This director is very reliable

Chapter 722 The Pretending Record of Shanghai Film Festival (14)

Fan movies have become the talk of the…

As of today, most of the top-grossing movies in 16, except for the Spring Festival, are blessed by popular florets and niches.

"Carrying My Heart" is 5.1 million, "Over the Spring" is close to 4 million, including "The Devotion of Suspect X", Hu Ge and Wang Kai are also popular idols...

Well, not really.

After all, there are only a few popular traffic: the four major traffic...

Meat is considered a traffic floret, but the company's draft never writes about popular traffic.

And "Over the Spring", a serious movie, can get close to 4 million box office, which has already shocked the industry!
Yu Dong continued to talk about fan movies: "I think Chinese movies are going astray now. In the past year, under the strong impact of the Internet, Chinese movies are developing in a very dangerous direction-if you don't want to make big productions, you just love them. Playing fan movies. You use these small fresh meat, fan movies to fight against American blockbusters, is it possible?"

"Fan movies have low production costs, short cycles, quick returns, and are widely broadcast on the Internet. Therefore, it is easy to become the first choice of some film production companies that focus on short-term profits."

"In the long run, the level of our film industry may decline, or simply stagnate, no one will make blockbuster films, and no one will organize a strong film content and lineup to challenge Hollywood."

Wang Changtian has a different opinion: "Hollywood has specialties in talents, industrial processes, and film management regulations, but routine film standards are a major flaw in Hollywood films. Their standards for small and medium-sized films are actually better than ours. The standard is even lower. Their blockbuster films cost so much money, a film can easily cost 1.5 million US dollars, [-] million US dollars. I think with the efficiency and hard work of Chinese films, with the same money, we will do better!"

"Big production is the future of Chinese films!"

"Is a big production the same as a big star? The "Macau Wind and Cloud" kind? I think this kind of movie is a kind of harm to Chinese movies!"

The two are almost head-on...

Shen Changlin interjected: "I don't think Chinese films have gone astray. The divergence mentioned by Mr. Yu is probably the divergence of some investors you know. Our company has always insisted on large-scale production and industrialization!"

"The Lunar New Year next year at the latest, "The Wandering Earth" will almost be released... We also have military action films "Wolf Warrior 2" and "Operation Red Sea"... By the way, "Longling Miku" will be released this year during the Lunar New Year."

"I want to ask a question: Do Marvel movies count as fan-oriented works, and do DC movies count as fan-oriented movies?"

Yu Dong looked at Wang Changtian, the two hesitated for a while, and it was Old Wang who spoke: "It shouldn't be counted..."

Shen Changlin smiled: "How can it not be counted? Marvel movies and DC movies are all projects developed based on the large number of comic fans in North America!"

"I read a comment on the Internet that those who like Marvel may not be so advanced, but those who like "Little Times" must have aesthetic problems!"

"This conclusion is wrong. There is nothing wrong with liking "Little Times". And I asked you to tell everyone that it is unlikely to see the so-called luxury of the upper class in film and television dramas in the future. The General Administration issued a death order. Film and television dramas There are no scenes of showing off your wealth!"

In terms of fashion and pretense, "Little Times" is indeed professional. They invited Huang Wei, the editorial consultant of the international Chinese version of "VOGUE", to be the art director of the film. The first two films used more than 3000 sets of famous brands, and the third and fourth films directly increased the number. Rise to more than 7000 sets!

"Let's not talk about whether a Marvel movie is considered a fan movie, but it is an indisputable fact that it is popular all over the world...I heard them say that the global box office of Marvel's independent movies with a billion-dollar box office is just a baseline... This also brings new problems, What about other movies?"

"I agree with what Mr. Wang just said. Hollywood movies are modeled and routine. The mainstream market in North America is full of comics like Marvel and DC. Why? Film and television production is a mature industry in the United States. Under the current market environment, Hollywood film and television companies are backed by a group of managers, bankers and listed companies, and the chairman adopts a rotation system. When all decision-making directions fall into the hands of professional managers, most people are unwilling to take risks and make sequels It is the best way to ensure that no mistakes are made, so the six major Hollywood companies want to build a movie universe..."

"The big disadvantage of doing this is that other types of movies lose their living space."

