return to bolang life

Chapter 212 The Messed Up Chaos

With Wen Liang behind his back to 'push the boat along the way', and White Goose's drive out of its own strategic needs, coupled with other shit-stirring sticks, the situation quickly became chaotic.

The Internet is like this, as long as there is a heart, a little spark can be ignited.

Right now, seemingly overnight, netizens all over the country are playing the airplane game on WeChat.

After all, White Goose is also the manufacturer with the largest market share in the PC game industry, and they know how to combine games and social networking.

Many netizens rushed to tell each other and call friends.

The heat of discussion on various social platforms naturally remains high.

In the new week, 901, Yinhui Building, Bolang's general manager's office.

Li Ze sat on the chair opposite the desk, looked at Wen Liang, crossed his legs, and happily talked about the current situation: "Little Orange Book is now the source of traffic on social platforms, most of the discussions are on it, it looks quite interesting of;

For such a small game, there are game strategy guides, and there are also friends to play with, to compare the superiority;

There are also many good things netizens are booing, asking when Xiaochengshu will release the airplane game, don't be cowardly or anything, anyway, just watching the fun is not too big of a deal. "

After rambling on for a while, at the end, Li Ze briefly concluded: "Mini games combined with social interaction, the gameplay is not new, and the effect is outstanding. WeChat has obviously been revitalized. If there is no small orange book, WeChat's commercialization strategy should be able to grow from now on. Stretch your fists."

Seeing Li Ze's lifelike appearance, Wen Liang had a big smile on his face, and looked up and down Li Ze: "It seems that my absence from the company will help you the most."

Then he teased: "Or after becoming the vice president, the small universe suddenly exploded, and the perspective of looking at business affairs became much more comprehensive."

Hearing Li Zenong's eyebrows raised slightly, he waved his hands lightly: "Yes, you have not cared about the company's affairs these few days, I want to understand something, we can't keep wasting your energy on heavy specific affairs, you Excellent strategic vision is the most important reason why Bolang has come to where it is today."

"Since October last year, you have made the right decision at the right time every time, so we should work hard so that you only need to make the right decision to deploy and take everyone further."

After saying this, Li Ze talked about the matter in front of him: "Just like this undercurrent in the industry, what we see is the difficulty of defending the house, and the threat brought by the white goose. Get out of the market, share the risk, and profit separately."

Wen Liang nodded with a smile on his face: "Well, well, yes, it's very good, let's continue next time."

Li Ze: "..."

Sure enough, people like to hear good things.

Standing on this shameless person, it's fun to ride a horse as soon as you see it!
After thinking about it, Li Ze didn’t dwell on this topic, and mentioned Bolang Xiaocheng’s response plan: “Since the financing news leaked, the outside world has great expectations for the future development direction of Xiaocheng Book, and even more looking forward to the development of Xiaocheng Book and White Goose. A new collision."

"Our plan here is to have an effective response, and we can't follow the path of imitation."

"The algorithm team led by Xiao Wang and Xiao Zhao has been working on optimizing the existing image compression algorithm research, and it has been widely used in the public social module of Xiaochengshu, and the effect is not bad, saving data and storage space."

"So, I want to launch a big emoticon function in the communication and social module of Xiaochengshu. Xiaolong's opinion on WeChat Moments is that posting pictures can make users share more than posting text. I did some research and carefully considered it. With the picture emoticon function, the enthusiasm of netizens for chatting should also be higher."

After listening to Li Ze's explanation, Wen Liang directly gave a thumbs up: "Very effective idea!"

What Li Ze means is to stimulate the fun of users fighting pictures.

This is the most common way of chatting online later on, and you can post an emoticon package for fun if you have nothing to do.

At that time, emoticons were widely used, and everyone from the age of [-] to the age of three used them very skillfully.

With Wen Liang's approval, Li Ze smiled, and then said: "The only way I can think of in communication and social media is to update small function modules. My idea is to cooperate with Lao Tang to shift the focus of netizens' attention more vigorously. swim up."

Wen Liang once again expressed his agreement: "The direction is fine. It's just the beginning. Don't pay too much attention to the details, just do whatever you want."

Li Ze responded without staying too long, and left the office quickly.

The split of each specific business has not affected the efficiency of official business.

The synergy between Li Ze and Tang Pu has always been a tacit understanding, and there is never any worry about the connection in the general direction.

On the contrary, the collaboration among grassroots employees may not be so friendly.

This is why Wen Liang repeatedly only emphasized the human problem.

…………

Although the situation caused by the WeChat airplane game is relatively chaotic, there are still crowds of onlookers.

The sustainability of the heat is not very strong.

It is no longer possible to reach the pinnacle of hot spots.

In contrast, as a source of traffic, the discussion on Xiaochengshu is more about when Xiaochengshu will show off and touch the white goose.

Many of these good things netizens came with the mentality of "adding insult to injury".

