return to bolang life

Chapter 277
Monday, September 11th.

Early in the morning, Wen Liang drove Su Jian to the high-speed rail. Su Jian, who had skipped class for two days, had to go back to school.

I specially came from Jiang Xia to accompany Wen Liang on his birthday.

Spend another weekend with Wen Liang.

It was probably because the little girl thought about it and finally saw a change in Wen Liang's attitude, so she hurried to strike while the iron was hot.

With Su Jian by his side, the taste of childhood is still slightly different.

Of course, Wen Liang went from Su Jian.

Anyway, he didn't reject Su Jian's behavior.

After seeing off Su Jian, Wen Liang drove all the way into the school, stepped on the button and entered the classroom for class.

When he is free, Wen Liang is happy to hang out in class.

The more you know, the more doubts you will have, but you will also have corresponding knowledge and insight.

After a class, Wen Liang was about to leave when a few classmates who were familiar with him chattered around.

Among them is Liang Yameng.

Sister Liang said with a smile: "Wen Liang, I remember that your birthday was two days ago, and I haven't seen you. This is a gift from a few of us."

"Thank you." Wen Liang quickly took the gift box with both hands, "You guys are too thoughtful."

Then he said, "If it's convenient, can we have a light meal together in the evening?"

Several people looked at me and I looked at you, but in the end Liang Yameng made the decision: "You should be quite busy recently, so we won't bother you too much."

Wen Liang smiled and waved his hands: "No, no matter how busy you are, you have to eat."

"Alright." Liang Yameng looked around and agreed.

No one would not like to get closer to a classmate who is already a super boss.

It is difficult for Wen Liang to ask everyone.

But it is not necessarily the time when everyone does not seek gentleness.

The relationship between the students in the 10th grade sizing class is still harmonious, and it is not too important to open their mouths to do some small things in the future.

Wen Liang didn't mind helping out either.

They are all classmates, and Chen Jiaxin can solve even the most difficult things.

This little episode made Wen Liang very happy.

No matter what kind of thought it is, it is more or less a heart.

…………

…………

After ten o'clock, Wen Liang walked into the company.

After taking a few days off for myself, and then returning to the company, the office atmosphere also changed slightly.

Bolang's executives, as expected, were not idle.

With a little effort, Wen Liang arranged the company's overseas business meeting.

As early as more than a week ago, at the summary meeting on the mobile phone business stage, he mentioned that he should pay attention to the overseas market. In addition, the range software has been launched in the overseas market for three months, and it is time to sort it out.

In a smaller conference room, Wen Liang looked at several senior executives present, and motioned for Li Xia to host.

Li Xia reported the summary information concisely.

Afterwards, Wen Liang looked at Zhou Hongming who appeared at the high-level meeting for the first time: "Manager Zhou, maybe everyone is not familiar with you yet, please introduce yourself."

Hearing this, the 35-year-old Zhou Hongming raised a smile on his face and introduced himself in a gentle tone: "..."

Zhou Hongming, male, is 35 years old and in the prime of life.

A master of economics and management from the National People's Congress, a senior professional manager, has worked in several large companies, and was poached to Bolang more than half a year ago.

Initially, it is only equivalent to a third-level departmental deputy manager.

After some running-in, after the establishment of Bolang Xiaocheng, a subsidiary of Bolang Xiaocheng, it was assigned to Bolang Xiaocheng and promoted to the manager of Bolang Xiaocheng's subordinate department.

This time, Li Ze was appointed CEO of Bolang Terminal, and Zhou Hongming was elected as the manager of Bolang Xiaocheng Company.

After public announcement and employee review, he was officially appointed as the manager of Bolang Xiaocheng Company at the end of last month.

At the same level as the first-level department manager of the group.

After all, Li Ze was part-time at the time.

Although there are three subsidiaries, Bolang has not set up a board of directors so far, and the titles are relatively simple, namely general manager, deputy general manager, and manager.

Wen Liang's impression of Zhou Hongming is acceptable.

In fact, at present, the administrative managers of the first, second and third levels of the company only have the opportunity to announce it after Wen Liang nods.

