return to bolang life

Chapter 116 The Flowing Water (Want to order)
Sunday, November 3th.

The weather was not beautiful, and it was a cloudy day.

The rain that had lasted for ten days stopped.

The temperature has risen slightly, and the spring breeze has blown away the sticky feeling brought about by returning to the southern sky.

This early in the morning, Wen Liang took Li Rang out for a stroll.

Wang Wanyu specially changed Li Rang into a small early spring mid-length jacket, paired it with small white leather shoes, and a hat.

Li Rang was bouncing around before going out, and Wen Liang was not allowed to hug him.

Facts have proved that no matter what age, girls will have a bad time.

At the same time, in this rare weather without rain, many people in Bolang are working overtime.

because,

Today is the day when "War God" is officially launched for public beta!

Wen Liang deliberately avoided witnessing such a slightly important scene.

This is also the case with the classic closed beta of "War God" before it was launched without deleting files.

He was intentionally shifting the pressure on Li Ze, Sun Baoyin and others, forcing them to quickly take charge of their respective modules.

Wen Liang doesn't want the small partners who started the business together to fall behind, so they can only keep up with his thinking and the development of the company only by constantly striving to be excellent.

Only those who are good enough can easily understand the concept of 'money and benefits are just a series of numbers' after the benefits gradually become considerable.

It can also be understood more clearly: it is a cool thing to achieve a common vision together.

In addition, there is another very clichéd reason for Wen Liang's absence from these scenes: "War God" is not big.

It’s just a test of the mobile game business.

Of course, Mr. Wen chose to take Xiao Lirang to go shopping to gain a broader insight, just like Wang Wanyu carefully trained him in Jiangxia back then.

…………

Bolang Multimedia Room, 8th Floor, Yinhui Building.

Li Ze, Tang Pu, Sun Baoyin, and Li Bowen were all sitting in front of the display wall.

In addition to the slight heat dissipation sound of some machines running, there is no other sound in the room.

Although red-marked content kept popping up, no alarm was triggered.

After a while, Li Ze was the first to breathe a sigh of relief: "The effect of the public beta version is not bad, so I can rest assured."

Hearing this, Li Bowen said: "Today, I mainly pay attention to the installation volume of the iPad. After the adaptation work is completed, it has been suppressed and has not been released."

Sun Baoyin, who was sitting there with his thermos cup in his arms, took a sip from time to time, with a smile on his face, and specially echoed a few words: "Yes, I have been busy with research and development and products for so long, and it's time to hand them over to the market for inspection."

He has the same point of view as Li Bowen. Under normal circumstances, he will not say nonsense again.

It's just that Li Bowen can only speak from a product point of view, because he is currently in charge of the product department.

Li Bowen is very clear about his weaknesses, he is a person who has difficulty having his own opinions.

So easy-going, follow the mainstream.

Sun Baoyin is also aware of this, and he is even more aware that Li Bowen has a bit of inferiority in his inner show, and that he is generally harder than everyone else, so he stands up to express his support.

Anyway, he, Sun Baoyin, is also the oldest in the team.

You can't rely on Wen Liang for everything.

"Indeed." Li Ze also quickly realized, "The main focus must be on the iPad, and we can't let "Coming" take away the best-selling App Store on the iPad!"

When Li Ze said this, Tang Pu laughed: "Leditong is really an interesting company. After more than ten days, they have paid attention not to break the good tacit understanding between us."

"You're making it sound like that Huang always shakes M." Li Zenong raised his eyebrows.

Li Bowen next to him couldn't help laughing: "Ha...it's almost the same."

Sun Baoyin didn't say anything this time.

The identity of that 'Boss Huang' is now clear to everyone, he is the vice president of Leditong.

This company is not big after all.

Although it was established in 09, the product "Coming" has not been launched until now, and the previous products have not moved.

After chatting for a few words, Li Ze and the others turned their attention to the public beta.

…………

Different from the previous classic closed beta that does not delete files, the so-called public beta is equivalent to the actual launch, and the user registration channel is fully open without any restrictions.

And because the total turnover in the past ten days has exceeded 50, the promotion resources for this public beta preparation are more.

The intensity of advertising has also increased a lot.

Taking Little Orange Book as an example, there are already a lot of gameplay guides under the newly created #手游label.

"Coming" did not disappoint Li Ze and the others, and the public beta version was launched after a delay of one hour.

Subsequently, the brand partners under the big game label of Xiaochengshu Platform basically received the advertisements of "War God" and "Coming".

This time, the advertisements of "War God" and "Coming" have attracted the attention of mobile games, a niche label that has just been established.

It also allowed almost every brand partner who is mainly active under the game label to get just the right amount of money.

It's much better than the previous situation where I didn't even create a label!

Now even the brand partners who mainly develop other labels are a little envious.

Together with the vested interests of the brand partners, the perception of Xiaochengshu is getting better and better, and they spontaneously conveyed to the outside world the view that "Xiaochengshu has strong operational capabilities".

There is even a common saying: "Even in a relatively niche category like games, there are so many brand partners who can get good advertising revenue. What labels can't be popular in Xiaochengshu!"

"..."