I am very much looking forward to what Bolang Xiaocheng, who has accepted the capital, will not dare to do in the face of the "gold master father".

Just waiting to catch this little detail and let it out.

Even if they know in their hearts that no matter how much they say, it will not affect what has happened, but it will not prevent them from enjoying the process at all.

After all, diode thinking is the coolest.

With the passage of time, this kind of mentality of watching a play has gradually become a sweeping trend.

then……

Xiaochengshu has launched the function of "Doutu".

On the Internet, there are a few usages of using text + pictures to form expressions, and Xiaochengshu has also absorbed the essence of them, forming a preliminary "fighting picture" mode.

It's just not yet a series.

Soon, many offline users were silent, and active online users were able to play.

Some netizens who simply eat melons quickly understood the core of the operation of Xiaochengshu, which is consistent with the purpose of WeChat, which is to revitalize the activity of communication and social users.

Tweeting and expressing their views.

Netizens who wanted to 'add insult to injury' were greatly disappointed, and then began to sow discord.

but……

It soon became apparent that this was just the beginning.

Radiance, a mobile game developer that was remembered by many gamers and netizens before, suddenly emerged and launched two small-production mobile games in succession.

The gameplay is relatively new.

The completion of the game is also very high, and it can be seen that a lot of thought has been put into it.

This basically has all the factors that make the mobile game industry hot.

As a result, the situation became more and more chaotic.

…………

On the 24th, Tuesday, there was heavy rain in Yangcheng.

White Goose, Bolang, and Leditong, two big and one small, have left the market one after another, which initially stirred up the ups and downs of the mobile game market.

After a weekend of natural heat dissipation, and the addition of Xinyou, to a certain extent, everyone's attention has been diverted from the new small and micro competition.

At this time, a view began to appear on the Internet:
It means that although the fun things on the mobile phone are good, the traffic is really not cheap, and I feel distressed.

This view was quickly echoed by a large number of netizens.

But it's still just the fermentation stage.

It didn't make much noise.

Instead, amidst the chaos, another voice gained momentum.

Some online media have comprehensively and enthusiastically analyzed the domestic game market, and a few even went to interview major game manufacturers that are silent now.

Obviously, it's not a big deal to watch the excitement.

One of the online media called Donews published a feature article.

"History of Chinese mobile game development: three eras, subdivision of capture is unfolding"

The article said:

After experiencing terminal games and web games, it was not until this year that mobile games exploded. However, looking back at the history of domestic mobile games, it has been as long as 9 years, only a few years later than terminal games!

After discussing with several senior people who have experienced the development of mobile games, the development of mobile games for smartphones in China can basically be divided into three stages.

2003~2011: From the prehistoric era, to the first year of mobile games on feature phones and then to the beginning of smartphones.

2011: Opening up the Android market, app stores or assistant products began to emerge in large numbers, and channel disputes began.

2012: In the era of a hundred flowers blooming, major manufacturers began to capture subdivided fields.

The article said:

From 2003 to 2009, domestic mobile games were in the era of feature phones, basically just moving small games from handheld game consoles to mobile phones.

lackluster.

Since 2009, the era of smartphones initiated by Apple mobile phones has gradually spread to the Android camp. Smartphones have become popular, which has changed the mobile game products themselves and the industry chain of the mobile game industry.

2011 began to progress to a small-scale competition for distribution channels.

In 2012, Bolang, a new player in the game industry, kicked off the blowout development of the mobile game industry.

The article argues that:

With the flourishing and popularization of smartphones, and with the competition and development of White Goose and Bolang around social networking and mobile games, the mobile game industry has entered the last era, which is divided into subdivisions just like PC games!

Based on this, some media frequently contacted end game manufacturers such as NetEase, Perfect, Shanda, Xishanju, NetDragon, and Giant.

One of the more active ones is Sina's online media.

There is obviously a small exchange of interests behind its success.

At the beginning, there was White Goose among the capital behind it, and now there is Hillhouse among the capital behind Weibo's listing in the United States.

For the greater good, it is not so unusual for the other family to once again act as a pawn.

"Recently, we contacted several game manufacturers and got some replies. Many manufacturers are still waiting to see the booming development of the mobile game industry. They think that there are not enough heavyweight games in the mobile game industry. opportunity."

"Among them, Shanda said that the company has no intention of developing mobile games."

"Among them, Perfect said that the company has noticed the active mobile game market and may launch a mobile game. However, Perfect also believes that the mobile game industry has not yet had enough heavyweight phenomenon games, and the trend of smart mobile devices is still going on. It's not the most suitable time."

"As of press time, some manufacturers have not responded positively to our inquiries."

"..."

At the end of this report, a boutique mobile game with "obscene" development was highlighted.

"The author believes that a phenomenon-level game has already appeared in the mobile game industry. It is "Journey of Glory", but the developer Guofeng Studio seems unable to invest enough heavyweight resources to form a trend."
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(End of this chapter)