under the spotlight

The matter that Mr. Tang and Lu Beicen talked about, in fact, from his own heart, he felt that there was an indescribable weirdness in his guts.

The time goes back to the previous day’s meeting of channel leaders. The three leaders talked about some small things, and then talked about the sharp drop in profitability of the activity department, advertising department and subordinate companies this year. The projects received have dropped by 30.00% compared with the previous year. rate is not ideal.

Mr. Tang and Mr. Qi found it strange that Mr. Ma himself brought up this matter, because in their minds, this is the new Mr. Ma who commanded blindly and disrupted the good operation status of these three departments. With this appearance, the two of them are suffering.

Before Mr. Yang stepped on the line because of Zhang Chao's matter, he took the responsibility alone, saying that Mr. Tang and Mr. Qi were completely ignorant, which is unrealistic. Even if he said it, no one would believe it, but everyone knew it well. The thing is that the tortoise eats the bright light worm, everyone can know it in their own minds.

Under such circumstances, Mr. Ma took office and adjusted the three departments that had problems. Mr. Tang and Mr. Yang really should not say too much.But with such an adjustment, it is obvious that the benefits will plummet. The two of them didn't talk because they wanted to see how this President Ma wanted to show off his muscles.

Unexpectedly, today, Mr. Ma is going against his previous tough style: "I have to take the main responsibility for this matter, but I can't do anything about it. Before I came here, the leader made it clear that if there is a problem, it must be solved. Some fluctuations, including the resignation of some employees who have problems with their own thinking or do not understand, are all normal phenomena. Generally speaking, our employees still have a great sense of the big picture..."

Mr. Tang and Mr. Qi didn't even need to look at each other, they understood the meaning of this new director who was almost a round younger than the two of them. Even the current problems can't be blamed on him, he is solving the problems left by Mr. Yang The question, to put it bluntly, what happened to this problem?In fact, I am wiping your ass. Those who resign in the process, if it is not for the S who was wiped out, or for those who have no overall concept, such people should be eliminated.

Mr. Tang and Mr. Qi silently watched Mr. Ma continue to perform, wanting to see what he wanted to do with his singing today.

Mr. Ma picked up his extremely transparent glass, in which the tender green shoots stood up like mushrooms, he drank a sip of tea with great enjoyment, and continued: "These walk away are all pretentious, I don't want to mention it, some of our current employees are still very good, I observed it, and found that Lu Beicen from the special feature department is a very good director."

"Mr. Tang, I heard that she is your favorite student!" Mr. Ma smiled and looked at Mr. Tang as he spoke, but before he answered, he went straight on and said, "Don't say anything else, I'm here After a period of time, I found that all the projects she handled were done properly, there was no mistake, and the feedback was very good."

"So it's just that there is no comparison and nothing can be seen. The other editors and directors who usually work on the project, the two who left will not be mentioned, and the ones who made up later were stuttering and came to me. Bargaining, we are a TV station, not a vegetable market, such people cannot be used to it, and there is no rule without rules.”

Mr. Ma said and waved his hand: "It's too far away, I'm posting this because I have a feeling. Recently, I have carefully studied the programs of our channel and found some problems..."

When Mr. Tang and Mr. Qi heard Mr. Ma talking about the show, they couldn't help but feel a sinking heart. Since he took office, he has been involved in finance and personnel affairs. They all think it is understandable and acceptable, but what they are most afraid of is that he is so ignorant. The leader of TV took the program to make a knife.

"Of course, in front of the two TV seniors, I am a TV recruit, that is to say a few words from the audience's point of view." Mr. Ma is very good at grasping the rhythm, you say he doesn't understand the program, he said he speaks from the audience's point of view , then who can say that what he said is wrong?TV is made for the audience to watch!
"As for the News Department, there are still a lot of negative news, our main responsibility is to promote positive energy!" Seeing that Mr. Qi was about to speak, Mr. Ma hurriedly continued: "Of course, we are not mainly here to discuss this issue today. "

"The main reason is that I think the special program "Witnessing the Scene" in the feature department on weekends is redundant. Satellite TV has a program of this kind. We are doing this to compete with satellite TV for production resources. What is the need for homogeneous competition? I watched it twice. At the first recording site, I encountered inheritance disputes once, and divorce disputes once, and since I joined the channel, watching this special program basically revolves around these two themes."