And when it comes to the honeymoon-like competition between "War God" and "Coming", the discussions it sparked are very interesting.

"It's been almost half a month, and "Coming" has been chasing after me! "War God" started its public beta, and they immediately followed up. The competition between the two games on the iOS App Store has become more and more fierce! "

"Who said it wasn't, and both of them have updated the iPad-adapted version! Now "Coming" is short of the Android-adapted version!"

"It seems that the manufacturer of "War God" has stronger development capabilities, and this time the adaptation to different mobile phones on the Android side is more accurate."

"Not much to say, I'm going to experience the difference between the public beta version, hoping to have something new."

"Don't worry upstairs, I'll give you a spoiler, this time "War God" released several new generals with red cards, and there will be a big broadcast today, the chances of red cards are greatly increased! The new ones are Diao Chan and Xiao Qiao, they all have A few particularly interesting skills."

"Fuck! I'm not a human being!"

"I'm stepping on the horse and slowly discovering that it's not good! Spoiler dog, get out!"

"..."

……

The two games started public beta testing, and the benefits for new and old players are very strong.

Especially "War God"!
Because Bolang has experienced the benefits of being more oriented to female users on the Xiaochengshu platform, and also felt the consumption power of female users;

Therefore, this time, the public beta of "War God" specially launched some content that is more oriented to female users.

Not a gentle proposal.

It was the spark that came out of the collision between Li Ze and Li Bowen.

After all, there are similarities between drawing cards and drawing skins. Later generations of kings can use some skins to attract female players, and now "War God" can also use cards that are more elaborate in art to attract female players.

Soon, the two games began to collide with each other very tacitly and intentionally.

…………

On the 18th, the two games were tested one after another, and the discussions triggered a surge in the number of new players.

On the 19th, "Coming" took the lead in launching targeted feature updates, giving people a clear intention to grab "War God" users.

Whether Deng Pei's 'Peixuan', Bolang's queen marketing company, or the marketing promotion found by the other party, they are exaggerating the competitive situation through low-quality information.

Simply put, it's called...

Team up to cut the leeks of the players.

Soon, in nga and other game forums, players began to discuss enthusiastically.

"It's coming, it's coming, "Coming" is planning to grab the list position on the iOS side!"

"It's time to start working like this with real swords and guns. There is no room for two tigers. Those things before were all jokes. The current mobile game industry is still far from perfect. How can two games with the same IP and the same card type coexist peacefully?" possibility!"

"From the first to the second public beta, I knew that something big was going to happen. Sure enough, within a day, I started grabbing users!"

"..."

"Open the game, and "Valkyrie" will immediately update its features to counter "Coming"! It supports keying 1, but does not support keying the keyboard."

"Call the authority moderator, come quickly, there are people gathering to gamble, and you must choose one!"

"..."

Of course, "War God" will not disappoint the players. A small content was also updated on the server side that afternoon.

To strike back.

Under such a turbulent flow of heat.

"Valkyrie" quickly occupied the No. [-] best-selling App Store on the entire iOS side!

Without giving the other party a chance to grab the list, it easily won the No. [-] best-selling App Store on the iPad side.

At this moment when there are no mobile games, "War God" simply sweeps and crushes everything.

"Coming" is not bad, after all, it is also a well-prepared game, only one place behind "War God", ranking second best-selling.

Such a hot phenomenon naturally triggered a wider heat.

The amount of discussion on Weibo, Zhihu, Tieba and other platforms has also increased.

Under such circumstances, the total turnover of "War God" directly exceeded one million in the two days of 18 and 19!

"Coming" is not too far behind.

Therefore, the two game developers who have tasted the sweetness have increased their competition with a tacit understanding.

For example, Li Ze almost moved his desk into the multimedia room, and he was arranging various tasks around the clock. Almost all the game team in the operation department and the public relations department worked overtime on Saturdays and Sundays. No one objected, and everyone worked hard.

In the next week or so, the two games have very frequent small function updates, and the pertinence is also very, very sharp.

You come today, I will go tomorrow.

It was very lively.

Under the coercion of the overall public opinion situation, countless onlookers and netizens expressed one after another:
"That's how the life-and-death competition between you and me will help our players play a better game, well done!"

Just like the simplest example of wild dog fights on the roadside, people will watch onlookers, only quarrels can generate traffic and generate ultra-high liquidity premiums.

This kind of tacit cooperation and competition relationship is also a new version that Bolang has experienced for the first time so far.

Even from Wen Liang to the new employees who just joined the job, they all know that "War God" is just a one-off show, it will not last long, and it will not make a lot of money. Come to the attention of game manufacturers;

But it didn't affect Bolang's happy mood at all.

Because breaking the million mark in two days on the 18th and 19th was just the beginning.

In the days that followed, the entry of "War God" was like real flowing water, making a splash!
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Broken bowl asks for a monthly ticket, asks for a subscription

PS: Regarding the chapters and book reviews, I can see everyone's hard work (crossed out) from the broken bowl, so let's update the 3 chapters tomorrow and add another one to make a sample~
Now the difference between going out of the circle 3 is the amount of interaction. One of you and one of me will go out of the circle 3 sooner or later, let’s go for it.

(End of this chapter)