I was born again with 100 million

Chapter 69 Advertising and OEM

The sudden order from Zhonghai Electronics made Lin Xiao and others realize that the plan would be disrupted.

Originally, Lin Xiao and Yang Guanbin did not think about launching the USB flash drive in the domestic market immediately, but concentrated on doing a good job of going to Deguo to participate in the exhibition.

But now that Zhonghai Electronics decided to sell the company's USB flash drive, several things had to be put on the agenda immediately.

Yang Guanbin went to Pengcheng to find a third-party foundry, and Lin Xiao was not idle in Yanjing.

On the one hand, actively communicate with Zhonghai Electronics to ensure that the decoration style of the sales counter meets their own requirements.

On the other hand, publicity has also been put on the agenda.

It is impossible to let other stores directly sell it there without any publicity.

Because the publicity of Deguo's participation in the exhibition was originally prepared, the paper ones are ready-made. Lin Xiao printed a lot of publicity leaflets, and made a large publicity display board and took it to Zhonghai Electronics for display.

At the same time, Lin Xiao decided to start advertising online.

After some consideration, Lin Xiao chose Pacific Computer, the three major portals and hao123 to place the advertisement.

Pacific Computer is currently the largest website in the computer vertical field, and the USB flash drive is originally for use with computers, so this advertisement is relatively targeted.

The three major portals and hao123 represent traffic.

In December, Sina.com was officially launched. Sure enough, just like in the previous life, with the foundation of the previous Sitong Lifang, Sina.com immediately formed a situation of direct competition with Sohu in the field of portal websites as soon as it was launched.

I don't know what Ye Keyong of China.com thought after seeing this scene.

Lin Xiao also kindly put Sina.com into hao123, which boosted the development of Sina to a certain extent.

Of course, this is not clear to outsiders.

No one in the Internet field has realized the potential of hao123, but this does not prevent hao123 from continuing to occupy the computers of the people of the country.

During this period of time, Lin Xiao did not stop the promotion of hao123, and the way of promotion continued to be mainly online. Forums, chat rooms, and message areas, as long as they could be promoted, Lin Xiao's "water army" classmates would not let them go. Pass.

For the forums that have already posted, the previous wave of posts worked well, so people would like to upvote the posts every now and then.

"Thank you for sharing"

"I tried it, it's super easy to use"

These comments not only keep the post from being sunk, but also make new people believe in the authenticity.

As for other forums and chat rooms, it is almost a copy of the previous operation, and the effect is also very good.

The background of hao123 shows that the number of daily visits to the website is constantly increasing. By January, Lin Xiao estimates that about 50% of the computers in the country have been navigating the Internet through his hao123.

And this ratio continues to expand.

Obviously, the scope of use of hao123 is not limited to Internet cafes.

Lin Xiao even saw that the homepage of Yang Guanbin's computer was hao123.

Wang Zhi also got started very quickly. Recently, he has been doing a lot of update management of hao123, which allows Lin Xiao to devote more energy to Eternal Technology.

The first thing Lin Xiao started was to make the advertisement page. In Yanjing, it is not difficult to find a company specializing in the production of webpage advertisements.
Contacting websites to place advertisements is also very smooth. These days, there are very few physical companies that will find websites to advertise, and most of the websites place advertisements on each other.

However, there are not many Chinese websites that can afford to spend money on advertising at this stage, so that the advertising business of major websites is actually not very good.

So when Lin Xiao contacted, several websites were very happy to accept it.

Two days later, the advertisements were placed on five websites one after another. The advertising fee for each website was 6000 yuan for a period of three months.

As a result, Huaxia netizens suddenly discovered that an advertisement about a product called USB flash drive began to appear frequently on several websites, and the slogan made many people subconsciously click to watch it.

"Take your computer away with the 'keychain'."

"U disk, Huaxia's first invention in the field of computer storage!"

Lin Xiao's advertisement page still implements a non-fancy style. On the advertisement page, these two extremely gimmicky words are very eye-catching, and then there is a photo comparing a USB flash drive with a bunch of floppy disks.

The advertisement briefly introduces the parameters of the USB flash drive, and then it is the consultation telephone number and the purchase address.

The browsing effect of the advertisement is good, but it cannot bring about a rapid increase in sales for the time being.

U disk is a new thing, and Lin Xiao didn't expect a single advertisement to quickly lead to hot sales, and there are not many sales channels.

After Yang Guanbin went to Pengcheng, he found a sales agent in Huaqiangbei. With Zhonghai Electronics, there were only two sellers.

Therefore, participating in exhibitions in Germany and other places to gain a reputation in the industry is still something that the company needs to actively do at present.

At this time, Yang Guanbin also came back from Pengcheng and reported to Lin Xiao the results of the foundry inspection.

"Through inspection, I think there are three factories that are more suitable for OEM..."

Lin Xiao looked at the materials of the three factories in front of him, and one of them had a very familiar name, Foxconn... Tsk tsk, it was very famous.

Get over it!Lin Xiao directly put the information aside.

"Mr. Lin, Foxconn is the most powerful foundry among the three, don't you want to read the information?"

Seeing that Lin Xiao didn't even read the information, Yang Guanbin couldn't help asking.

Lin Xiao wanted to say that I don't like this name, but felt that being a boss was a bit too capricious, so he said:

"Although the foundry is still basically dominated by Taiwan, I still prefer to cooperate with mainland companies."

Picking up the materials produced by the second company, and flipping through them, Lin Xiao asked, "Is this a listed company?"

"Yes, to be precise, its parent company is a listed company, and there are many businesses under the parent company. Jingcheng Manufacturing specializes in OEM production." Yang Guanbin replied.

Seeing Lin Xiao nodding and picking up the information of the last company, Yang Guanbin went on to say: "Junli Technology is the smallest of the three, but their offer is the cheapest."

"Quotation is not the most critical factor." Lin Xiao quickly put down the information.

"The products of Eternal Technology are pursuing quality, especially our USB flash drive has just been launched, and the technology is not yet mature. We still need to find a company with a relatively large scale and standardized management to produce it."

"Let's choose Jingcheng Manufacturing!" Lin Xiao made a decision.

"Tell their company to sign a non-disclosure agreement with us, and the technology and craftsmanship must be kept secret."

"Okay." Yang Guanbin responded, "I have visited the Jingcheng factory, and there is absolutely no problem in making our USB flash drives."

"However, at the beginning, we may have to arrange for someone to go to the factory to provide technical guidance." Yang Guanbin reminded.

"However, Mr. Tang is in charge of our current company's technology, and several technicians are students of Mr. Tang."

Lin Xiao frowned slightly when he heard this, but he didn't consider this at the time. It seems that in addition to Tang Xingchang as a technical consultant, the company's own technical team must be established quickly.

(End of this chapter)