return to bolang life
Chapter 145 A New Round of Competition
Chapter 145 A New Round of Competition
"What beautiful things do you think about? My mind is lost."
When Sun Baoyin walked into the office, he happened to see Wen Liang lost in thought, laughing and joking.
Wen Liang followed the sound and turned his head, his eyes habitually lingering on Sun Baoyin's inseparable thermos for a second.
There is no story about Lao Yin's thermos. He has changed it twice this year. He simply likes to drink hot water, and occasionally adds some goji berries.
Anyway, you can eat it before you reach middle age, so it's not a big problem.
Wen Liang continued: "Xiao Qin and Lao Zhang have all started to go on the road."
Hearing this, Sun Baoyin raised his brows happily: "Hey, that's not bad."
He also said: "Lao Zhang's side is okay, this chip is more difficult than imagined, it took so long for several academicians to take the lead to find a direction?"
Wen Liang tidied up a bit and replied: "The laboratory has a clear direction for completing a chip design and has corresponding experience. Even Xiao Qin's technical ability changes day by day."
"The staffing of scientific research is in place, and the capital investment required for different stages can also be clearly given, but..."
Wen Liang spread his hands: "Xiao Qin knew what I wanted to be autonomous and controllable, so he chose the non-ecological RISC-V instruction set to sort out, so he has a direction."
Sun Baoyin understood a little bit.
"Now that RISC-V has been preliminarily sorted out, and then compared with X86 and ARM, which are mature ecological instruction sets, an experimental-level self-developed instruction set will be launched, and then improved, and then the design work will be carried out. From a commercial point of view, this year's results are all It's 0."
After finishing speaking, Wen Liang was also a little helpless: "The summary is that the school has given too much, and the efficiency has not been reflected at this stage. I thought it would take five years."
Hearing Wen Liang explain the process, Sun Baoyin went through it in his mind.
I also understand why Wen Liang must put the non-commercial part of these basic research in schools.
'If it is not placed in the school, we can understand it, and it is difficult for managers and employees to understand this horrible R&D investment that has no results in one, two, three, five years. '
Thinking of this, Sun Baoyin smiled: "The company can't compare to the academic and research resources of a university, and it has academicians."
Wen Liang sighed: "So the school gave too much, let us spend some labor costs in vain."
While talking, Wen Liang took a piece of paper from the printer sideways and handed it to Sun Baoyin.
There are some content reported by Qin Zheng, and the labor cost calculated by Wen Liang, which is the minimum estimate of 4750 million.
Sun Baoyin sighed deeply: "Luxurious lineup."
Wen Liang said: "It's only a part of the existing one. The school can give more. All scientific research patents in the laboratory will be exclusively shared with Bolang for free."
Sun Baoyin looked at the simple content on this piece of paper and asked a question: "When will the company establish a corresponding commercialization department?"
Wen Liang replied: "The third or fourth quarter is just a game phone equipped with a self-developed system."
Sun Baoyin didn't know the details of what happened at noon, so he was a little puzzled: "Game phone?"
Wen Liang laughed: "Boss Yin didn't realize it before?"
Sun Baoyin nodded tacitly: "The most convenient direction for basic research + consumer electronics is almost only smartphones, but the categories are subdivided by accident."
Wen Liang explained casually: "Mobile phones are the same as computers. It is games that drive users to upgrade to a greater extent."
“The commercialization process of the self-developed system is on the horizon soon, but it is difficult to directly compete with iOS and Android. We have a mobile game business, and the small crowd is testing the water and slowly iterating the system. It can be adjusted in time to reduce cost investment. .”
Sun Baoyin was amazed: "Understood, I just wait to take over the work."
He has a very intuitive feeling about Wen Liang's ability to control the planning.
The timing of the general direction of the self-developed system has indeed been determined by Wen Liang.
Reference 07: The Apple mobile phone system was released in 10, and the iPhone 4 was released in 3. The mobile phone system officially named iOS has become a classic iteration cycle of about [-] years.
Reference 2015: In the domestic market, 4G licenses of the FDD-LTE standard were issued in early 4, thus entering the era of comprehensive [-]G, and the smartphone market exploded.
It is not difficult to find that counting from New Year's Day in 2012, there are still three years to the full 4G era.
After one year of R&D and two years of market iteration, it can catch up with the good times calmly when it can almost compete with iOS and Android on the same stage.
