This director is very reliable

Chapter 820 Premiere of "Desolate City" (13)

Resource owners are always used to misusing resources, but they are often used to self-deception.To think that the nobility of purpose can overshadow the absurdity of fact!
Looking for a group of stars to experience the hardships of the people?
What do you think of the people?If you have the ability, find a group of celebrities to go to Africa or the Middle East, and then experience the real life of not being able to survive, that is called all beings suffer!

Find a few people worth tens of millions to play house, and then use this to tell the audience that it is not easy for the poor?

Kangxi's private interview on Weibo will not act as a waiter to irritate people!

When you put forward "experience the life of ordinary people", "see the sky, see the earth, and see all living beings", you have already regarded yourself as a royal family member, a Daluo god...

Of course, the current mainland entertainment industry is really like a temple. A group of gods sit there without doing anything, eating incense money from everyone and being worshiped by everyone.

The entertainment industry can pay attention to reality, and should also absorb nutrition from reality, but please put away your inexplicable compassion, whether you admit it or not, class barriers exist!

I remember watching "Everyday Upward" and experience in the workplace. In the court, a member of the public wanted to sue a friend because the friend borrowed 20 yuan from her and refused to return it. Da Zhangwei asked her in a very confused way, you are going to sue yours for 20 yuan good friend?Isn't your friendship worth 20w?
At that moment, I understood more concretely the difference between celebrity values ​​and ordinary people, and it is impossible for them to empathize.

Da Zhangwei is the star I like more, he is very interesting, and his values ​​are also positive, but when it comes to money, his values ​​are completely different from ordinary people, because it is too easy for him to get 20w...

That's the problem!

……

The dinner party was not very satisfactory, after the end, Yan Min left first.

He is an outside director.

Zhao Shan didn't continue the topic just now, but said instead: "Dragon Satellite TV hopes that we can help create a variety show..."

Shen Changlin was surprised: "The internal fighting is over?"

"Should still be fighting..."

There are various factions in SMG, all kinds of conflicts.

There are many relationships and they are extremely arrogant. Short-term cooperation is fine, but long-term cooperation is not...

"Longing for Life" was originally called "One Servant, Two Masters", and it was originally scheduled to be broadcast on Dragon TV, but they were not optimistic about it and then withdrew~
Later, through the relationship of Mr. He, I found Mango Terrace.

Many people say that the best thing about Dragon TV is that "the first season of the popular show, the second season will change the main creator, and then it will be confused..."

They are professional enough to screw up a show!

Shen Changlin thought for a while, and then said: "Then don't cooperate for now, wait until they stabilize."

Who knows if it will become a victim—”Talk Show of Post-80s Tonight”, “Venus Show”, “Paramount Tonight” if they say they are taken away, they will be taken away...

"You said slow variety show, do you want to do it?"

"Do it for sure..."

After thinking for a while, Shen Changlin said: "You go to contact Mango TV and see if they are willing. If not, we are contacting Fujixun video platform..."

"Internet show?"

"The current online video is enough to support a variety show!"

"I think so…"

"In addition... online movies should be taken seriously."

"Well, no problem!"

The two chatted for about half an hour, and each left...

……

In the film market, as of January 1, "Longling Miku" was released for 10 days, and the box office exceeded 20 billion, becoming the sixth work in mainland film history to break 20 billion.

"Fast and Furious 7", "Monster Hunt", "Detective Chinatown", "Mermaid", "Eight Hundred", and then "Longling Miku"!
Among the four works in the same period, "The Great Wall" has a box office of 7.6 million, and it is a bit difficult to exceed [-] million;

"The Ferryman" stopped at 3 million;
"Railway Flying Tiger" is in the early 3 million, and it is estimated that breaking 4 million is a bit difficult!
The key word-of-mouth of these three movies is only 5.1 points.

The word-of-mouth failed, and the box office is still bleak...

By the way, there is also "The History of Romantic Disappearance".

