This director is very reliable

Chapter 54 "33 Days"...

Shen Changlin had a great time this time!
literal meaning…

Doing post-production is a very boring job, but when you watch the things in your hands take shape day by day, the sense of self-satisfaction...

It really makes people feel refreshed from the heart!
No wonder some people like building blocks.

However, he did not forget about the promotion of "33 Days of Broken Relationship" - he wanted to forget but could not forget, Guo Songjiang and Yang Fan asked him for instructions...

After all, Changlin Film and Television is responsible for the publicity of the project "33 Days of Broken Relationship"!
About publicity, Shen Changlin doesn't know much, he only remembers the original time and space, the marketing of "33 Days" is closely related to the Singles' Day of '2011.11.11'...

The problem is, now its release date is February 2th.

This thing has something to do with being a bachelor?

Also, the hot sale of "33 Days of Broken Relationship" is related to the marketing of "Happy Camp" - it was the first time that the coat of arms recorded "Camp" and talked with Ant Li on the spot, acting very cute. As soon as the show was broadcast, Weibo became popular rising rapidly...

Finally, there have been various excavations and discussions around the topic of broken love, especially the promotion on Weibo has been done very well.

Of course, the most important thing is that the movie quality is not bad.

If you can't copy it, don't copy it, but Weibo marketing and topics can be manipulated...

Renren.com and Sina.com have launched super-long trailers: ordinary people are invited to talk about their lovelorn experiences.

The marketing promotion is mainly based on the Internet, and various versions of promotional videos are continuously released...

but…

This kind of publicity density is still not as good as "General Love"...

"Jiang Ai" is too good, people have a lot of cards, nostalgia, stars to help out...

The TV series version of "Will Love to the End" itself is a generation of memories - "Will Love" has passed a series of nostalgia-themed promotional activities, whether it is revisiting classic scenes or the creator's memories of old works in interviews, including The original crew Ma Liaofan and others who did not appear in the movie version helped out on the stage. In the end, Chen Yixun sang the TV version's old theme song "Waiting for You to Love Me"...

While awakening the youthful memories of the post-70s and 80s, it also attracts the post-90s' eyes.

In addition, Wang Fei also has a lot of contributions!
The song "Because of Love" was forwarded more than [-] times on Weibo on the first day, and the on-demand rate on KTV quickly rose to the forefront. The wide spread of the song has virtually increased the popularity of the film...

Also, at the premiere of "Jiang Ai", Wang Fei and his group of relatives and friends "June [-] Class" appeared in just a few minutes, successfully occupying the headlines of major media. Time played a role in fueling the flames in propaganda.

Do you Shen Changlin and "33 Days of Broken Love" have these?
The only thing that can win is probably only quality...

After the release on February 2, before the release of "Jiang Ai", a strong public opinion advantage must be formed directly!
Shen Changlin also thought about composing songs...

And "Decent" and "Let's Break Up" are indeed used in the episode of "33 Days of Broken Love"...

But, still the question, can it be compared to "Because of Love"?
Besides, who do you ask to sing?

Can the influence surpass Wang Fei + Chen Yixun?
Forget it, but I still asked Zhang Jie and Zhang Liangying to sing "Decent" and "Let's Break Up" respectively...

The popularity is certainly not bad, but it is still not as good as "Because of Love"...

……

""Happy Camp" is unlikely to be released...One is because Wang Kai and Bai Baihe are not popular enough, and the other is because our boss has a bad relationship with the happy family..."

"Then Mango Station gave up just like that?"

""Everyday Upward" is fine, I heard from Wang Kai that he almost joined Tiantian Brothers before..."

"Not enough, I think it's best to arrange for the boss to go with me!"

"...It's not a big problem, you go talk to him!"

In the company, Guo Songjiang and Yang Fan discussed the promotion of "33 Days of Broken Relationship". For publicity, appearances in variety shows must be indispensable...

When it comes to variety shows, Mango TV is indispensable!
People have ratings, which means they have potential viewers...

"Sina Weibo said that the key resources are on "Jiang Ai", and "33 Days" is unlikely to be placed in the same position!"

"...It's understandable, after all, the star lineup of "Jiang Ai" is too scary."

"Where's the boss?"

"He's on the phone with someone from Weibo..."

Shen Changlin was indeed on the phone, and he was directly connected to Cao Guowei, a friendly reminder that the other party can launch the 'hot search function'...

"The freshest, hottest, most anticipated... the hottest list!"

"When I have nothing to do, I browse Baidu. In fact, I browse the Baidu search rankings...Weibo wants to become a national software. I think it is a good thing to have a popular search!"

"...No, I just feel that the current Weibo lacks some functions...Of course, if you are willing to focus on promoting "33 Days of Broken Relationship", I definitely have no objection!"

"Thank you Mr. Cao..."

Hang up the phone and go back to the conference room where the discussion was held: "Weibo will try its best to promote "33 Days", at least the same treatment as "Jiang Ai"!"

"why?"

"How did you do it?"

Shen Changlin smiled slightly: "I understand the product!"

Then change the subject: "Where did the discussion go?"

"Discuss which variety shows can be on..."

"We can appear in Guangguang's "Best Live" and "Ace All Stars"...By the way, don't expect us to be able to appear in many variety shows, after all, there are too many movies in the same period!"

What Shen Changlin said is the truth, "Wulin Biography" movie version, "I Know Women's Hearts" Andy Lau + Gong Li, "Jiang Ai"...

Relying on variety shows alone, "33 Days" is at the bottom no matter whether it is a celebrity or popularity.

"Then... what to do?"

"Try to arrange as much as possible, if you can't last for a period, then get along with others..." After thinking for a while, Shen Changlin added: "Don't expect me to appear, I'm just the producer!"

"...But they don't have enough seats. I'm worried that if you don't show up, the show crew may not be willing to let them show up."

It's true here...

Variety shows are very powerful, red is red, not popular is not popular!

In "33 Days of Broken Love", no matter Wang Kai or Bai Baihe, they are all newcomers in the film industry, and they haven't even completed the task of making TV dramas.

Why do people accept the entrustment of the crew and help promote it?

Unless Shen Changlin is also present...

Shen Changlin nodded: "Okay, then try to arrange as few as possible."

Yang Fan also wanted to add two sentences: "In addition..."

Shen Changlin interrupted him: "There is no need for anything else, variety show promotion, online marketing promotion, offline broadcasting, theater billboards, trailer placement... In terms of publicity, we have already done what we should do, and the rest will be left to Audience..."

"Mr. Shen," Yang Fan still said, "I want to contact the media for a trial screening!"

"Okay, I have no problem..."

He raised his wrist and looked at the time: "I'm going first, there's a dinner!"

After speaking, Director Shen left.

Yang Fan looked at Shen Changlin's back, and patted Guo Songjiang: "Who is it? The one with light?"

Guo Songjiang didn't raise his head while packing up the materials: "...if it's Guangguang, do you think the boss will take us?"

"Yes, then..."

"You don't care who he is, I really hope he's a big star, the kind who can stir up gossip!"

What Lao Guo said is correct, because Shen Changlin really went to see Gao Yuanyuan, but it was not to stir up scandals, but... to continue to collect deposits...

(End of this chapter)