This director is very reliable

Chapter 582 I'm Very Satisfied (Second)
Damn, it makes sense!
Indeed, everyone is crossing the river by feeling the stones.

It's only been a few decades since everyone has had enough to eat, so how can they have time to think about it?

"Bear Infested" is considered to be the most mature brand developed. By 2021, the annual output value of its derivative products will reach 25 billion yuan.

There are more than 3000 derivatives of "Bears Infested", and more than 200 licensees have cooperated.

The categories include milk, snacks, toys, stationery, clothing, luggage, toiletries, games, books, etc. In recent years, some children’s medicine categories have also been added, such as nebulizers, etc., which can be called the animation brand with the most abundant derivative categories.

A very important reason, "Bear Infested" has been doing, and uninterrupted!
The other is "Pigman". Its authorized cooperation industries cover toys, clothing, food, housing and transportation, etc., with thousands of derivative products and a retail market value of more than 40 billion.

"The Return of the Great Sage" is a bit difficult...

On the one hand, Changlin Film and Television has not released animated films before, and even if it wants to engage in authorization, there may not be any company willing to accept it;
On the other hand, "The Return of the Great Sage" is only going to be a movie, and its influence is definitely not as good as the thousands of episodes of cartoons...

The most important thing is the impact of piracy.

That's why Disney formed the strongest legal department...

There is a joke: If one day you land on an isolated island, the best way to be rescued is to draw a giant Mickey Mouse on the island, and Disney's legal department will arrive as quickly as possible to sue you.

A true warrior dares to face the bleak blood, but he may not dare to face the Disney legal department known as "the strongest in the Western Hemisphere".

Of course, Disney only dares to say that it is the strongest in the Western Hemisphere, because there is Nanshan Pizza Hut in the Eastern Hemisphere.

But then again, the revenue from the derivative products of "The Return of the Great Sage" is already very great. It soared to 1800 million on the first day of its launch, breaking the record of derivative products of domestic animated films...

Moreover, after the release, 12 brand authorizations were quickly signed, which also set a record...

By the way, there is also a mobile game with the same name...

From the perspective of revenue, "The Return of the Great Sage" has been released for five days, and has already created a profit of more than 3 million yuan!
Awesome enough!

Of course, there is no comparison with Disney. Princess Elsa of "Frozen" sold a dress, and in North America alone, it set a yearly sales of 4.5 million US dollars...

……

"I'm not sure, because this is a script of 3D animation and real people acting together. I haven't acted in it anyway. When I got this script, the lines of the real characters are relatively short, but the characters are quite clear! "

"Is this what moved you too?"

"Correct!"

Yang Xiaomi was promoting "Monster Hunt": "Director Xu Yicheng made animation films at DreamWorks before, and participated in the development and production of "Shrek"...I have known Boss Jiang many years ago..."

On the Monster Hunt remake…

Many people said that "Taoist Descending the Mountain" is okay-there is a prince in the cast...

"Taoist Down the Mountain" can be regarded as two-handed preparations, the promotion is not mentioned, and the role of the scene is reserved, but it is hard to make it to the release date;
"Monster Hunt" can't do it, it's the male lead, how could it not be mentioned in the promotion?

If publicity, how should we grasp this degree?
This is very difficult. After all, the publicity must be widely publicized. Ke Zhengdong’s starring role is too much pressure from public opinion, and he may be boycotted by the masses. Therefore, reshoots are reliable...

Under this premise, not to mention paying 7500 million yuan for reshoots, it is twice as much. I guess Boss Jiang will choose this way...

It's all here, so it must be released, right?

"I don't have any ideas, and I'm not very familiar with Ke Zhengdong..."

"Did you comfort him?"

Yang Xiaomi frowned: "Why do you want to comfort him? Was he wronged? No way. If you do something wrong, you should be punished... and it cost us 8000 million extra for the whole crew, how can I comfort him? I'm out of my mind okay?"

In fact, it turns out that BJ has a circle, the drug circle. If you want to hang out in it, if you want someone to support you, and if you want to have good resources, you must be like them, otherwise you will be an outsider and will not take you to play...

Everyone also knows...

Pulling back, the reporter asked again: "I heard that Shi Shi invested 80 million?"

"Yes, I invited her to play a guest role. I like the movie "Monster Hunt" very much. It just so happened that Boss Jiang needed investment, so we hit it off right away..."

"Will that pay back?"

"...She's very rich. She invests in movies. The point is whether she likes it or not. She doesn't care about the return!"

If Shi Shi knew Yang Xiaomi's answer, he would probably thank him: "Listen to me, thank you, because you... have warmed the four seasons." '

Well, Shi Shi was indeed asked about it - when promoting "Pancake Man".

"Monster Hunt" and "Pancake Man" were released one day apart.

"I still value returns... "Monster Hunt" is positioned as a family comedy, and I read the general story of the first edition. I think it is not a big problem to recover the cost of the 3.5 million investment..."