This is also reflected in the arrangement on the lunch table. As long as the self-developed system is available, the game phone will be released first, even if it is an OEM.
We will not wait for the self-developed chip to be released before commercializing it together.
As for chip research, Wen Liang is not in a hurry.
He has a basic understanding of the R&D time cost and R&D investment of chip design.
Considering the general environment in 18 six years later, starting from this year's intervention in basic research, the first generation of experimental-grade finished products will be launched in five years, and commercialization and iteration will be carried out in another year. nothing wrong.
So it was the first time I went to visit the laboratory informally until today, and there was nothing wrong with it.
After all, caring is messy.
However, even ignoring academicians, the number of scientific researchers in the school's laboratories has exceeded his imagination.
This requires a chip design company with over 5 million cash assets to be able to afford it.
First of all, the 4750 million annual labor costs will not produce any commercial results in the first two years, and need to burn cash.
Secondly, the 1, 2, and 3 money-burning investments involved in the chip research and development process are calculated separately.
Calculated according to the market level, 5 million in cash may not be enough until commercial results are produced.
Therefore, knowing that Qin Zheng and the others are progressing well, and expecting to initially launch the self-developed instruction set in half a year, and seeing the staffing, Wen Liang has been lamenting that "the school has given too much".
This greatly shortens the time to produce experimental-grade finished products.
It is expected that Bolang will take over next year to carry out commercial feasibility development.
……
Like Li Ze and others, Sun Baoyin, who learned the details, also breathed a sigh of relief.
Starting from New Year's Day to plan the second business, until today it is no longer completely planned on paper, with a preliminary outline and a timeline for the general direction.
As soon as the thoughts diverged, Sun Baoyin also returned to his senses.
Passing the folder under his arm to Wen Liang, Sun Baoyin said with a smile: "I forgot to mention that the payment system has just passed the internal inspection and can enter the business launch review process."
"Hey, double happiness!" Wen Liang flipped through the report and said with satisfaction, "No wonder Mr. Yin doesn't like the efficiency of the laboratory!"
Sun Baoyin deliberately said lightly: "It is necessary. Now there are hundreds of people in the R&D department and more than 1000 part-time alumni. There is a personnel advantage to some extent. There must be some results."
Wen Liang suddenly scolded: "Zhuo, there are too many things, I forgot a big thing."
Sun Baoyin was puzzled: "Huh?"
"Pay for the license." Wen Liang said four words, "You initiate the online review first, and I will coordinate and resolve this matter. It may take a while."
Sun Baoyin didn't say much, got up and left the office.
…………
Later, Wen Liang found Wang Wanyu.
He thought about it, and found that Wang Wanyu could solve this matter the fastest.
When Wang Wanyu came, she went straight to the point: "What's the trouble?"
'Look, this is Mr. Wang! Wen Liang raised his eyebrows happily: "We need a payment license."
"Is it urgent?" Wang Wanyu asked again.
Seeing Wen Liang nodding, Wang Wanyu pondered for a while and gave a solution: "It's just that it's easy to launch our own payment system as soon as possible. Buy a stake in a company with a payment business license and link the payment system to it."
Wen Liang liked the feeling that the matter could be resolved as soon as he said it, but he hurriedly said: "This is not enough, the payment system is very important."
Wang Wanyu can somewhat see that she is gentle and comfortable, but this is an important reason why she came to Bolang.
The corners of her mouth turned up slightly, and then Wang Wanyu said, "It's a bit troublesome. I got 1 million. In the current situation, we can only establish a wholly-owned subsidiary."
Wen Liang has also done his homework, knowing that the national payment business license requires the company to apply for a registered capital of 1 million yuan, and there is no registered capital subscription system, and this kind of business is not allowed to subscribe.
However, Wen Liang just spread his hands: "So Mr. Wang has to think of a way."
Wang Wanyu replied: "Now the company can take out the 1 million yuan in its account, but it will easily affect the company's development. Let me see if I can borrow another 3000 million yuan from ICBC."
Of course, there is 1 million in Bolang's public account, and the remaining balance at the end of the first quarter is less than 7000 million, and the dividends are 3750 million, leaving more than 3000 million.
At that time, there was still a 5000 million loan in the account. Although the computer room plan had been made, the money was not paid all at once.
This month, Xiaochengshu’s advertising business revenue has risen to a higher level due to the booming mobile game market, and the mobile game turnover has increased almost every day, with a total revenue of tens of millions in 18 days.
