This director is very reliable

Chapter 542 Touting Literature (Part [-])
Shi Shi gets along well with Shen's mother...

Let's put it this way, last year, she went to Luzhou several times, and Shen Changlin only returned once.

They also said that they want to travel together...

In short, the two are still in harmony.

Shen Changlin slept all night and felt much more refreshed. After washing up, he went downstairs, and the whole family came...

Father Shen played chess with Father Liu, and Mother Shen discussed the New Year's Eve dinner with Mother Liu...

Shen Changlin greeted the four old people, and then complained to Shi Shi in a low voice: "Why didn't you call me?"

"It's rare to see you oversleep, so I didn't call you...Are you going to work today?"

"Got to go..."

"Are you still going to work today?"

"Well, let's discuss the publicity work of "Taking Tiger Mountain by Outsmart"..."

"...Then when will you be back?"

"It's only two hours at most...The publicity and distribution department has already come up with a complete proposal, I'll just review it..."

Replying casually, Shen Changlin picked up the milk on the dining table and drank it down: "I'll go first!"

"... drive carefully!"

"Do not worry."

……

"Taking Tiger Mountain Out of Wisdom" is scheduled for the Spring Festival, and the theaters are very supportive, even giving it more treatment than "Heavenly Heroes"...

On the one hand, Changlin Film and Television has accumulated contacts over the years, on the other hand, Xu Ke's filming is really not bad...

There is another important point: the IP power of "Taking Tiger Mountain Outsmart" is still very strong, especially during the Spring Festival. If you watch it with your family, "Taking Tiger Mountain Outsmart" must be the first choice!

Publicity is nothing more than expanding the popularity of the film through multiple channels, including traditional media, offline activities, social marketing, integrated marketing, etc...

Traditional media, that is, Internet media, TV media, newspaper media, magazine media, radio media and other media propaganda, to achieve a solid delivery of news points.

This is the most common means of publicity, and it is also the most practical, but any movie with a box office ambition must spend more money on it;

Offline activities mainly refer to large-scale public relations activities such as offline movie viewing activities, premieres, press conferences, domestic and foreign film festivals, etc., to achieve a win-win situation of on-site effects and communication effects.

But "Taking Tiger Mountain Out of Wisdom", or movies during the Spring Festival period, is not necessary.

As long as you put the movie in the cinema, there will definitely be people watching it during the Spring Festival!

——Watching movies is a way of cultural consumption that is enjoyed by everyone rather than alone, and it fits the cultural and spiritual needs of people during the Spring Festival.

The focus is on network marketing...

How about social marketing?

Changlin Film and Television originally wanted to contact Deyun Club and ask them to produce a cross talk of "Taking Tiger Mountain Out of Wisdom", which is to guide "Taking Tiger Mountain Out of Wisdom" through the film. They... put forward too many conditions, and then Huang up!

Changing to the Qingqu club, Miao Fu and Wang Sheng were very interested in this theme. Not only did they accept it, but they also performed this in several cross talk shows at the New Year's Eve party!

"There is a cloud in the Xuantian Northwest, the crow falls into the group of phoenixes, the audience is full of heroes, who is the king and who is the minister?"

'Heavenly King Gedihu! '

"Pagoda Town River Demon!"

These words are too familiar!

After all, it is a secret code for the protagonists of the web text time travel stream to recognize their relatives!

A series of marketing directly made the pre-sale box office of "Taking Tiger Mountain Outsmart" exceed [-] million yuan, which is one of the reasons why theaters are willing to arrange films.

On the other hand, of course, it is because several major theaters are joint producers...

In addition, there is another kind, that is, big V, film critics, including many directors expressed their good wishes for the film.

As the leader of Changlin Film and Television, Shen Changlin must write a small composition to praise him.

The reading volume of his essays is not low!

However, he has never thought about how to write...

After all, touting requires skill——A Mou’s touting in "Disturbing Bergman" is very weak, saying that "the times make heroes", "those excellent works have influenced human beings"...

Look at what Li Min said, "I watched "Virgin Spring" twice in a row. That day can be said to be my awakening day. After watching it, I couldn't move and was speechless, as if my virginity was taken away by the director.", " I can't read it, but I'm blown away'…

Of course, it may also be because Mou is not interested in Bergman. When he talked about his real idol Akira Kurosawa, he beamed with joy, "Akira Kurosawa is the light I see in the dark", "a century of film history, Countless talented directors have emerged.Based on their respective cultures, beliefs, histories, experiences and hobbies, they use images to express their unique understanding of the world.If some directors who have brought important influences are selected as the central axis of the film development process, then Akira Kurosawa undoubtedly cannot be ignored, and he even continues to influence today's creation. '

Shen Changlin...no idol-level director...

