I was born again with 100 million

Chapter 474 What kind of problem is this!
Lin Xiao came to Baidu and saw Li Yanhong discussing something with Lu Jianguo in front of the computer.

"What are you talking about?"

Lin Xiao stepped forward, glanced at the computer screen, and asked casually: "How is it, is the advertising system ready to go online?"

"Everything else is almost done, but it got stuck at the last step." Li Yanhong replied.

"tell me the story."

After Lin Xiao asked, Li Yanhong immediately said: "Actually, it is not very difficult to localize the entire advertising system. After all, I participated in the development of the entire advertising system in the early stage."

"Although Baidu's programming structure is different from Google's, overall, the overall adaptation of the advertising system is not a problem. The key is now stuck in the last hurdle, the charging method."

"When I was at Google, their fees were paid through a personal withholding payment system, that is, after customers fill in the relevant debit card bank account number through the background system, the system directly deducts the fee from the bank card."

When Li Yanhong said this, he smiled wryly and said, "It's also my fault. I didn't think about it clearly, and I didn't take into account the financial differences between the two countries. After the system was completed, we realized that it wouldn't work in China."

"If we are in China, it is very difficult to reach a deduction agreement with each bank, but if we only designate one or two banks, it is too restrictive for customers."

At this time, Lu Jianguo immediately followed up and said: "Especially in some three or four counties and cities, the bank outlets are not yet well-developed. If you designate a bank, customers will not enjoy the convenience."

When Lin Xiao heard this, he finally knew what Li Yanhong and the others were struggling with, and immediately asked, "Apart from debiting the money from the bank card, have you thought of other ways?"

"Yes, advance payment!" Li Yanhong replied at this time.

"We have also thought about a way, which is to open a virtual account for customers in the background. The customer first pays in advance, and after calling the money to our company through the bank, we will allocate the amount to the virtual account and then deduct it from the virtual account. payment."

Lin Xiao nodded. This is a bit similar to the original charging model in the Baidu PPC in the previous life.

Thinking of this, he asked again: "Then why don't you use this method?"

"The main reason is that this is too unintelligent and convenient. We still need to spend a lot of manpower to reconcile accounts with customers. Compared with Google's fully automatic model, it is far behind."

Li Yanhong shook his head at this time, and said with a wry smile: "If you haven't seen Google's operation, it's okay. After seeing it, if you use this method again, I feel that Baidu is simply inferior to others."

After hearing this, Lin Xiao laughed immediately.

"I also wonder what you are struggling with, what kind of problem is this!"

"Ah?" After Li Yanhong heard it, he was stunned immediately, then looked at Lin Xiao, and asked expectantly:

"Boss Lin, do you have any good suggestions?"

"Use Alipay." Lin Xiao said casually.

Immediately, Lin Xiao repeated what he said to Ctrip Liang Jianzhang and others a few days ago.

The reason is actually the same, set up an account for Baidu, add a jump port on the payment page of Baidu advertising system, so that users can complete the prepayment payment.

And because it is an online payment, Baidu can grasp the information at the first time, so that it can simultaneously complete the establishment of the virtual account, and then deduct fees from the customer according to the number of times the user clicks on the advertisement.

"Great!"

Li Yanhong immediately shouted excitedly after hearing this, "Once this problem is solved, our entire advertising system will be rolled out soon!"

"How fast is soon?" Lin Xiao asked with a smile.

"Half a month! No, ten days!" Li Yanhong said confidently, "As long as the connection with Alipay goes smoothly, it will be officially launched in ten days."

"Okay, specifically, you can connect with Chen Tianqiao, Mr. Chen and Xiaolong, and I will explain to them." Lin Xiao said.

After speaking, Lin Xiao called Chen Tianqiao and Zhang Xiaolong again in front of Li Yanhong.

The development of Alipay has always been led by Zhang Xiaolong. Although he is in charge of the development of the e-commerce platform, Zhang Xiaolong has to do it himself when it comes to embedding such external interfaces.

In particular, Alipay has just begun to develop third-party services.

At the beginning, Lin Xiao developed Alipay in advance, on the one hand, to solve the problem of online payment in QQ Mall, and on the other hand, to prepare for the future layout of e-commerce.

However, Lin Xiao did not expect that e-commerce has not been used yet, but it has begun to make breakthroughs in the field of third-party services.

First came Ctrip, followed by Baidu.

And in this way, invisibly, the enterprises that he has deployed or invested in Huaxia Internet have all been connected together.

Lin Xiao thought about it, and in the future, it is true that the executives of several companies can get together and have a chat. Maybe there will be some exchanges and collisions, and some new cooperations will be generated.

Immediately, Lin Xiao asked Li Yanhong about the operation of Baidu.

The number of visits and search pages of the entire Baidu has been steadily increasing, and the development of this area is quite normal.

After Li Yanhong's general introduction, he said in embarrassment, "Everything else is fine, but the funding is relatively tight."

After Lin Xiao heard Li Yanhong finished speaking, he remembered that he didn't seem to pay much attention to Baidu's funding situation.

At the beginning, I gave 1500 million Huaxia coins as the start-up capital, and then I didn't have much money to manage later.