With a solution in hand, Wen Liang directly initiated an online shareholders' meeting to finalize the matter of becoming a shareholder of a company and investing 1 million to establish a wholly-owned subsidiary.
The matter of paying for the license plate is like this, divided into two steps.
…………
…………
Wen Liang was happy to draft the draft of the "smart game mobile phone plan" in line with the progress of basic research, and finalized the payment license;
The backfoot goose factory directly launched a new round of competition without saying hello.
This time we focused on the product itself.
Fortunately, Wen Liang didn't know that the internal high-level meeting of the goose factory decided to ease some aspects, otherwise he would give the goose factory a few words.
After implementing the strategy of shielding public opinion for more than two days, Goose Factory made a big move.
The PR department responded very quickly.
Xin Dai quickly walked into the general manager's office with the folder.
Organized and reported the current situation of the matter: "WeChat has just undergone a major version update, and the situation is not very friendly to us."
Without waiting for Wen Liang to ask questions, Xin Dai flipped through the freshly organized information about the event from the PR department, and reported the details in an orderly manner: "The version of WeChat has been upgraded from 3.5 to 4.0."
"Launched a circle of friends with the same name as the new version of our Xiaochengshu app."
Hearing this, Wen Liang couldn't help raising his eyebrows.
Xin Dai continued to report: "A very simplified computer version has been specially launched..."
"..."
After listening to Xin Dai's report, Wen Liang felt a little sad in his heart.
3Q has only been over a year, and the signal released by the goose factory seems to be calmer than before.
However, looking at it now, it does not focus on the basic disk of the goose factory.
Otherwise, Goose Factory is still the same old 'boy'!
Just the three words 'circle of friends' are simply a typical example of pixel-level plagiarism.
That is really the king of the cottage.
A circle of friends: ""
Wen Liang, a businessman, naturally ignores the small details in the shortcut.
After all, it is the word 'Moments' that was first proposed by the new app of Xiaochengshu!
Turning his thoughts around, Wen Liangping looked at Xin Dai who was opposite him: "What do you think?"
Xin Dai was well prepared and quickly replied: "In February, the legal department submitted the registration of the 'Friends Circle' trademark. We have certain advantages in this regard, but WeChat does not use the name Moments at most, which has little impact on the essence of the product. "
"So, our preliminary opinion is to have some confrontation at the level of public opinion."
"The specific plan has been formed, please read it."
The company's crisis public relations department is certainly not for show.
Xin Dai is still an elite dug from Shencheng, so of course she has two brushes in her hands.
The original crisis response was basically based on the operation department.
Under normal circumstances, the public relations department should do crisis public relations solutions, and then cooperate with each department according to the situation.
However, Bolang is still in the initial stage of development, and all aspects cannot be fully implemented independently.
Just like the launch of the new version of Xiaochengshu's app before, it was Wen Liang's final decision.
Wen Liang looked through the plan, and found that the strategy to deal with it was reasonable and appropriate, and the problem was not big.
After pondering for a moment, Wen Liang still decided: "The plan is okay, but don't rush to end it. You several departments should communicate and consider various factors. Keep paying attention to the progress of the matter first."
Hearing what Wen Liang said, Xin Dai didn't say much, and left the office in response.
She has only initially adapted to the gentle work style, so there is no tacit understanding.
And there is no such assistant as Li Xia who is "close to the water", so it is easy to find out Wen Liang's habits.
Therefore, Xin Dai didn't know whether Wen Liang was satisfied with the proposal or not.
I can't help but whisper in my heart.
In fact, Wen Liang is very satisfied with Xin Dai's work attitude and the execution efficiency of the public relations department. It is because he has some extra ideas that he stops the action.
What Wen Liang thought about was whether Bo Lang could be kept clean for a short period of time.
.........
The big version update of WeChat this time is not small.
They are four aspects:
1. Moments
2. Computer version
3. Open API interface
4. The public account invites internal testing
It can be seen that the goose factory is very anxious.
After reading the summary report, Wen Liang opened the company's public opinion system client again.
This is much more convenient than searching aimlessly.
Relatively more precise.
Judging from the prompts on the client side of the public opinion system, the new version of WeChat released this time has quite a big impact.
Even a small website like Zhihu, which is now ignored by dogs, has some discussions.
