I was born again with 100 million

Chapter 554 Competition with Lianxiang!

Recently, Eternal Technology has not stopped promoting computers.

In order to give more expectations to its intended customers, Eternal Technology did not hide too much information in its publicity.

Eternal Technology released two models of notebook computers for the first time, one for business and one for students. The news was also released early.

And now Lian Xiang has launched two computers at the same time in early July, and the positioning is exactly the same, which obviously means to attack Eternal Technology in advance.

Thinking of this, Lin Xiao asked Yang Guanbin, "What's their price?"

Yang Guanbin obviously also learned about this news, and immediately said: "The main business model is priced at 16888, and a 32M USB flash drive will be given as a gift."

"Student models, the price is 11166, and a 16M USB flash drive will be given away."

After hearing this, Lin Xiao couldn't help asking in surprise: "Buy a laptop and get a USB flash drive. Isn't that what we did with IBM before? It seems that there are fewer USB flash drives this year. Why did you even think about this idea again?" ?”

"This year, several major computer companies are indeed less likely to sell it together with a USB flash drive. Generally, the computer and the USB flash drive are sold separately." Yang Guanbin replied.

"As for even thinking about doing this this time..."

When Yang Guanbin said this, the next moment, the two said in unison: "It may be because of us."

Lin Xiao then smiled and said: "Lian Xiang seems to have confirmed our online activities, and will take the form of buying a computer and giving a USB flash drive. In their eyes, we only have a USB flash drive. Can you do it?"

At this moment, both of them actually figured out the meaning of Lianxiang. The other party must have believed that the production cost of the U disk at Eternal Technology is low, and they will use the form of buying a laptop to get a U disk, so Lianxiang will take the first step. Choose such an activity.

"Lian Xiang's Mr. Liu Chuanzhi Liu has a good plan. Not only does he want to launch the product in advance, but he also wants to cut off the activity mode."

After Lin Xiao finished speaking, he smiled lightly and said, "In this case, let them go first."

"Consumers will still be pulled away." Yang Guanbin frowned slightly at this time.

Lin Xiao nodded, "Even after all, it is the largest computer company in China. As long as their products are decent, they will naturally attract some consumers to buy first."

"However, there are advantages and disadvantages." Lin Xiao said to Yang Guanbin at this time.

"They go on the market first, as long as the interval is not too long, consumers will definitely compare the products of the two companies.

At that time, our product competitiveness will also be more prominent, which will be beneficial to our rapid development of word of mouth and market. "

Yang Guanbin also agrees with this point. If we really want to compare them together, the laptops of Eternal Technology have a competitive advantage in terms of configuration and price.

"However, we still have to find a way to minimize the impact of their listing first." Lin Xiao pondered slightly.

Immediately, Lin Xiao turned to Yang Guanbin and said, "We need to increase the promotion of the product launch during this time, and at the same time, we must immediately determine the time for the product to go on sale, preferably at the end of this month."

"If you don't cross the month, some consumers will definitely want to look at our products for comparison."

Lin Xiao was moved in his heart at this moment: "Or, we simply announced the day after tomorrow that the notebook computer products of Eternal Technology will be launched for the first time on July 7."

"The day after tomorrow?" After Yang Guanbin asked, he quickly realized.

"Mr. Lin, you mean to announce the news on the first day of Lianxiang's new product launch, and then intentionally guide consumers to compare the computers of our two companies."

Lin Xiao nodded and said, "That's right. With the current influence of our Eternal Technology, if we announce the news on that day, it will definitely attract the attention of more media and consumers."

"Lianxiang's new product release, unless there is a major event or major technological innovation, otherwise there will be no gimmicks. This is incomparable to the confirmation of the release date of Eternal Technology's computer."

After Lin Xiao finished speaking, he smiled slightly: "We announced the news that day, on the one hand to attract attention, and at the same time, organize some people to guide the comparison of the two products on the Internet. Do you think some people will choose Wait and see?"

Yang Guanbin's eyes lit up and said, "That should be possible."

"Then do this and prepare right away." Lin Xiao immediately said to Yang Guanbin.

