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Chapter 170 Mr. Jia, times have changed
The developments surrounding Xiaochengshu this weekend did not disappoint netizens, nor disappointed many expectations.

The big news that should have been arranged is finally in place.

Just as Mr. Jia realized in May that Weibo has become a pawn, Sina Weibo, which likes to arrange pawns to test before, has completely become a pawn this time.

If May is still a small operation with thunder and rain, then now, Mr. Jia knows that Weibo must actively run at the forefront and charge forward.

On Sunday morning on the 3rd, Sina Weibo launched a brand new "Starlight" project.

It has a lot more content than the starlight plan promoted on May [-]st, which is mainly for entertainment stars.

To put it simply, it is a more extensive refinement of the original Starlight Plan in January.

Including emulating Xiaochengshu's 'everyone is a media master' model.

But it doesn't stop there.

And once again, he sincerely took out real money and smashed it.

For example, the 1 million planned in January was doubled to 1 million.

The wording has also been carefully adjusted.

The main content is:
[We will use 2 million funds to establish a personal self-media main incubation fund, which will be managed by dedicated personnel to serve all values. 】

Although Weibo failed miserably in January.

But Mr. Jia insisted on not completely terminating the Starlight Project from the beginning to the end.

At that time, Mr. Jia asked the official Weibo to issue a statement, clearly stating that the progress of the Starlight Project was smooth, but there were some misunderstandings, which would be resolved as soon as possible.

There was no mention of the problems that arose because of the so-called 1 million yuan plan to support funds.

All the troubles caused are also resolved in private.

Those Xiaochengshu brand partners and Xiaochengshu users who were cheated back then, none of them went to court, and they all ended in reconciliation.

Although they are all Internet celebrities and have a bit of fans on the Internet, Internet celebrities are also human beings who don't like lawsuits, and even less like going to court by themselves.

It is impossible for Bolang to interfere in this regard, let alone take over.

Only necessary legal assistance was provided.

After all, it is impossible for Bolang to force users to act according to the wishes of the platform, and "Sister Model Worker" is another matter.

Therefore, because of the background of such handling measures, Jia Zong dared to make such an "arrogant" comeback last month.

Now, Mr. Jia dared to push forward the plan again with such a big fanfare.

……

Weibo, after the news was released, Mr. Jia stared at the dynamics on the Internet and made arrangements.

"Don't arrange a third party this time, we will check every step by ourselves!"

Others said in succession: "Understood."

"Don't let the MCN organization and the like make trouble again. I don't want to see a second time that a mouse shit ruined a pot of porridge. Do you know how good an opportunity we missed last time?"

Others answered again: "I know."

Mr. Jia didn't stop, he just needs an answerer now.

"Incubation funds should be as transparent as possible, and they must be able to withstand the public's attention and get to the bottom of it. This is not a joke, but must be done."

"The development of Xiaochengshu is so fast that some industry leaders believe that it has become a nightmare for the domestic Internet industry, and among them, our Weibo is the first to be shrouded in the nightmare!"

"If we don't work ten times and a hundred times harder, this may be our last chance to compete on the same stage!"

"So, use all your determination!"

"We have not only the parent company behind us, but also a lot of forces supporting us, so we must have confidence!"

The rambling is over.

Mr. Jia finally emphasized two important things: "Arrangements will be made, all vacations will be canceled this month, one day off per week, and you must work overtime until 9 o'clock every night!"

"Be sure to work together to win this game!"

Others responded: "It has been notified."

After talking for a long time, Mr. Jia sighed in his heart, he knew that he had no idea.

Even if there is a more active alliance of the goose factory, Mr. Jia does not have much confidence.

Therefore, while arranging these things, Mr. Jia also implemented the most stringent strategy of blocking and deleting posts on the Weibo platform.

As long as there is even the slightest negative discussion related to the plan, it will disappear immediately under the operation of the technicians.

There are two reasons why Mr. Jia was very uncertain.

fiasco in January;
Nothing happened in May.

In the past May, every step of Weibo has been promoted relatively smoothly.

It's just that some miscellaneous methods against Xiaochengshu didn't have any effect.

However, there is one thing that is not difficult to find here, the development of Xiaochengshu has not slowed down at all.

'Except for throwing money, I have exhausted all methods in the last month, and the development of Xiaochengshu will not be affected at all. '

'Although the method of throwing money is used now, there are also more actions against Xiaochengshu. '

'Moreover, Bolang's current family background is stronger than that of Weibo, a separate product. '

'I don't know what we will face this time. '

Mr. Jia had complicated thoughts in his mind.

He had faced Bo Lang who was still weak, and he knew that Wen Liang's range of maneuvering was very small at that time, and he was really bullying the small with the big.

It can also be said that Bo Lang's victory was invincible.

Because you can almost say a 'crime other than war'.

But Mr. Jia knows very well that Wen Liang's business skills are definitely not weak, and he has never lost in public.

'I hope to reach a balance point that many parties can agree on as soon as possible. '

It's not easy to be a pawn. '

Yes, Mr. Jia never thought of defeating Bolang and Xiaochengshu.

He knows very well that a company whose current valuation can reach about 20 billion US dollars can hardly be said to be defeated, it can only decline slowly.

This is consistent with Wen Liang's thoughts.

In other words, businessmen who understand the rules of business will think so.

The Internet industry is getting rich and growing fast, but unless there are force majeure factors, it is almost impossible to die overnight.

They all died in a procrastination and one after another.

For example, ofo's valuation was still as high as 20 billion US dollars before it was judged to be "declining". After that, it gradually became an old man, and then slowly died.

…………

Weibo has devoted all resources to promote it vigorously, covering a very wide range.