Netizens' discussion is obviously focused on the function of 'Moments'.
How should I put it, the circle of friends of the new app of Xiaochengshu is a bit different from Qzone and the original content of Xiaochengshu, and it directly supports sharing without text.
The approach of WeChat Moments also considers that it is far more difficult for an ordinary user to write a paragraph of text than it is for him to post a picture, so posting text is not encouraged.
Wen Liang has seen some reports about this. Zhang Xiaolong hopes that everyone can use WeChat, and thinks that it is best to use pictures as a medium to share.
However, from the perspective of product logic, the operation of hidden text messages in WeChat Moments is not as convenient as the free choice of the new version of Xiaochengshu App.
To put it simply, the logic of the new version of Xiaochengshu App has been iterated a bit more, and it is left to the user to choose. If you want to send a picture, just click on the picture + sign in the input box. You can choose a picture or take a photo. If you want to send text, just write in the input box Word.
However, the latest version of WeChat, which was used by Wen Liang, did not do this. There are still two ways of long pressing and short pressing the camera button.
In short, netizens are very eager to complain about this major version update of WeChat.
For example, in the Little Orange Book.
"Goose Factory is really in a hurry this time. It updated the major version without saying a word, and the Android side is still hotly updated. I reopened WeChat and it became the new version!"
"It's been more than a year since their WeChat was released, and Bolang has released a new version of Xiaochengshu, copying the three characters of Moments. It's a bit of a thing."
"Do you intend to give Xiaochengshu a chance to develop, disconnect the third-party interface, launch the same function, and also launch a computer version, open the API interface that does not include the Bolang platform, and set up a public account to invite internal testing , It is very comprehensive from the product point of view.”
"My Weibo platform is not doing well, and WeChat is facing challenges, so I just don't do anything, and just step on the horse's face-faced copycat, and ask you if you are serious!"
"I don't know how Xiaochengshu will deal with it this time. The old Internet companies still have a lot of advantages."
"..."
Looking through some social platforms again, Wen Liang felt the 'meaning' in this wave of public opinion.
Real netizens complained one-sidedly, and gave one-sided and brainless support in the general direction.
It seems that the goose factory puts on a posture of having to compete.
-
PS: Readers, grandparents, come to a payment system name~
(End of this chapter)
"What beautiful things do you think about? My mind is lost."
When Sun Baoyin walked into the office, he happened to see Wen Liang lost in thought, laughing and joking.
Wen Liang followed the sound and turned his head, his eyes habitually lingering on Sun Baoyin's inseparable thermos for a second.
There is no story about Lao Yin's thermos. He has changed it twice this year. He simply likes to drink hot water, and occasionally adds some goji berries.
Anyway, you can eat it before you reach middle age, so it's not a big problem.
Wen Liang continued: "Xiao Qin and Lao Zhang have all started to go on the road."
Hearing this, Sun Baoyin raised his brows happily: "Hey, that's not bad."
He also said: "Lao Zhang's side is okay, this chip is more difficult than imagined, it took so long for several academicians to take the lead to find a direction?"
Wen Liang tidied up a bit and replied: "The laboratory has a clear direction for completing a chip design and has corresponding experience. Even Xiao Qin's technical ability changes day by day."
"The staffing of scientific research is in place, and the capital investment required for different stages can also be clearly given, but..."
Wen Liang spread his hands: "Xiao Qin knew what I wanted to be autonomous and controllable, so he chose the non-ecological RISC-V instruction set to sort out, so he has a direction."
Sun Baoyin understood a little bit.
"Now that RISC-V has been preliminarily sorted out, and then compared with X86 and ARM, which are mature ecological instruction sets, an experimental-level self-developed instruction set will be launched, and then improved, and then the design work will be carried out. From a commercial point of view, this year's results are all It's 0."
After finishing speaking, Wen Liang was also a little helpless: "The summary is that the school has given too much, and the efficiency has not been reflected at this stage. I thought it would take five years."
Hearing Wen Liang explain the process, Sun Baoyin went through it in his mind.
I also understand why Wen Liang must put the non-commercial part of these basic research in schools.
'If it is not placed in the school, we can understand it, and it is difficult for managers and employees to understand this horrible R&D investment that has no results in one, two, three, five years. '
Thinking of this, Sun Baoyin smiled: "The company can't compare to the academic and research resources of a university, and it has academicians."
Wen Liang sighed: "So the school gave too much, let us spend some labor costs in vain."
