I have a talent market

Chapter 37 Promotion Plan
Why does Zhang Xu dare to invite celebrities when he only has a few stores?
That's because Li Jicai modified the red oil base material so that it can be used as a hot pot base material.

This immediately opened up Zhang Xu's divergent idea. They can make vacuum-packed food and sell it to the outside world. With the vacuum-packed hot pot base, they can sell his skewered incense hot pot directly to all parts of the country without using food. Each store is expanding outwards, because the essence of Chuan Chuan Xiang is also a practice of hot pot.

Now the finished product is almost finished, just waiting for Zhang Xuxia to decide which method to use to market it.

While Zhang Xu was still thinking, Wang Jianbo hurried over. After sitting down, there was no nonsense, and he directly took out an investigation report to Zhang Xu.

This was done by him working overtime last night, and it recorded the results of the investigation company's investigation in detail, as well as his own opinions.

Zhang Xu asked Wang Jianbo to sit down first, and then flipped through the report.The report shows that there are now hundreds of various hot pot bases on the market, including brands from Sichuan and Chongqing for medium, low and high grades. After all, the hot pot in Shudu is famous far and wide.

The hot pot bases in other regions also have their own advantages. Some are mainly fresh and fragrant, and some are more "hempy". "Number" and "spicy" are two kinds of feeling.

The hot pot base developed by Li Jicai is mainly spicy, spicy and delicious, very even, suitable for shabu-shabu, after a long time of cooking, the aroma of chili and pepper will be stimulated, and the more it is cooked, the more fragrant it will be.

Pair it with the [Delicious Fish Ball] that Zhang Xu redeemed from the system mall, and whoever eats it will know the cooking effect.

Zhang Xu sat there looking at the report and found that Wang Jianbo was a bit bored, so he said to him:
"Talk about your plan first"

"We can carry out both online and offline. If it is online, we will find a celebrity to endorse, and then we will find a TV station to broadcast or cooperate with other advertising companies, and let them do some hard advertising in the city. Scroll on the subway bus stop sign Play, this plan requires a lot of money.

And offline, you can contact supermarkets to distribute goods. There are several large supermarkets across the country to choose from, but they may sell goods first and pay later, so I suggest trying to sell them in the local market first. When the popularity starts, those large supermarkets will take the initiative Find us to cooperate, but the upfront cost is not low. "

Zhang Xu didn't care about the problem of funds. He just got a loan, which happened to be used to promote his brand.

"As for the stars, who do you think is suitable? Don't even think about first-line stars. Those we can't afford to invite, even if we can afford to invite them, they won't come. Have you ever seen Liu Tianwang standing there with a hot pot and giggling?"

"I think the new generation of Four Young Stars is very good. If we can invite all of them, I guarantee that our products will be a hit."

Hearing Wang Jianbo's words, Zhang Xu rolled his eyes helplessly.He only wanted to invite one just now, so Wang Jianbo wanted to take them all.

"Your idea is very good. You can try to send invitations to their agents to see if they agree, but we still have an alternative. Can you see who is suitable for other lesser-known stars?"

"I haven't investigated the other people for the time being, but I really think these four people are very suitable, even if you only invite one."

"I think so too, but our strength doesn't allow it. Then you go and send invitations to their agents first. Anyway, our products can't be mass-produced yet. The packaging cover will be designed in two styles first, one with stars, and one with stars. No. Wait for the other party’s reply before making a decision, do you think this is okay?”

"Okay boss, I'm going to inform the people below to do it."

"There is one more thing that needs your signature."

Zhang Xu took a look at the documents handed over by Wang Jianbo, and his brows relaxed. It turned out that it was a matter of the expansion of the Chuan Chuan shop.

The business of the Hot Little Girl Chuan Chuan shop is very hot now, and each store will be flooded with a large number of people as soon as the meal time comes, and there is also a phenomenon of queuing outside the door. Zhang Xu also obtained a package that can be packed through the system mall. The tableware taken away has solved the current situation of insufficient seats in the restaurant, and the turnover of the restaurant has been rising steadily.

After the bank discovered this hot phenomenon, it approved another loan to Zhang Xu to let him continue to expand his business scope.

Wang Jianbo asked him to authorize the withdrawal of funds from the company's account to open a branch store. Without Zhang Xu's signature, he could not take a penny from the company. The reputation of the little housekeeper has already fired the first shot.

That kind of terrifying calculation ability made him overwhelmed. Chen Huihui could calculate the accounts that other people could only use calculators in a few seconds.And she is still learning other accounting techniques from the old aunt accountant.It is wishful thinking to embezzle Zhang Xu's money through the accounts.

"Okay, this is for you. I suddenly thought of an idea, how about you give me a reference?"

"You say!"

Wang Jianbo, who was about to get up, sat down again.

"Isn't it summer vacation now? The students are fine, but they don't have much money now. What do you think if we launch a summer promotion in our store?"

"I don't think this is necessary, because our store is already full. If we do activities, the people who come will crowd the store, which will affect our business instead."

"I didn't say to hold this activity offline, but put it online. Through the official website we just completed, a notice was issued, saying that we [Spicy Girl] Chuan Chuanxiang will do an online promotion to buy online sales. Chuan Chuan Xiang hot pot package, you can participate in the movie ticket draw for popular movies, and the winning rate is set a little higher. I believe it will definitely attract students from all over the country to participate. You can eat delicious food, watch movies, and save them money. A lot of money, do you think they are willing?"

After Wang Jianbo heard this, his eyes lit up, but he was worried about the company's funds.

"Your idea is very good, but I'm afraid those popular movies will not agree with our approach, which will have a certain impact on our next store expansion."

"I can understand your concerns, but we won't pay all the funds. We can discuss this with the companies that show the movies. They will definitely be willing to pay a part of the funds to buy these movie tickets. The higher the box office, the better for their companies. This is It can’t be shown in money.”

"Okay, I will have a meeting with the following people to discuss, and I will give you an answer this afternoon. But if we really want to carry out this activity, our website will have to add new functions. Now the technical department only has Xiao Li and Xiao Wang Personally, I'm afraid they won't be too busy."

"Don't worry about this, I have invited a great god from outside, and I can see it at noon today, and I will introduce you to it then."

Seeing Zhang Xu's confident look, Wang Jianbo didn't say anything, and then asked Zhang Xu if there was anything else he could do.When he got no answer, he hurried out.

The boss opened his mouth and broke his leg. This is really not a joke.

(End of this chapter)