Not only that, when Weibo began to comprehensively target Xiaochengshu, parties with tacit understanding also got involved.

Such as goose factory.

They help behind the scenes in a variety of ways.

And... Goose Factory Weibo reappeared.

Speaking of which, it is quite interesting. Sina Weibo just broke through 3 million users not long ago, while Goose Factory Weibo surpassed 9 million registered users in September last year, reaching 3 million.

Nothing else, Goose Factory Weibo can be used directly on the computer QQ client from the beginning.

It's as simple as clicking the icon, oh well, open Weibo and become a registered user.

However, the strategic development of Goose Factory’s Weibo is too far behind Sina Weibo. For example, in January this year, Sina Weibo ended, and Goose Factory’s Weibo did not move.

The essence of what troubles Goose Factory Weibo can also be said to be: business model.

Anyway, after Liu Chiping and Wen Liang reported to Ma Poli on the phone, some decisions were made internally.

It shows that Goose Factory Weibo came forward to help Sina Weibo, not to grab business.

It can be understood as sacrificing the Weibo business and fully protecting the WeChat business.

In short, netizens who eat melon feel dazzled from various actions.

All kinds of comments popped up.

Genius girl Xiaoqi: "I feel a little nervous about this time, so I posted the word '1 million' on Weibo, and my account disappeared."

Yihai Sand Sculpture: "Good guy, this wave of operations looks like a show of power on the surface, but is actually fear? Don't talk about Bo Lang, I'm going to laugh to death. Is it okay to keep people from talking? Are you serious now? Let’s hope this mess ends soon.”

Wanfeng Xiangyun: "I won't analyze this wave. Goose Factory is willing to give Weibo a platform, so let's wait at ease. It's still the same sentence, I will stand on Weibo."

Jiu Ai: "When it comes to fighting, I prefer Weibo to lose, that's all."

"..."

"The situation is a bit delicate. Weibo, Goose Factory Weibo, and other unnamed parties have made such a big battle. Isn't it telling us that Xiaochengshu is very powerful?"

"Anyway, I'm not very optimistic about this multi-party consortium, because I can see only four words: strong outside but capable inside."

"Little Orange Book hasn't fallen before, and it won't fall this time, but I think there may be some special circumstances."

"..."

…………

Bolang's internal perception was much earlier than netizens.

In addition, as early as the 1st, Wen Liang had already decided on a strategy of Weibo with Qiang Gan, and he had already begun to take the lead in forming a plan at that time.

Bolang is implementing the culture of not working overtime from top to bottom.

There is no urgent matter recently.

Therefore, Wen Liang didn't rush to arrange for Li Ze and the others to implement it in a hurry. He also thought that a two-day rest on the weekend might inspire some inspiration, which would make it easier for Li Ze and the others to perfect the plan.

Now that there is such a big related public opinion, Li Ze and the others are not surprised, Gan is over.

After receiving Li Ze's report, Wen Liang only said: "This weekend, let's deal with it casually, and we will arrange a meeting at work tomorrow."

Li Ze smiled on the other side: "I know what you think, Mr. Jia is so active, we just want to give him a good start."

Wen Liang said lazily: "Okay, you guys look at the arrangement, on the big weekend, if you can mobilize people within the company, then don't mobilize people."

Li Ze laughed when he heard this: "No, none of me went to the company, and some simple things were arranged on Friday."

"Okay, don't disturb your weekend, I just have something to do."

After Li Ze finished speaking, he hung up the phone.

Wen Liang also put away his phone, and took advantage of the opportunity to pinch Li Rang's fat face next to him: "Let's go, let's have a little barbecue."

Li Rang swallowed his saliva and nodded again and again: "Okay."

On the big weekend, of course, it is time to have fun and eat.

……

Li Ze did not go to the company, he just arranged to implement the plan made on Friday, with a little adjustment at most.

First of all, Little Orange Book officially announced a thing in all official channels:
[Little Orange Book registered users exceeded 2 million! 】

Including but not limited to posting in conspicuous places such as Xiaochengshu App opening animation, web banners, etc.

The news is of course true.

In fact, on the afternoon of the 1st, the number of registered users of Xiaochengshu exceeded 2 million, which was much higher than the outside world knew.

The reason is very simple. Although there is no real head-to-head confrontation in May, the passive style is full of momentum.

There is a lot of multi-party traffic influx.

It has increased from nearly 1.3 million at the beginning of the month to 2 million, with an average daily increase of more than 200 million users. For the only comprehensive social platform in the Chinese online community, it is not high or low.

Because I was ready to fight with Weibo, I kept it and didn't release it right away.

Doing the right thing at the right time will of course be more effective.

After all, a straw can also break a camel.

We must also believe in the brain supplement ability of every sand sculpture netizen.

Also, there are some 'little' moves.

For example: traffic blocking.

Xiaochengshu completely closed the sharing interface to some competing third-party platforms such as Sina Weibo.

And directly issued a community announcement for all users through the interface.

Expressed euphemistically:
In view of the unreliable history of certain plans and the possibility of falsehood, in order to protect the property safety of Xiaochengshu users, the discussion with Weibo is temporarily blocked technically.

This is also a plan.

Only during implementation, some wording in the community announcement was slightly modified for Sina Weibo's 2 million incubation fund.

To be honest, I really have to thank Weibo for making such a big splash and giving Xiaocheng Shu a reasonable and appropriate excuse.

In short, they are all simple and insignificant plan executions.

The effect is... not bad.

Shortly after Xiaochengshu implemented the traffic blocking strategy, a sentence swiped the entire network:
"Boss, times have changed!"
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PS: According to the request of "Autumn Yellow", three chapters will be updated today~
(End of this chapter)