At the end of the last quarter, a department manager of Bolang Xiaocheng had a quarrel and was fired on the spot, Wen Liang has paid more attention to the company's administrative cadres at all levels.

Yang Yun, the vice president in charge of human resources, also put more energy into this aspect.

In fact, there have been personnel adjustments in the middle.

Technical staff and ordinary staff have small matters, while those in the administrative direction have major matters, because every move of their pen often involves the interests of at least a dozen employees.

Zhou Hongming finished introducing himself.

Wen Liang glanced at everyone: "Let's talk about range first."

"Although Range, an overseas business product, has a lot of twists and turns, and Borange, a company that has nothing to do with Bolang Xiaocheng, its technical framework and product development direction are consistent with Xiaocheng's book. I hope that Borange Xiaocheng will do a good job of cooperation and assistance. , to share successful experiences.”

Hearing what Wen Liang said, Zhou Hongming immediately stated: "Understood, we unconditionally cooperate with the relevant arrangements of the group."

Afterwards, Li Ze took out a draft and said unhurriedly: "Since the launch of Range, it has only carried out promotion and marketing activities in the three countries of Ah San, Ah Fu, and Maple Leaf;

However, the entire overseas market can be regarded as one piece. Applications based on mobile terminals have landed in the Google Play store and iOS App Store, and can be downloaded anywhere in the overseas market;
It's just that we currently only support one language, English. "

"At present, the total number of global users has exceeded 200 million, with an average of [-] new updates per day. Referring to the development of Xiaochengshu, the activity level is very unsatisfactory."

"This is the plan I made before. We can't wait for a more suitable time now, so we can only take the initiative to promote it based on our successful promotion experience and referring to the cultural environment of each region."

Li Ze is the vice president who manages the most affairs.

Although the focus of his current work mainly revolves around the Borange terminal, he has always been in charge of Borange, a multi-registered overseas company.

Except for the investment of funds and energy during the launch period, it has been a free-range development since then.

With 200 million users, it can only be said that range is too attractive.

After all, in the eyes of users in overseas markets, if the lack of America is lacking, the quality may be reduced by half.

Xin Dai expressed her opinion: "No matter at home or abroad, the development of Internet business products is inseparable from liquidity, attention, and network exposure. Range has developed to the present, and it really needs strong enough promotion. Helped."

Other participants expressed their opinions.

"The penetration rate of smartphones in many overseas regions is higher than that in China, and the progress of 4G deployment in some regions is not bad. We should focus on it."

"The multilingual environment should also be launched as soon as possible, especially in some places where the Internet enthusiasm is relatively high, and the corresponding language display is launched, such as the so-called Youtube Wuchang."

"For some more economically developed regions, we should focus on investing promotion resources."

"I think we should analyze Facebook's development status in regions other than America in a targeted manner, and focus on investing resources. Of course, we should also consider it comprehensively."

"..."

Regarding these opinions, Wen Liang did not directly express his position, but said: "We can't look at the problem alone. The reason why we need to invest resources to promote Range is that in addition to preparing for commercialization, there is another more important task, which needs to cooperate with the business of Bolang Terminal. .”

"The focus at this stage is to promote the star system in overseas regions."

Speaking of this, Wen Liang emphasized: "Although the overseas network is the same, it is not completely monolithic. It may be difficult to enter the American market, but it does not mean that other markets are also savage."

"For example, Da Mao in the north."

"Like other neighboring countries in the Asia-Pacific region."

"Like Europe."

"Our domestic development is mainly aimed at Android's market share, while overseas, my idea is to first target Apple's market share."

"The system is also software. Even in poor areas of Africa, there are rich people. Only when users are interested in software experience, will they naturally pay attention to hardware products."

After Wen Liang finished speaking, everyone in the meeting clearly understood a lot.

The positioning of range is the channel and way.

The consumer business of Bolang Terminal needs to take root in overseas markets through the channel and approach of range.

The business of Bolang terminal must go to sea.

Because the starting point of Bolang terminal is different from that of any domestic mobile phone manufacturer.

For example, when Xiaosaoliang released Mi 1 last year, it was very worrying about the possible loss of 2 million yuan caused by the price. In order to save costs, it had to continue hunger marketing.

