This director is very reliable

Chapter 693 Another speech? (14)

The topic naturally came to Mango TV...

At that time, the Central Leading Group for Comprehensively Deepening Reform reviewed and approved the "Guiding Opinions on Promoting the Integrated Development of Traditional Media and New Media", and media integration was elevated to a national strategy.

Subsequently, the management of Mango Radio and Television held a closed-door meeting that lasted for four days, set 23 principled opinions, and proposed to create a dual platform of "Mango Satellite TV + Mango TV"-Mango TV was put on the same strategy as Mango Satellite TV Location.

Mango TV was launched in April 2014. On the first day of its launch, the site-wide broadcast volume was only 4 million.

At that time, iQiyi had been online for four years and acquired PPS for nearly a year. With the dividends of copyrighted content such as "You Who Came From the Star" and "Soul Ferry", it has already occupied the market in the period of barbaric growth of video websites, and opened a web drama Homemade strategy.

Coincidentally, April of that year was also the third anniversary of the launch of Tencent Video. In November of that year, "Wuxin Master" was launched...

At about the same time, Ali invested US$12.2 billion in Heyi Group after the merger of Youku Tudou.

So far, You Aiteng has the support of a powerful benefactor father.

Does Mango TV have a sponsor father?
There are still some - Mango Radio and Television!
Mango TV has received the meticulous care and resource tilt of Mango Radio and Television in terms of capital, content and talents. It has not only acquired the copyrights of many popular TV programs, developed self-made programs, and expanded its diversified business with the IPTV license issued by Radio and Television...

In addition, leaders such as Nie Mei, Ding Cheng, and Cai Huaijun, who have achieved outstanding results during the radio and television period, were sent to Mango TV one after another to expand their territory and complete their mission to Hunan Radio and Television.

These are all talents, not the kind of LOW force that the president of Youku only knows how to burn money, but also burn it in the wrong place!
After a few glasses of wine, Nie Mei said: "TV will not die immediately, but the market is shrinking. If you don't do new media, you will be in a desperate situation sooner or later."

Shen Changlin nodded: "I still admire the Hunan Army's strategic vision!"

"Director Shen is the first domestic director to embrace new media cooperation, right?"

"I'm not," Shen Changlin shook his head: "I'm a follower. The first ones should be some online dramas on Tudou. Do you know "Mao Lie"?"

"The one that imitates "The Heist"?"

"Yes! It's a pity that it was born at an untimely time, when the online drama market just started...it's not like now..."

"Why did Director Shen want to do a web drama?"

Shen Changlin didn't even think about it, and answered directly: "Because I found that people around me, including myself, are more used to watching TV on computers...In the future, everyone will get used to watching dramas on mobile phones...The role of TV is more for decoration!"

"So, traditional media must transform to new media as soon as possible!" Nie Mei nodded: "If we want to transform, I think the problem of Internet traffic must be solved first, but there is another problem here. You find an Internet godfather, and your background is State-owned enterprises need to be controlled.

Just like when Mango TV was attracting capital this time, foreign capital could not enter, and no money could not enter, and the regulatory authorities were also ambiguous. "

Shen Changlin immediately grasped the point: "Do you want financing?"

"...Yeah? Do you have an idea?"

"I can vote..."

"Aren't you not a video site?"

"That's other video platforms... how much money is missing, I will make up for it!"

Mango TV can still vote, this guy is profitable!

Doing a video website is actually burning money!
Even if you can get exclusive broadcast rights from Mango Channel at a low price, you can't save bandwidth costs and hardware equipment costs, right?

Generally speaking, if 10 million are online, the bandwidth expenditure of each user is around 3000 million, and the daily activity is 3 million, which means that the bandwidth cost will be more than [-] million a month!

Without bandwidth, it cannot support huge user viewing traffic, especially video, the higher the resolution, the greater the bandwidth required.

The leased server is not very stable, it is best to install your own independent server all over the country.