"For example, Martin Scorsese has always wanted to make "The Irishman", but he couldn't find investors... I think our market is still pretty good, at least we respect creativity, and many new types come out of the circle every year!"

Speaking of this, Shen Changlin suddenly smiled: "Everyone should know that I have a branch in North America, specializing in R-rated movies, horror movies, bloody movies, and drama movies. A major feature of these movies is that the cost is mostly concentrated at 300 million yuan. ~500 million US dollars, my original intention is that even if I can’t sell it well, at least I won’t lose money. If I’m lucky, if I encounter a blockbuster, the direct profit will be more than ten times. I just feel that even I’m tired of watching Marvel. The blockbuster movie, North American audiences should be tired of watching it too!"

"My judgment is accurate. There are two or three blockbusters almost every year... "Get Out" broke the North American box office of 1.5 million U.S. dollars, and "Split" is also close to 1.5 million U.S. dollars at the box office..."

As soon as these words came out, a group of people, including the audience, looked at Shen Changlin in surprise...

These two works have stirred up the North American market. They thought it was released by Warner, and they should also be produced by Warner. Unexpectedly, they came from Shen Changlin's company...

……

The next thing is the topic - the first in the market!

The host picked up the microphone and read the script: "In 2015, the annual growth rate of China's film market was 68.7%, which was beyond the reach of other countries or regions in the world - the second-ranked Mexico was 14.7%, Germany was 14.3%, and some European countries even experienced negative growth. As for China's annual growth rate of about 10% for more than 30 consecutive years, it is more like a fantasy.

Even if the annual growth rate in the next few years can only be maintained at the lowest level in the past 10 years - 27%, the annual box office will reach 620 billion yuan this year, 860 billion yuan next year, and 1000 billion yuan the year after.

而如果年递增率保持在最近10年的平均水准——36.4%，今年就将冲破680亿大关，明年超过8、900亿，后年则将超过1200亿。”

"No matter what, China surpasses North America to become the world's largest film market, and it will become a certainty at the end of next year and early next year!"

"But we are just a big movie country. How to become a movie powerhouse and how to let Chinese movies go global are still things we have to think about next."

"Everyone speak freely!"

Everyone...Of course I want to pour cold water on it. Li An speaks first: Please stick to yourself and grasp this era well.Now the film market already has such problems, star-grabbing, bubbles, etc. lead to the weakening of creators’ cultural thickness and the decline of audience tastes. Hong Kong and Taiwan have both experienced this. I hope we will not take those detours.

Including Shen Changlin who has always had a problem with Li Min——No way, what Li Min said is right, this is a cliché for all practitioners...

Shen Changlin answered: "Before becoming the boss, let's discuss the reason for the rapid development of the Chinese film industry. Is it technology? Is it the director? Is it the actors? Or the script?"

"Mr. Li An is just a director. His way of seeing things is different from mine. I am not only a director, but also the owner of a media company!"

"Let me summarize the major reasons for the rapid development of the film market: first, changes in the film distribution chain, and non-state-owned capital entering the links of production, distribution, and screening; The emergence of online ticketing platforms, by the way, and fourthly, the rapid development of online video platforms, etc..."

"Why do you say online video platforms? Because after the formalization of video platforms, copyright issues have been taken seriously, and piracy has also been curbed!"

"I want to ask a question, are our movies better?"

"Our film market has the largest population in the world, and the total market volume will obviously surpass any other country. This is beyond doubt. It is meaningless to discuss this..."

"I suddenly remembered a report I read before, which was about mainland directors' views on "Titanic". "is a good work, I admit that it is a movie with big investment and big production." Then another director said, ""Titanic" may win the popularity of audiences all over the world, but as far as "movie" As far as the film is concerned, the film is nothing more than playing a game of throwing money.'”

"Everyone rudely thinks that as long as they have money, they can make blockbuster works, but it's not true. "Warcraft", with such a big IP and such a high investment, did it sell well?"

"Don't be too optimistic, but don't be pessimistic, but as far as this year is concerned, at present, the top five box office works are all very good. "Zootopia" sold 16 billion, and "Captain America 3" sold 12 billion. It’s a good thing, although they are all Hollywood productions, at least it proves that domestic audiences don’t reject good films, and don’t demean the audience’s taste by selling bad films!”

(End of this chapter)