"I chatted with the editors and directors, and they generally responded that the subject matter is difficult to find, and the mediation topics that come to us are generally weak, which cannot be compared with satellite TV. Many of them are not wanted by satellite TV, so turn around and find We, aren't we picking up other people's leftovers to eat!"

Hearing this, Mr. Tang's face was as black as a pot, but it was really not convenient to say anything. These problems were the problems of fact, but Mr. Qi found a way to say something: "Mr. Ma, there is a situation You may not understand that the mediation program of Satellite TV itself was taken from us, and they are also the ones picking up the leftovers."

Mr. Ma raised his brows slightly, shook his head and laughed: "I've heard of this situation, but I don't know what happened before, so I can only look at the present. The audience doesn't care who you were before or who you are now. Yes, it only depends on whether your show is good or not. Another thing is that modern society is already under great pressure. On weekends, I want to relax, but when I turn on the TV, I have to watch you gossip while eating. It’s really not a big deal. the meaning of."

"Whether it's interesting or not is not up to me. The two of you must have seen the recent ratings. The ratings on weekends have dropped significantly year-on-year. Usually there are two to three ratings. In these two days, it's just It became one, and last week it was even more outrageous, it dropped to [-], I checked, and it was another inheritance dispute."

"Guys, I believe you all know that the production cost of the two-day special program is higher than the total cost of the whole week's "Witnessing Scene" column, and the ratings are actually lower than usual. This is not a small amount of money. 52 a year One week, two episodes a week, that's 104 episodes, you guys can figure it out..."

From this point of view, Mr. Tang really has nothing to say. This mode of outsourcing plus studio recording is indeed very expensive to shoot. Outsourcing requires a business trip. Travel subsidies are all money, and when you come back to the studio, venue rental, guest appearance fees, hosts, cameras, choreographers, directors, etc. are a bigger expense. In a year, it is more than 3 million.

The advertising revenue of the entire column this year is less than 500 million. Adding the basic salary of the staff and the salary of the management staff, although it should be a little profitable, it is already extremely meager. If the ratings drop like this, coupled with the impact of the big environment , advertising will become more and more difficult, and now I am signing next year's advertisement, and there is already a not optimistic situation. I have already signed at this time before, but this year it will not even reach 1000 million. This is an iron-clad fact. refute.

The atmosphere in the room was very depressing, Mr. Qi handed Mr. Ma a cigarette, which was to find room for Mr. Tang.

Mr. Tang took a deep breath: "I originally developed this special program because I thought it would be a bit unsightly to broadcast murders every day during holidays. If the special program was stopped, there is no suitable program type to make up for it now. We are engaged in entertainment programs. Terrestrial channels have no advantage."

Mr. Ma quickly finished smoking the cigarette in his hand, took a sip of water, and then said through Mr. Tang's words: "It's still not enough to rely on our old foundations. Now that the program market is ever-changing, we have to seek new ideas and changes. You two, the current situation is very serious. My opinion is, if the feature department can’t come up with any new plans, then let the special program slot out and let a team with ideas come on it, which can also reduce the burden on this column!”

As soon as Mr. Ma said this, if Mr. Tang and Mr. Qi still couldn't understand what he meant, then all these years of work would be in vain.

"Does Ma always have any ideas?" Mr. Tang simply said to him, no matter what, the crisis of survival is a big deal!
Mr. Ma laughed again, and he didn't know if it was because Mr. Tang handed him this sentence with a wink, or because he had nothing to say to these two veterans.

"In front of the two of you, my little idea is the pediatrics department. Director Zhou of the activity department proposed an idea to re-do the previous blind date meeting. What do you two think of this idea?"

The current Director Zhou of the Activities Department was transferred by the Deputy Director of the Advertising Department to take over Zheng Wei's business. Not to mention whether he is as capable as Zheng Weiqiang, but he must have caught the attention of President Ma.

Mr. Qi glanced at Mr. Tang and cleared his throat: "This blind date meeting was held before our channel was changed to the CD City channel. At that time, we felt that the form was more important than the content, so we stopped this. What does Director Zhou think? Get up and do this?"

After speaking, Mr. Qi thought again: "That's right, I remember that Director Zhou was in charge of this blind date meeting."