"Have you asked Shen Changlin for his opinion?"

"I have a question... He encouraged me to invest in "Pancake Man" and "Monster Hunt"...He said, 'I won't lose money anyway, even if I lose, how much can I lose? Experience is the most important thing, and liking is the most important'..."

Tsk tsk, showing a wave of affection!
……

In the original time and space, "Monster Hunt" really turned out!

Think about it for yourself, in the market in those years, the most profitable ones were comedies, and Xu Zheng, Baoqiang, and Huang Bo played with the roof of the domestic box office;
The mid-stream market is ruled by youth film directors who come from across the border. Fans are very fond of the sincere money-making attitude of "not playing with quality but making money";

And the lower reaches of the market are flooded with a large number of small-produced bad films that "have no face to mention quality and are embarrassed to talk about cheating money".

Occasionally, a few "failed works" brought by former famous directors will get involved in the battle. The once brilliant directors of the older generation jumped up and shouted, "I haven't given up my seat yet, why are young people getting ahead?" Rewards for fame go home and play nobleman;
Everything is so harmonious and orderly.

The emergence of "Monster Hunt" broke this delicate and harmonious state.

Known as the Hollywood special effects team and a national team, it took 6 years, 7 years and 9 years to build;
Huba's design refers to the "Shan Hai Jing" and ingredients...

The most important thing is that the story is well-told—the requirements of entertainment movies: good pictures, good effects, good looks, enough laughs, and the key point is not embarrassing. The first part of "Monster Hunt" is completely satisfied!

In addition, during the two months of the summer vacation, only the troika of "Big Pancake Demons" ("The Return of the Great Sage", "Pancake Man", and "Monster Hunt") will support the show...

This is what created the 20 billion box office miracle of "Monster Hunt" - the next few hundred million are impulses.

In this time and space, the top level belongs to Shen Changlin's Changlin Film and Television... However, the appearance of "Monster Hunt" also broke Changlin's monopoly...

The marketing of "Monster Hunt" really cost a lot of money-maybe I learned from Hollywood, the marketing expenses and costs of big productions are 1:1!
Indeed, there are too many routines in "Monster Hunt". The launch of public service advertisements in March aroused curiosity, and "Running Man" was very popular.

What is "The Great Sage" compared to?
The box office of "Monster Hunt" was 1.6 million on the first day, 1.35 million on the second day, 1.85 million on the third day, and 1.82 million on the fourth day. In the four days of the first weekend, the cumulative box office was 6.8 million.

"Pancake Man" was one day later than it, with a box office of 4.3 million in the first three days of the weekend.

"The Return of the Great Sage" was miserable, the momentum of its early launch was cut off, but it still reported 1.8 million in the next weekend, and it was released for 10 days, with a cumulative box office of 6.4 million...

……

"Ugh…"

In his own house, Shen Changlin was reading a book.

"Three Body"!
Yuan Shikong, after reading "The Three-Body Problem", wanted to find someone to discuss it on Zhihu, and found that many people criticized Da Liu's writing skills!
My day...

This group of people must have been attracted by marketing accounts or self-media recommendations. Before reading "The Three-Body Problem", they already knew the law of the dark forest and the dimensionality reduction blow...

These people are very pitiful, they don’t have that feeling of being amazed anymore, they don’t have that kind of experience of being shocked…

Therefore, I can only find some picky things like 'poor writing'...

Shi Shi is sighing...

one after another...

Shen Changlin was speechless, and closed the book: "What exactly do you want?"

Shi Shi hurried over and stared at his face: "...Are you unhappy?"

Shen Changlin looked puzzled: "What's wrong with me?"

""The Battle of Waterloo in Changlin Film and Television"..." Shi Shi asked while reading his phone: ""Monster Hunt" and "Pancake Man" almost squeezed the space of "The Return of the Great Sage"..."

Shen Changlin scratched his head: "...Stop looking at online marketing accounts... "The Return of the Great Sage" will soon surpass "Kung Fu Panda 2" and become the top box office champion in the domestic market. Why am I unhappy?"

"Online predictions show that "Monster Hunt" has a box office of over 15 billion, and "Pancake Man" is also worth 10 billion!"

"...So what? The authorized income from derivative products of "The Return of the Great Sage" is close to 8000 million. If you add JD.com's sponsorship, it will be 3 million...We have 30 million before the split is settled!" Shen Changlin cited The three fingers shook, and then said: "I think you should worry, "Big Winner" will be on the [-]th!"

Shi Shiman didn't care: "It's okay, "Big Winner" only cost 3000 million, and "Monster Hunt" or "Pancake Man" made it back."

Speaking of this, she raised her eyebrows: "I think investing in movies is quite fun."

"…Ha ha."

The chat ends with hehe...

Shen Changlin obviously didn't want to discuss film investment with Shi Shi, but Shi Shi pestered him and insisted on him talking...

(End of this chapter)