return to bolang life

Chapter 210 Industry Undercurrent
The development focus and direction have been finalized one by one, and the manpower problem has also been determined to be solved.

There is only this little thing left in front of me:
Industry undercurrent
As Wen Liang said, Bolang has experienced countless competitions, big and small, and it was nothing more than soldiers coming to cover up the water and the earth.

Wen Liang will not pay too much attention to it.

Just caring in passing.

Li Ze and the others are the main person in charge of related business lines, so naturally they can't just care about it in passing.

Seeing Wen Liang is still interested.

Li Zexian said: "There are a few major aspects. Someone from the White Goose has communicated with me. It can be seen that they have some ideas. They hope that we can cooperate."

"It's not just a separate social level, but the general direction of pan-entertainment."

"I let the company take the initiative to disclose the financing of Bolang Xiaocheng to make job seekers more willing to join Bolang Xiaocheng, so as to have the ability to operate independently as soon as possible, reduce the dependence on the parent company's manpower, and just use things to run the team. "

"Secondly, the migration of Xiaochengshu's background services has been delayed, because we are worried that White Goose will take advantage of the opportunity and find an opportunity to suppress Xiaochengshu's communication and social business. We can save a lot of worry.”

Then Trump and the others also mentioned some situations.

"The mobile game business is a bit more complicated. Firstly, our own development has accelerated, which has also led to the participation of Leditong, and secondly, everyone is eager to try."

"Now the mobile side of the Internet is very complicated, and it is not the business of the White Goose family."

“The excellent performance of the [Massive Value] platform has also attracted the attention of many major Internet companies, and the advertising consultation business is booming;
It is clear to the outside world that Xiaochengshu and [Massive Value] are a cooperative relationship between a media platform and an advertising exchange platform, and Xiaochengshu is just a marketing product of [Massive Value];

It is nothing more than that the contract of the brand partner is signed by the parent company Bolang, and this part is not distributed to Bolang Xiaocheng;

Although the number of advertisements negotiated by brand partners is more, the unit price of Xiaochengshu’s self-operated advertisements is higher, and there are many powerful advertisers. Now Xiaochengshu’s self-operated advertisements also exceed the cooperative advertising part;

Therefore, this gave some media platforms the idea of ​​wanting to enter the [massive value] platform and become a marketing product. "

"This part is complicated and complicated, and simple and simple, it depends on how we coordinate."

Other aspects were also mentioned at the end.

"Old Wen, you also mentioned the communication with Liu Chiping and the others. The current situation is obviously related to them. The most obvious thing is that the mobile game industry is being heated up."

"It's not just as simple as hype, there will definitely be competition, and the biggest source of threat will definitely be the white goose."

"In short, the situation we are facing now is actually quite complicated."

"There are common interests, tacit understanding, and cross-competition in multiple fields. It will not be easy to actually get on the table, at least there will be the support of capital and other forces behind it."

"My intuition is that all major game companies will not be able to escape this round of coercion this time, and among the major game companies is NetEase, a major Internet company that also has a portal business."

……

Although Li Ze and the others talked lively, the essence of the matter was not complicated.

Just four words.

win-win competition
Wen Liang had previously reached a consensus of interests with Liu Chiping and Zhang Sanshi in some aspects, and all parties had new ideas.

But this does not prevent them from operating their own interests within the scope of common interests.

For example, Bolang is the same.

With Bolang Xiaocheng as the main financing, it has ensured the complete dominance of more businesses.

It also allows Bolang to now be completely free to differentiate and develop overseas editions of Xiaocheng Books that are independent of Bolang Xiaocheng.

Everyone has their own calculations.

This is normal.

The focus of this mess can be divided into three parts.

Social, platform, gaming.

The aspect of social interaction is integrated with games, which can be counted as a share.

Leaving aside other manufacturers who have been dragged down, White Goose should have some attempts at WeChat + mobile games.

This kind of attempt can not only revitalize WeChat, which is currently frustrated in its development, but also further improve the commercialization ecology of WeChat.

Originally, WeChat would fully launch its commercialization strategy in early 2013. Now that Xiaochengshu, a slightly differentiated competitor, is ahead, it is normal and necessary for WeChat to try to speed up the commercialization steps and other strategies to continue to struggle.

After all, the mobile game business can directly generate profits.

As for Bolang, Wen Liang briefly mentioned that the mobile game business should be vigorously developed before returning home.

Tang Pu was promoted from the position of operation and maintenance manager, that is, he has done a lot of work on the wide-spread network route that can be used in a short period of time.

It's just that the work of bringing it to market has not been completed yet.

So it can only be said to be an undercurrent.

Let's talk about the platform.

It is a development that Wen Liang never thought of. There are actually other media platforms that want to settle in [Massive Value] and become a marketing product.

The relationship here is really complicated.

First of all, there is an Internet company newly invested by Zhang Sanshi and Shen Nanpeng. It is a pure start-up and wants to take a ride.

The profit margin is very, very high.

