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Chapter 111 Is This a Car Crash?

In the more than 40 days since the Spring Festival, Bolang has gone through the process from the finalization of the mobile game business to the development and launch.

Just went through an aggressive expansion.

For such a long time, Li Ze has never stopped sorting out the operation of Xiaochengshu.

From the end of January to the beginning of March, the number of users of Xiaochengshu also increased from 3000 million to 5000 million.

"War God Three Kingdoms", which was launched today without deleting files and invited internal testing, was simply guided by the traffic of Xiaochengshu, and 5000 people tried it.

Regardless of the novelty of the game itself, it is enough to show that Li Ze has put in effort in the operation of Xiaochengshu.

This is obviously just the beginning.

Bolang is no longer the embarrassment he was struggling with in the competition with Weibo years ago.

After Wen Liang decided to launch the iOS version on the board and released the promotional resources, it was a communication consulting company founded by Deng Pei that first started to move.

After New Year's Day, under Wen Liang's suggestion, Deng Pei took the 20 borrowed by Bolang and a little of her savings to set up a marketing and promotion company for the Internet field.

Raised in January.

It officially launched its business in February.

The company now only has one client, Bolang.

Previously, the two parties cooperated in the promotion of Xiaocheng Books, which greatly relieved Li Ze's energy on trivial matters.

This made Li Ze sigh deeply at Wen Liang's operation.

In the previous competition with Weibo, he found a third-party marketing company. At that time, Li Ze did not have a deep experience. Now that the internal pressure is truly dispersed, he feels almost a qualitative change in the experience.

The gold content of marketing and promotion business is very low. Bolang only needs to lead, and there is no need to spend so much energy on it.

In other words, this kind of business can be done for anyone, for those relatives and friends who can't give up but are not suitable for the company, and it can also handle the family-style sophistication.

Moreover, with Deng Pei as an example, Li Ze and the others will also understand how to face their "greedy" relatives and friends.

Of course, in this kind of operation that seems to kill multiple birds with one stone, Wen Liang is not all selfless.

Many times he has a small mind, but he doesn't say anything.

As long as the other party is obedient and willing to pay, they will be rewarded equally.

The summary is: 'You can take what I give you, and if I don't give it to you, let alone grab it, if you can't get it, you can't get it. '

……

A large number of low-quality soft literature popped up on the Internet to promote "Wu Shen San Guo".

After monitoring these through the public opinion system, Li Ze was not idle, and pushed out the main selling points that had been sorted out through high-quality channels.

Different from Weibo, Weihu and other platforms to promote Xiaochengshu, this time we focus on Xiaochengshu, and also chose game forums and two barrage video websites A and B.

After Little Orange Book changed the categories to tags, the first male-oriented tag was games.

Li Ze also came up with a wave of operations that did not flow to outsiders.

Several users with high weight in game tags were screened for advertising cooperation.

In short, Bolang, who is far more wealthy and resourceful than before, is very aggressive in promoting the mobile game business.

As soon as the resources were released, there was movement soon.

Wen Liang in the multimedia room was the quickest to see topics related to "War God Three Kingdoms" popping up everywhere through the public opinion system.

There are simple and crude ones such as:

"Recently, I am playing a new mobile game called "War God Three Kingdoms". The game setting is very interesting, and the cute version of the card is very interesting. It is still in internal testing. If you are interested, you can play with me privately..."

There is also a slightly more elegant one:

"I opened my mailbox today and saw an invitation for a new game to be tested. I wasn't interested in it at first. I was bored on a business trip. When I opened it, I found out that it was a mobile game. The experience on China Unicom's 3G network is very good. The game design is not bad. Kill time."

"..."

Then there is the game recommendation section of the forum.

Although it is not overwhelming, it is almost to the point where a melon-eating netizen happens to open a certain website and see it.

This is the large-scale management plan of the marketing promotion company.

To put it bluntly, it is a naval operation.

How to avoid legal risks is Deng Pei's business. Bolang is only responsible for paying money. With Chen Jiaxin around, as long as Deng Pei does not commit suicide, the problem is not big.

There is also a side dish: the game strategy video released by the main game category UP of stations A and B.

The main course is of course: the active drainage of Xiaochengshu, and the advertising cooperation content under the game label.

These are also released at the right time and in different time periods.

And it is to cooperate with public opinion to build momentum.

Soon it became popular in a small area.

The first is station B. A game strategy video produced by a big UP master cleverly embedded content with a lot of topics, which triggered a lot of barrage discussions.

"Damn it, I'm still envious of mobile games like Fishing Master on Apple's mobile phone. UP has started to play the Three Kingdoms type turn-based card mobile game?"

"Eye opener! I don't play games, but I was blown away!"

"UPUP, it's free anyway, I have to do an internal test to play."

"Is it so rich in functions? It's interesting that you can draw general cards!"

"The general card is actually divided into white, green, blue, purple, orange, and red. Mobile games have started to play so many tricks? This is going to be issued!"

"Amazing my God!"

"..."

The core planning of the game "War God" was done by Wen Liang, so he naturally added some suitable value-added services into it.

Naturally, there will be no lack of operations such as drawing cards and card colors to distinguish values.

If it wasn't just a water-testing mobile game, Wen Liang actually wanted to come up with a skin krypton gold scheme.

Right now it's Tu Yile at best.

The gameplay is similar to the Three Kingdoms Killing on the end game, and it is moved to the mobile phone, which brings a very considerable sense of freshness.