While talking, Wen Liang took a piece of paper from the printer sideways and handed it to Sun Baoyin.
There are some content reported by Qin Zheng, and the labor cost calculated by Wen Liang, which is the minimum estimate of 4750 million.
Sun Baoyin sighed deeply: "Luxurious lineup."
Wen Liang said: "It's only a part of the existing one. The school can give more. All scientific research patents in the laboratory will be exclusively shared with Bolang for free."
Sun Baoyin looked at the simple content on this piece of paper and asked a question: "When will the company establish a corresponding commercialization department?"
Wen Liang replied: "The third or fourth quarter is just a game phone equipped with a self-developed system."
Sun Baoyin didn't know the details of what happened at noon, so he was a little puzzled: "Game phone?"
Wen Liang laughed: "Boss Yin didn't realize it before?"
Sun Baoyin nodded tacitly: "The most convenient direction for basic research + consumer electronics is almost only smartphones, but the categories are subdivided by accident."
Wen Liang explained casually: "Mobile phones are the same as computers. It is games that drive users to upgrade to a greater extent."
“The commercialization process of the self-developed system is on the horizon soon, but it is difficult to directly compete with iOS and Android. We have a mobile game business, and the small crowd is testing the water and slowly iterating the system. It can be adjusted in time to reduce cost investment. .”
Sun Baoyin was amazed: "Understood, I just wait to take over the work."
He has a very intuitive feeling about Wen Liang's ability to control the planning.
The timing of the general direction of the self-developed system has indeed been determined by Wen Liang.
Reference 07: The Apple mobile phone system was released in 10, and the iPhone 4 was released in 3. The mobile phone system officially named iOS has become a classic iteration cycle of about [-] years.
Reference 2015: In the domestic market, 4G licenses of the FDD-LTE standard were issued in early 4, thus entering the era of comprehensive [-]G, and the smartphone market exploded.
It is not difficult to find that counting from New Year's Day in 2012, there are still three years to the full 4G era.
After one year of R&D and two years of market iteration, it can catch up with the good times calmly when it can almost compete with iOS and Android on the same stage.
This is also reflected in the arrangement on the lunch table. As long as the self-developed system is available, the game phone will be released first, even if it is an OEM.
We will not wait for the self-developed chip to be released before commercializing it together.
As for chip research, Wen Liang is not in a hurry.
He has a basic understanding of the R&D time cost and R&D investment of chip design.
Considering the general environment in 18 six years later, starting from this year's intervention in basic research, the first generation of experimental-grade finished products will be launched in five years, and commercialization and iteration will be carried out in another year. nothing wrong.
So it was the first time I went to visit the laboratory informally until today, and there was nothing wrong with it.
After all, caring is messy.
However, even ignoring academicians, the number of scientific researchers in the school's laboratories has exceeded his imagination.
This requires a chip design company with over 5 million cash assets to be able to afford it.
First of all, the 4750 million annual labor costs will not produce any commercial results in the first two years, and need to burn cash.
Secondly, the 1, 2, and 3 money-burning investments involved in the chip research and development process are calculated separately.
Calculated according to the market level, 5 million in cash may not be enough until commercial results are produced.
Therefore, knowing that Qin Zheng and the others are progressing well, and expecting to initially launch the self-developed instruction set in half a year, and seeing the staffing, Wen Liang has been lamenting that "the school has given too much".
This greatly shortens the time to produce experimental-grade finished products.
It is expected that Bolang will take over next year to carry out commercial feasibility development.
……
Like Li Ze and others, Sun Baoyin, who learned the details, also breathed a sigh of relief.
Starting from New Year's Day to plan the second business, until today it is no longer completely planned on paper, with a preliminary outline and a timeline for the general direction.
As soon as the thoughts diverged, Sun Baoyin also returned to his senses.
Passing the folder under his arm to Wen Liang, Sun Baoyin said with a smile: "I forgot to mention that the payment system has just passed the internal inspection and can enter the business launch review process."
"Hey, double happiness!" Wen Liang flipped through the report and said with satisfaction, "No wonder Mr. Yin doesn't like the efficiency of the laboratory!"
Sun Baoyin deliberately said lightly: "It is necessary. Now there are hundreds of people in the R&D department and more than 1000 part-time alumni. There is a personnel advantage to some extent. There must be some results."
