This director is very reliable

Chapter 521 Cooperation? (first update)
Hearing the ratings broke 2, Naza lowered his voice: "Did you buy the ratings?"

"Bought it!"

"Really?" Nazha was a little excited: "Then... Mr. Shen can agree?"

Sheng Xue shook her head: "I didn't tell him, he doesn't care about the TV series now..."

"What about the webcast?"

"The click-through rate is not bad. Now, it's over [-] million in a single day... The only thing that can be compared with "The Princess" recently is actually "Want to See You"..."

Na Zha nodded: "You really deserve to be Sister Shi Shi!"

Sheng Xue smiled and didn't pick up the topic - as far as she knew, the marketing and publicity expenses of "Want to See You" exceeded 6000 million, and she tried her best to suppress the wave of "Wu Mei Niang".

In terms of marketing, it is also stepping on "Legend of Wu Mei Niang"...

Even played the 'Queen of Ratings' contest, forcibly touching porcelain...

Not to mention, "Want to See You" really attracted a lot of diehard fans by virtue of its plot and reputation.

Moreover, the little lion's fighting power is quite strong, and all kinds of "Wu Mei Niang" are madly sprayed...

"Wu Mei Niang" has too many slots, the key marketing is "Restore a Real Wu Zetian"!
reality?reduction?I really think you are a chicken thigh...

Mary Su + Shengshi Bailian just said, why does Mao want to advertise a serious drama?
How to discredit?

It’s too simple, let’s tell the truth, for example, the play was originally called "Legend of Wu Zetian", Fan Xiaopang revised the script seven times, forcing the screenwriter to change the script to this...

Spending money to live out the Mary Sue dream for yourself...

By the way, I deliberately brought up the comparison between "Supreme Beauty" and "Legend of Wu Mei Niang"...

Various marketing accounts and self-media have begun to exert their strength!

However, "Legend of Wu Mei Niang" has 90 episodes, and "Want to See You" satellite TV has cut it into 40 episodes...

In terms of ratings, "Want to See You" is still firmly suppressed!

Na Zha took out his mobile phone and was about to read the relevant comments of "Want to See You", when he suddenly thought of something: "How about the data of "Forensic Qin Ming?"

"... ready to do marketing, wait until next month!"

"why?"

"Nonsense, "Prince Princess", "Want to See You", and "Wu Mei Niang" are so popular, how can there be room for them?"

Nazha pondered for a while...

It makes sense!
……

In fact, according to Shen Changlin's estimation, "Want to See You" is a typical niche drama, and the ratings should be difficult to gain momentum...

Therefore, he suggested to spend more on network marketing.

But it's only been five days since it aired, and the ratings have broken 2!
There is definitely a problem. After asking, I learned about "Want to See You" buying ratings...

Eh!
A bit disappointed!

But he also knew that the ratings had to be bought...

If you don’t buy it, the ratings may be at the bottom——The ratings of "Golden Jade Love" can be as low as 0.1%...

Again, everyone knows that this is a fake, but all chains of interest revolve around the ratings.

You see, TV stations use high ratings to obtain more and more expensive advertisements;

The producer can get the TV station's payment faster, and the general TV station will only pay part of the money to the producer in advance;
Advertisers can trade with high ratings.

So what if it's fake?
Most of the TV station's annual income is advertising revenue, and the standard for advertisers is the ratings.

The show "Want to See You" has a very high level of entry, so it uses an all-star cast, and the guest stars are basically familiar faces...

Yuan Shikong, "Want to See You" has only 3 million hits, compared to some popular dramas, this hit is unbelievably low!

If it is said that by default, all mainland dramas have bought the number of views, then we will not compare with mainland dramas, and it will be more objective to find a Taiwanese drama to compare.

"We Can't Be Friends"... This drama has 8 million hits!
A niche drama is a niche drama...

Moreover, how difficult it is to get hits now, a drama needs to be played for more than 20 minutes to count as a hit...