The producers behind these movies have backgrounds, such as Wanda, Leshi, Ari, Zedong, Yaolai, Shanghai Film, Huayi...

It makes Changlin Film and Television stand out from the crowd even more!

And thanks to the outbreak of "Eight Hundred" and "Longling Miku", a summer file and a Lunar New Year file, the total market in 2016 finally surpassed last year!
But from the 600 billion target set at the beginning of the year, the gap is a bit big - 534 billion!
The market is becoming more and more concentrated-the Matthew effect is obvious.

In the past, even if the quality of the movie was mediocre, many audiences could be "fooled" by propaganda. It was because the audience was curious about new things, and there was no standard for judging the content.

However, with the evolution and upgrading of the audience's taste and aesthetics, they are more picky about the content of movies, making it increasingly difficult for many movies with huge "moisture" to gain a foothold.

High-quality movies have achieved both fame and fortune, while the living space of low-quality movies has gradually been compressed. The head effect of the movie market has become more and more obvious, and the box office has become severely polarized.

A work with a large investment will either suffer a huge loss or make money!

There is almost no space in between.

There is another trend - hot money is fleeing the film and television industry!
Many projects that have been in preparation for a long time suddenly encountered divestment, especially the main lineup of Xiaoxianrou.

The first to bear the brunt is Liu Zhenwei's "Havoc in the East China Sea"...

It was originally planned to invite Wu Lei to play the role.

The power of popular idols and fresh meat is not strong enough, and the capital is not a fool, if you can withdraw, hurry up!

Don't worry, this is just a preliminary situation, and the real winter period has not yet come.

……

On the 13th, "The Deserted City" was released.

Produced by Shen Changlin and Shi Shi, directed by Xu Xiaoli, starring Chen Xiao + Kan Qingzi...

The film arrangement is only 22%.

This film itself is not a film for commercial expression, and the theaters have allocated 22% of the film, which is already very good!

More than half of this amount of filming is for Shen Changlin to supervise the production of these five words.

In the same period, there are two big Hollywood productions, "A Star Wars Story: Rogue One" and "Space Passenger".

It is not an exaggeration to say that it was squeezed out abruptly.

Serious movies, or how to promote literary movies?

Of course it is word of mouth!

They found a bunch of industry leaders to help support the stage—actually, it wasn't so necessary, Xu Xiaoli himself made his debut in Ye Daying's movie, and he also worked behind the scenes with Lao Chen, so he was an insider.

Word of mouth drives audiences…

Don't engage in false propaganda - "The Last Night on Earth" had a marketing plan of "One Kiss New Year's Eve", and then completely played it off: 2.6 million on the first day, 1700 million on the next day... set a record for Maoyan's lowest score: 2.6 points!
Compared with comedies, foreign blockbusters and other film genres, literary films have inherent disadvantages-the core audience is less.

But you can't fool the audience either!

At the premiere, Shen Changlin was messing with the media. A reporter asked, "Why don't literary films make money." '

"That's not true. Jia Zhangke makes quite a lot of money. His films are sold well overseas, satisfying the desire of the West to voyeuristically... I call his films the BBC filter... It's not a uglification, but a selective display!"

"Actually, the reason why literary films are rejected by the market, I think the sixth generation should bear at least half of the blame!"

"In the 90s, some six-generation directors went to overseas film festivals to gamble on awards, and then relied on selling overseas distribution to maintain their profits, and explored a path from this. Then their perspective must be from a Western perspective. Because if you want to win awards, you must cater to them, which has led us ordinary audience not to watch literary films, especially domestic literary films!"

"Broadly speaking, all films are commercial films—they are created for eventual distribution, for theatrical release."

"However, it is impossible for their films to enter the domestic theaters from the very beginning. They are rushing to earn dollars and euros to shoot... This group of people has influenced the latecomers and also affected the audience... The audience subconsciously think that literary films It doesn't look good like that!"

(End of this chapter)