This director is very reliable

Chapter 407 The Powerful Cat's Eye (14)

There is only one principle for film arrangement in theaters, profit!

But to be specific, there are two existing models. One is that the theater chains issue guidance in a unified manner, and their theaters make appropriate adjustments within the recommended film schedule according to their respective regions and audience preferences. Wanda Cinemas, Dadi Cinemas Line is this pattern.

In addition, for the majority, the theater manager is directly responsible for arranging films.

Then how to determine the schedule?

Look at the subject matter and genre, as well as the star lineup, look at the box office forecast template of the producer...

Why did "Emergency Rescue" avoid the Spring Festival file and rush to release in December?
Because of the large-scale screenings before, the feedback is not ideal. If it is released in the Spring Festival, it is estimated that the probability of cannon fodder is very high!
"Tang Detective 3", "Assassination of Novelists", "Hello, Li Huanying", "Order of the God of Samurai", "The Crowd"...

Who can it beat?

And...it is estimated that the producer also regretted using Peng Yuyan, and it was just catching up with the period when the public hated Peninsula actors.

Thinking about it, why don't you go to the Lunar New Year file that is not so strong, and then meet "Bomb Disposal Expert 2" and "Send You A Little Red Flower"...

Very miserable, not even 5 million box office!

Speaking of which, before every movie is released, especially the important schedule, it must be negotiated with the theater...

Without the support of theater chains, the probability of your movie getting up is very low!

For example, "Shaun the Sheep" is really a well-produced word-of-mouth work, it is useless, there is no support from theaters, from the first day to the last day of the release, the film schedule did not exceed 5% at all...

The death of the box office is rarely a bang, more often than not.

By the way, there is also the opponent's malicious smearing...

In terms of the impact on the box office, the weight of those things other than the quality of the film far exceeds the quality of the film itself.

How to tell if the opponent has discredited?
It's very simple. Douban is the first time to read the reviews, especially the reviews on the first page. If there are bad reviews and half positive reviews, you should be suspicious...

It is very likely that there will be a navy to lead the rhythm!

Is there any navy that doesn't attack?
Of course, this is the case with "The Return of the Great Sage", including "Charlotte's Annoyance" in the original time and space. After these two films were released, there were very few negative reviews on the front page of Douban's short review area in the first three days.

You say because of high quality?
Ha ha…

Is the quality of "The Wandering Earth", "This Killer Is Not So Calm", "Hello, Li Huanying" not high?

The scarcity of bad reviews, especially on the homepage, means that the navy has bypassed it—no one regards it as an opponent, no one regards it as a threat.

After all, hiring sailors also needs money!
"Journey to the West: Havoc in Heaven" scored on the first day, Mtime.com gave it a score of 6.9, and Douban also gave it a score of 6.2!
Got it?
Who knows how much they spent to maintain word of mouth, as far as the quality is concerned, it is estimated that the cost of maintaining the taste is at least seven figures!

Of course, they only made it through the day - the movie itself sucks.

Let's not talk about the plot. From the perspective of modeling and art, this "Journey to the West: Havoc in Heaven" is no different from the "Legend of the Gods" that left a bad film history. Character image, plastic gold armor style dress...

Typical bad movie!

As for special effects...

Heaven is designed as the Asgard city of "Thor"!

Why did the theaters line up nearly 30% of the films, and they lined up [-] shows on the first day?
Because the publicity is good, and the star lineup is unprecedentedly strong: Donnie Yen, Zhou Runfa, Guo Fucheng, the salary of these three is estimated to be 80 million!

Pulling back, should "Charlotte Annoyance" maintain word-of-mouth?

Definitely, this is a movie supervised by Shen Changlin. The probability of taking off at the box office is very high.

I can't wait to kill this movie.

It's useless, the results of the first day were released: "Havoc in Heaven" ranked first with 8200 million;

"Dad, Where Are We Going" ranked second with 7200 million;
"Charlotte Annoyance" ranked third with 6200 million;
"Macau Wind and Cloud" is 2400 million...

四部电影的排片分别是30%、24.5%、18%和13%，对了《前任攻略》首日拍片是7%，首日票房900万没到…

The highest attendance rate is of course "Charlotte Annoyance"...

On the second day, "Charlotte" directly dominated the single-day box office chart with a single-day score of 9200 million, and the ranking was 22%...

On the third day, it directly broke through 28 million, and the film schedule rose to [-]%.

The ones that were cut off were basically the rehearsals of "Havoc in Heaven"...

……

In the past few days, Shi Shi has been paying close attention to the news of the film market, checking Weibo, visiting forums, and posting bars. He is extremely busy.

Just pretend that she cares about domestic films!
Shen Changlin...

It was just a phone call, and only one message was posted on Weibo: Happy New Year!

It's outrageous to be calm!

As the victor, of course he is qualified to remain calm...

The word-of-mouth of "Havoc in Heaven" collapsed quickly, and the Internet is full of jokes - it cannot be separated from the efforts of the Guangguang publicity team.

"Macao Fengyun", Da Tiantian participated, this is the original sin - Jing Tian starred, it must be a bad movie, this is engraved in the mark!

As for "Father, Where Are You Going"...

Variety movie...

What people put on record is a 'documentary', and they have clearly told you that this is an extended and upgraded variety show when they promote it, and it earns money from fans. People who like to watch it will naturally be happy, and people who have never watched TV shows are not in this movie. within the target audience.

For many years, parents took their children to spend money to watch extended variety shows in movie theaters, what's the problem?

Of course, there is no need to be tolerant of it-just like "Little Times" fans claim that this is not a movie for high-cold film critics, but as long as it is released in theaters, it should accept reviews from a movie perspective, "Dad, where are you going?" "Similarly.

By the way, "Dad, Where Are You Going" was also released by Ray, and it was released by Master Control.

Charlotte Annoyance, The Rays Just Syndicated!

……

On the fifth day of the Lunar New Year, send off Shen's father and Shen's mother-they are going home to visit relatives...

Shi Shi and Chang Lin finally found time to do some exercise...

If he kept holding back, Shi Shi would probably pester Shen Changlin to rent a room!
After the exercise was over, Shen Changlin was sweating all over, took a simple shower, and then sat down in the living room. Shi Shi came out with a tablet: "Is this "Charlotte Annoyance" so powerful?"

"…Let me see!"

It’s the news released by Maoyan: “Charlotte’s Annoyance” has been a hit to the end. After breaking through 1.2 million in a single day on the third day of the new year, yesterday’s box office reached [-] million. Today may break yesterday’s record...

Shen Changlin smiled: "Of course, otherwise, I wouldn't arrange it for the Spring Festival... My expectation for it is 15 billion, breaking the record set by "The Thief"..."

"...purely by the movie itself?"

"I spent 20 million in ticket subsidies in the first three days, what do you think!"

"... Ticket compensation?"

"Maoyan Films is in charge of the release of "Charlotte". There are a bunch of special tickets for 19 yuan and 9 yuan. Didn't you see it?"

Shi Shi clicked on Maoyan to buy tickets, and the platform directly pushed special ticket viewing activities.

"I said..."

"According to Maoyan's statistics for this Spring Festival stall, users who bought tickets online accounted for [-]% of the total tickets issued... That's why I want to invest in Maoyan. Let me tell you that online ticket purchases will become a trend..."

Turning to look at Shi Shi, the latter was browsing Weibo, still muttering: "Yang Xiaomi is so proud!"

(End of this chapter)