This director is very reliable

Chapter 375 How can there be any generation gap? (14)

It is now the end of 2013, and Changlin Film and Television has three blockbuster dramas in its hands...

The so-called blockbuster drama probably means that it has the opportunity to become a phenomenal drama series.

Generally, there is no need to buy ratings for phenomenal dramas, because the influence has already been released.

The problem is, apart from phenomenal episodes, other works really need to buy ratings.

If you don't buy it, someone else will, and your viewing share will be taken away.

Then the TV station will not pay.

The betting agreement must be signed - if you don't meet the ratings benchmark, then they have a reason not to give you money.

Before signing a contract with a TV station, an advertiser will conduct a comprehensive evaluation based on the ratings performance of the TV station in multiple time periods. If the ratings do not meet their expectations, the TV station will be kicked out directly, or the ratings value that needs to be achieved will be indicated. For a rating of 1 and a rating of 2, advertisers pay completely different things.

Guo Songjiang repeated the old saying: "Changlin... No, boss, 90% of the production companies in the entire industry are buying ratings. Why can't we buy it? If we don't buy it, we will be eliminated!"

Shen Changlin was speechless: "I don't understand, almost all households now have set-top boxes, satellite data, accurate, precise, real-time presentation, why not use that thing to count the ratings?"

Guo Songjiang shrugged: "Because of the international certification of Suofurui data!"

"...Our country has its own national conditions, so why do we need international certification?"

"Then go talk to the General Administration, go talk to 4A!"

4A means 4A international advertising companies, these advertising companies are based on the statistics of Sofrey's advertising fees...

Do you want to change the viewership statistics method?

Get them done first!
Regarding fraudulent ratings, the 4A advertising companies are well aware of it, but after Nielsen quit, the only source of ratings data is Sofry. Even if you doubt it, you can only use its data. After all, there is only this standard at present. To measure the pros and cons of a channel or a column...

Can Shen Changlin handle the 4A advertising company?

Over the years, there have been a lot of people who have come out to speak. Ouyang Changlin of Mango TV, the famous actor Zhang Guoli even publicly expressed their opinions at the CPPCC meeting. Is it useful?

You can't handle the 4A company, why should the TV station agree with your standards?You give money?

Shen Changlin scratched his head: "Stop talking, let me think about it!"

"...If we can think of a way, we've already done it!"

Shen Changlin thought for a while, and said: "In this way, except for a few S-level works, we will broadcast other TV series on the Internet!"

"Webcast?"

"Tengxun Video, iQiyi, and Youku all lack high-quality content, and they have money..."

He is quite rich, especially Fuji Xun...

At this stage, Youtu, iQiyi PPS, and Sohu Video are the top three in the advertising revenue of China's online video market. If Fujixun wants to occupy this field, it will spend money!
"But the influence of webcasting is too weak, and... our works do not conform to the network ecology?"

Guo Songjiang is worried...

Well, traditional film and television producers at this stage are in awe of web dramas!
Look at "Diaosi Men", "Never Expected"...

It's not like a traditional work at all!

They are worried that making unqualified products will not be able to please the younger generation of online video viewers.

On the contrary, the group of video producers headed by Wanhe Tianyi were all very proud, and they all treated the staff of traditional industries who had been working hard for decades in the sea of ​​blood as a joke.

Shen Changlin originally wanted to invest in Wanhe Tianyi, so he arranged for a few people to contact him, and came back to report: Those people knew nothing about the structure of traditional and formal film and television scripts. Invincible!
The ancients said that keeping upright is amazing, just thinking about being amazing, but forgetting about keeping upright.

But... they are very popular now, "Never Expected" and "Report to the Boss" are all the rage!
There is a point of view: the audience of web dramas are young people, people who don't watch TV...

Just like "In the Name of the People" with the yellow-haired plot, they think young audiences like it...

Guo Songjiang felt that the audience who watched online dramas liked the cheap style of painting!
Shen Changlin was speechless: "The filming of online dramas is cheap, that's because they have no money, good content is regardless of age group, look at last year's hit list, several of our dramas are ranked in the top five..."

Guo Songjiang shook his head: "That's because of the TV station's communication effect and publicity!"

"...You don't believe my vision? Let me tell you, for the audience, they don't care whether they watch the video in front of the TV, on a pad, on a mobile phone, or on a computer screen. What they care about is whether it looks good or not. Myself. Think for yourself how long you haven't watched TV!"

"Of course I believe you..."

After the boss said so, Guo Songjiang had no choice but to shut up, but he immediately thought of another question: "Since the video website will become a channel platform, is it possible for us to build a video website?"

Shen Changlin asked directly: "...Are you rich? Do you know how much it costs to build a powerful video website?"

"But I heard that Enlight Media and 360 are going to cooperate on a video website?"

"Light's market value is less than 400 billion. Where does it get the money to buy content? Without content, the video platform is a joke!"

"...Then which video platform do you prefer to cooperate with?"

"Whoever has the most money will sell it to whomever, and I still need to teach this thing?"

Guo Rongjiang pursed his lips. In fact, he originally wanted to ask whether he wanted to offer a bribe or something. No, it was called public relations...

More than [-] will be sentenced, so more than [-]...

But thinking about it, Shen Changlin would rather choose webcast than buy ratings.

forget it...

……

Traditional TV stations are aware of the aggressiveness of video sites!

Because the cost of advertising is decreasing - it is allocated to video sites.

Especially after Lishi made a set-top box, it tried to snatch all the viewers of the TV station on the TV.

Then the relevant department issued a restriction order, requiring that the content of the TV box must be made by the state-owned broadcasting platform, and the video website can only sell the content to these platforms for a fee.

Jia Yueting was furious, and Leshi sent out a powerful letter from the General Administration of Ten Questions!
Many people also support…

In a few years, if you look at this policy again, to put it bluntly, the General Administration is worried that capital will spread some uncontrollable things through TV stations.

Not impossible...

Of course, it’s useless, because after the capital is gone, the video website quickly invested a huge amount of money to start strengthening content production, digging corners, and acquiring a large number of original TV station supply chains.

After that, the three major patterns of BAT were formed.

Between 14 and 18, the ability of these three platforms to distribute coins is amazing, especially after iQiyi broke the rules and introduced "Tomb Notes" with a single episode of tens of millions, then... the price ushered in a skyrocketing!
——Back then, the three major platforms agreed on the purchase price, but iQiyi tore up the promise and charged five or six times.

Then, content producers had their best day yet!

Especially well-known producers, such as "Legend of Miyue" directed by Zheng Xiaolong, earned 15 billion before the broadcast, and now you can find the press release: Champagne celebration!
Back to Director Shen.

It's not that he has never thought about being a video website, he has channels...

But it was too difficult, and he felt powerless to manage the head of the family, Lin Film and Television.

just forget it.

(End of this chapter)