If it didn't explode, it didn't explode!

Then why are there so many hot searches?

Let the people who don't know the truth think that everyone is watching this show, and everyone is chasing it.

Some people say that the crew has no money, no benefits, etc...

too naive!

Who said that it must be the marketing that the crew bought, so it couldn't be related to interests.Weibo's hot search has bought Feiqi, and the follow-up movie resources and endorsements are all arranged for the vested interests, can't you see who it is?
Taiwanese capital wants to promote Xu Guanghan...

It's very pitiful, back then, they didn't need to bother so much about admiring people.

Directly airborne the hero!
Wu Baige said publicly: mainland artists cannot play leading roles, and mainland drama talents are only allocated to Taiwanese newcomers. To make a Taiwanese artist popular is boundless merit...

Let him try to say this now!

The times have changed, and despite the painstaking efforts in marketing, the effect is the same—the political risk of using Hong Kong and Taiwan artists is very high.

Wang Dalu could still act in "Railway Flying Tiger" before, with a crooked accent.

Mainland actor, who dares to appear on camera with an accent?

Pulling back, Shen Changlin was a little angry: "Can't we not give money to these people?"

Zhao Shan shook her head: "If you don't send money, the authority will really hack our ratings!"

"…Really boring…"

"then what should we do?"

Shen Changlin sighed: "If this continues, no one will watch domestic dramas!"

Indeed, the rise of Kuaishou short dramas is largely due to the fact that passers-by can't bear it anymore and watch short videos...

"No way, in order to attract advertisements..."

Shen Changlin shook his head: "...The purpose of the TV station's existence should be to broadcast programs that the audience likes, not to sell self-promotional products for the ratings."

"...What's the use of this?"

"Forget it, anyway, our focus is on web dramas..."

Shen Changlin waved his hand, obviously not interested in this topic...

Zhao Shan glanced at him, and said suspiciously: "Why do I feel that you don't have much... passion today? The General Administration issued a two-star policy for one drama. Are you going to say something?"

"...I've been very busy recently, so I haven't paid much attention to it..."

Shen Changlin supported his old waist, his face was not blushing and his heart was not beating: "Why do you want to change your strategy?"

Nonsense, three full days...

Erbajia's body is like crisp, but the bone marrow is dry in private!

He was able to come to see Zhao Shan mainly because he rested at home for a day yesterday and recovered a little bit of energy...

Zhao Shan took out her mobile phone and read it: "One drama with two stars theoretically increases the number of broadcast dramas and promotes a variety of broadcast types.

Reduce the waste of resources in the same ratings battle, let small and medium cost dramas have more broadcast opportunities, and restrain the excessive growth of actors' remuneration..."

"Ha ha…"

In fact, at this stage, more than 550 TV dramas are produced every year, but only 260 can be broadcast, and the competition ratio has more than doubled, which shows that this is a fully competitive market.

Under such circumstances, the management department's introduction of such a strong intervention method can only play a negative role.

The big reason why people get together to buy dramas is because of restrictions. There are too many minefields that lead to a large number of TV dramas being clustered in a few themes!
Everyone's content, style, theme, and target audience are similar, so the TV station is of course willing to choose a star-studded boutique with a large investment.In turn, it has also become a star, and the bigwig's social status has risen with the tide.

If you really want to prosper the TV drama market, the first thing you need to do is to deregulate and enrich themes...

What's the use of restricting the playback platform?

This topic also stopped, Shen Changlin noticed that Zhao Shan's expression was flickering, and asked directly: "Is there something wrong with you?"

Zhao Shan nodded: "Do you know "Never Expected"?"

"I know, Wang Dahammer!"

"...they're going to make a big movie!"

Shen Changlin was curious: "... looking for you?"

"That's not true... I think we should invest in a wave?"

"Did they let you invest?" Shen Changlin was a little speechless: "Our company has dealt with Wanhe Tianyi before, and it feels very bad, have you forgotten?"

(End of this chapter)