For example, many Bilibili users have expressed that they want to try it out.

Compared with mobile games with a slightly simpler gameplay such as Fishing Master, it is obvious that battle games with a traditional Chinese cultural background and a big IP are more attractive.

In addition to station B, station A is also similarly popular.

Then there is Little Orange Book.

It's just that the trend of public opinion in Xiaochengshu is relatively more interesting.

"Hey, that's right, there should be advertisements for games~ This is the area where we can consume!"

"Give bloggers more points, earn more advertising fees, and receive more game ads of this kind. I like it very much."

"Yes, the content of the ad this time is actually a mobile game, so that's even more interesting!"

"Come on, bloggers, come on, the main thing is to give more ads, bloggers are fun, and it's okay to post more non-advertising content. The more people know about you, the higher your advertising fees will be in the future."

"..."

This blogger responds to almost every comment, saying 'thank you for your support'.

The interaction logic design of Xiaochengshu is quite good. Comments in the comment area are on the same level as the replies to the comments.

In this regard, Wen Liang made a suggestion, and took a shortcut lightly.

For the time being, no other platform pays attention to the frame design of the comment area.

…………

According to the incomplete statistics of Bolang's constantly iteratively updated external public opinion monitoring system, the level of popularity on the Internet is enough to digest and absorb the newly launched mobile game "War God".

Any more would be a waste.

Tang Pu, who was in charge of operation and maintenance, also came to the multimedia room to supervise the part he was in charge of, and let his employees handle related matters at any time.

Li Ze is also busy organizing and adjusting the operation strategy.

Wen Liang is very idle.

However, he was not in a hurry to leave, but was observing the different content that popped up on the display wall to see the rough statistical effect.

Not long after, Li Ze took the lead to stop the work at hand, moved the swivel chair, and drank a few sips of water.

Then Li Zecai reported the situation with a happy face: "The promotion has achieved very good results. Now the total number of downloads on the Android terminal has exceeded 5, and the number of simultaneous online users at the peak is 6. The latest number of concurrent online users is more than 3900."

"The iPad version is not yet online, but the iOS mobile phone side is more explosive than expected, because it is only released on the App Store, downloading means installation, the number of downloads has exceeded 3, and the peak number of simultaneous online users is 5! The latest number of people online at the same time is more than 7."

Hearing this data summary, Wen Liang was stunned: "Is the iOS side so explosive?"

Li Ze smacked his lips and sighed: "Yes, to be honest, I almost forgot just now that what we launched today is just the beta version without deleting files, not the official version."

Hearing this, Wen Liang smiled and praised: "The experience of the past five months has become your experience, there is no waste at all, and you have shown your hand in the mobile game business."

"It's okay, it's okay, there's still a lot of room for improvement." Li Ze stroked his cropped hair, pretending to be modest.

If the mouth is not so big, there is still a little bit of sincerity.

Of course, Wen Liang didn't care about the chatter within the team, and he especially echoed: "It's very good, the same as the results of mobile games, far beyond imagination."

"Yeah." Li Ze was happy to hear it, subconsciously pursed his lips and nodded, looking very useful.

It was only later that I realized that this was not an exaggeration.

I had no choice but to change the topic abruptly: "According to the current data, I think some benefits can be opened to the internal beta version at 0:[-] tomorrow, such as daily card draws and so on."

Wen Liang didn't comment much.

…………

On the 6th, the day passed in the sound of pattering rain.

With the accumulation of the pre-order business Xiaochengshu, "War God" showed its explosive capital when it went online.

The most outrageous thing is that there is running water on the first day only!

Even though it didn't break [-], it's an exaggeration.

You must know that the flow of the game is essentially just a string of codes.

The cost is mainly the development investment in the early stage and the operation investment after the launch, including server resources and promotion, as well as the basic operation and maintenance cost.

The margins are very high.

After all, a company like Goose Factory, which occupies nearly half of the domestic game market, can still achieve more than 50% of the net profit in the game business.

Of course, mobile game sales are still less profitable than Xiaochengshu's self-operated advertising business, and that thing is really worthless.

……

At 7:[-] on the [-]th, after "War God" launched its benefits, the number of downloads and the number of online gamers ushered in a small peak.

However, this very smooth development was interrupted in the morning.

After ten o'clock, just as Wen Liang was free for a while, Li Ze entered the general manager's office.

"Old Wen, the challenge is coming."

Without waiting for Wen Liang to ask, Li Ze described the situation in detail: "Just now, a card mobile game called "Three Kingdoms is Coming" was released on the App Store. Although the overall similarity is not very high, but Our dominance has diminished a lot."

"I downloaded it and played it. They should have been preparing for a long time, and the overall structure is quite complete."

After listening, Wen Liang seemed to be talking to himself or asking Li Ze: "Is this a car crash?"

Regardless of whether it was a crash or not, "War God Three Kingdoms" seems to have ushered in a very strong competitor on the second day of its internal beta test without deleting files.
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PS: Let’s add more mini-games: start counting from this chapter. If a single chapter breaks 100 articles in this chapter, it will add 1 update. For example, if there are 100 articles in this chapter and the next chapter, then 2 updates will be added. Every time the number of plot-related discussions increases by 20, one update will be added. For example, the number of book reviews now is 1. In theory, when there are 227, one update will be added. ;

The deadline is January 2022, 1.

PS1: There is no reward for adding updates.

(End of this chapter)