo alone, the official Weibo of "To Youth" posted a total of 2409 Weibo entries, recording the whole process of the film's preparation, start-up, etc.;

Find a big V to repost.

According to incomplete statistics, 24 retweeted Weibo big Vs have a total of nearly 3.7 million fans!
Later, Liu Ruoying's debut film "The Later Us", including "Get Out, Tumor" and "Send You A Little Red Flower" directed by Han Yan, all adopted this model.

"Later Us" is even better, with a large amount of publicity, promotion and hype that lasted for a month, and a large amount of marketing in various online media, won the support and praise of many film critics and people's congresses, and abruptly created a super high box office of 1.3 million. pre-sale!

Of course, it is the BJ culture that is carried forward.

Nima, whenever a movie that BJ culture bets on is released, the media, big V, critics, and self-media will all join the battle, exaggerating the flowers, and not having the flowers. "...

By the way, there is also "Lion Boy"...

This kind of promotion can guide users to actively participate in movie promotion on the largest scale.

In addition, the free Weibo marketing has saved a large part of the publicity investment for the film. After all, advertising and posters need to spend money, and the users guided by Weibo big Vs are spontaneous.

The second is that friends in the circle have supported...

Needless to say, before the release of "To Youth", almost all of Zhao's friends were mobilized, and the leader Huang even went on the show with a cane...

There is a feeling that Zhao and Huang leaders have become hot words!

The third is theater support!

Wanda strongly supports "To Youth", and the film schedule has never been lower than 30%. With the support of the largest theater chain, "To Youth" has not dropped to less than 30 screenings until the No. [-] day of its release!
The same goes for "The Year in a Hurry"...

The marketing hype started Tangren Sanbao!

In "A Date with Lu Yu", Yuan Hong and Hu Ge came to help out and shared a lot of interesting things about Liu Shishi when he first joined Tang Ren...

Tangren Company has always been criticized as a family workshop.But small companies are better than small companies. Everyone has more opportunities for cooperation and deep relationships. Compared with large companies, they are more humane.

Lu Yu also asked, "Has Brother Hu ever thought about pursuing Shi Shi?" '

"She has been famous for a long time. I remember that when I was filming "Sword and Sword III", Chang Lin came to visit the set whenever he had something to do..."

Thus, another topic was brought up: Shi Shi and Shen Changlin...

Not only that, the co-actors of "Scary Step by Step" and "Three Lives Three Worlds Ten Miles of Peach Blossom" all reposted the Weibo of "The Year in a Hurry"...

Build momentum!
……

From the very beginning, the publisher of "The Year in a Hurry" knew that this year's National Day file had only one opponent, "Di Renjie: Dragon King of God Capital"...

"Dragon King of God Capital", Di Renjie series, belongs to the mature IP.

In addition to expanding the influence of "The Year in a Hurry" as much as possible, the most important thing is to discredit it with rhythm...

Discredit who?
Of course it's Zhao Youting, is it to discredit Xu Ke?

Does Zhao Youting have any scandals?

Ok…

This guy once publicly admitted to being a grasshopper on Wanwan's variety show!

There is also the shady scene of the Golden Bell Awards - "Ruffian Heroes", Zhou Yuming's performance is much better than that of Zhao Youting, and Zaizai has a lot of fans in the mainland!
By the way, the background was mentioned again: Guan Jingpeng Zhao Bafei, Xu Ke...

They're all male number ones, and it hasn't been long since their debut, isn't it enough to blow up?
Nicknamed 'male version of Da Tiantian', and it became a hot search...

This is called smearing!
Not for works, only for individuals!
Do you think it would be too cruel?

Nima, it will be released at the same time, it's life and death, the shopping mall is like a battlefield!

"I'm Not the God of Medicine" was screened in advance, which directly cut off the path of "Animal World"; "Wolf Warrior 2" was released, and all the movies in the same period were all sluggish...