After hearing Lin Xiao's words, Yang Guanbin immediately took action, and the publicity of Eternal Technology also immediately took action.

At the same time, Lin Xiao also contacted Wang Zhi, and the navy was about to dispatch again.

On July 7, Lianxiang headquarters.

Yanagawa Zhi and others are making overall arrangements. Today is the day when they even think about the launch of new products. In fact, it is not that important that the two notebooks are new.

In recent years, Lianxiang has launched several new computers every year.

But this time, it was Yanagawa Ji himself who was in charge.

"During this period, the shipment situation will be counted once a week." Yanagawa Zhi is making arrangements.

"As far as possible to count the number of sales terminal shipments, we usually do not make such a request, now is a special situation, most of the sellers should cooperate."

For this point, Yanagawa Zhi is still a little confident.

Even thinking about the focus in recent years, it has been on the expansion of sales channels, so Yanagawa Zhi is quite sure about the control of sales.

After finishing speaking, Liu Chuanzhi turned to Fang Jianfeng, who was in charge of publicity, and said, "Jianfeng, you must continue to work harder on this part of publicity. Don't be afraid of spending money on advertising."

"By the way, we can increase our publicity for students in big cities. They are the main customers of Eternal Technology. I think that if Eternal Technology really wants to sell, it must be the main group."

Yanagawa Zhi is still very sure about this point. Lin Xiao has a great influence among young people, and he is already aware of this point.

Therefore, in the judgment of Yanagawa Ji, the flagship model of Eternal Technology must be an entry-level notebook computer for students.

In fact, this judgment is also the thinking of most high-level officials.

And based on this judgment, in fact, inside Lianxiang, many people don't care too much about the computer made by Eternal Technology.

Because at this stage, the main market for notebook computers is not students, and the vast majority of students do not have such spending power.

The real main customer groups of notebook computers are those white-collar workers with certain spending power.

Even before, when Yanagawa Osamu proposed to build two computers to block Eternal Technology, a high-level executive at Lianxiang proposed to only target high-end business notebooks.

As long as Eternal Technology is not allowed to seize the market in this field, and if Eternal Technology only targets students, sales will not increase.

But Yanagawa Zhi has a different opinion. He agrees with most people's judgment on the customer group of Eternal Technology, so he wants to make more efforts in this field.

If the consumer group that Eternal Technology focuses on stops Eternal Technology, then the production and sales of the computer produced by the other party will definitely be dismal. If that is the case, it is a real joke for Eternal Technology to make computers.

It is based on this that Yanagawa Ji put the focus of his propaganda on this group.

After Fang Jianfeng heard Yanagawa Zhi's confession, he immediately responded and expressed his understanding.

He is in charge of publicity, and he knows better than other people in the company about the previous entanglement between Lianxiang and Eternal Technology, Yanagawa Zhi and Lin Xiao.

Fang Jianfeng also knew that when the company canceled the purchase of Eternal Technology's USB flash drive last time, it brought some negative public opinion to the company.

Although this thing was not the fault of their propaganda, but because it was a confrontation in the media, Yanagawa finally blamed him.

This time, Fang Jianfeng also hopes to cooperate with the company to do a good job of blocking Eternal Technology and eliminate the previous impact.

Just after Fang Jianfeng finished answering, one of his subordinates walked into the meeting room, whispered a few words in Fang Jianfeng's ear.

After Fang Jianfeng heard it, he immediately said to Liu Chuan with a serious face: "Mr. Liu, just received the news that Eternal Technology disclosed to the media this morning that they will officially launch computer products on July 7."

"The news announced today?" Yanagawa immediately frowned slightly after hearing it.

Immediately, he snorted coldly: "The other party wants to use this to create topics and hype, so as to attract the attention of the media and consumers."

Yanagawa himself was in the market, so he immediately saw the meaning of Eternal Technology.

At this time, even the other high-level executives who thought about it also spoke up one after another.

"It's a good idea, but they obviously forgot that a computer with a price of tens of thousands of yuan is not like a USB flash drive or an MP3 player, which can be sold only by hype. It also needs technology, word of mouth, and market."

"It's up to them to announce the time. After all, our product has already been sold directly, and we have taken the lead."