According to Tang Pu, this company is called "beating", and the product is not expected to be released for public testing until next month.

Wen Liangshun completed the first two words for him: byte.

This also made Mr. Wen feel a little bit emotional. Bolang's financing this time also gave Zitiao a very good opportunity.

It saved Zhang Yiming from grinding his mouth to get the investment, and saved Shen Nanpeng later regretting not being able to invest in the early rounds.

There is also a company that no one expects.

Zhihu’s parent company Zhizhe Tianxia.

This company received a large amount of investment last year, and this time Shen Nanpeng, Xu Xin and Bai Goose invested together.

After realizing that this is a relatively complicated situation, Wen Liang couldn't help but marvel: "These vampires took advantage of my time to go home and wielded the big stick of capital to the extreme!"

"You too, you don't even know how to get in the car!"

"These companies want to be a big deal in marketing products, give us the profits, give us the bulk of the equity, or it will be over."

Tang Pu: "..."

Li Ze: "..."

Li Bowen: "..."

Sun Baoyin: "..."

The four said in unison: "You are the vampire!"

Seeing this, Wen Liang waved his hand casually: "Otherwise, such a good thing wouldn't happen."

Then he said: "Wake everyone up for dinner at night. At first we tried to imitate but failed, but now they have come to our door, so we have to sigh."

"Let's go undercurrent. Let's wait and see when we fight. Anyway, we have reached the stage where we need to guard our home. Don't forget that the core point is to find someone to fully prepare for the mobile phone business."

……

Mr. Wen, who was on vacation for many days, didn't finish his work on the first day back to the company. In the afternoon, he took Li Rang who had been in 716 for half a day and slipped away.

First, let's take a look at the B2-11 plot that already belongs to Bolang.

It's still fenced off, but there are people wandering around inside.

The third-party design company is re-surveying the terrain, and Wen Liang has emphasized the need to pay attention to the design of the load-bearing frame before.

After all, the reason why the land in the previous life was covered and unfinished was due to design flaws, and had nothing to do with money.

Li Rang finally saw the scene inside the enclosure, his eyes rolled around, as if he finally saw it: "So it's a wasteland."

Wen Liang smiled and didn't say much.

……

That night, Wen Liang and his dozen co-founders gathered at a dinner table.

Soon, he talked about Zhihu in a sigh.

"Thinking about it, it was about this time last year, when we were developing 716 day and night."

"At that time, I thought about building a community similar to Zhihu. I didn't dare to ask for too much. I just wanted to make a difference."

"Yeah, yeah, think about how Mr. Wen typed the code back then, and now it feels like a century has passed."

"Now anyway, we don't see Mr. Wen typing codes."

"..."

Zhang Yulin and Qin Zheng were the most embarrassing. At the beginning, they could not play a very good role in the team, and they were anxious every day.

At that time, I never thought about the current situation.

Not to mention that it would one day lead or semi-dominate the initial research of domestic self-developed operating systems and self-developed chips.

"To be honest, if Zhihu can make more profits, I think I can let it in and give it a try."

"It's okay not to give it a product-level marketing plan."

"I've also thought about this possibility, and it's very refreshing to think about it. Although Zhihu doesn't know about it, we know it."

"That's why our President Wen is so powerful that he explodes!"

"..."

Wen Liang was also very sad, but he still expressed his point of view: "It is definitely impossible at this stage. Whether it is wise or Zitiao, the financing data is good. The actual product development is not ideal, and there is a lot of room for discussion."

This sentence sets the tone.

Wen Liang will not prevent the industry from flourishing, but he also not only wants to dominate, but also wants the biggest actual benefits.

…………

…………

After returning to Yangcheng, Wen Liang naturally couldn't live the completely ordinary life at home.

I go to the company more often than before the summer vacation.

On the afternoon of the 17th, Wen Liang also paid a special visit to Su and An.

Su He'an's attitude was much more kind than when Wen Liang and Su Jian came together.

Obviously, Old Li should have arranged for someone to mention it.

Nothing serious to talk about.

Now the horoscope has not yet been written, and the company's internal commercial development team has not been fully formed.

However, Su Hean took the initiative to express his opinion.

Just come to him when the time is right.

It's a promise.

Unexpected result.

……

Nothing happened on the 18th and 19th.

It was nothing more than Wen Liang spent some time studying the internal personnel analysis report submitted by Li Xia and Yang Yun.

The thing he was staring at internally has not changed, and that is the personnel issue.

On the 20th, Friday, just after Chufu.

The weather is as hot as usual, and the streets and alleys are full of cool long legs.

Maybe there is only one woman in Wan'an in the whole company who still wears such rigid long clothes and trousers.

This morning.

The turbulent undercurrent under the water surface was poked open by the white goose and rushed out.

A very simple thing happened.

WeChat and Tianmei Yiyou have released a very, very small game, which can be played directly by entering keywords in the search box on the main interface of WeChat.

The name of this game is:

Dǎ aircraft.
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(End of this chapter)