under the spotlight

Chapter 297 New Layout
The weather suddenly became very cold, and almost everyone entered the company wearing big cotton jackets.

All the directors gathered in the company today to hold a film meeting with new media and other related staff to discuss some short video plans that the directors made before taking advantage of the rainy weather when they couldn't shoot big projects, to see which ones have the quality of going online and which ones need to be filmed. Improvement, and what roads do not work.

The first one is Xu Jie, a female director in her thirties. She filmed a total of three episodes, all of which are some very detailed topics such as the lack of a man in the family or the conflict between mother-in-law and daughter-in-law. It is also very attractive to married women. The topic of empathy, or such details, are ubiquitous in many ordinary families. For example, Zou Qi and Yu Ping, as well as another married woman in her late 30s, all feel the same way.

But Wei Ye, Chen Ke, and the others felt that they couldn't understand it at all. These were all trivial things. They thought it was something that men were stunned by and women were frustrated by, and it was really not worth seeing.

Xu Jie smiled unmoved, and said to Wei Ye and Chen Ke, the group of bachelors: "You are not my audience, I don't need to take your feelings into account, of course, if you read it, you are willing to leave a message below. Scolding, that's just right, I believe that many female compatriots who feel the same will scold you so much that you run away."

Wen Mengran cast her eyes on Yang Xiaobai: "You are a businessman, what do you think?"

Yang Xiaobai agrees with Xu Jie's point of view: "I think Mr. Xu's idea is very good. From the perspective of the audience to make short videos, fans obtained through empathy will be more sticky, and of course the conversion will be more effective. And now The main consumer of a family is the hostess of the family. Generally, women buy things for the family, while men hardly buy, or only buy their own things. Therefore, retaining these fans is the only way to retain purchasing power. .”

Wen Mengran nodded: "Mr. Xu's awareness of market segmentation is really good. We can't take all short videos and make everyone love them. That's unrealistic. What do you think, Xiaobei?"

Lu Beicen frowned, and then expressed his thoughts after thinking for a long time: "I think, when we were doing programs on the TV station, we often talked about things, but because of our position, we should play That slap can't be slapped out, which makes people feel very depressed. Now that we are making a short video, can we think about how to slap this slap, otherwise it will feel like everyone is hugging their heads and mourning together. The tone is not cool enough, Teacher Xu, what do you think?"

Xu Jie used to be a reporter of the people's livelihood of Huxia TV Station, and she felt the same about what Lu Beicen said, so she nodded immediately: "It's kind of like that, then you have to speed up in the front, and you have to speed up in the back." It would be nice to have a reversal."

Lu Beicen knew that Xu Jie had understood what she meant, and said, "It's best to have a surprising reversal, no matter if it's smart, savage, or funny, it's just this punch anyway. It must be shot out, and the person who can’t tell the pain inside, or his jaw dropped in shock, his glasses fell out of shock, whatever..."

"Okay, I'll try to change it!" Xu Jie nodded.

The next one is a shooting tutorial jointly developed by a male director and a videographer, then a short video on health preservation made by a female director and a Chinese medicine doctor and nutritionist, and finally a series of short videos made by Lu Beicen and Wei Ye around the integration of culture and tourism. For video planning, Lu Beicen will do the copywriting, and Wei Ye will execute it.

This part of the research and development went to the exterior scenes shot in Fancheng. The first one is a guide, which talks about the beauty of Fancheng, a simple cultural background and play guides. Zhuang Jie is very suitable for this kind of film. Write Lu Beicen The copywriting is so memorized that she has completely become her own knowledge, and she can easily learn it in the film. It is no exaggeration to say that the whole film is amazing, and the quality is very high. The staff who have never seen it are clamoring to go here next time. Local team building.

The second and third ones are for gourmet food. One is at the yew tree group the year before last. Soak fruit and rock sugar and other materials into the wine to make fruit wine. The whole is still very beautiful, which makes people yearn for it, especially when it was filmed that day with a little rain and fog. The yew forest in that weather has a different kind of beauty. .

The third one is that Zhuang Jie cooks the local dried bamboo shoots with bacon in an iron hanging pot. It looks fragrant and mouth-watering.

When shooting this kind of food video, Lu Beicen’s first consideration was to only make Zhongjiang intangible cultural heritage food, but after discussing with Wei Ye, he found out whether it is more suitable to make Zhongjiang folk food, and then take intangible cultural heritage as one of the series, for Prepare for later.

But no matter what food you make, this kind of video full of fireworks and hometown flavor is always very eye-catching, and this can be spread to other provinces in the future, so you don’t have to worry about choosing topics to do. With the travel strategy, you can make a lot of Here comes the video.

The last one is more advanced. It is one of the intangible cultural heritage of Fancheng, the natural rouge production process. There is a local family in Fancheng that can be traced back to the Ming Dynasty. It is a family of rouge and gouache. And the record of formula improvement, although it is worthless in modern times, but this family is now doing some pearl-derived skin care and cosmetics, although it is a bit difficult, but after the tourism development of Fancheng in the past few years, it has gradually glowed with new vitality.

In fact, Lu Beicen and Wei Ye talked about it, if they do a variety show for the station, especially about intangible cultural heritage, they can develop a very high-end program, but now I can only think about it, and prepare in this way first. Let's go, at least the shot has a name and content, and it's pretty good, especially the process of dressing up the girl at the end...

There is another one that was taken with me. Try it out. I used an actor to tell the story of a pair of lovers who went hand in hand on the road covered with golden ginkgo biloba, and then broke up due to different speeds of progress. Sadness and anticipation for tomorrow coexist, and it feels good.

In the end, everyone discussed for a long time. Starting from the business side, I felt that one of the shooting tutorials was not easy to realize, and the other was homogeneous. It was not rare, and we could do something else.

The health-preserving one is okay, but although the Chinese medicine and nutritionist has a certificate, she is a teacher who is about to retire. There are too many uncontrollable factors. The key is that she is irreplaceable, and it may not be possible to change someone. Shooting short videos seems simple, but who knows who shoots them, there is still a lot of hard work involved, in case the old lady is unhappy one day and stops shooting, even if you signed a contract with her, you are embarrassed to give her Sue it.

As for the ones taken by Wei Ye, basically Lu Beicen, Wei Ye and Wen Mengran have reached a consensus, and they can go online to see the situation first, and the style has also come out. They all feel pretty good, but they still need some reserves, of course. They are also planning to come out with a single group, specializing in short videos. Now that the style is out, for the director, the ability to copy is still there.

Except for the love story at the end, Yang Xiaobai didn't know how to cash it out, but was defeated by the good-looking. She felt that there were market prospects for the others. She always had an idea in her heart. After the bosses discussed and assigned tasks, Yang Xiaobai still said Come out: "Bosses, have you ever thought that if we spend so much money to build this delivery platform, if our company has its own products or some long-term agents, will it have a long-term development? After all, retreat is always based on pragmatism..."

Wen Mengran and Lu Beicen looked at each other immediately, the words reached their hearts, they had some ideas, but they were still in progress, and it would take some time to produce results, and it was not in a short time It can be achieved, it seems that we have to find another way!

(End of this chapter)