However, to flatter Xu Ke is not all about having hands!
……

In the company, Shen Changlin heard a new term - film arrangement fee!

It is to benefit the theater.

In later generations, this stuff came out during the epidemic—generally speaking, a few theaters also require a six-figure guide fee for filming, and if you don’t pay it, your filming will be suppressed!
Take the Spring Festival movie as an example, basically the cost of scheduling a movie is close to [-] million...

Count in the distribution fee!

Is this riding a horse against the rules?
Producers and theaters should be equal, and theaters should adjust their films according to the market...

There is a hairy rule. At present, the total income of a movie includes theatrical circuit income, network copyright income, TV station copyright income, aviation and railway copyright income, etc. The proportion of network copyright income is about 10%-20% of the total income. For the time being, the bulk is still theater revenue.

Theater chains control the biggest monetization channel, if you don't give it, you will be suppressed...

Shen Changlin was surprised: "Arrangement fee? Who collected it?"

"...The comments made by the managers of several theaters have not been confiscated..."

Shen Changlin nodded: "If they dare to accept it, I won't show it in theaters!"

"It's impossible..."

"If you let the word out, you dare to ask us for film arrangement guidance fees, and stop issuing the keys directly. Moreover, from now on, no keys will be issued to these theaters for any movies produced by Changlin Film and Television!"

Guo Songjiang originally wanted to persuade, but after thinking about it, he simply nodded: "...OK!"

There's no need to be so cowardly, Changlin Film and Television should be domineering...

"Is there anything else?"

"...Several directors in the company posted Weibo to praise "Taking Tiger Mountain Outsmart", shouldn't you post one too?"

"Small composition, right... already written!"

……

In the 70s, when director Xu was studying film in the United States, he worked as a volunteer in the Chinese district of New York. He showed films in that institution for Chinese and overseas Chinese. He happened to show a film called "Taking Tiger Mountain Out of Wisdom". At that time, he I was interested in this story, and later I went north, consulted a lot of information, learned a lot about the situation, and decided to remake it;

But in fact, the project "Taking Tiger Mountain Out of Wisdom" was originally what I wanted to do.

If it's another director, I definitely won't give it up. Director Xu Ke... If he shoots, I don't think he will be worse than me!

No matter how the top ten famous directors in Hong Kong are ranked, director Xu Ke must be among them.

In my opinion, Director Xu Ke's greatest contribution to Hong Kong action movies is to use creative editing and action design to open up a new genre of action movies-new martial arts!

Hong Kong martial arts films, including action films, have a heritage.

Director Hu Jinquan took the path of Japanese sword and halberd films, but added a lot of director Hu's own style, such as director Hu's masterful light and shadow, and action narration through editing, where characters quickly change from one action to another. Actions create a sense of sharpness and swiftness.

Director Liu Jialiang took the traditional kung fu performance path, with routines as the main line, and many medium and long shots continued to narrate, presenting a complete duel.

This type of action film pays attention to one shot to the end, even if it is edited, the audience will not feel strong scenes or primary and secondary switching. This kind of action requires actors to have a solid foundation in action. Directors Ba Ye and Sammo Hung also followed this path in the early days.

Another character I have to mention is Jackie Chan. After Jackie Chan established himself, the design of the fight scene is groundbreaking. It brings one-to-many, the use of the environment, chases, and dangerous scenes. He has reached a height that no one has ever seen before, but he is more eye-catching by relying on action design rather than lens language.

The shots of these people pay more attention to coherence, the editing does not split the action narrative, the overall action scene is static and flowing, and the composition is neat.

Why not mention Bruce Lee?

There is really no need to discuss Bruce Lee, because others can't learn his action scenes at all.

Director Xu Ke, he has inherited Hu Jinquan's aggressive style in editing, and has carried it forward. Whether it is action design or shot editing, he no longer pursues complete action logic, and even the switching between two shots adds a completely different picture. This gives the audience room to imagine to some extent.

Moreover, the composition of the action scenes in Xu Ke's movies is not neat and orderly, and the sword is slanted, and sometimes only a certain part of the character is included in the painting.

This kind of innovation in the lens language of action scenes is Xu Ke’s greatest contribution to the art of film. Of course, the joint efforts of countless Hong Kong filmmakers are indispensable, but Director Xu Ke is indeed worthy of the title of founder .

I like "Taking Tiger Mountain Out of Wisdom" very much, and I even think it is the best film director Xu Ke has made since he went to Beijing!
Tomorrow, the movie will be released, everyone can go to the theater to see if what I said is right...

(End of this chapter)