I was born again with 100 million

Chapter 323 These two little bastards!

Facing the eyes of Chu Xiyun and the three of them, Lin Xiao pondered slightly.

Lin Xiao also knew about the general situation of Chu Xiyun's family factory. Chu Xiyun had introduced it to him before.

It is mainly based on the OEM production of toiletries and cosmetics. Many internationally renowned brands of toiletries and cosmetics are manufactured by them in China. In terms of production scale, they are also leading enterprises in China.

However, because it is a pure OEM, the company's profit is actually relatively low, and the scale has never been large.

But Chuxiong does have a good production management, and the quality of the products he produces is very good, so the cooperation with those big brands has been very stable over the years.

After reviewing the situation of Chuxiong Company in his head, Lin Xiao immediately said, "If Uncle Chu really wants to expand the company, just like what Auntie Meng just said, he still has to innovate."

"My suggestion is to create your own brand!"

"Build your own brand?" Chu Xiong shook his head after hearing this, "Of course I have considered this, but the brand is not so easy to do."

"First, when people talk about toiletries and cosmetics, the first thing that comes to mind is those big foreign brands. If you create your own brand, it will not be easy to open up the market."

"Secondly, if we make our own brand, other customers will worry that our products use their formula. In this way, we may not even be able to keep the OEM cooperation."

After Chu Xiong finished speaking, he was somewhat disappointed. When Meng Yazhen asked Lin Xiao just now, he did have some expectations, but Lin Xiao's idea was nothing new to him.

But thinking about it, Chu Xiong felt relieved. After all, Lin Xiao is not in this industry. As the so-called interlacing is like a mountain, he understands even if he doesn't know the situation.

Hearing Chu Xiong's words, and looking at Chu Xiong's expression again, Chu Xiyun immediately knew that Chu Xiong was dissatisfied with Lin Xiao's method, and immediately said:
"Dad, don't worry, this method won't work, maybe Lin Xiao has other methods."

After finishing speaking, she turned her head and looked at Lin Xiao expectantly, "Do you have any other ideas?"

Lin Xiao smiled and said, "I don't have any other ideas, but I have some ideas that I think can solve the two difficulties that uncle mentioned."

After hearing Lin Xiao's words, Chu Xiong frowned slightly, "Tell me about it."

For the convenience of chatting, Chu Xiong specially asked for a private room, and even called the waiter out. At this time, there were only four people in the room, so Lin Xiao didn't have any scruples when he said it now, and he was not afraid of being overheard.

"Let's talk about the first one. It is true that foreign brands dominate the market for body care and cosmetics, but it does not mean that there are no opportunities to establish other brands. The key is to have characteristics and differentiate."

Lin Xiao thought for a while, and then continued: "Actually, the toiletries on the market today are the same, whether it is Rejoice, Pan, Head & Shoulders, etc., the functions and types are actually the same, and so are the advertisements. On the whole, it is close to modern times.”

"And if we make toiletries, we can completely do the opposite and set the characteristics of the product as inheriting ancient recipes."

Lin Xiao looked at Chu Xiong and Meng Yazhen, "Gusu Province was prosperous in ancient times, and there are many things with historical background. If you want to search carefully, it is not difficult to come up with a few ancient recipes such as shampoo and skin care."

"In fact, many things left to us by our ancestors are very useful. The real effect of these ancient prescriptions may be better than many industrial products today. Of course, it is definitely unrealistic to directly use ancient prescriptions for production, so we can set up a dedicated research and development team. Based on these ancient prescriptions, products suitable for modern people have been developed."

"However, in the promotion of special features, and even in the packaging of products, we can still use the inheritance of ancient recipes as the main point of publicity."

Lin Xiao smiled and said: "In this way, I believe it is still very attractive to many consumers, especially as our national strength becomes stronger and our nation and people become more confident, everyone will With more nostalgia for traditional things, these products will be very marketable.”

Hearing what Lin Xiao said, Chu Xiyun's eyes immediately began to feel like a little star, just to put it bluntly, Lin Xiao will definitely have a good idea.

And Chu Xiong and Meng Yazhen looked at each other, and they both saw the heartbeat in each other's eyes.

Because both Chu Xiong and Meng Yazhen realized that Lin Xiao's method might really work.

And the most important point is that there is no need to search for the ancient prescriptions mentioned by Lin Xiao, as Chu Xiong has quite a few in his hand.

On the one hand, Chuxiong's ancestors actually did this kind of business, so some prescriptions were passed down.

On the other hand, Chuxiong is really interested in this stuff. Not only does he open a factory to do this, but he also pays special attention to collecting some prescriptions in this regard.

However, Chu Xiong used to collect them as a hobby before, and never thought of improving these prescriptions to develop products suitable for modern people.

Just when Chu Xiong thought it was feasible and was about to ask the second question.

Lin Xiao continued to say at this time: "This is an innovation in production technology and categories. In terms of sales, we can actually make some innovations."