Baidu still has some income, because Baidu has developed faster than the previous life, so almost all mainstream portal search services in China have been taken down.

But Lin Xiao also knew that in fact, he didn't make much money from the search service of the portal website. If the income is pure, it is not enough to support Baidu's server and other operating expenses.

But for Lin Xiao, money is not a big problem now.

Thinking of this, Lin Xiao also began to think.

Baidu Company is actually the one with the most shares among Lin Xiao's companies. At first, Li Yanhong and Lu Jianguo joined in. Lin Xiao had the idea of ​​half investing and half starting a business, thinking that the two of them would be mainly responsible for the company's management.

So when Baidu was founded, Lin Xiao held 80% of the shares, Li Yanhong took 10% of the shares, and Lu Jianguo's entire team took 10% of the shares.

Later, Wang Zhi joined, brought hao123 together, and merged it into Baidu, and Lin Xiao shared 5% of the shares with the other party.

Therefore, Baidu's shareholding structure is that Lin Xiao holds 75% of the shares, Li Yanhong holds 10% of the shares, Lu Jianguo's entire team holds 10% of the shares, and Wang Zhi holds 5% of the shares.

Now Li Yanhong said that Baidu’s money is almost spent. Even if Baidu is about to launch an advertising system, it is impossible to realize profits immediately, so Baidu will continue to burn money for a period of time.

Thinking of this, Lin Xiao said to Li Yanhong: "The next step for Baidu is not only the money for online operations, but also the promotion of the advertising system. The domestic acceptance of the Internet is not as high as that of the United States, especially those companies and the like. , so we also need an offline advertising sales team.”

Li Yanhong nodded. The Internet started early in the United States, so after Google launched the advertising system, small and micro businesses and some individuals accepted it relatively quickly and were willing to advertise on it.

In Huaxia, such an effect must not be achieved.

Lin Xiao also continued to say at this time: "If this is the case, then the cost of personnel promotion plus the cost of publicity and advertising is not small."

"Well, I'll personally inject some money into Baidu. Do you have any suggestions?"

After Lin Xiao finished speaking, Lu Jianguo looked directly at Li Yanhong.

Li Yanhong is obviously more professional in this kind of company operation.

Li Yanhong smiled and said: "Mr. Lin, if you put aside your identity as the founder of the company, this can be regarded as the company's financing from investors, then we will follow the financing."

"Alright." Lin Xiao nodded.

Li Yanhong immediately said: "Based on Baidu's current market share in China and the prospects of the advertising system in the future, I think it should be about the same with a 10% equity refinancing of 350 million yuan."

"It's low! You just valued Baidu at 3500 million yuan." Lin Xiao shook his head just as Li Yanhong finished speaking.

"Although Baidu has been established for a short time, its market share is still there, especially since our advertising system will be launched soon. This valuation is too conservative."

Li Yanhong smiled and said, "Boss Lin, aren't we talking to you? If we really want to talk to venture capital, my quotation will definitely be higher."

"Since it is based on this model, let's talk about it." Hearing this, Lin Xiao asked curiously:

"Yanhong, if other venture capitalists came to talk, what would your offer be?"

Li Yanhong thought for a while, and then said: "According to the current scale of Baidu in China, we have reported 3000 million to 3500 million yuan, and I think we are sure. If the factor of the advertising system is added, I think it is 4500 million yuan." It should be possible to fight for it.”

Lin Xiao nodded after hearing this, and then said: "If this is the case, then be confident, the valuation is 6000 million yuan!
"This time I will issue another 360 million yuan, accounting for 6% of the shares."

"6000 million yuan?" Li Yanhong was slightly surprised after hearing this, and then laughed, "Since Mr. Lin is taking care of us like this, then we can take advantage of it."

Lin Xiao smiled. Anyway, it was his own company, and he injected capital in. The impact of low points and high points is not particularly great.

But the valuation is low. Firstly, what is dispersed is actually the equity of other shareholders. We are all on the same boat. He is not so greedy, and there is no need.

Secondly, the reason why Baidu was not included in the Eternal Network is because Lin Xiao planned that Baidu would still be launched for listing. The current valuation is higher, and if other investors are introduced later, they will be able to get a better price. The one who benefits is still himself.

After several people agreed, Lin Xiao also acted immediately and transferred the money to Baidu's company account, 360 million yuan, a total of 2970 million Huaxia currency.

In Lin Xiao’s impression, in the previous life, Baidu seemed to raise 1000 million yuan for the second time. However, at that time, Baidu had not yet found a profit model, so Li Yanhong raised more money.

In this life, since Li Yanhong thinks about 350 million is enough, he naturally doesn’t need so much. After all, after Baidu’s advertising system starts to make money in the future, Baidu should not be short of money anymore.

When Baidu was founded, it was Lin Xiao's personal contribution, so the money for this meeting was also transferred from Lin Xiao's personal account.

In this way, the 1830 million yuan he received in dividends that time totaled 1.5 million Huaxia coins. After investing in Ctrip, buying a villa, and injecting capital into Baidu, he spent another nearly 3000 million. Now there is still money in his personal account. 4720 million, less than 5000 million.

(End of this chapter)