This director is very reliable

Chapter 676 Propaganda (55)

The next day, Shen Changlin rushed to the company early in the morning to check the schedule arranged by the publicity team...

The first stage of publicity for "Detective Chinatown" has already started, and it was announced at the beginning of the launch that it will be scheduled for the first day of the Lunar New Year.

Last month, character posters and three trailers were released...

By the way, Baoqiang's related publicity was launched. For example, Baoqiang himself said, "I was also approached by "Qing Feng Xu Lai", but the script of "Tang Detective" is better..." It is no longer a secret step, but a direct step!

There are many people holding Xu Zheng!
Back then, Zhuo Wei broke the news about hunting for sex, stealing food, etc. No one cared, at most find someone to write a soft article "open relationship"...

Advocating 'middle class and above, abundant resources or even great abundance, the concept of marriage remains unchanged, while sex becomes another concept. '...

You have violated the marriage law by stepping on a horse, do you know that?
forced cooling...

When it comes to Xu Zheng's derailment, it must be that the husband and wife are playing their own games. They must call it an open marriage. Those who are on the horse and Tao Hong are cheating. Is there any evidence of stone hammer?Not even a photo!
When it comes to "The Breeze Comes" ("Lost in Hong Kong"), many people say that the idea is very good...

Good idea, there is a useless, main theme movie, which one has a bad idea?

Controversial...

Most of them stand on Xu Zheng, because compared with Baoqiang, Xu Zheng seems smarter.

Then, last week, the promotional single "Sawadika" was launched on the big video platform.

There is a rap in it, "Let you see, the brand new Super Star of the detective series is soaring all the way, the box office is a big hit, a big hit, oh oh... Di Renjie is out..."

There is no problem ahead, why are you stepping on Di Renjie?

Another discussion...

It stands to reason that the initial offensive of promoting this thing should not be too aggressive, and we should pay attention to step-by-step steps to arouse the audience's interest little by little.

But now it's only half a month before the release, so let's take it slow and make a fuss!
Increase directly!

The actors all stopped what they were doing, they should be on variety shows, they should be doing interviews, they should be shooting magazines, in short, they should expand the popularity of the movie as much as possible...

Shen Changlin will also make a public appearance this time.

The propaganda department arranged a series of activities for him.

But when Shen Changlin saw the schedule, he was a little puzzled: "Happy Camp? Why do I go to the base camp behind the scenes?"

It's not that Shen Changlin is modest, his popularity is more concentrated in the circle and fans, the general audience's impression of him is 'Liu Shishi's boyfriend'...

"…delete it!"

The staff hurriedly canceled the schedule, and then asked, "Is "Let's Talk" okay?"

"...I've watched this show, Sa Beining hosted it, right?"

"Well, CCTV..."

"Okay..." Shen Changlin continued to look down: "What is this "Big Coffee Day Tour"?"

"The revised program of "A Date with Lu Yu" is also hosted by Lu Yu..."

"Okay, let's add it!"

Someone knocked on the door, walked in, greeted Shen Changlin first, and then asked: "Leader, "Mermaid" is creating a topic of 'I owe Master Xing a movie ticket'..."

"... learn from us?"

"Well... Actually, it's not necessary. Deng Chao's performance of "Invincible" at Dragon TV's New Year's Eve concert has already caused a lot of discussion!"

"The World Is Always Good", "Invincible", two promotional songs, don't say that "Mermaid" has zero promotion...

The Spring Festival stalls are approaching, and everyone is frantically building momentum!
Not only "Tang Detective", "Macao Fengyun 3" announced the star lineup: Zhou Runfa, Andy Lau, Jacky Cheung, Zhang Jiahui, and by the way, Xiang Huaqiang!
That trailer had over [-] million hits——Zhou Runfa sang "The Light of Friendship" in prison, dreaming back to "Prison Storm"...

It's a pity that I really watched the movie, and I knew that this paragraph was purely for selling feelings, and there was no logical insertion...

But that's enough, in the original time and space, "Macao Fengyun 3" is the top box office of Wang Jing's career-11 billion box office!

At present, the weakest one is "Three Dozens of Bones". Apart from inviting Gong Li to play the role of Mrs. Bones, there are no other bright spots...

……

"If the Chinese film industry has continued the profit model of "only selling movie tickets", it will be difficult to withstand the next unknown risk. Once there is a problem in a certain link, the entire industry and even related industries will be hindered or even die. .So we have to do an upgrade, this kind of thing has reached a moment when it has to be innovated!"

"When I first wrote the script, I consciously introduced a concept: detective ranking!"

Shen Changlin was interviewed by "China Film Report"...

Talk about it!

It's more in line with his personality.

"Theoretically speaking, "Detective Chinatown" can be filmed in hundreds of countries around the world, and where there are Chinese, there will be Chinatowns! Of course, considering the public acceptance of film and television works, it seems very strange to choose a country well-known to the public as the place where the story takes place. Needed."

"In addition, the choice of Chinatown also has something to do with the scale. After all, according to our law, private detectives are not allowed to appear!"

"Why choose the detective type?"

"Detective reasoning has always been my favorite theme, and there is no detective image in modern domestic films, so that when it comes to the detective image, it will always be Di Renjie, or simply a foreign detective. I hope to create our own, The image of contemporary detective art, so I want to combine comedy with it."

"Is there any profound meaning in the choice of combination form?"

Shen Changlin smiled: "I really don't have that. The main detective IPs in the world are combinations, Conan and Mori Kogoro, Sherlock Holmes and Watson, except for the great detective Poirot..."

Taking advantage of the opportunity to mention the choice of actors, Shen Changlin explained: "The form of the combination, one is responsible for detectives and investigations, and has a cute personality;

Baoqiang is a very good comedian. There are some things that others can’t perform him. Baoqiang’s honesty and seriousness will make the audience feel that he is real. This is also a very important thing for whether a comedy is advanced or not.And he has the irreplaceability of a comedian! "

Shen Changlin also added by the way: "If Jackie Chan is 20 years old, "Detective Chinatown" doesn't need a combination at all, he can do it alone!"

"You are very confident in "Detective Chinatown"?"

Shen Changlin nodded: "Of course, otherwise I wouldn't have released it during the Spring Festival!"

"Thank you Director Shen..."

Turning off the camera, the host Yao Miao asked Shen Changlin in a low voice: "Director Shen, is "Tang Detective" really a series?"

"Well, the script for the sequel has been completed, and we are picking the right director to take over."

"Aren't you going to direct?"

Shen Changlin shook his head: "I've already made a good start, and directing the same genre, there is no challenge at all..."

"Why put it in the Spring Festival file? "The Mermaid" is the enemy. My colleagues around me have said that they will support Zhou Xingxing!"

"There's really no way around this. We already determined the release time when we started the film. The release time of "Mermaid" was only announced in October..."

It's true, the exact release date of "The Mermaid" was only announced in October...

"Tang Detective" has already officially announced the release time, so you can't back down!

However, Yao Miao's words gave Shen Changlin a little reminder, and he will take the initiative to mention "The Mermaid" in the promotion...

(End of this chapter)