Mr. Ma smiled and looked at Mr. Qi: "Mr. Qi has a really good memory. Mr. Zhou told me all about the situation before and after, and he also talked about many new ideas, such as our product upgrades! It used to be called a blind date meeting , Now we can make the scale bigger, call it a blind date meeting of ten thousand people! Only when there are people in the event, can advertisers enter the venue."

Mr. Tang narrowed his eyes slightly: "I have no objection to engaging in activities, but this seems to be difficult to carry the volume of two weekly programs."

Mr. Ma nodded again and again: "Why don't you say that Tang is always the master of the program in our station, and he can see the crux of the problem at a glance, so Lao Zhou wants to manage your special department to have someone to do program development and production in the past. In the past, the editor-in-chief was mentioned, but they didn’t say that, it’s the deputy director of the activity department, how about it, Mr. Tang, this condition does not insult your proud disciple, does it?”

Mr. Tang was stuck in his chest, he couldn't get up and down, and he didn't know what to say. At first, he didn't know why this guy suddenly pulled Lu Beicen out to praise him, and then brought it to the show, so he was waiting here he.

"Mr. Tang, don't be reluctant. Young people always want to make progress. With Lu Beicen's academic background and work ability, there must be a path for advancement. You see, there are carrots and pits in the thematic department, and they are all lined up." , where do you let her have a chance to be promoted? Mr. Qi, do you think this is the truth? "

Boss Qi hurriedly said, "Boss Ma, Lu Beicen, it's no wonder Boss Tang is reluctant. I made up my mind before, but Boss Tang didn't like it before I said it. I think her way is still related to the news. The Department of Information is more suitable, or you can choose from the Department of Information, let alone one, two are fine, and put Xiaolu in the Department of Information."

Mr. Ma smiled wryly and shook his head: "Mr. Qi, you see that you don't help or talk, and you just make trouble. This talent mainly doesn't give her room to display. Go to your news department, that is, to do regular programs. Where can I develop my own programs?" There are prospects for development.”

"Who doesn't want to meet a talented person. I think the key to this matter is not Mr. Tang, but Xiaolu himself. This child doesn't talk much, but she has ideas in her heart. Mr. Tang, you know her better, what do you think?" Mr. Tang helped Mr. Ma to dispel Mr. Ma's words to this point. How could Mr. Tang still not know how to respond.

"That's right, Xiaolu is quite special. Her requirements for work are not necessarily on a rising channel, but more on her own career ideals. She belongs to the orthodox school of media, and she is relatively more focused."

"Everything is changing. She has been on our channel for many years. With the increase of working hours, her vision will become wider and her ideas will be different. Why don't you talk to her first, Mr. Tang." Mr. Ma saw these two talking one after another, and he knew what they were planning.

Mr. Tang immediately nodded, but then suggested: "Mr. Ma just mentioned that the idea of ​​​​requiring new changes in TV is very right. I think that we can't put the treasure in one place. It's better to mobilize all the editors and directors to do program planning. If there is a feasible plan, we will discuss it one by one, and if it can be passed, we might as well enter the research and development stage.”

Boss Qi quickly echoed: "I think so too, if we work together, maybe we can have a new situation."

Mr. Ma pondered for a moment before nodding: "I think it's pretty good, and it can be regarded as stirring up everyone's work enthusiasm. How about we promote everyone's enthusiasm based on the basis of who proposes and who develops?"

The three of them now reached an agreement that no matter Mr. Tang was reluctant to part with it, or he was not optimistic about the [-]-person blind date meeting that was a gimmick rather than reality, he still wanted to talk to Lu Beicen.

But talking like this is equivalent to putting Lu Beicen on fire. Can she tell her teacher that I planned a blind date outside and want to make him a brand?

But if Lu Beicen doesn't say anything, it's okay for Mr. Tang to know about it in the future. What will the people in the stage say about her?Go out and hold events for your company with Taili's ideas?If you want to say no, they have done this activity before.People will think, ha, you are a director of a station, if you have a good idea, you don’t tell the stage, but go out and do it yourself, what is the nature of this?

Anyway, the yellow mud fell into the crotch now, and it was a mistake no matter what, she even wondered if Mr. Ma knew about the activity they were doing outside, or at least Director Zhou of the activity department knew about it, otherwise, how could Nobody, just her?