I was born again with 100 million

Chapter 130
On the second day after meeting Wang Chuanfu, another acquaintance came to the door.

Yan Weifeng, Vice President of Zhonghai Electronics.

He is also an alumnus of Yenching Institute of Technology, and he was also the first person who proposed to sell Eternal Technology's U disk on the shelves. Based on these two points, Lin Xiao and Yang Guanbin will warmly welcome them.

"Mr. Yan, what brought you here today." Lin Xiao said while leading Yan Weifeng into the office.

Yan Weifeng was tall and thin. In terms of height alone, he was on par with Lin Xiao.

"Our brothers and sisters made such a big noise, I just wanted to take a look. Mr. Lin, you are blaming me for not coming to visit earlier."

Yan Weifeng laughed, but Lin Xiaolian said he didn't dare.

Several people sat down and chatted for a while, Yan Weifeng said at this time: "Mr. Lin, Mr. Yang, IBM products will be officially released on May 5th, which happens to be the weekend. Our Zhonghai Electronics Mall is going to hold an event."

"I came here this time to ask if you are interested in cooperating with Eternal Technology, because the USB flash drive of your Eternal Technology is matched with IBM. We think that if the two brands conduct activities together, the effect of 1+1 greater than 2 may be achieved. .”

Lin Xiao and Yang Guanbin looked at each other, Lin Xiao then smiled and said, "That's a good thing, to be honest, we haven't held any activities in China with USB flash drives, so it would be a good thing to take advantage of this opportunity to hold an event for publicity. "

"Then it's settled. We, Zhonghai Electronics, can do all the layout of the venue. You just need to come up with the plan as soon as possible." Yan Weifeng said.

Yang Guanbin immediately said at this moment: "Mr. Yan, in fact, we have a ready-made plan. The general scene layout in Deguo at that time was good, and I think it can be used."

"Hey, what you said reminded me." Yan Weifeng's eyes lit up.

"Our IBM activity area can also be made like Deguo's participation in the exhibition, so that you can experience the Deguo exhibition in China, and this can even be used as a theme of our event."

"This theme is not bad." Lin Xiao nodded.

"It just so happens that IBM's notebook without a floppy drive is a new product, and we have also launched a new product, an encrypted USB drive, a drive-free USB drive."

"Then it's settled." Yan Weifeng stood up immediately, "I have to go back quickly to make the activity plan. The activity plan from Eternal Technology can be released as soon as possible. Let's touch it together."

"Okay!" Lin Xiao agreed.

By the way, Yang Guanbin gave Yan Weifeng a set of layout plans for Deguo's participation in the exhibition, and Zhonghai Electronics can directly arrange according to this.

Yan Weifeng left with the plan, Lin Xiao called Dong Meilan and Ren Xiaowen over, and the four began to meet to discuss the event.

There is no need to discuss the layout of the event venue. We can directly use the one in Deguo. What we need to discuss now is how to conduct this event. To put it bluntly, it is still a way of promotion.

For the introduction of the USB flash drive, these are all ready-made, as long as the copywriting is given to Zhonghai Electronics, but as for the promotion method of the event and the cost of promotional expenses, Zhonghai Electronics proposes that Eternal Technology should bear it.

This is also reasonable, most of the shopping mall activities and promotion costs are paid by the manufacturers.

"In fact, promotion is nothing more than giving some gifts or something. We can also purchase some more practical gifts, and then give them to consumers in the form of a lottery."

Yang Guanbin was the first to suggest that Dong Meilan and Ren Xiaowen nodded immediately, which is a very common way in this era.

Lin Xiao shook his head. In Lin Xiao's opinion, it's not impossible. After all, in another 20 years, this will still be one of the most commonly used promotion methods, but it's too boring.

"Boss Lin, do you feel something is wrong?"

Seeing Lin Xiao shaking his head, Yang Guanbin asked.

"The lottery is fine, but our prize can be exchanged." Lin Xiao said.

After Lin Xiao finished speaking, Ren Xiaowen immediately said, "Boss, we haven't discussed any prizes yet."

"I know, no matter what prize you buy, I don't think it's good." Lin Xiao said unceremoniously, "To put it bluntly, as long as it is a prize, we don't want it."

"I don't want the prizes I bought?" Ren Xiaowen was at a loss.

At this time, Yang Guanbin answered immediately and said: "Mr. Lin, if we use our own USB flash drive as a prize, the consumers have just finished buying it. Will they want it? And the cost is too high. Our cheapest ones are all It's 699."

After Yang Guanbin finished speaking, Dong Meilan nodded immediately, she was in charge of the finances, this account was pretty good.

"Who said we were going to give away a USB flash drive? Our prize is..."

Lin Xiao paused slightly when he said this, and then laughed, "Cashback and bill free!"

Cashback and free orders?The three of them looked at each other in blank dismay, what kind of promotion is this, I have never seen it before.

However, Yang Guanbin was thoughtful, because he could already read something from the literal understanding.

Lin Xiao didn't give a shit, and continued: "We have set up several awards. Anyone who bought a USB flash drive can draw a lottery. The highest special prize is free of charge. For example, this person bought the most expensive one, 16M, encrypted without drive If he wins the prize, we will waive his money for this order, and we will refund all the money he just paid."

"For the lower prize, we can give 50% of the purchase amount, then 30%, and then 10%, and then cash back the corresponding amount."

Yang Guanbin was in the market, and he was the first to understand. His eyes lit up and he said:
"This is actually equivalent to a discount promotion. The highest discount is free of charge, but it needs to be drawn by yourself. Cashback and free orders really sound very innovative."

"Hearing that there is cash back, people who buy it will think, if I win the lottery, I will buy this item cheaper than others, and getting the money directly is very impactful, which can be huge. Stimulate people's desire to consume."

The more Yang Guanbin talked, the more excited he became.

"It may even happen that this person originally only bought one, but he thinks that his family and friends may need it, so he may bite his teeth and buy another one, because once he wins the free order, he will buy it at once. I got two U disks for free."

"That's right, that's it!" Lin Xiao nodded with a smile.

On the other hand, Dong Meilan and Ren Xiaowen were a little dazed. They had never heard of this kind of promotion, but it seemed very interesting!

At this time, Yang Guanbin also sighed sincerely: "Boss Lin, your event plan is simply a genius idea. Although I have been in charge of the market for so many years, I am ashamed to compare it with you!"

Yang Guanbin was really surprised. It turns out that Mr. Lin is also very good at marketing and sales!

"Boss, how did you come up with such an idea?" Ren Xiaowen's eyes were almost starved, how could this boss know so much at such a young age.

"Is this called creativity? I just thought about it casually." Lin Xiao replied very casually.

It's really a random thought, it's just a random thought of something from later generations, and it's just used.

Ren Xiaowen and the others felt incomparable admiration in their hearts when they heard this.

You can have such an idea if you just think about it, or you are the boss!
(End of this chapter)