"It is recommended that we increase our efforts in publicity and advertising. If we cannot launch our products, we will be robbed of the limelight by the news of Eternal Technology."

……

Facing the discussion of everyone in the conference room, Yanagawa Zhi appeared very calm at this time.

To be able to grasp and even think about the company's growing step by step, Yanagawa Ji will naturally not be an incompetent person.

He waited for everyone to finish speaking, and then calmly glanced at the meeting room.

"Everyone, don't just think about Eternal Technology. Do you think there will be other actions by Eternal Technology?"

As soon as Liu Chuanzhi spoke, the others looked at each other one after another, and then the vice president Yang Yuanqing said:

"Mr. Liu, it shouldn't be so, Eternal Technology used to hype to gain attention, and they didn't hide any information about their computer development.

We have all paid attention to it before, and the most reported one is that they have developed a hard disk for computers.

However, in terms of hard drives, there should not be much competition. "

As soon as Yang Yuanqing said this, everyone echoed.

"Yeah, a hard drive can't represent too much technological content, and it shouldn't have much driving ability, and their newly developed hard drive may be even worse in terms of stability than the old Seagate and other brand products. Woolen cloth."

"It's only been a few months since they announced the development of computers. It should be impossible for other places to say that they can make any breakthroughs."

"Mr. Liu, I also think that at most, as everyone analyzed earlier, they may send some USB flash drives. After all, they are the lowest cost among all companies to produce this thing."

……

Listening to everyone's one-on-one analysis, Yanagawa Zhi also felt that he was a little bit overwhelmed.

After all, Eternal Technology has just entered the computer industry, so how can there be too many new things coming out all at once.

Really want to engage in innovation, how can it be so easy.

My family knows my own affairs. Now the hardware and software in the computer industry rely on foreign companies. It is not easy to innovate something. Even after so many years, I dare not say that I can make something disruptive.

As for the USB drive...

"I wish they would have sent a USB flash drive from Eternal Technology." Yanagawa Ji laughed.

"In that case, both the media and consumers will definitely be disappointed. Eternal Technology has chanted such a loud slogan before, but in the end it just adopted the method of giving a USB flash drive."

Hearing what Yanagawa said, everyone also laughed.

If Eternal Technology followed suit and just followed the old path, it would naturally be impossible to form a good reputation.

Everyone discussed again, and finally agreed that Eternal Technology did this purely to gain popularity, and by the way, attract the influence of the media and consumers, and reduce the popularity of Lianxiang's products.

After that, when the media and netizens compared the two together, Yanagawa Zhi and others didn't take it too seriously.

Let's compare. As the number one brother in China, Lian Xiang is not afraid to compare with Eternal Technology.

The only thing that makes Lian Xiang not happy is that there are many voices on the Internet and in the media calling for consumers to wait and see.

Many people are discussing, I don't know how the computer of Eternal Technology is coming out, should we wait another 20 days, after the computer of Eternal Technology is released, the two sides will compare before deciding to buy.

Under the influence of such voices, it has indeed attracted many consumers to wait and see, and this has also led to a very flat market reaction after the launch of Lianxiang's new products.

For several days in a row, I even thought about counting the shipments of sales terminals, but it was really not ideal.

In this way, not only the media and consumers are waiting for the products of Eternal Technology to go online.

Even thinking about it, we are still counting the days until Eternal Technology's products go on the market.

They hope that this day will come sooner, and the products of the two sides will be compared, so that everyone will know that the 20-day wait is nothing but a waste of time.

With the media, consumers, and even competitors all paying attention, Eternal Technology is also pressing ahead with all work related to the launch of computers.

Testing, foundry, distribution...Compared to the previous product launches of Eternal Technology, this time the launch time of computer products is a little tighter.

However, Eternal Technology at this time is no longer the small company it was two years ago. After two years of development, the entire company's personnel strength and operational capabilities have been greatly improved.

On July 7th, the national EGO retail experience stores are doing their best to distribute the computer products. On this day, EGO Technology officially released the accurate information of EGO Technology's computer products.

Including configuration, price, performance...etc.

(End of this chapter)