Wen Liang suddenly scolded: "Zhuo, there are too many things, I forgot a big thing."
Sun Baoyin was puzzled: "Huh?"
"Pay for the license." Wen Liang said four words, "You initiate the online review first, and I will coordinate and resolve this matter. It may take a while."
Sun Baoyin didn't say much, got up and left the office.
…………
Later, Wen Liang found Wang Wanyu.
He thought about it, and found that Wang Wanyu could solve this matter the fastest.
When Wang Wanyu came, she went straight to the point: "What's the trouble?"
'Look, this is Mr. Wang! Wen Liang raised his eyebrows happily: "We need a payment license."
"Is it urgent?" Wang Wanyu asked again.
Seeing Wen Liang nodding, Wang Wanyu pondered for a while and gave a solution: "It's just that it's easy to launch our own payment system as soon as possible. Buy a stake in a company with a payment business license and link the payment system to it."
Wen Liang liked the feeling that the matter could be resolved as soon as he said it, but he hurriedly said: "This is not enough, the payment system is very important."
Wang Wanyu can somewhat see that she is gentle and comfortable, but this is an important reason why she came to Bolang.
The corners of her mouth turned up slightly, and then Wang Wanyu said, "It's a bit troublesome. I got 1 million. In the current situation, we can only establish a wholly-owned subsidiary."
Wen Liang has also done his homework, knowing that the national payment business license requires the company to apply for a registered capital of 1 million yuan, and there is no registered capital subscription system, and this kind of business is not allowed to subscribe.
However, Wen Liang just spread his hands: "So Mr. Wang has to think of a way."
Wang Wanyu replied: "Now the company can take out the 1 million yuan in its account, but it will easily affect the company's development. Let me see if I can borrow another 3000 million yuan from ICBC."
Of course, there is 1 million in Bolang's public account, and the remaining balance at the end of the first quarter is less than 7000 million, and the dividends are 3750 million, leaving more than 3000 million.
At that time, there was still a 5000 million loan in the account. Although the computer room plan had been made, the money was not paid all at once.
This month, Xiaochengshu’s advertising business revenue has risen to a higher level due to the booming mobile game market, and the mobile game turnover has increased almost every day, with a total revenue of tens of millions in 18 days.
With a solution in hand, Wen Liang directly initiated an online shareholders' meeting to finalize the matter of becoming a shareholder of a company and investing 1 million to establish a wholly-owned subsidiary.
The matter of paying for the license plate is like this, divided into two steps.
…………
…………
Wen Liang was happy to draft the draft of the "smart game mobile phone plan" in line with the progress of basic research, and finalized the payment license;
The backfoot goose factory directly launched a new round of competition without saying hello.
This time we focused on the product itself.
Fortunately, Wen Liang didn't know that the internal high-level meeting of the goose factory decided to ease some aspects, otherwise he would give the goose factory a few words.
After implementing the strategy of shielding public opinion for more than two days, Goose Factory made a big move.
The PR department responded very quickly.
Xin Dai quickly walked into the general manager's office with the folder.
Organized and reported the current situation of the matter: "WeChat has just undergone a major version update, and the situation is not very friendly to us."
Without waiting for Wen Liang to ask questions, Xin Dai flipped through the freshly organized information about the event from the PR department, and reported the details in an orderly manner: "The version of WeChat has been upgraded from 3.5 to 4.0."
"Launched a circle of friends with the same name as the new version of our Xiaochengshu app."
Hearing this, Wen Liang couldn't help raising his eyebrows.
Xin Dai continued to report: "A very simplified computer version has been specially launched..."
"..."
After listening to Xin Dai's report, Wen Liang felt a little sad in his heart.
3Q has only been over a year, and the signal released by the goose factory seems to be calmer than before.
However, looking at it now, it does not focus on the basic disk of the goose factory.
Otherwise, Goose Factory is still the same old 'boy'!
Just the three words 'circle of friends' are simply a typical example of pixel-level plagiarism.
That is really the king of the cottage.
A circle of friends: ""
Wen Liang, a businessman, naturally ignores the small details in the shortcut.
After all, it is the word 'Moments' that was first proposed by the new app of Xiaochengshu!
Turning his thoughts around, Wen Liangping looked at Xin Dai who was opposite him: "What do you think?"