"How to innovate in sales? Lin Xiao, tell me quickly." Chu Xiyun immediately followed up and asked.

Many of Lin Xiao's marketing models are very innovative. Chu Xiong and the others may not know this, but Chu Xiyun is very clear.

Starting from navigating the Internet on hao123, Lin Xiao's various sales strategies opened Chu Xiyun's horizons.

Lin Xiao didn't answer, but started to ask Chu Xiyun back: "Do you still remember the e-commerce we talked about before?"

"E-commerce, you mean, ask my dad to build an e-commerce website?" Chu Xiyun felt a little confused, and her parents didn't seem to be able to do this.

Lin Xiao shook his head, "We can do this website."

"My plan for e-commerce is to get involved at the end of this year or the beginning of next year. It just takes time for uncles and aunts to study various formulas and complete production. By then, our shopping website will be established, and the products can be directly sold online."

"Unlike many middle-aged people who prefer to buy imported goods and big foreign brands, young people actually have a higher recognition of Chinese culture and brands."

Chu Xiong and Meng Yazhen actually agree with Lin Xiao's words. Because their youth happened to be just beginning to open up, they were greatly impacted by Western culture. Many people think that only foreign things are good.

As Huaxia became richer and richer, the ideas of some young people had begun to change.

Lin Xiao continued to say at this time: "We inherit the ancient formula, and we are different from the existing brands in the market, which are both traditional and unique. If there are more unique formulas, it is very likely that we will get young people. recognized by people."

"On this basis, if it is combined with the main Internet sales, the publicity of Huaxia's Internet first brand of toiletries should be very popular among young people who pursue fashion."

At this point, Lin Xiao smiled at Chuxiong and Meng Yazhen, "In this way, there will be a breakthrough for the first question, how to build your own brand."

"What about the second question?" Chu Xiong, who had been completely persuaded by Lin Xiao, couldn't wait to ask.

Lin Xiao replied: "In fact, the first problem is solved, and the second problem is not a problem."

Chu Xiong was also moved by Lin Xiao's plan just now, so he didn't think too much, so he blurted out a question.

At this time, after hearing Lin Xiao's words, he immediately began to ponder.

But Chu Xiyun obviously didn't have such experience yet, so she asked curiously at this time: "Why?"

Lin Xiao didn't sell any key words, and replied:
"First of all, if these products are improved according to ancient recipes, there is no such thing as plagiarizing their recipes, and this risk is completely avoided."

"In terms of specific operations, another company can be established. This company has nothing to do with my uncle's company on the surface, and is only responsible for research and development and sales. The production is still handed over to my uncle's company, and there is no need for additional Large-scale investment in building production lines."

After Lin Xiao finished speaking, he said with a smile: "These companies can't stipulate to do OEM for them, so they can't do OEM for other companies."

Chu Xiong had already thought of something, and Lin Xiao's words confirmed his thoughts even more.

"I'll discuss this matter with your aunt."

When looking at Lin Xiao again at this time, Chu Xiong's gaze was much softer than when they first met.

And Chu Xiyun and Meng Yazhen's eyes were full of smiles.

The four of them quickly switched to chat mode, and the atmosphere became extremely harmonious. Meng Yazhen also took advantage of this time to briefly ask about Lin Xiao's family situation, and Lin Xiao also told the truth.

Chu Xiong and Meng Yazhen didn't pay too much attention to the situation of Lin Xiao's family, not to mention that they were not the kind of people who were particularly particular about being well-matched. With Lin Xiao's current career, the family situation is actually not that important.

Meng Yazhen's question was also out of parents' concern, and Lin Xiao naturally understood.

Chatting and talking, it was getting late before they knew it, and by the time a few people noticed the time, it was already past 10 o'clock in the evening.

At this time, Meng Yazhen took the initiative to say: "It's getting late, let's talk here first."

She had already spoken, and the others had no objections, so they got up together and left the tea house.

"Xiaoyun, you..."

As soon as Meng Yazhen spoke, Chu Xiyun immediately said, "I'll ask Lin Xiao to take me back."

"Alright, it's not far anyway, so go back and be careful on the way." Meng Yazhen nodded.

"Hmm!" Chu Xiyun pulled Lin Xiao to bid farewell to her parents, and the two immediately left happily.

It wasn't until the two of them walked away that Meng Yazhen suddenly realized, "Old Chu, go back at this point, Xiaoyun's dormitory is closed, right?"

"Then they..." Chu Xiong was about to speak when he thought of something, and his voice stopped suddenly.

The husband and wife looked at each other, well, these two little bastards!Go messing around again.

Meng Yazhen and the two really guessed right, and Lin Xiao drove Chu Xiyun back to the courtyard in the car.

Anyway, the parents already knew that the paper on the window was completely punctured, so this night, the two of them had no scruples.

A spring battle ended with Lin Xiao fulfilling his promise and making Chu Xiyun cry.

At the same time, although this popular talk show ended, its influence began to spread continuously!
(End of this chapter)