Why take into account the opponent's ideas?
Besides, Changlin Film and Television did not ask you to cast Zhao Youting as Di Renjie...

The black Hua Yi had to come out and explain 'Zhao Youting conforms to Di Renjie...strongly condemn...Balabala'...

It's useless, netizens are very rhythmic...

And then…

Lu Han appeared at the road show for the movie promotion, which directly ignited the topic.

Just posted a Weibo - "The Year in a Hurry", Captain Tsubasa... The picture is a still photo of myself in "The Year in a Hurry", 24 hours, more than [-] million comments, more than [-] million reposts...

#卫居，《急渡的年》# went directly to the hot search...

……

Lu Han...too hot!

The place where he appears will be surrounded by fans every time, the airport, hotel, high-speed rail station, press conference, attending various events, and even appearing on the street. Fans will capture Lu Han's figure.

This group of fans is also very strong, directly reaching 2000 million pre-sales...

Lu Han is indeed the pioneer of the traffic era - the first person to open a super topic. At that time, Weibo wanted to build a platform similar to Tieba where you can sign in and reply. Take Lu Han as a test and invite Lu Han fans to be the first batch of user experience , the effect is good, and it is officially running, and only then has today's Chaohua...

Phenomenal level!

Jin Chen originally wanted to catch the heat, so he posted a photo with Lu Han - a still photo, but was scolded by his fans and quickly deleted Weibo...

She was very depressed, and told Shen Changlin about this, and the latter smiled: "I tell you that the idols of these fans are their own, and other people can't touch them!"

"...That's too exaggerated, can't he have female friends?"

"It's better not to... This is called top traffic!"

"You always talk about traffic, traffic, what exactly is traffic?"

"To put it simply...it's the traffic. For example, Lu Han, he posted a Weibo, and millions of fans responded, which drove the number of Weibo visits and directly increased the daily activities of Weibo..."

Celebrity itself is a product of the attention economy. The more fans, the higher its commercial value. The star effect is equivalent to the traffic of Internet products.

Traffic stars, as the name suggests, are characterized by the word traffic.

In the past, evaluating the popularity of a work or an actor was based on attendance, ratings, and word-of-mouth. In the Internet age, it is traffic. An actor's social popularity and attention can be directly quantified.

Why did the three major video sites invite Xiao Xianrou to star in their works?

What is fancy is their role in increasing traffic!
Why do Xiao Zhan and Wang Yibo occupy Weibo in various ways?

Also to attract fans...

The market value of Weibo is calculated by daily and monthly activities. Without this traffic, it is difficult for them to find a stable way to stimulate daily activities.

You can't expect to eat melons every day!

"...Director, you are looking for him because he is popular?"

"Nonsense, is it because I am a fan of EXO?"

Shen Changlin rolled his eyes, and continued: "I'll give you a week off, when it's over, go directly to Macau..."

"it is good!"

……

Jin Chen is also an actor in "The Year in a Hurry"...

She returned to BJ's on September 9th, and she didn't have time to fix it, so she directly joined the publicity army - "The Year in a Hurry" was released on the 26th, one day earlier than "The Dragon King of Shendu"!
Seeing the main creative members of the publicity team, I couldn't help sighing: luxurious!

Chen Xiao, Wang Kai, Yang Yang, these three needless to say, the three most capable players of the young generation of domestic entertainment, that is, Shen Changlin's producer, these three words can bring them together.

The actress is led by Liu Shishi, Jiangsu Ying and Rouba are here...

The traffic team also has Lu Han...

This... the first day box office can't be released!
The facts are similar, "The Year in a Hurry" won 49 million box office with 6900% of the film schedule on the first day, directly breaking the record just set by "Little Times"...

Mr. Huang of Huayi received the news of 6900 million on the first day, and couldn't help but cursed, 'Damn! '

　Chapter 70 is out...

　　
　
(End of this chapter)