return to bolang life

Chapter 15
The gentle and guided discussion mode has achieved initial results.

Break everyone's stereotypes one time at a time.

Everyone has contributed ideas to varying degrees over the past few days.

A virtuous circle is formed.

Under this trend, not only Wen Liang and his novice team will become more and more united, but also promote and improve each other in this collision of thinking sparks.

Just great.

This is the direction that Wen Liang expects for the development of college students' partnership entrepreneurship.

Everyone has a certain talent and a certain pursuit. After experiencing high ambitions, they put aside unrealistic ideas and start to be down-to-earth, and move towards a better future through mutual promotion...

Saturday is over quickly.

Wen Liang continued to rest on the weekend.

In the next few days, Wen Liang didn't skip classes around the clock, and enjoyed the university study life to dilute the "tension" of official duties.

The word 'fermentation' is not a casual word.

It is directly implemented in the direction of product operation.

In a flash, it was the 26th, Wednesday of the new week, the tenth day of classmate Wen's rebirth, and the last day of September in the lunar calendar.

[Little Orange Book·Sharing life is also a way of life]'s promotional words popped up in the public network space.

Li Ze, who has a certain understanding of the use of resources, led the promotion of Xiaocheng Books, and mainly spread the source of news on Weibo, Zhihu and other traffic community platforms.

The failure of imitating Zhihu before seemed to make everyone feel very sad. Under the leadership of Li Ze, everyone wanted to make a wave of Zhihu.

Therefore, Li Ze chose a title with an opposite effect as the question and answer question:

【What do you think of Xiaochengshu's logically erroneous slogan like 'Sharing life is also a way of life'?In terms of classification, Xiaochengshu seems to imply that male users are not welcome? 】

In 2011, which had not been baptized by public opinion in the information age when the mobile Internet exploded, the blood pressure of netizens was obviously more easily adjusted.

On the other hand, just because they have not been baptized by the information explosion, current netizens will not regard this kind of quiz as an opposition between men and women.

It doesn't necessarily count as an edge ball, either.

After all, some websites, platforms, and apps are indeed completely geared towards female users.

There are also some platforms that male users do not need at all, such as... Meiyou.

It's just that no one will intentionally attract the attention of netizens to this level right now.

It can only be said that Aze doesn't learn the good ones, but learns the bad ones quickly, and it really sharply stimulates other users who are now Zhihu's non-industry bigwigs.

As a result, after only a few hours of small transparency in posting the question, it was quickly pushed to the top of the homepage recommendation and other places with a lot of exposure, and the number of answers increased rapidly.

"Thank you, before answering this question, I spent some time to understand the website Xiaochengshu. In a sense, it is indeed a platform for female users. The content of the display focuses on beauty, skin care, fashion and outfit and other categories;

For a more detailed understanding, I registered as a user of Xiaochengshu. What needs to be declared is that I am male;
First of all, I have to admit that the website is developed very exquisitely, leaving aside the bloated common problems of all websites, and presenting it in a minimalist style, so that every user can find what they want at a glance;

In addition to the beauty, skin care, fashion and other categories displayed on the homepage, Xiaochengshu also covers some other neutral categories, and there is no evidence that it does not welcome male users;
My personal experience can answer the second question. Little Orange Book does not imply that male users are not welcome.

But it does target more female users.

I don't think this is a wrong choice. On the contrary, I think there should be more such websites. How many years have passed since the founding of New China, and women hold up half the sky long ago!

Let's talk about slogans, which are advertising-like things, in fact, they don't pay attention to the logic of words.

above. "

This answer is quite realistic, from 'thanks for the invitation' to 'above' is very consistent with Zhihu.

In fact, the answer itself has no effect.

What really makes the question hot are the comments in the comments section.

"I don't know how the respondent came to the conclusion that male users can indeed register, but they are indeed unfriendly to male users, and those neutral categories are more for female users."

"Upstairs, this is arguing! Could there only be a platform for male users?"

"Which site has only male users? No female users at all?"

"There are many, there are no female users in some machinery-related forums, and now Internet products are obviously more concerned with the perspective of male users! When opposing a platform for female users, first think about the advantages you have."

"..."

This kind of antithesis makes the heat up.

It has attracted the attention of many netizens.

It happened to be seven or eight o'clock in the evening, and Wen Liang just had time to observe the progress of the incident in front of the computer.

Browsing the turbulent antagonism in these comments, Wen Liang couldn't help muttering in his heart: "So many people do this 'business' of confrontation between men and women, is it because it is so easy to provoke? Aze seems to have opened a Pandora by accident. The magic box..."

Thinking diverged to later generations, Wen Liang uttered a few more words.

"spread"

"public opinion"

"Internet Age"

"Perhaps it is still the point of view I understood in my previous life: the Internet age has only accelerated the efficiency of communication, and our country's response to the situation of public opinion in the Internet age is not slow. After all, a complete and definite solution was formed as early as the first half of the last century;

It's just because some people have different ideas later and extend the fork in the road. They weigh the pros and cons in the process of catching up, development, moderation, and dormancy. It has developed into such a complicated situation of public opinion. "

As the thought turned, Wen Liang relaxed: "Little Orange Book's current influence has not reached that level. It is too far away to say these things at the moment. Anyway, I have left a hole to update the module later."

"..."

Zhihu, which can be regarded as a platform with a small number of users, can be noisy, and the current particularly popular Weibo platform is naturally noisy.

Interestingly, the Weibo platform is noisy about different things.

Mainly focus on #小橙书精品女生生活# under the topic.

"Hey, I went to Xiaocheng's book to read it. It's too shameless. Just a few simple notes on beauty makeup and skin care, who wouldn't know it!"

"That's right, sisters, let's share it and teach them what an exquisite girl is!"

"Not to mention, Xiaochengshu has so many categories I like, which is really good, but I don't accept such a simple note-taking tutorial!"

"It's just pediatrics, who hasn't put on makeup in broad daylight?!"

"Just this name is a little hard to understand, and I have to spell it word by word..."

"Indeed, what a bad name!"

"..."

Perhaps there are more women who are more interested in checking Weibo, so the trend of public opinion has thus achieved the unconvinced and competitive quarrel that Li Ze expected.

There is no doubt that Little Orange Book has become popular in a small area.

The Zhihu platform made a large number of users choose to watch the excitement through the antagonistic sentiment, which contributed a large part of the traffic.

Weibo is here to attract those delicate girls who are not convinced.

They are all noisy.

Ignoring some episodes, it can be regarded as fulfilling the initial expectations that Xiaochengshu wanted to promote.

With this first promotion, some netizens began to wonder about the origin of the name 'Little Orange Book'.

In short, the more quarrelsome netizens are, the more attention Xiaochengshu will receive!

After going through the initial incentive promotion period, and the subsequent fermentation period, Xiaochengshu has finally developed to the first formal part of the first stage: 'Little Fame'! -
(End of this chapter)