This requires a lot of cost. With the increase of video users, the investment needs to be continuously increased. Only when the bandwidth is well laid out, the user experience will be better, smoother and more sticky.

"I'll ask the leader's opinion..."

"Let me tell you first, my investment doesn't mean I'm standing in line..."

"understand!"

……

Mango TV is very stingy!

They seldom buy foreign dramas, and generally they are self-made.

Unlike Teng Aiyou, who is willing to spend money!

Each platform has several major S+ productions every year, and the copyright cost of each one starts at 4-5 million. They are either big stars, big IPs, or high-priced special effects teams...

Why is Mango TV not burning money in the field of self-produced dramas?
Nonsense, no matter how much Mango TV earns, that is the profit of Hunan Radio and Television. No matter how much Teng Aiyou loses, the money earned by selling movies at high prices, hiring traffic stars, and taking kickbacks is the executives' own money...

But in terms of variety shows, Mango TV is really willing to spend money!

"Star Detective", "Wives' Romantic Travel"...

Shen Changlin doesn't know how to make a video website - he doesn't have such strong control!

no time...

It's a good investment!

He can still mobilize billions of funds at will.

In fact, Hunan Radio and Television is not the only one with a sense of crisis. In fact, Dragon TV once had its own video website—Fengxing.com!

One of the overlords of video clients in the PC era was acquired by SMG, the parent company of Dragon TV. Unfortunately, Dongfang did not have the courage to persevere and sold him soon...

In the final analysis, it is still a matter of vision!

By the way, Xiaobai and Baoqiang went to "Star Detective", and the program team will do a special episode of "Detective Chinatown"...

……

Hotel, Shen Changlin is calculating the box office gap...

Currently, the daily revenues of "Mermaid" and "Tang Detective" are more than [-] million yuan. If there is no accident, it will definitely drop below [-] million yuan tomorrow-tomorrow is a working day.

The box office gap between the two sides is around [-] million...

I have to use some external tricks!
Shen Changlin's so-called out-of-the-market tricks are not about buying midnight shows or something--the public's attention can't be overstated, and it's shameful to be exposed by such low-level methods!

If you raise your hand, you are actually spending money to buy it.

Guaranteed that in the next four working days, the single-day box office of "Tang Detective" will stabilize at more than [-] million...

Called Zheng Zhihao and asked him to operate through Maoyan's backstage: "Remember, it's only for four days, you report the number to me, and I will transfer the money to you!"

"No, "Tang Detective" is published by Maoyan... just deduct from the distribution fee."

"Row…"

Shen Changlin asked about the box office trends of "The Mermaid" and "Tang Detective"...

Zheng Zhihao's answer is similar to Shen Changlin's prediction. If it develops normally, the probability of "Tang Detective" overtaking "Mermaid" is there, but it is not very high.

Need a boost!
Lao Zheng told him that the final box office of the two films should be between 31 and 32 billion.

"Yo, the prediction is so accurate now?"

"...boss, we have improved the algorithm level."

Zheng Zhihao felt that Shen Changlin was mocking him——is an error of [-] million called precision?
Shen Changlin smiled: "It's already very good, the previous error can be [-] million."

After a while, Shen Changlin hung up the phone and was about to check Weibo—Shi Shi and the others went to record "Base Camp"...

Just clicked on Weibo, the phone rang, it was Li Shaohong.

"...Hello, Director Li?"

"The commendation meeting... I will definitely go, President, tell me, do I have a chance to win the award?"

"...Give it to Mou, forget it..."

"A show? Yes, no problem!"

Li Shaohong is the rotating president of the Directors Association, and he was invited to attend this year's Directors Association Commendation Conference...

Shen Changlin is duty-bound!
Last year's Directors' Guild Commendation Conference, Shen Changlin's talk show had a high ratings and a high online click rate, so Li Shaohong hopes that he will come again this year...

Don't worry, the meeting will be held in March!

(End of this chapter)