Xin Dai was well prepared and quickly replied: "In February, the legal department submitted the registration of the 'Friends Circle' trademark. We have certain advantages in this regard, but WeChat does not use the name Moments at most, which has little impact on the essence of the product. "
"So, our preliminary opinion is to have some confrontation at the level of public opinion."
"The specific plan has been formed, please read it."
The company's crisis public relations department is certainly not for show.
Xin Dai is still an elite dug from Shencheng, so of course she has two brushes in her hands.
The original crisis response was basically based on the operation department.
Under normal circumstances, the public relations department should do crisis public relations solutions, and then cooperate with each department according to the situation.
However, Bolang is still in the initial stage of development, and all aspects cannot be fully implemented independently.
Just like the launch of the new version of Xiaochengshu's app before, it was Wen Liang's final decision.
Wen Liang looked through the plan, and found that the strategy to deal with it was reasonable and appropriate, and the problem was not big.
After pondering for a moment, Wen Liang still decided: "The plan is okay, but don't rush to end it. You several departments should communicate and consider various factors. Keep paying attention to the progress of the matter first."
Hearing what Wen Liang said, Xin Dai didn't say much, and left the office in response.
She has only initially adapted to the gentle work style, so there is no tacit understanding.
And there is no such assistant as Li Xia who is "close to the water", so it is easy to find out Wen Liang's habits.
Therefore, Xin Dai didn't know whether Wen Liang was satisfied with the proposal or not.
I can't help but whisper in my heart.
In fact, Wen Liang is very satisfied with Xin Dai's work attitude and the execution efficiency of the public relations department. It is because he has some extra ideas that he stops the action.
What Wen Liang thought about was whether Bo Lang could be kept clean for a short period of time.
.........
The big version update of WeChat this time is not small.
They are four aspects:
1. Moments
2. Computer version
3. Open API interface
4. The public account invites internal testing
It can be seen that the goose factory is very anxious.
After reading the summary report, Wen Liang opened the company's public opinion system client again.
This is much more convenient than searching aimlessly.
Relatively more precise.
Judging from the prompts on the client side of the public opinion system, the new version of WeChat released this time has quite a big impact.
Even a small website like Zhihu, which is now ignored by dogs, has some discussions.
Netizens' discussion is obviously focused on the function of 'Moments'.
How should I put it, the circle of friends of the new app of Xiaochengshu is a bit different from Qzone and the original content of Xiaochengshu, and it directly supports sharing without text.
The approach of WeChat Moments also considers that it is far more difficult for an ordinary user to write a paragraph of text than it is for him to post a picture, so posting text is not encouraged.
Wen Liang has seen some reports about this. Zhang Xiaolong hopes that everyone can use WeChat, and thinks that it is best to use pictures as a medium to share.
However, from the perspective of product logic, the operation of hidden text messages in WeChat Moments is not as convenient as the free choice of the new version of Xiaochengshu App.
To put it simply, the logic of the new version of Xiaochengshu App has been iterated a bit more, and it is left to the user to choose. If you want to send a picture, just click on the picture + sign in the input box. You can choose a picture or take a photo. If you want to send text, just write in the input box Word.
However, the latest version of WeChat, which was used by Wen Liang, did not do this. There are still two ways of long pressing and short pressing the camera button.
In short, netizens are very eager to complain about this major version update of WeChat.
For example, in the Little Orange Book.
"Goose Factory is really in a hurry this time. It updated the major version without saying a word, and the Android side is still hotly updated. I reopened WeChat and it became the new version!"
"It's been more than a year since their WeChat was released, and Bolang has released a new version of Xiaochengshu, copying the three characters of Moments. It's a bit of a thing."
"Do you intend to give Xiaochengshu a chance to develop, disconnect the third-party interface, launch the same function, and also launch a computer version, open the API interface that does not include the Bolang platform, and set up a public account to invite internal testing , It is very comprehensive from the product point of view.”
"My Weibo platform is not doing well, and WeChat is facing challenges, so I just don't do anything, and just step on the horse's face-faced copycat, and ask you if you are serious!"
"I don't know how Xiaochengshu will deal with it this time. The old Internet companies still have a lot of advantages."
"..."
Looking through some social platforms again, Wen Liang felt the 'meaning' in this wave of public opinion.
Real netizens complained one-sidedly, and gave one-sided and brainless support in the general direction.
It seems that the goose factory puts on a posture of having to compete.
-
PS: Readers, grandparents, come to a payment system name~
(End of this chapter)
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