For example, Chrysanthemum Factory had to produce a large number of white-label machines in order to survive. This year, after Yu Dadong took the helm, he finally realized the need to cut off these rather low-end businesses.

Bolang terminal is not. From the beginning of planning, Bolang terminal has aimed at a large market share, and must quickly form a sufficient market scale to resist risks.

For this reason, before the official establishment of Bolang Terminal, it has raised RMB 35 billion in cash through various channels.

Up to now, the Bolang terminal has enjoyed some additional benefits.

With the current coverage and acceptance of the Star system, unless Bolang is crazy from top to bottom, once a mobile phone equipped with the Star system is launched, it will inevitably be widely sought after in the domestic market.

Naturally, it is now possible to consider placing wards in overseas markets.

In short, the Bolang terminal is not a small fight.

There was a slight silence in the conference room, and Xin Dai took the lead and said: "The promotion of range must complement the promotion of the star system, and they should be mutually successful. There should be some adjustments to the plan."

"That's right. I think experienced personnel should be recruited to go to sea to implement the plan on the ground." Li Ze immediately stated.

Speaking of which, the next step is almost unnecessary.

Everyone is not stupid.

Since Wen Liang clearly gave the direction, Li Ze's proposal is obviously the most economical and effective.

So only one last question remains.

Team leader.

Everyone, look at me, and I look at you. Basically, some enlightenment should have occurred between Zhou Hongming, Xin Dai, and Lin Hong.

Without waiting for everyone to discuss, Wen Liang has already made a decision: "Manager Xin, you have worked in a foreign company and have relatively rich public relations experience in overseas markets. I prefer you to lead the team."

Xin Dai got up immediately: "Thank you Mr. Wen for your trust and promise to complete the task."

This concludes the meeting.

…………

After the meeting, Xin Dai walked into the general manager's office with Wen Liang.

Sitting on the sofa at one side of the reception area, although Xin Dai looked calm, she still sat upright.

Last time Wen Liang expressed dissatisfaction with the public affairs she was in charge of.

The light beating made Xin Dai feel a lot of pressure. Now facing Wen Liang, she showed a little honesty.

How should I put it, public affairs are generally divided into several major aspects: political action, government relations, corporate responsibility, communication, issue management, and international affairs trends.

In layman's terms, public affairs must first be able to demand various policies and benefits, and second, it must be a sword and shield in the hands of enterprises to maintain external image and negotiate.

Xin Dai only has a relatively good performance in maintaining her external image, and her negotiations, policies, and welfare are almost meaningless.

And there have been misunderstandings in maintaining the external image.

So, Xin Dai was actually quite panicked.

Wen Liang slowly carried the pot of tea as usual.

Passed a cup of brewed tea to Xin Dai.

He said in a calm tone: "The environment we have to face this time is very complicated, and the energy consumed will not be small. Do you have any ideas to talk about?"

"I don't have any thoughts at the moment." Xin Dai replied calmly, "I will analyze specific things in detail."

Wen Liang waved his hand: "That's not what I asked."

Seeing this, Xin Dai's expression changed: "You mean..."

Wen Liang casually drew a cake for Xin Dai: "At the end of this quarter, the company will promote a vice president. It was discussed at the shareholder meeting earlier. Shareholders have a good evaluation of your work attitude. I also intend to let you be the vice president. .”

"However, the company's organizational structure has been adjusted. Since the establishment of the Public Affairs Department, you have not achieved much, including the small job of the company's high-tech enterprise certification. You didn't take the initiative to take on it. Instead, you asked Mr. Chen to come forward."

"This international official business is to give you a platform to demonstrate your ability to handle international affairs. I hope you will take good care of it."

Xin Dai was surprised and delighted, and her heart was even more awe-inspiring: "Thank you Mr. Wen, I... will do my best."

Seeing this, Wen Liang nodded slightly: "Build a few bridgeheads for Bo Lang overseas."

He gestured again: "Drink tea."

Afterwards, Wen Liang also picked up the teacup.

Through the tea, his eyes seemed to see the abundance of overseas markets, the turmoil caused by the range, and the success of the promotion of the Star System, which disgusted Apple...
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