This director is very reliable

Chapter 923 Tell the truth (13)

At seven o'clock in the morning, a group of people gathered downstairs.

Departing to the airport, and then to Shanghai, the five-day roadshow in East China kicked off...

The roadshows during the Spring Festival are mainly concentrated in the central and western regions. After the seven-day holiday, the roadshows will be replaced by first-tier cities.

Still quite tired.

After boarding the plane, a group of people, including Shen Changlin, sat on the backs of their seats and fell into a deep sleep.

Take the time to get some sleep...

Of course, everyone is happy when a movie sells well, but big sales means hot spots, and almost every actor who participated in the show has a bunch of promotional tasks...

Magazines, TV stations, website interviews, and some short videos with Douyin...

Propaganda.

That's it!
Shen Changlin has cut off a lot of schedules that he thinks are unnecessary...

If you really want to say it, you have to "Monster Hunt 2"...

The announcement of Monster Hunt 2, regardless of scale or method, is unprecedented in the Chinese film circle, if not unprecedented.

Such a large-scale publicity corresponds to setting the tone of the entire movie so high that any problems will be magnified to the point where it cannot be added by the intensity of the publicity.

Once the quality cannot support this level of publicity, the result will be an avalanche.

The current box office of "Monster Hunt 2" is 19.4 billion, which is already very good!

Regardless of size or quality, a movie with a box office of up to 15 billion will soon be 20 billion...

What else do you want?

It can only be said to be too greedy. A movie with a 15 billion yuan level has to be expected to be 45 billion yuan, and it will definitely be greatly discounted in the end...

……

Bona is absent from this year's Spring Festival...

It may be that you don't have the right chips in your hand!
Although "Happiness Comes Soon" is very suitable for the Spring Festival, but...

This movie sucks!

It's like a group of Feng Gong and a group of out-of-date comedians staged "Chasing Dreams in the Showbiz"...

Look at "The Nineteenth Generation of Ancestors", there are so many old stars gathered, and they were directly abandoned by the theaters...

Why mention Bona?
Well, not only Bona, Huayi, Leshi, including Ray, several major traditional film and television companies are absent from this year's Spring Festival!
It may be that the Spring Festival file is nothing more than that - last year's Spring Festival file did not have a work that broke 20 billion...

I didn't expect that this year's Spring Festival stalls would explode like this!
The market is 54.12 billion!
Last year's handicap was only 34.17 billion!
An increase of 55% or more.

Of course, "Tang Detective 2" ate a handicap of 30.09 billion...

The seven-day box office of "Monster Hunt 2" during the Spring Festival is 15.2 billion...

"Journey to the West" 4.2 million, "Bear Infested" 4.18 million...

People watching are so jealous...

Then, the capital began to be restless again!

The first is the theater level, but it is not Wanda, but Dadi Cinema, which directly acquired Orange Sky Golden Harvest Cinema for 32 billion!

Last year, Perfect World also purchased 13.5% of the shares of Jindian Cinemas and the 100 theaters under Jindian for 86 billion yuan...

Well, a box office hit during the Spring Festival has covered up the problems in the film market itself!
It's coming soon, there are only three months left in May, Fan Xiaopang's May is very happy, and it will be used as the trigger to explode the earthquake in the film and television industry in 2018...

……

"Detective Chinatown 2" is a big hit, Baoqiang and Xiaobai should be the happiest...

"Tang Detective 2" directly increased Baoqiang's box office data to tens of billions, becoming the third actor after Wu Jing and Deng Chao.

Baijingting…

Help more!

It has been two years since the last "Detective Chinatown" was released. In the past two years, he has acted in many plays, both in ancient costumes and modern costumes!
After "The Best of Us", "Hello, Old Time", "Ode to Joy" and "Nirvana in Fire", an ancient puppet show "Sweet Honey as Ashes as Frost" by Tianxia Entertainment, By the way, there is also the movie "The Later Us"...

Most of them haven't aired yet!

By the way, he also recorded a season of "Star Detective"...

Which popular artist doesn't have a variety show these days?
But many of the quotes circulating on the Internet are his quotations left in "Star Detective": "You have such a channel to be popular, why don't you share it with me?", "I pushed it away immediately, and I said it was another Price!"…

Well stuttering detective turned old driver!
Fortunately, "Tang Detective 2" is released...

In addition to the increase in popularity, the most important thing is that both of them can get 5% of the box office dividend!
Baoqiang is also one of the investors!
Accounting for 15% of the investment, this wave, let alone [-] million!
The cost of "Tang Detective 2" is 1.8 million, the advertising placement is almost equal to the production cost, the publicity cost is close to [-] million, and the joint marketing of major brands also shared more than half of the cost...

Except for the fixed 50% investment of Changlin Film and Television and Tianxia Entertainment, and 10% of the investment share of theaters, the rest of the investment share is basically given to the main creative team.

截止3月1号，《唐探2》上映14天，累计票房46.2亿…

Next is the first weekend after work during the Spring Festival holiday, at least 4 million box office was recorded.

After 5 billion is just around the corner.

Shen Changlin is back to BJ, together with Shi Shi...

Baoqiang and Xiaobai still have to run for a few days to promote.

Oh, Shen Changlin is also promoting the movie when he returns to the capital!
It is advisable to be brave enough to chase the poor, not to be known as the overlord—this sentence is the essence of the propaganda war, which means that the promotion must last as long as possible, and you can’t say that the movie is a big hit, so you just don’t do anything...

Still need to create hot spots!

……

"It's within expectations...but I didn't expect "Monster Hunt 2" to be so bad! Judging by the way it's advertised, I guess it's at least 40 billion..."

After returning to the capital, Shen Changlin ran a road show for two days, and then focused on interviews!
An exclusive interview with A Lang from "Watching Movies" for the first time.

"Did you go to see it?"

Shen Changlin nodded: "I went to see..."

"What do you think is the reason?"

"Under the reputation, it's actually hard to live up to! The film concept of the producer is still in the last century, thinking that a few more big stars are enough. Now the audience is so smart, you can cheat the first time, and want to cheat the second time ? To have the current box office, I really think it is already very good!"

Movies, either directly sell cool stunt pictures like Hollywood superhero movies, or use indescribable as a selling point like ***, or they still need to tell a good story honestly.

Unfortunately, "Monster Hunt 2" doesn't have any of these three...

Really convinced, the loopholes in Catching Monsters [-] have not been filled, and the logic line of Catching Monsters [-] is not strong, and there is still some suspense left to shoot the third?
Maybe it's really like Douban netizens said, "Only they take the box office champion seriously!" '

"Then, is there any plan for the plot of "Tang Detective 3"?"

"Oh, I have already written the first three parts of "Tang Detective", and the third part will return to detective + comedy action, a case throughout!"

"Are you the director?"

"...I am mainly responsible for the overall planning. In fact, many of the scenes in the second part were filmed by three assistant directors. The three of them are in charge of the online drama and the third part. I will gradually let go!"

A Lang smiled: "It's not like your style, you used to hand over the project directly."

Shen Changlin thought for a while and said, "It's different. These three are all born in 85, newbies, and have only made short films. Most of the directors I've been looking for have had one or two works..."

A Lang nodded, and then asked: "Then what are the shooting plans for this year?"

""Tang Detective 3"...There is also a gift film..."

"A gift?"

"A platter movie similar to "Our Victory", and I am responsible for part of it."

　A little Calvin...

　　Don't worry, the outline is written later
　　
　
(End of this chapter)