This director is very reliable

Chapter 918 Prospect (23)

Speaking of "Monster Hunt 2", this thing is really an all-round marketing!

Not counting the golden countdown advertisement before the CCTV Spring Festival Gala, other advertisements are even more intensively bombarded. From the hamburger cooperated by McDonald's to the placement advertisements on major platforms, Huba, the white radish essence, has penetrated into every corner, even on the walls of rural areas. Its "brainwashing" advertisements are all over the face!
"Monster Hunt 2" has no less than [-] brands authorized through cooperation alone, which is an unprecedented cross-border marketing.

Some insiders estimate that "Monster Hunt 2" spent 2 million in marketing expenses, which is enough to make a "Monster Hunt [-]"!
An Le Film and Television is not aiming at the movie "Monster Hunt 2", they are aiming at the Monster Hunt movie universe!
The first part of "Monster Hunt" has good reputation and box office, and the second part will face "Detective Chinatown 2"...

But to be honest, Shen Changlin really didn't understand what Jiang Zhiqiang was thinking.

In the final analysis, a successful movie is inseparable from a wonderful story, vivid characters, and even the best marketing must be based on a sophisticated production level, otherwise it will pollute the movie market, not to mention that without word-of-mouth as a foundation, the box office will not be able to win. keep going higher!
Doesn't he understand such a simple truth?

Just have ambition, what's the use of a fart?
Chen Sicheng also wants to create the "Outer Space" movie universe...

it is true!
There is a very good business model: real people plus 3D special effects, Mozart's dolls are a commercial profit point.

Moreover, fantasy themes are the best choice for creating a series of IPs. Looking at the commercial films of Damai around the world, among the series of IPs, the best-selling one is Harry Potter, and Avengers... are all fantasy themes.

Children's themes, attracting children - a standard family carnival movie, among the commercial movies, the most dominant genre at the box office!

I found Huang Bo as the leading role.

and then?
Every step was carefully calculated, and the promotional slogan was shouted loudly, but one of the most important things was missing: it...is not a movie!
In addition, let me say that "Mozart in Outer Space" is not worthy of appearing on my complaint list. To complain, first of all, you have to be a work with heart.

It’s just a film made in a serious manner, with too many flaws, the plot is outrageous, or the casting is inconsistent, and the three views are strange, so I don’t like it.

"First Furnace of Steel" and "Turandot" are typical examples, but like "Mozart from Outer Space", the entire crew, from the main creative team to the actors, are all perfunctory and fooling around...

There is absolutely no need to complain!
Unable to copy the script + perfunctory actor + a large number of fringe stars disappear with a swipe of the face + special effects flying all over the sky + family carnival...

What was the last movie called?
"Monster Hunt 2" and "Havoc in Tianzhu"!
As for "The Kingdom of Daughters", it is all-round binding Zhao Liying's publicity...

Completely follow the traffic route!
It's also dead...

Maybe it's because the first two films didn't have a good reputation, so, change the direction of publicity for the third part?
It doesn't matter, "Detective Chinatown 2" is the sequel to "Detective Chinatown", and as long as word-of-mouth does not collapse, the box office will not be worse than the first one.

Moreover, "Tang Detective 2" also plays cross-border marketing, and has signed cooperation agreements with at least [-] brands...

……

After shopping around, returning to the hotel, Shen Changlin went to take a shower.

Bathing is very important, it is part of foreplay!

Only in this way can there be ten things.

What, a bath is a bath?
How can it be counted? If not counted, the time will be at least halved.

After taking a shower, Shen Changlin touched his hair, it was a little long...

Time for a haircut too.

"Shi Shi..."

Seeing him coming out of the bathroom, Shi Shi immediately said, "Haha, Liu Qianqian is not doing well either!"

"what?"

I'm a little confused, why did you mention Liu Qianqian all of a sudden?

"Game of the Brave's first weekend box office was only 3.1 million..."

"... "

3.1 million in the first weekend, is it bad?
Forget it, since Shi Shi said it was bad, it was bad!

Is it difficult to follow her wishes?
Shi Shi continued: "Revenge Behemoth, which I starred in back then, had 3.3 million in the first weekend!"

"... "

Shen Changlin continued to remain silent, Shi Shi was unhappy: "Why don't you speak?"

"No... Is it possible that the IP of "Game of the Brave" is not loud enough?"

"Is Rampage very loud?"

"...Okay, Liu Qianqian did pull it!"

In fact, in the original time and space, the domestic box office of "Game of the Brave: Battle in the Jungle" did not exceed 5 million!
It stands to reason that such a Hollywood blockbuster has stars, special effects, and a story logic that is basically online, and it sold 4 million dollars in North America!

The domestic box office should start at 10 billion.

Shen Changlin didn't know the reason either.

But in the original time and space, the box office of "Game of the Brave" in the first week was only 2.4 million, and the extra 7000 million should be considered Liu Qianqian's appeal...

Successfully boosted "Game of the Brave" to exceed [-] million US dollars worldwide.

No surprises, a billion dollars worldwide should be fine...

Hearing that Shen Changlin 'admitted' that Liu Qianqian had stretched her hips, Shi Shi let him go, and then asked: "This "Wuwen Xidong" is amazing...Have you seen it?"

"…No…"

"It seems to be a work released during the centennial celebration of Tsinghua University... it was banned for seven years!"

"... none of my business?"

Shen Changlin rolled his eyes: "Stop talking about this, where are you going for the Chinese New Year this year?"

Shen Changlin forcibly changed the subject...

The movie "Wuwen Xidong" is very...

how to say?

Historical nothingness?

It’s hard to say, but the Japan-Soviet non-aggression treaty, the United States and the Soviet Union hoped that China would rule the river, the Ho-Mei Agreement, and the inaction during the Tanggu Agreement...

However, the movie relied on a few words of English, a few American planes, and a few words of the miraculous grace of foreign missionaries, which helped the Chinese nation out of historical suffering!
This is history?

But this movie is very Qinghua.

Loved ones are like honey, resentful ones are like arsenic...

Shi Shi frowned, and asked back: "You have a movie coming up during the Spring Festival this year, shall we still get together to celebrate the New Year?"

"...It's as if you are not the main actor in "Tang Detective 2", you are also one of the heroines!"

"I want to promote it too?"

Shen Changlin nodded decisively: "Of course, why are you so special?"

"Then...how about Chinese New Year?"

"I am asking you!"

Shi Shi thought for a while, and then said, "How about I call my parents?"

"Row!"

……

Liu Qianqian has been very busy recently. The popularity of "Game of the Brave" made her famous internationally...

How should I put it, with the promotion of the crew, the global publicity, and the reservation of "Mulan", her current celebrity position is close to that of Zhang Ziyi back then!
In interviews, most of them regard themselves as 'Asian actresses'.

Very good, anyway, her dream is Hollywood, to become a representative of Asian actresses!
Now it can be regarded as his wish.

that is…

"Game of the Brave" is a hit at the box office, and it is bound to start filming a sequel. Will she be the candidate for the sequel?
Especially... the second part, under the premise that Tianxia Entertainment was kicked out of the co-investor.

That's right, Sony Columbia has decided to make a second film of its own...

It's normal, Zhao Shan didn't respond this time - I have already experienced it once in "Jurassic World" before!

(End of this chapter)